This paper is particularly focused on film-induced tourism investigation as well as its cultural promotion and cultural change effect that impact on both the tourist destinations and the tourist demands. The case studies include the famous Transylvania, Romania as well as the two comparative destinations in Southeast Asia namely Bali in Indonesia, and Penang in Malaysia. Although tourism planners have limited control over the content of the films produced in the respective destinations and how the destinations are being portrayed in films, it is reflected in our studies that, the imaginary, visual representations of the destinations, albeit negative or distorted from their original identities, are still useful and viable to promote the tourist destinations. The three discussion cases form up the stratification of multiple stages in terms of implementing film-induced tourism strategies to promote their destinations, spanning from one of the oldest film-induced tourist destinations Transylvania, to an over decade-long film-induced destination Ubud in Bali, to a sprouting film-induced destination George Town in Penang. Such a stratification of three comparable destinations leads to both the vertical and horizontal evaluation of the effectiveness of film-induced tourism strategies. Hence, a methodology of multiple-case study with mixed-methods characterised by a set of differing qualitative research approaches will be adopted to the three distinctive destinations, respectively. Emerging markets require new techniques and strategies of marketing, especially in the unsettled post-COVID-19 era. Findings may be useful to destination managers in planning an effective destination image strategy in order to achieve the most sustainable positive impacts and aligning the films’ image of the destination with the desired image and the potential audience reach.

Cultural consumption provides numerous benefits for individuals, especially for younger generations. Imaginary travel narratives can shape people’s perceptions about other cultures thus are useful tools for developing intercultural competences. On the other hand, positive psychology provides an approach to understand different aspects of students/youngsters’ wellbeing. This study investigates the wellbeing associated with learning the meanings of being different and growing in emotional resilience, flexibility, and openness to other cultures through movies. The positive psychology approach was used to examine the benefits of movie consumption in order to investigate the activation of five domains of wellbeing: positive emotions, engagement, relationships, meaning, and accomplishment (PERMA). The research methodology consisted of the experiment and questionnaire survey. The students’ scores on the wellbeing and intercultural competences were measured before and after the intervention. The intervention consisted of sessions of watching two example movies, Eat Pray Love and Hotel Transylvania 2, and subsequent group discussions about the movies’ respective messages. The participants’ group was formed by 236 university students from Brunei and Romania, ages between 18 and 49years old. The results showed an increase in students’ openness to other cultures and across some of the wellbeing PERMA dimensions. The study makes a theoretical contribution by connecting positive psychology and the intercultural competence constructs and the influences of movies.

Film has been the main medium for accessing the mass population that can play a significant role in influencing travel or tourist decision making. It is argued that film-induced tourism delivers a permanent image of the destination and could be a more economical strategy for destinations to promote themselves. This paper, therefore, looks at the potentiality of film-induced tourism in Brunei. This paper will illustrate case studies, e.g., Matamata, a small town in New Zealand from Peter Jackson’s The Hobbits trilogy, that have made it a popular tourist destination that attracts travelers from around the world. Furthermore, local Bruneian films such as Ada Apa Dengan Rina, Rina 2 as well as a horror trilogy made by Tutong-based filmmaker Abdul Zainidi will also be discussed. This paper will explore whether Bruneian local production films trigger any interests in visiting the film’s portrayed locations and whether filming in a certain attraction has different impacts on tourists’ decision making. In addition, based on a survey and semi-structured interviews, this paper will also investigate if film genre or character/story affects the typology of tourists to understand the connection between the tourism and film industry better. Analysis of this study will be twofold: one from data collection while the other from textual analysis.  Keywords: film tourism, destination marketing, film production, emerging tourism

Despite being an educational approach that has existed for more than five decades, project-based learning (PBL) has remained a conceptual fog, with limited applications beyond the medical and health sciences. This paper detailed the scarcity of the academic literature on PBL, specifically in relation to PBL and film productions and/or competitions. Using the Dracula Digital 2022 competition as the chosen context, this paper aimed to fill two gaps: (1) adding to the academic literature on PBL’s applications beyond those most frequently found in the medical and health sciences, the learning of foreign languages, or business and management learning; and (2) proposing that film production and competition are novel approaches to PBL. In an attempt to fill these research gaps, this study employed the 10 dimensions of PBL to identify the PBL components present in the Dracula Digital competition. The results showed that all 10 dimensions of PBL were found in the Dracula Digital competition, proving that film production and competition can indeed be considered an educational approach that satisfies PBL’s core components. This study calls for the consideration of a myriad of creative activities which should be added to curriculums to not only engage students in their learning but also reap the coveted benefits offered by the PBL approach.