The Special Nature Reserve “Kraljevac” (RK) is located in the Autonomous Province of Vojvodina, in southern Banat. This first-category reserve covers an area of 264.3 ha and represents a natural item of exceptional importance. The reserve is characterized by significant geological heritage such as loess sections and dune relief, a lake with famous floating peat islands that form the physiology of this wetland, and very rare representatives of flora and fauna. The RK is characterized by the rich cultural heritage of the population living in South Banat. The different ethnic composition of the population and multiculturalism are the main sociocultural tourist motives of this protected area. The Deliblato Sands, known in Europe for their rare geological features, flora and fauna, are located in the immediate vicinity. This significantly increases the value of the RK. Quantitative methodology was used in the paper, which included interviewing respondents as a research technique. The research was conceived according to the Prism of Sustainability (PoS) model. For this sustainable tourism research, a total of 750 respondents (470 residents and 280 visitors) were surveyed. A written and online questionnaire was used in the survey of respondents. By using a questionnaire, respondents expressed their views on certain statements that were grouped into two categories. The claims refer to the natural and sociocultural factors of tourism development in this protected area. Both categories of tourism destination factors can significantly influence sustainable tourism. In addition, we examined the impact of sociocultural and natural factors on respondents’ satisfaction with sustainable tourism. The research results indicate that there is a significant influence of these factors on the satisfaction of residents and visitors with sustainable tourism. The results of this research can provide important information when planning the development of tourism in this protected area. Also, the results can help in the evolution of tourism development at the local, national and regional levels. The forms of tourism that could be central in the RK are scientific research, sports–recreational, ecotourism, bird-watching, events, cultural, gastronomic, and other tourism forms. These forms of tourism can provide environmental, economic and social benefits for this protected area as a tourism destination.

Approximately every two hours, a Romanian woman is diagnosed with cervical cancer as the country ranks first in the EU in terms of its mortality rate. This paper aims to identify the main reasons that have led to this situation. First, a study based on secondary data was conducted in order to identify measures taken by the Romanian Ministry of Health for the prevention of this type of cancer. Second, a quantitative study was conducted to evaluate the impact that exposure to information and awareness campaigns has on women’s behavior regarding cervical cancer prevention through screening. The results of the research show an increased percentage of the women understanding the importance of screening and the benefits of early diagnosis, but also shows that a high percentage of women postpone the routine checks due to lack of time and financial resources. The research results also indicate that the only free screening program implemented in Romania during 2012–2017 was a failure due to poor procedures, low number of women tested, underfunding and the lack of promotion. Our conclusion is that the Romanian Ministry of Health has to take immediate action by conducting major awareness campaigns and also by implementing functional screening programs.

This paper is particularly focused on film-induced tourism investigation as well as its cultural promotion and cultural change effect that impact on both the tourist destinations and the tourist demands. The case studies include the famous Transylvania, Romania as well as the two comparative destinations in Southeast Asia namely Bali in Indonesia, and Penang in Malaysia. Although tourism planners have limited control over the content of the films produced in the respective destinations and how the destinations are being portrayed in films, it is reflected in our studies that, the imaginary, visual representations of the destinations, albeit negative or distorted from their original identities, are still useful and viable to promote the tourist destinations. The three discussion cases form up the stratification of multiple stages in terms of implementing film-induced tourism strategies to promote their destinations, spanning from one of the oldest film-induced tourist destinations Transylvania, to an over decade-long film-induced destination Ubud in Bali, to a sprouting film-induced destination George Town in Penang. Such a stratification of three comparable destinations leads to both the vertical and horizontal evaluation of the effectiveness of film-induced tourism strategies. Hence, a methodology of multiple-case study with mixed-methods characterised by a set of differing qualitative research approaches will be adopted to the three distinctive destinations, respectively. Emerging markets require new techniques and strategies of marketing, especially in the unsettled post-COVID-19 era. Findings may be useful to destination managers in planning an effective destination image strategy in order to achieve the most sustainable positive impacts and aligning the films’ image of the destination with the desired image and the potential audience reach.

Monitoring satisfaction levels among visitors presents an important challenge in ecotourism destinations, as it can provide useful information for tourism planning and management. The purposes of this study are (i) to identify the attribute-level satisfaction factors in the context of four ecotourism destinations from Romania, (ii) to investigate whether segments with different purposes for visiting reported different levels of satisfaction, (iii) to examine if the analyzed ecotourism destinations recorded different levels of satisfaction, and (iv) to determine if the attribute-level satisfaction factors and visitors’ profiles influence the intention to revisit ecotourism destinations. The research data were collected using a survey among 1157 visitors in the analyzed destinations. An exploratory factor analysis (EFA) was computed and an analysis of variance (ANOVA) was conducted in order to determine whether significant differences in satisfaction existed across segments and across destinations. The research findings indicate three attribute-level satisfaction factors ((i) attractions and information services, (ii) amenities, (iii) conservation of natural and cultural heritage). Subsequent results revealed significant differences across visitor segments for two out of the three attribute-level satisfaction factors and across the four analyzed ecotourism destinations regarding all satisfaction factors. Furthermore, there were significant differences across visitor segments concerning the intention to revisit, however, influence of satisfaction factors on the intention to revisit the ecotourism destinations was found to be poor. The present study provides a contribution to the body of knowledge in ecotourism destination management and marketing by improving the understanding of relationships among visitors’ profile, satisfaction levels, and revisiting intention.

Visitors’ increasing interest in nature-based and cultural tourism, especially in the context of ecotourism destinations, has generated a heated debate in tourism literature. Some authors consider that ecotourism should be approached through a niche strategy rather than through mass marketing. Therefore, identifying the main characteristics of visitors to ecotourism destinations is very important in setting management and marketing strategies adapted to their specific needs. The present paper aims to identify the profile of visitors to Romanian ecotourism destinations, considering the ecotourism potential of this country and the scarcity of empirical studies on these types of destinations. To reach this aim, a survey was conducted in four Romanian ecotourism destinations. By computing the data collected from a sample of 1157 visitors, four visitor segments have been identified based on a single characteristic (visit purpose). Crosstabulation and Chi-square analysis were used in order to identify the profiles of these segments. The results reveal that most of respondents are nature travellers, followed by culture travellers. The findings may be used by ecotourism destination managers in order to target specific market segments and establish proper management and marketing strategies.