Can a piece of cloth influence the way we live? Athleisurewear, a portmanteau of the words “athletic” and “leisure” has emerged as fashionable activewear which is worn for both exercising and as everyday casual wear. Athleisurewear consumers are inspired by the “fitspiration” movement where their intentions are to appear fit and healthy to the society they inhabit. Athleisurewear sales are forecast to surpass all other forms of casual apparel in the coming years. Motivated by these intriguing discussions, this report systematically reviewed 39 studies involving the athleisurewear trend which consisted of 9 journal articles, 5 conference papers, 2 book chapters, 1 thesis, 2 industry reports and 20 online fashion blogs/news. Commercially published academic literature on athleisurewear was scarce and identified the trend as under-researched. Yet much literature exists in gray literature sources which were fashion blogs/news. We suggest three main themes derived from these literatures: (1) Athleisurewear and fit-inspired lifestyle; (2) Enclothed cognition and athleisurewear; (3) Athleisurewear and the need for sustainability.

Purpose: This paper seeks to consider the influence of organisational culture and its relationship to employees’ perception of the brand of the organisation they work for. It also aims to clarify where the responsibility lies for setting the organisational culture and whether that role is a board-driven function, falls within the influence of the CEO, or both. Design/methodology/approach: The research approach uses phenomenology, which focuses on participants’ lived experiences. Phenomenology is a segment of interpretivism that explores participants’ recollections and interpretations of events. From this, the researcher can gain insights into phenomena that can be grouped into themes for further analysis. A total of nine in-depth interviews were conducted with CEOs and senior management personnel from a range of service industries operating in Australia. Results: All participants considered organisational culture to be vital in guiding employee behaviour and highlighted the need for boards and CEOs to be cognisant of the necessity to communicate organisational values and culture to staff in a consistent manner. The implications of these results reveal that employees’ opinions of organisational culture can negatively or positively affect their attitude and engagement with the brand of the company within which they are employed.

This paper explores how primary teachers enact social entrepreneurship within a bureaucratic education system through their adoption and adaptation of the EdTech platform Scriibi. Drawing on qualitative data from six Victorian primary schools, we argue that teachers leverage digital tools not simply for compliance but to reclaim agency, enhance writing instruction, and foster collective professional growth. Using bricolage as both a theoretical and methodological lens, the study repositions teachers not as passive adopters but as bricoleurs who navigate systemic constraints with ingenuity and purpose. Findings of this case study are presented as a double-layered bricolage: leaders brokered adoption by aligning Scriibi with school priorities and legitimising adaptation, while classroom teachers selectively reshaped the platform to meet student and pedagogical needs. Findings indicate that this adaptive use strengthened teacher agency and supported writing instruction, but did not alleviate broader structural workload pressures shaping retention. The cases in this paper highlight both the transformative potential and the structural limitations of digital technology entrepreneurship in addressing the teacher retention crisis.

The purpose of this enquiry was to understand how gay men form and maintain their attitudes toward HIV transmission preventative behaviors. Autobiographical life histories of sixteen gay men showed that once they acquired knowledge of preventative behavior they consistently adhered to that behavior. They adhered because of fear of HIV infection and because they held a moral norm that obligated them to behave altruistically (Schwartz, 1977 Schwartz, S. H . (1977). Normative influences on altruism. In L. Berkowitz (Ed.), Advances in experimental social psychology (Vol. 10, pp. 222–276). Academic Press. [Crossref] , [Google Scholar] ) to protect not only themselves, but also their sex partners, loved ones, and their positive self-evaluation. They saw their HIV negative status, and their adherence, as pre-requisite and enabler for achieving their goals in life. Dick and Basu’s ( 1994 Dick, A. , & Basu, K . (1994). Customer loyalty: Toward an integrated conceptual network. Journal of the Academy of Marketing Science, 22(2), 99–113. https://doi.org/10.1177/0092070394222001 [Crossref] , [Google Scholar] ) Framework for Customer Loyalty, a commercial marketing communications theoretical framework, explains development and maintenance of these men’s loyalty (their consistent adherence). This understanding, within a marketing communications framework, will inform development of social marketing communications aiming to increase adherence to behaviors that prevent HIV transmission.

Background; the purpose of this enquiry was to understand how gay men form and maintain their attitudes towards HIV transmission preventative behaviors. The cost of HIV/AIDS to society is very high and increasing. The pressing need is to increase the rate of behavioral adherence to methods intended to prevent the transmission of the HIV virus to gay men, the most at-risk population. Current knowledge about how to increase/maintain adherence comes from research primarily focused on understanding current behavior. The purpose of this enquiry was to understand more about how gay men initially form and then maintain their attitudes towards preventative behaviors.Methods; Using the Narrative Inquiry method, we recruited sixteen gay men from the Melbourne gay milieu, who narrated their autobiographical life histories. (The term narrated is consistent with the Narrative Inquiry method.). Each narrator’s autobiographical life history was reviewed as one whole, and themes within each were identified. One of the researchers is a gay man who had been immersed in the narrators’ milieu since 1985, closely involved with HIV/AIDS as an experiential phenomenon. He was therefore able to understand each life story as personal experience and embrace it intellectually.Results; Once the narrators acquired knowledge of preventative behavior they consistently adhered to that behavior. They adhered because of fear of HIV infection and because they held a moral norm that obligated them to behave altruistically to achieve values important to them; to protect not only themselves, but also their sex partners, loved ones, and their positive self-evaluation. They saw their HIV negative status, and their adherence, as both pre-requisites and enablers for achieving their goals in life. They took a long-term view of life and planned accordingly. Their autobiographies were a narrative of their life trajectory their Quest for the Ideal Gay Life, in whatever terms they imagined it. Conclusions; Dick and Basu’s Framework for Customer Loyalty, a commercial marketing communications theoretical framework, explains development and maintenance of these men’s loyalty (their consistent adherence). This understanding, within a marketing communications framework, will inform development of social marketing communications aiming to increase adherence to behaviors that prevent HIV transmission.