This page has only limited features, please log in for full access.

Prof. Dr. Lester Johnson
Department of Management and Marketing, Swinburne University of Technology, Hawthorn, Victoria 3122, Australia

Basic Info


Research Keywords & Expertise

0 Consumer Behavior
0 Customer Engagement
0 Marketing
0 Services
0 Sustainability

Honors and Awards

The user has no records in this section


Career Timeline

The user has no records in this section.


Short Biography

Dr. Lester W Johnson is Professor of Marketing at Swinburne University of Technology, Australia. He holds a PhD in econometrics from the University of Connecticut. He was elected as one of three inaugural Fellows of the Australia New Zealand Marketing Academy in 2004, and in 2008 was also elected as a Fellow of the Australian Market and Social Research Society. His research interests lie broadly in the area of marketing modeling. Recent work includes models investigating consumer brand equity, consumer brand engagement, celebrity endorsement, and luxury consumption.

Following
Followers
Co Authors
The list of users this user is following is empty.
Following: 0 users

Feed

Journal article
Published: 28 July 2021 in Sustainability
Reads 0
Downloads 0

This study aims to investigate the impact of desired self-identity, green perceived value and altruistic values on brand loyalty towards green brands (i.e., electric and hybrid cars) and the mediating role of customer engagement behavior on these relationships. Further, this study proposes that greenwashing perception, which can be defined as consumers perceiving organizations to be dishonest about their environmental claims, moderates the indirect effect of desired self-identity, green perceived value and altruistic values on brand loyalty via customer engagement behavior. Data were collected from a nationwide online survey of 170 customers who have purchased and used electric and hybrid cars. Partial least squares structural equation modeling (PLS-SEM) using Smart-PLS and PROCESS were employed to test the hypotheses. This study’s findings indicate that desired self-identity, green perceived value and altruistic values positively influence consumer engagement behavior with the focal green car brands. Further, the mediating effect of customer engagement behavior on brand loyalty was generally found. Additionally, greenwashing perception was found to moderate the indirect effect of desired self-identity and altruistic values on brand loyalty via customer engagement behavior. The indirect effect of desired self-identity and altruistic values on brand loyalty via consumer engagement behavior was stronger at lower levels of greenwashing perception than at higher levels. This study offers key managerial implications on how green brands can promote customer engagement behavior and brand loyalty.

ACS Style

Civilai Leckie; Daniel Rayne; Lester Johnson. Promoting Customer Engagement Behavior for Green Brands. Sustainability 2021, 13, 8404 .

AMA Style

Civilai Leckie, Daniel Rayne, Lester Johnson. Promoting Customer Engagement Behavior for Green Brands. Sustainability. 2021; 13 (15):8404.

Chicago/Turabian Style

Civilai Leckie; Daniel Rayne; Lester Johnson. 2021. "Promoting Customer Engagement Behavior for Green Brands." Sustainability 13, no. 15: 8404.

Journal article
Published: 27 July 2021 in Businesses
Reads 0
Downloads 0

Innovative manufacturers have used Integrated Business Solutions (IBSs) as a means to co-create products and services to solve diverse business problems and more effectively compete in their field of endeavour. However, the efficacy and benefits of IBSs have been diminished due to the rigid method in which project management has been applied. This paper provides a conceptual approach for manufacturers to create new revenue sources in collaboration with their customers by adopting an agile project methodology that accommodates the interactive and iterative nature of IBS development. The research findings highlight the lack of success in IBSs using traditional project management as the delivery method. It provides an alternative solution in the use of an agile project management approach with its customer-centred and iterative mindset. This paper provides a conceptual model of the agile method known as Scrum and describes how it better aligns with innovative IBS development. Though both IBSs and agile have been around for several decades, their development is still in a state of infancy. This research adds to the body of literature on the application of agile in IBSs and presents an argument for converting its conceptual model into a practice delivery.

ACS Style

Jamie McLellan; William Young; Elizabeth Levin; Lester Johnson. Developing Innovative Integrated Business Solutions Using a Scrum Project Management Methodology. Businesses 2021, 1, 91 -101.

AMA Style

Jamie McLellan, William Young, Elizabeth Levin, Lester Johnson. Developing Innovative Integrated Business Solutions Using a Scrum Project Management Methodology. Businesses. 2021; 1 (2):91-101.

Chicago/Turabian Style

Jamie McLellan; William Young; Elizabeth Levin; Lester Johnson. 2021. "Developing Innovative Integrated Business Solutions Using a Scrum Project Management Methodology." Businesses 1, no. 2: 91-101.

Editorial
Published: 02 June 2021 in Businesses
Reads 0
Downloads 0

It is our pleasure to inaugurate the new open access journal, Businesses (ISSN 2673-7116)

ACS Style

Lester Johnson. Businesses—Open Access Journal on Business. Businesses 2021, 1, 34 -35.

AMA Style

Lester Johnson. Businesses—Open Access Journal on Business. Businesses. 2021; 1 (1):34-35.

Chicago/Turabian Style

Lester Johnson. 2021. "Businesses—Open Access Journal on Business." Businesses 1, no. 1: 34-35.

Earlycite article
Published: 30 April 2021 in Asia Pacific Journal of Marketing and Logistics
Reads 0
Downloads 0

Purpose This study empirically examines a set of drivers (i.e. social media involvement, self-brand congruence, firm image and relationship age) of consumers’ social media brand engagement (SMBE), which subsequently influences consumer outcomes (i.e. consumer satisfaction, brand trust and perceived value). Design/methodology/approach Data were collected using a self-administered online survey of 340 social media users. Structural equation modelling was employed to test the conceptual model. Findings Findings indicate that social media involvement, self-brand congruence and firm image are significant drivers of SMBE, while relationship age is not. SMBE subsequently impacts consumer satisfaction, brand trust and perceived value. Research limitations/implications This study contains some limitations associated with cross-sectional research. It does not investigate consumer engagement with other entities (e.g. other commercial brands) through the use of social media. Practical implications These findings call for marketing managers and social media brand managers to pay attention and invest resources in the significant drivers of SMBE. They also provide insights on enhancing SMBE to strengthen consumer–brand relationships. Originality/value Based on consumer–brand relationship marketing and consumer psychology of brands, this study investigates brand-related relational drivers and outcomes of SMBE, thereby deepening understanding of consumer engagement in digital environments.

ACS Style

Civilai Leckie; Abhishek Dwivedi; Lester Johnson. Examining drivers and outcomes of social media brand engagement. Asia Pacific Journal of Marketing and Logistics 2021, ahead-of-p, 1 .

AMA Style

Civilai Leckie, Abhishek Dwivedi, Lester Johnson. Examining drivers and outcomes of social media brand engagement. Asia Pacific Journal of Marketing and Logistics. 2021; ahead-of-p (ahead-of-p):1.

Chicago/Turabian Style

Civilai Leckie; Abhishek Dwivedi; Lester Johnson. 2021. "Examining drivers and outcomes of social media brand engagement." Asia Pacific Journal of Marketing and Logistics ahead-of-p, no. ahead-of-p: 1.

Journal article
Published: 23 April 2021 in Travel Behaviour and Society
Reads 0
Downloads 0

Taxi services have played an essential role in the transport system as they contribute to urban mobility. With the rapid development of information and communication technologies, ride-hailing services, one of the typical sharing economy forms of road transport, have become increasingly popular. The uptake of app-based technologies that support the sharing economy for transport is considered to threaten the future of traditional taxi services directly. This study aims to compare the direct and indirect effects of factors such as perceived benefits of booking method, perceived safety, involvement and satisfaction on the loyalty of passengers to ride-hailing and traditional taxi services. A structural equation model of the relationships among these constructs was tested using data collected from 545 respondents (263 ride-hailing passengers and 282 traditional taxi passengers) who have used these services at least once a month in Vietnam. The results have confirmed that there was a strong relationship between satisfaction and loyalty for ride-hailing as well as traditional taxi services. It was also evident that the variable describing the perceived benefits of booking method was the second strongest factor influencing traditional taxi passengers’ loyalty while the perception of safety was the second most important determinant of ride-hailing passengers’ loyalty. Results from this investigation offer insights for the development of strategies aiming at increasing the loyalty of ride-hailing as well as traditional taxi users. By focusing on the strengths and improving the weaknesses of each transport service, these two services can be complementary and co-existing without cannibalising each other. In turn this will lead to a transport system capable to serve all types of users.

ACS Style

Duy Q. Nguyen-Phuoc; Phuong Thi Kim Tran; Diep Ngoc Su; Oscar Oviedo-Trespalacios; Lester W. Johnson. The formation of passenger loyalty: Differences between ride-hailing and traditional taxi services. Travel Behaviour and Society 2021, 24, 218 -230.

AMA Style

Duy Q. Nguyen-Phuoc, Phuong Thi Kim Tran, Diep Ngoc Su, Oscar Oviedo-Trespalacios, Lester W. Johnson. The formation of passenger loyalty: Differences between ride-hailing and traditional taxi services. Travel Behaviour and Society. 2021; 24 ():218-230.

Chicago/Turabian Style

Duy Q. Nguyen-Phuoc; Phuong Thi Kim Tran; Diep Ngoc Su; Oscar Oviedo-Trespalacios; Lester W. Johnson. 2021. "The formation of passenger loyalty: Differences between ride-hailing and traditional taxi services." Travel Behaviour and Society 24, no. : 218-230.

Articles
Published: 19 February 2021 in Journal of Global Fashion Marketing
Reads 0
Downloads 0

We investigate whether gender and different levels of customisation have a significant effect on consumers’ willingness to purchase mass customised running shoes. An online panel survey was utilised to collect data from 353 Australian adults who wear running shoes at least once a month. Three attributes – degree of customisation, price, and delivery time were utilised in the data analysis to explore willingness to pay for customised shoes. Informed by conjoint analysis and t-tests, the study makes a significant theoretical contribution by extending the understanding of inconveniences of mass customisation from the perspective of customers’ willingness across genders. It is found that for women, degree of customisation and delivery time are the most important attributes, while for men, price and degree of customisation are the more crucial attributes. Female customers are more willing to purchase the product than male customers. The study addresses the research gap that is how differently females and males who usually have different sensory perceptions respond to mass-customised products. Further, the study provides valuable strategic insights for both manufacturers and marketers to cater fragmented consumer markets through mass customisation by identifying subtle differences in customer readiness among their target group of customers.

ACS Style

Hassan Daronkola Kalantari; Lester W Johnson; Chamila R. Perera. The effect of gender on willingness to pay for mass customised running shoes. Journal of Global Fashion Marketing 2021, 12, 161 -175.

AMA Style

Hassan Daronkola Kalantari, Lester W Johnson, Chamila R. Perera. The effect of gender on willingness to pay for mass customised running shoes. Journal of Global Fashion Marketing. 2021; 12 (2):161-175.

Chicago/Turabian Style

Hassan Daronkola Kalantari; Lester W Johnson; Chamila R. Perera. 2021. "The effect of gender on willingness to pay for mass customised running shoes." Journal of Global Fashion Marketing 12, no. 2: 161-175.

Earlycite article
Published: 04 February 2021 in European Journal of Innovation Management
Reads 0
Downloads 0

Purpose Considering the importance of innovation in organizations and the formation of innovative behaviors (IBs) in the life of the organization, the authors study the effect of moderating social capital (SC) and gender in the link between knowledge sharing (KS), including sharing best practices and sharing mistakes with IB. Design/methodology/approach In this research, a random sampling method was used. A questionnaire was completed by 310 employees working in five prestigious companies in the energy sector located in Mashhad province, Iran. Findings The findings of the research indicate the influence of KS on IB. Also, SC moderates the effect of KS on IB. However, the moderating effect of gender was not significant, sharing best practices more likely to lead IB in women. Moreover, the men are more likely to show IB as they share their mistakes in comparison with women. Originality/value This research aims to break the black box on the link between employee KS and his/her own innovativeness, which is not frequently investigated. To the authors' best knowledge, there is a lack of deep empirical study that has delved into analyzing the impact of gender-groups and SC on this relation.

ACS Style

Seyedeh Zahra Fatemi; Samaneh Sadeghian; S. Fatemeh Ghasempour Ganji; Lester W. Johnson. Do different genders' knowledge sharing behaviors drive different innovative behavior? The moderating effect of social capital. European Journal of Innovation Management 2021, ahead-of-p, 1 .

AMA Style

Seyedeh Zahra Fatemi, Samaneh Sadeghian, S. Fatemeh Ghasempour Ganji, Lester W. Johnson. Do different genders' knowledge sharing behaviors drive different innovative behavior? The moderating effect of social capital. European Journal of Innovation Management. 2021; ahead-of-p (ahead-of-p):1.

Chicago/Turabian Style

Seyedeh Zahra Fatemi; Samaneh Sadeghian; S. Fatemeh Ghasempour Ganji; Lester W. Johnson. 2021. "Do different genders' knowledge sharing behaviors drive different innovative behavior? The moderating effect of social capital." European Journal of Innovation Management ahead-of-p, no. ahead-of-p: 1.

Articles
Published: 01 September 2020 in Asia Pacific Journal of Tourism Research
Reads 0
Downloads 0

Little research exists on “foodies”, who are passionate about food and intend to travel for their special food interest. This study extended the theory of planned behavior model by adding two factors, food travel motivation and destination foodscape to understand the behavioral intentions of foodies towards food tourism. Data was collected from networks of foodies via an online survey. Findings empirically supported the motivation-attitude-behavioral intention relationship in the context of food tourism. Attitude mediated the relationship of food travel motivation and destination foodscape with behavioral intention. Implications for destination marketing organizations to promote foodies’ future food trips are presented.

ACS Style

Diep Ngoc Su; Lester W. Johnson; Barry O’Mahony. Will foodies travel for food? Incorporating food travel motivation and destination foodscape into the theory of planned behavior. Asia Pacific Journal of Tourism Research 2020, 25, 1012 -1028.

AMA Style

Diep Ngoc Su, Lester W. Johnson, Barry O’Mahony. Will foodies travel for food? Incorporating food travel motivation and destination foodscape into the theory of planned behavior. Asia Pacific Journal of Tourism Research. 2020; 25 (9):1012-1028.

Chicago/Turabian Style

Diep Ngoc Su; Lester W. Johnson; Barry O’Mahony. 2020. "Will foodies travel for food? Incorporating food travel motivation and destination foodscape into the theory of planned behavior." Asia Pacific Journal of Tourism Research 25, no. 9: 1012-1028.

Journal article
Published: 16 August 2020 in Journal of Cleaner Production
Reads 0
Downloads 0

The study constructed an integrated model of behavior towards shopping at retailers practicing sustainable grocery packaging (SGP) from the influences of intra-personal and retailer-based contextual factors. A questionnaire-based survey was employed to collect data from grocery shoppers at modern grocery retailers in a developing Asian country-Vietnam. By using Partial Least Square-Structural Equation Modeling, the proposed model was empirically tested with a sample of 478 respondents. The study found the direct influences of environmental lifestyle and retailers’ environmental reputation on shopping behavior concerning sustainable packaging. Two personal factors (environmental knowledge of sustainable packaging and green self-identity) and two marketing stimuli factors (sales promotion and advertisement) had indirect effects on behavior via attitude towards shopping at retailers practicing SGP. The study is the first to provide an understanding of consumer behavior concerning sustainable packaging from both internal and external perspectives. Practical implications are also provided for marketing and management of grocery retailers.

ACS Style

Diep Ngoc Su; Tien Hanh Duong; My Thanh Tran Dinh; Duy Q. Nguyen-Phuoc; Lester W. Johnson. Behavior towards shopping at retailers practicing sustainable grocery packaging: The influences of intra-personal and retailer-based contextual factors. Journal of Cleaner Production 2020, 279, 123683 .

AMA Style

Diep Ngoc Su, Tien Hanh Duong, My Thanh Tran Dinh, Duy Q. Nguyen-Phuoc, Lester W. Johnson. Behavior towards shopping at retailers practicing sustainable grocery packaging: The influences of intra-personal and retailer-based contextual factors. Journal of Cleaner Production. 2020; 279 ():123683.

Chicago/Turabian Style

Diep Ngoc Su; Tien Hanh Duong; My Thanh Tran Dinh; Duy Q. Nguyen-Phuoc; Lester W. Johnson. 2020. "Behavior towards shopping at retailers practicing sustainable grocery packaging: The influences of intra-personal and retailer-based contextual factors." Journal of Cleaner Production 279, no. : 123683.

Articles
Published: 25 June 2020 in Current Issues in Tourism
Reads 0
Downloads 0

Very few studies have investigated place image (PI) and place attachment (PA) from the perspective of the residents. Accordingly, this study aims to evaluate the effect of PI and PA on residents’ perceived value of tourism development (PVTD) and their support for tourism development (STD). A sample of 390 residents of Isfahan, Iran completed a survey questionnaire. Data were analysed by the structural equation model technique using Smart PLS. Results indicated that PI influenced PA, the value of tourism development and STD. It is also shown that PA affected the PVTD and support of further tourism development. The mediation role of PVTD in the relationship of both PA and PI with the STD has been confirmed. Findings from this survey can help researchers and authorities to better recognize some of the driving factors including residents’ PI, PA and PVTD that influence resident STD. Finally, implications and recommendations for the development of tourism in Isfahan city are provided.

ACS Style

Seyedeh Fatemeh Ghasempour Ganji; Lester W. Johnson; Samaneh Sadeghian. The effect of place image and place attachment on residents’ perceived value and support for tourism development. Current Issues in Tourism 2020, 24, 1304 -1318.

AMA Style

Seyedeh Fatemeh Ghasempour Ganji, Lester W. Johnson, Samaneh Sadeghian. The effect of place image and place attachment on residents’ perceived value and support for tourism development. Current Issues in Tourism. 2020; 24 (9):1304-1318.

Chicago/Turabian Style

Seyedeh Fatemeh Ghasempour Ganji; Lester W. Johnson; Samaneh Sadeghian. 2020. "The effect of place image and place attachment on residents’ perceived value and support for tourism development." Current Issues in Tourism 24, no. 9: 1304-1318.

Journal article
Published: 18 February 2020 in Transportation Research Part A: Policy and Practice
Reads 0
Downloads 0

With the emergence of new transport technologies, ride-hailing services have become increasingly popular around the world in recent years. Particularly in developing countries where public transport (PT) systems are normally poor due to the lack of investment, these services have become more prevalent as they are considered as a form of PT mode. Thus, understanding the loyalty intention of ride-hailing passengers is important as it is seen to be a prime determinant of long-term financial performance. Additionally, the operation of these services can increase urban mobility, which can lead to an increase in local spending and government revenue. The aim of this study is to understand better the complexities of factors influencing ride-hailing passenger satisfaction and loyalty intention. The data collected by surveying 559 ride-hailing passengers in Vietnam was analysed using a Partial Least Squares - Structural Equation Modelling (PLS-SEM) approach. The findings show that three factors including perceived benefits of the booking app, perceived sales promotion and perceived service quality have direct influences on passenger satisfaction and loyalty in which perceived service quality is more important than the other factors. Insight into the perceptions of passengers provides ride-hailing firms and even their competitors (traditional taxi services) with managerial implications aiming to maintain and increase patronage.

ACS Style

Duy Quy Nguyen-Phuoc; Diep Ngoc Su; Phuong Thi Kim Tran; Diem-Trinh Thi Le; Lester W. Johnson. Factors influencing customer's loyalty towards ride-hailing taxi services – A case study of Vietnam. Transportation Research Part A: Policy and Practice 2020, 134, 96 -112.

AMA Style

Duy Quy Nguyen-Phuoc, Diep Ngoc Su, Phuong Thi Kim Tran, Diem-Trinh Thi Le, Lester W. Johnson. Factors influencing customer's loyalty towards ride-hailing taxi services – A case study of Vietnam. Transportation Research Part A: Policy and Practice. 2020; 134 ():96-112.

Chicago/Turabian Style

Duy Quy Nguyen-Phuoc; Diep Ngoc Su; Phuong Thi Kim Tran; Diem-Trinh Thi Le; Lester W. Johnson. 2020. "Factors influencing customer's loyalty towards ride-hailing taxi services – A case study of Vietnam." Transportation Research Part A: Policy and Practice 134, no. : 96-112.

Journal article
Published: 22 July 2019 in Sustainability
Reads 0
Downloads 0

Export processing firms from emerging markets often need to adjust their export strategies towards environmentally friendly directions to address strict regulatory requirements and increasingly environmental concerns among the public and consumers in advanced countries. This study aims to explore and evaluate different proactivity levels and drivers of environmental strategies (ESs) adopted by Vietnamese seafood export processing firms. Data was obtained from two sources: Public archival data of 32 listed firms, and semi-structured interviews with 44 managers from seafood export processing firms. Content analysis revealed that reactive ESs were adopted the most by Vietnamese seafood export processing firms, followed by opportunistic ESs, focused ESs and proactive ES, respectively. The findings also demonstrated that both internal factors and external factors in home and host countries motivate the firms to pursue different ESs. This study sheds light on unexplored characteristics and drivers of ESs in Vietnam and it assists key stakeholders including export processing firms and policymakers in the adoption, development and promotion of ESs.

ACS Style

Binh Do; Uyen Nguyen; Ninh Nguyen; Lester W. Johnson. Exploring the Proactivity Levels and Drivers of Environmental Strategies Adopted by Vietnamese Seafood Export Processing Firms: A Qualitative Approach. Sustainability 2019, 11, 3964 .

AMA Style

Binh Do, Uyen Nguyen, Ninh Nguyen, Lester W. Johnson. Exploring the Proactivity Levels and Drivers of Environmental Strategies Adopted by Vietnamese Seafood Export Processing Firms: A Qualitative Approach. Sustainability. 2019; 11 (14):3964.

Chicago/Turabian Style

Binh Do; Uyen Nguyen; Ninh Nguyen; Lester W. Johnson. 2019. "Exploring the Proactivity Levels and Drivers of Environmental Strategies Adopted by Vietnamese Seafood Export Processing Firms: A Qualitative Approach." Sustainability 11, no. 14: 3964.

Journal article
Published: 10 June 2019 in European Journal of Marketing
Reads 0
Downloads 0

Purpose The ever-growing popularity of social media platforms is evidence of consumers engaging emotionally with these brands. Given the prominence of social media in society, the purpose of this paper is to understand social media platforms from a “brand” perspective through examining the effect of consumers’ emotional attachment on social media consumer-based brand equity (CBBE). Design/methodology/approach This paper develops a model that outlines how emotional brand attachment with social media explains social media CBBE via shaping consumer perceptions of brand credibility and consumer satisfaction. An online survey of 340 Australian social media consumers provided data for empirical testing. The inclusion of multiple context-relevant covariates and use of a method-variance-adjusted data matrix, as well as an examination of an alternative model, adds robustness to the results. Findings The findings of this paper support the conceptual model, and the authors identify strong relationships between the focal variables. A phantom model analysis explicates specific indirect effects of emotional brand attachment on CBBE. The authors also find support for a fully mediated effect of emotional brand attachment on social media brand equity. Further, they broaden the nomological network of emotional brand attachment, outlining key outcomes. Research limitations/implications This paper offers a conceptual mechanism (a chain-of-effects) of how consumer emotional brand attachment with social media brands translates into social media CBBE. It also finds that a brand’s credibility as well as its ability to perform against consumer expectations (i.e. satisfaction) are equally effective in translating emotional brand attachment into social media CBBE. Practical implications Social media brands are constantly challenged by rapid change and ongoing criticism over such issues as data privacy. The implications from this paper suggest that managers should make investments in creating (reinforcing) emotional connections with social media consumers, as this will favorably impact CBBE by way of a relational mechanism, that is, via enhancing credibility and consumer satisfaction. Social implications Lately, social media in general has suffered from a crisis of trust in society. The enhanced credibility of social media brands resulting from consumers’ emotional attachments will potentially serve to enhance its acceptance as a credible form of media in society. Originality/value Social media platforms are often examined as brand-building platforms. This paper adopts a different perspective, examining social media platforms as brands per se and the effects of emotional attachments that consumers develop towards these. This paper offers valuable insights into how consumers’ emotional attachments drive vital brand judgments such as credibility and satisfaction, ultimately culminating into social media CBBE.

ACS Style

Abhishek Dwivedi; Lester W. Johnson; Dean Charles Wilkie; Luciana De Araujo-Gil. Consumer emotional brand attachment with social media brands and social media brand equity. European Journal of Marketing 2019, 53, 1176 -1204.

AMA Style

Abhishek Dwivedi, Lester W. Johnson, Dean Charles Wilkie, Luciana De Araujo-Gil. Consumer emotional brand attachment with social media brands and social media brand equity. European Journal of Marketing. 2019; 53 (6):1176-1204.

Chicago/Turabian Style

Abhishek Dwivedi; Lester W. Johnson; Dean Charles Wilkie; Luciana De Araujo-Gil. 2019. "Consumer emotional brand attachment with social media brands and social media brand equity." European Journal of Marketing 53, no. 6: 1176-1204.

Journal article
Published: 09 May 2019 in Sustainability
Reads 0
Downloads 0

Along with the acceleration of green marketing in recent years, greenwash has been utilized by firms to get ahead of their rivals. Underpinned by the cognition–affect–behavior (C-A-B) paradigm, this study examines a model linking greenwash and green skepticism with green purchase intentions. It also investigates the moderating role of information and knowledge on the relationship between greenwash and green purchase intentions. Data were obtained from 419 Vietnamese consumers who had been involved in purchasing green vegetables using an online survey. Multivariate data analysis demonstrated that greenwash was negatively associated with green purchase intentions and that green skepticism mediated this negative association. In addition, the moderating effect of information and knowledge was confirmed. These findings enrich the extant knowledge on the relationship between greenwash and green purchase intentions. They also have important implications for firms that aim to reduce consumers’ skepticism and increase their intentions to purchase green food.

ACS Style

Thi Thu Huong Nguyen; Zhi Yang; Ninh Nguyen; Lester W. Johnson; Tuan Khanh Cao. Greenwash and Green Purchase Intention: The Mediating Role of Green Skepticism. Sustainability 2019, 11, 2653 .

AMA Style

Thi Thu Huong Nguyen, Zhi Yang, Ninh Nguyen, Lester W. Johnson, Tuan Khanh Cao. Greenwash and Green Purchase Intention: The Mediating Role of Green Skepticism. Sustainability. 2019; 11 (9):2653.

Chicago/Turabian Style

Thi Thu Huong Nguyen; Zhi Yang; Ninh Nguyen; Lester W. Johnson; Tuan Khanh Cao. 2019. "Greenwash and Green Purchase Intention: The Mediating Role of Green Skepticism." Sustainability 11, no. 9: 2653.

Journal article
Published: 05 May 2019 in Sustainability
Reads 0
Downloads 0

Corporate social responsibility (CSR) is based on attending to concerns beyond a corporation’s shareholders. This concern embraces the concepts of sharing and caring for others. Logically then, the literature on sharing might inform theory and practice around CSR initiatives. To date, however, theory around the theme of sharing is absent from extant CSR literature, and, presumably, it is omitted as a perspective on CSR practice. This paper addresses this gap by empirically investigating consumers’ responses to different types of sharing involved in a range of CSR initiatives. We test the sharing theory to provide generalizable conclusions. Data was collected via an online panel of Australian consumers. Findings reveal two distinct types of sharing across different CSR initiatives: Sharing-in and sharing-out. Sharing-in CSR initiatives are those perceived as being adopted for the benefit of the firm’s direct stakeholders and aimed at providing a direct, reciprocal benefit to the firm. Conversely, sharing-out initiatives are perceived as providing wider and unconditional support to all, irrespective of their proximity to the firm. This research makes an original contribution to the CSR literature by embedding the notion of sharing within the management of CSR initiatives. The sharing perspective adds to knowledge and may assist managers when developing CSR initiatives, and how those initiatives might be perceived by a firm’s relevant stakeholders.

ACS Style

Anjum Amin-Chaudhry; Alan Pomering; Lester W. Johnson. Incorporating the Concepts of Sharing-In and Sharing-Out in CSR: Australian Consumers’ Perspective. Sustainability 2019, 11, 2586 .

AMA Style

Anjum Amin-Chaudhry, Alan Pomering, Lester W. Johnson. Incorporating the Concepts of Sharing-In and Sharing-Out in CSR: Australian Consumers’ Perspective. Sustainability. 2019; 11 (9):2586.

Chicago/Turabian Style

Anjum Amin-Chaudhry; Alan Pomering; Lester W. Johnson. 2019. "Incorporating the Concepts of Sharing-In and Sharing-Out in CSR: Australian Consumers’ Perspective." Sustainability 11, no. 9: 2586.

Journal article
Published: 23 August 2018 in Sustainability
Reads 0
Downloads 0

The purpose of this study is to develop a framework that will provide the services marketing manager a systematic, holistic and transparent means of enhancing sustainability performance through the marketing function. We review the literature dealing with the confluence of services marketing and sustainability, identify gaps in current sustainability-services marketing literature and inductively develop a conceptual framework for Sustainability Services Marketing (SSM). We describe services marketing practice examples in order to uncover the implications of a sustainability focus for services marketing and illustrate how to operationalise the framework. The resulting framework, (i) ensures that sustainability is incorporated into the strategic services marketing planning process, (ii) adapts and expands the traditional concept of the services marketing mix, by adding Partnerships to the traditional mix elements, and (iii) cross-references services marketing mix decision-making with the triple bottom line to describe the marketing task in terms of a matrix rather than a mix. This permits sustainability benchmarking and planning across the triple bottom line, and across the range of activities the services marketing manager might be expected to manage in order to enhance sustainability performance. We shift services marketing management attention to a broader and more sustainability-responsible whole-of-business approach. This research provides timely and effective guidance for the services marketing manager seeking to enhance his or her business’s sustainability performance in a systematic, holistic, and transparent way.

ACS Style

Alan Pomering; Lester W. Johnson. Building Sustainability into Services Marketing: Expanding Decision-Making from a Mix to a Matrix. Sustainability 2018, 10, 2992 .

AMA Style

Alan Pomering, Lester W. Johnson. Building Sustainability into Services Marketing: Expanding Decision-Making from a Mix to a Matrix. Sustainability. 2018; 10 (9):2992.

Chicago/Turabian Style

Alan Pomering; Lester W. Johnson. 2018. "Building Sustainability into Services Marketing: Expanding Decision-Making from a Mix to a Matrix." Sustainability 10, no. 9: 2992.

Journal article
Published: 14 June 2018 in Sustainability
Reads 0
Downloads 0

Communicating climate risks to vulnerable groups motivating them to take adaptive actions remains a significant challenge in many populations, especially to children. The theory of reasoned action (TRA) suggests that attitude and subjective norms are important for persuasive communication. This study assesses how to apply TRA, its constructs and other relevant factors to predict behavior intention and beliefs and to change behavior tendency. The randomized field experiment method was applied to explore the differences between pre- and post-communication treatments (2 × 2 design). Can Tho city, located in the Mekong Delta of Vietnam, was selected as the research context because of its vulnerability to climate change. The results show that, first, TRA was found to be a significant predictor model of children’s climate change behavior intentions. Second, attitude has a significant effect on the children’s intention to act while videos with subjective norm treatment had not. The treatment interaction of both constructs also had a significant effect. Third, TRA theory-based treatments are positively associated with changes in children’ salient beliefs on attitude and normative belief on social norm toward climate change. In addition, past practices, knowledge and gender are further factors that influence children’s behavior intentions. A theory-inspired design of communication strategy allows the prediction and influencing of intentions. This finding has strong implications for both research and development in Vietnam.

ACS Style

Quynh Anh Nguyen; Luc Hens; Charlotte MacAlister; Lester Johnson; Boripat Lebel; Sinh Bach Tan; Hung Manh Nguyen; The Ninh Nguyen; Louis Lebel. Theory of Reasoned Action as a Framework for Communicating Climate Risk: A Case Study of Schoolchildren in the Mekong Delta in Vietnam. Sustainability 2018, 10, 2019 .

AMA Style

Quynh Anh Nguyen, Luc Hens, Charlotte MacAlister, Lester Johnson, Boripat Lebel, Sinh Bach Tan, Hung Manh Nguyen, The Ninh Nguyen, Louis Lebel. Theory of Reasoned Action as a Framework for Communicating Climate Risk: A Case Study of Schoolchildren in the Mekong Delta in Vietnam. Sustainability. 2018; 10 (6):2019.

Chicago/Turabian Style

Quynh Anh Nguyen; Luc Hens; Charlotte MacAlister; Lester Johnson; Boripat Lebel; Sinh Bach Tan; Hung Manh Nguyen; The Ninh Nguyen; Louis Lebel. 2018. "Theory of Reasoned Action as a Framework for Communicating Climate Risk: A Case Study of Schoolchildren in the Mekong Delta in Vietnam." Sustainability 10, no. 6: 2019.

Journal article
Published: 05 February 2018 in Marketing Intelligence & Planning
Reads 0
Downloads 0

Purpose The purpose of this paper is to explore the extent to which consumer purchasing behaviour is influenced by advertised information that a product is made with renewable energy. It also seeks to identify why some consumers might respond more favourably. Design/methodology/approach Three experiments were conducted using two samples of university students enroled in Australia. The first experiment tested the main effect of this research, the second tested the potential amplifying effect of locus of control and the third tested the temporal orientation. Findings Consumer respond favourably to products promoted as made with renewable energy. The possible explanation for this is that future temporal orientation (FTO) influences attitude towards the brand, attitude towards the advertisement, purchase intention and willingness to pay a premium for brands. The observed interaction effect between perceived greenness of the advertisement and FTO is also robust to scepticism. Research limitations/implications Results presented here are also derived from responses made by students at a regional Australian university. Although atypical in their profile with most over 30 years of age, findings cannot reliably be generalised to the larger population. Determining how much importance a renewable energy appeal has when it is positioned among other green appeals would reveal the relative usefulness of the focal promotion to marketers. Practical implications Promoting a firm’s use of renewable energy presents an important opportunity to achieve desirable outcomes, and the efficacy of this is magnified within individuals that habitually focus on the future. Social implications These findings benefit society because they contribute towards increasing the frequency of sustainable business practices. It should also encourage policy-makers to implement policy changes (e.g., removing subsidies that prevent renewable energy from attaining cost parity with non-renewable sources of energy), which can result in beneficial economic outcomes. Originality/value This research is the first of its kind to be conducted in an Australian context, providing findings that assist both firms’ and policy-makers’ decision-making.

ACS Style

Suni Mydock Iii; Simon James Pervan; Alanoud F. Almubarak; Lester Johnson; Michael Kortt. Influence of made with renewable energy appeal on consumer behaviour. Marketing Intelligence & Planning 2018, 36, 32 -48.

AMA Style

Suni Mydock Iii, Simon James Pervan, Alanoud F. Almubarak, Lester Johnson, Michael Kortt. Influence of made with renewable energy appeal on consumer behaviour. Marketing Intelligence & Planning. 2018; 36 (1):32-48.

Chicago/Turabian Style

Suni Mydock Iii; Simon James Pervan; Alanoud F. Almubarak; Lester Johnson; Michael Kortt. 2018. "Influence of made with renewable energy appeal on consumer behaviour." Marketing Intelligence & Planning 36, no. 1: 32-48.

Journal article
Published: 08 November 2017 in International Journal of Entrepreneurial Behavior & Research
Reads 0
Downloads 0

Purpose The purpose of this paper is to examine the nature of entrepreneurial passion and in doing so explores the relationship between harmonious and obsessive passion (OP) and resilience. A pathway between passion and entrepreneurial success (ES) that is mediated by sustained entrepreneurial commitment (SEC) and resilience is tested. Design/methodology/approach An online questionnaire survey was completed by (n=215) Australian entrepreneurs. Results were based on structural equation modelling analysis. Findings Harmonious passion contributes directly and indirectly to perceptions of ES through resilience; OP contributes to SEC which contributes to success through resilience. Research limitations/implications Limitations stem from the survey methodology used. Implications for incorporating harmonious and OP into training to ensure well developed entrepreneurs are raised. Originality/value This study is one of the few studies to test the theoretical constructs of passion and resilience in the entrepreneurship context, and seemingly the first to do so on an Australian sample of entrepreneurs. This research finds that both types of passion are important to individual level resilience and ultimately to ES. An OP for one’s venture is an important contributor to persisting with the venture.

ACS Style

Rosemary Fisher; Elizabeth Merlot; Lester W. Johnson. The obsessive and harmonious nature of entrepreneurial passion. International Journal of Entrepreneurial Behavior & Research 2017, 24, 22 -40.

AMA Style

Rosemary Fisher, Elizabeth Merlot, Lester W. Johnson. The obsessive and harmonious nature of entrepreneurial passion. International Journal of Entrepreneurial Behavior & Research. 2017; 24 (1):22-40.

Chicago/Turabian Style

Rosemary Fisher; Elizabeth Merlot; Lester W. Johnson. 2017. "The obsessive and harmonious nature of entrepreneurial passion." International Journal of Entrepreneurial Behavior & Research 24, no. 1: 22-40.

Journal article
Published: 24 October 2017 in Journal of Services Marketing
Reads 0
Downloads 0

Purpose The purpose of this study is to investigate the role of perceived value and innovativeness (service concept newness and relative advantage) in promoting customer brand engagement behaviors (CBEBs) and brand loyalty. Design/methodology/approach The conceptual model was empirically tested using nationwide survey data from 430 customers of Uber in Australia. The data were analyzed using structural equation modeling. Findings The results of this study show that collecting brand information is positively influenced by perceived value, service concept newness and relative advantage. Participating in brand marketing activities is positively influenced by service concept newness and relative advantage. Interacting with others is positively influenced by perceived value and service concept newness. Subsequently, brand loyalty is positively influenced by participating in brand marketing activities and interacting with others. The direct impacts of perceived value and relative advantage on brand loyalty are also established. Research limitations/implications This study only collected data from Uber customers. Another limitation of this study is the use of cross-sectional data. Practical implications To promote brand loyalty, service innovation needs to have both the right characteristics (i.e. perceived value, service concept newness and relative advantage) and practices that foster customer brand engagement behaviors. Originality/value Although service-dominant logic (SDL) is a theoretical lens used by research in the areas of service innovation and customer engagement, empirical studies that integrate the two areas remain limited. The findings of this study suggest a new mechanism in which service innovation can increase loyalty through increased CBEBs.

ACS Style

Civilai Leckie; Munyaradzi W. Nyadzayo; Lester W. Johnson. Promoting brand engagement behaviors and loyalty through perceived service value and innovativeness. Journal of Services Marketing 2017, 32, 70 -82.

AMA Style

Civilai Leckie, Munyaradzi W. Nyadzayo, Lester W. Johnson. Promoting brand engagement behaviors and loyalty through perceived service value and innovativeness. Journal of Services Marketing. 2017; 32 (1):70-82.

Chicago/Turabian Style

Civilai Leckie; Munyaradzi W. Nyadzayo; Lester W. Johnson. 2017. "Promoting brand engagement behaviors and loyalty through perceived service value and innovativeness." Journal of Services Marketing 32, no. 1: 70-82.