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Purpose The purpose of this study is to analyze the influence of coffee quality on brand preference and loyalty using Starbucks as a study subject. The determinants of coffee food healthiness are also investigated. Design/methodology/approach Food quality measures are composed of healthiness, taste, customization, price fairness and convenience. Hygiene and nutrition disclosure were examined as determinants of food healthiness. The highlighted food quality attributes were brand love and brand loyalty. Data were collected using Amazon Mechanical Turk. A total of 431 observations were used for data analysis. A structural equation model was conducted for hypotheses testing. Findings The results revealed that healthiness is positively associated with hygiene and nutrition disclosure. Brand love is also significantly influenced by healthiness, taste, customization and price fairness. Moreover, taste and price fairness appeared to be essential determinants of Starbucks brand loyalty. Originality/value This study scrutinized food quality in the domain of coffee business, and presented implications for the business. Data collected in this study contributed to the literature by revealing quality attributes of coffee and its determinants and also showing the significant relationship between coffee food quality, brand love and brand loyalty.
Won Seok Lee; Jiwoo Jung; JoonHo Moon. Exploring the antecedents and consequences of the coffee quality of Starbucks: a case study. British Food Journal 2021, ahead-of-p, 1 .
AMA StyleWon Seok Lee, Jiwoo Jung, JoonHo Moon. Exploring the antecedents and consequences of the coffee quality of Starbucks: a case study. British Food Journal. 2021; ahead-of-p (ahead-of-p):1.
Chicago/Turabian StyleWon Seok Lee; Jiwoo Jung; JoonHo Moon. 2021. "Exploring the antecedents and consequences of the coffee quality of Starbucks: a case study." British Food Journal ahead-of-p, no. ahead-of-p: 1.
The aim of this research is to explore the determinants of airline CSR. Stakeholder theory is the theoretical underpinning. Chief executive officers (CEOs) are the research target, which is theoretically underpinned by upper echelon theory. For data collection, this study used data from COMPUSTAT, EXECUCOMP, KLD MSCI, LinkedIn, and the Bureau of Economic Analysis. Standard industry classification code 4512 was employed to obtain information on airline companies. Moreover, the number of observations was 154, the number of firms was 15, and the study period was 1999–2016. CSR domains include employment, the environment, and the product. The explanatory attributes are the CEO’s age, tenure, education, share ownership, stock option, and duality. Ordinary least squares and feasible generalized least squares regression analyses were executed for hypothesis testing. Regarding the results, employment CSR was positively affected by CEO age. This study found an inverted U-shaped relationship between CEO tenure and environmental CSR. Environmental CSR was also negatively influenced by stock options. Product CSR was positively associated with CEO age, whereas it was negatively associated with CEO duality.
Luo Jing; JoonHo Moon. Airline Chief Executive Officer and Corporate Social Responsibility. Sustainability 2021, 13, 8599 .
AMA StyleLuo Jing, JoonHo Moon. Airline Chief Executive Officer and Corporate Social Responsibility. Sustainability. 2021; 13 (15):8599.
Chicago/Turabian StyleLuo Jing; JoonHo Moon. 2021. "Airline Chief Executive Officer and Corporate Social Responsibility." Sustainability 13, no. 15: 8599.
Purpose The purpose of this study is to identify the attributes that statistically affect reason intention. The triple bottom line, a theoretical framework of corporate social responsibility (CSR) consisting of economic, social and environmental subdimensions, is used as the theoretical foundation. Design/methodology/approach In this study, price fairness, quarantine and hygiene, and eco-friendliness represent economic, social and environmental CSR, respectively. Amazon Mechanical Turk is used for data collection. The valid number of observations is 474. Structural equation modeling is implemented to test the research hypotheses. Findings The results indicate that price fairness, quarantine and hygiene positively affect the reuse intention of coffee shops. However, eco-friendliness appears to be an attribute that does not significantly affect reuse intention. Originality/value This study theoretically contributes to the literature by demonstrating the explanatory power of triple bottom line theory for café customer intention.
Ji Min Shim; Won Seok Lee; JoonHo Moon; Myungkeun Song. Coffee shop corporate social responsibility (CSR) and reuse intention using triple bottom line theory. British Food Journal 2021, ahead-of-p, 1 .
AMA StyleJi Min Shim, Won Seok Lee, JoonHo Moon, Myungkeun Song. Coffee shop corporate social responsibility (CSR) and reuse intention using triple bottom line theory. British Food Journal. 2021; ahead-of-p (ahead-of-p):1.
Chicago/Turabian StyleJi Min Shim; Won Seok Lee; JoonHo Moon; Myungkeun Song. 2021. "Coffee shop corporate social responsibility (CSR) and reuse intention using triple bottom line theory." British Food Journal ahead-of-p, no. ahead-of-p: 1.
Promotional messages, including scarcity messages and other consumer existence messages, are frequently employed by online travel marketers to drive consumer purchase intention. By using a scenario-based experimental design study, the authors investigate the effects of scarcity message types – limited quantity scarcity (LQS) and limited time scarcity (LTS) – on willingness to purchase, and explore the mediating role of perceived consumer competition and the moderating role of social cue messages on scarcity messaging and purchase intention. The findings suggest that presenting social cue messages enhances perceived consumer competition and consequently purchase intention when an LQS message is presented. However, presenting social cue messages have no such impact on perceived consumer competition and purchase intention when an LTS message is presented. This research provides online travel practitioners with guidance on how and when to leverage promotional messages to drive consumer purchase intention.
Myungkeun Song; Sungwoo Choi; JoonHo Moon. Limited time or limited quantity? The impact of other consumer existence and perceived competition on the scarcity messaging - Purchase intention relation. Journal of Hospitality and Tourism Management 2021, 47, 167 -175.
AMA StyleMyungkeun Song, Sungwoo Choi, JoonHo Moon. Limited time or limited quantity? The impact of other consumer existence and perceived competition on the scarcity messaging - Purchase intention relation. Journal of Hospitality and Tourism Management. 2021; 47 ():167-175.
Chicago/Turabian StyleMyungkeun Song; Sungwoo Choi; JoonHo Moon. 2021. "Limited time or limited quantity? The impact of other consumer existence and perceived competition on the scarcity messaging - Purchase intention relation." Journal of Hospitality and Tourism Management 47, no. : 167-175.
The main goal of this study was to investigate the association between corporate social responsibility (CSR) and the value of restaurant firms by employing triple bottom line theory, a framework for a business model of sustainable development focusing on profit, environment, and people rather than just maximizing profit. Even though triple bottom line has been a common theoretical foundation in the CSR area, there is sparse literature on the theory in the context of CSR in the restaurant domain. Data regarding CSR dimensions and market-to-book value from 32 publicly traded restaurant firms in the US stock market for the period 1999–2012 were gathered, and panel data analysis methods of ordinary least square, one-way fixed effect, and time series feasible generalized least square were employed. The results revealed that economic CSR enhanced restaurant value, whereas environmental CSR diminished the value. The theoretical contribution of this study is that it will broaden the scope of triple bottom line theory. The results of the study will help restaurant administrators determine CSR policy.
Jimin Shim; JoonHo Moon; Won Lee; Namho Chung. The Impact of CSR on Corporate Value of Restaurant Businesses Using Triple Bottom Line Theory. Sustainability 2021, 13, 2131 .
AMA StyleJimin Shim, JoonHo Moon, Won Lee, Namho Chung. The Impact of CSR on Corporate Value of Restaurant Businesses Using Triple Bottom Line Theory. Sustainability. 2021; 13 (4):2131.
Chicago/Turabian StyleJimin Shim; JoonHo Moon; Won Lee; Namho Chung. 2021. "The Impact of CSR on Corporate Value of Restaurant Businesses Using Triple Bottom Line Theory." Sustainability 13, no. 4: 2131.
The purpose of this research is to examine the determinants of coffee shop purchase intention. The research domain is Starbucks, which is the brand ranked first in the coffee shop market. This study selects healthiness, hygiene, quarantine, ease of app use, and environmental responsibility as candidates for the antecedents of purchase intention. For hypothesis testing, this research used a survey and recruited survey participants using Amazon Mechanical Turk, and carried out multiple linear regressions to test research hypotheses. The number of valid observations for the data analysis is 474. It was found that purchase intention is positively influenced by healthiness, hygiene, quarantine, and ease of app use. However, environmental responsibility was identified as a nonsignificant attribute to account for purchase intention. Practical implications are presented for coffee shop management. The outcomes contribute to the literature by scrutinizing café customers’ purchase intention with various attributes.
Jimin Shim; JoonHo Moon; Myungkeun Song; Won Lee. Antecedents of Purchase Intention at Starbucks in the Context of Covid-19 Pandemic. Sustainability 2021, 13, 1758 .
AMA StyleJimin Shim, JoonHo Moon, Myungkeun Song, Won Lee. Antecedents of Purchase Intention at Starbucks in the Context of Covid-19 Pandemic. Sustainability. 2021; 13 (4):1758.
Chicago/Turabian StyleJimin Shim; JoonHo Moon; Myungkeun Song; Won Lee. 2021. "Antecedents of Purchase Intention at Starbucks in the Context of Covid-19 Pandemic." Sustainability 13, no. 4: 1758.
The purpose of this research is to investigate the accountability of the extended technology acceptance model (TAM) in the domain of sharing accommodation platform service. Based on TAM, this research derived attributes such as network externalities, trust, interactivity, ease of use, usefulness, and intention to repurchase. This study selects Airbnb as the context. A survey was adopted as the main instrument of this research. The total number of valid observations is 450. For the data analysis, this study conducted frequency analysis, confirmatory factor analysis, correlation matrix, reliability test, and path analysis using structural equation modeling. The results show that network externalities are essential to account for trust and interactivity. In addition, the results show that interactivity is an influential element to both ease of use and usefulness. Moreover, usefulness is affected by trust and interactivity. Furthermore, this research reveals the positive association between usefulness and intention to repurchase.
Jiwoo Jung; Eunkyung Park; JoonHo Moon; Won Seok Lee. Exploration of Sharing Accommodation Platform Airbnb Using an Extended Technology Acceptance Model. Sustainability 2021, 13, 1185 .
AMA StyleJiwoo Jung, Eunkyung Park, JoonHo Moon, Won Seok Lee. Exploration of Sharing Accommodation Platform Airbnb Using an Extended Technology Acceptance Model. Sustainability. 2021; 13 (3):1185.
Chicago/Turabian StyleJiwoo Jung; Eunkyung Park; JoonHo Moon; Won Seok Lee. 2021. "Exploration of Sharing Accommodation Platform Airbnb Using an Extended Technology Acceptance Model." Sustainability 13, no. 3: 1185.
This study aims to estimate the value of preserving Uiseong Gama Ssaum (traditional Korean palanquin fighting) as an endangered folk game, using the contingent valuation method (CVM). To reduce the tendency to exaggerate the value estimation, one of the CVM's acknowledged limitations, the respondents’ answers were reaffirmed through two stages of confirmation questions. The study established that the value of preserving Uiseong Gama Ssaum as an endangered folk game was set at 7,259 Korean won (KRW) ( = 6.06 USD). The results also suggest that the respondents’ sense of cultural uniqueness was positively associated with a willingness to pay (WTP). The study is meaningful in estimating the economic value of endangered folk games and justifying their preservation based on the provision of a quantified standard.
Ye Jin Choi; Won Seok Lee; JoonHo Moon; Kyoung-Bae Kim. The value of preserving endangered folk games using the contingent valuation method. Current Issues in Tourism 2020, 24, 1319 -1330.
AMA StyleYe Jin Choi, Won Seok Lee, JoonHo Moon, Kyoung-Bae Kim. The value of preserving endangered folk games using the contingent valuation method. Current Issues in Tourism. 2020; 24 (9):1319-1330.
Chicago/Turabian StyleYe Jin Choi; Won Seok Lee; JoonHo Moon; Kyoung-Bae Kim. 2020. "The value of preserving endangered folk games using the contingent valuation method." Current Issues in Tourism 24, no. 9: 1319-1330.
South Koreans’ life expectancy has dramatically increased over the last four decades. However, the life satisfaction index of older Korean adults has been in the bottom third globally. The large majority of older Koreans spend most of the day watching television at home. However, concrete evidence regarding the effects of leisure involvement on older adults’ quality of later life is scant. Only a few existing studies have examined the link via cross-sectional survey data. Thus, the purpose of this study was to investigate whether meaningful leisure participation outside the home in older age plays an essential role in improving life satisfaction. To achieve the research aim, nationally representative panel data from the Korea Employment Information Service were used for the data analysis. The results indicated that social and productive leisure participation in religious activity, social gatherings, and volunteering was significantly related to quality of life in older adults. Moreover, frequent participation in travel and cultural activities outside the home were positively related to life satisfaction. These findings suggest that participation in meaningful leisure activities is a critical factor contributing to subjective well-being and good mental health in older Korean adults and should be encouraged.
Hyejin Yoon; Won Seok Lee; Kyoung-Bae Kim; JoonHo Moon. Effects of Leisure Participation on Life Satisfaction in Older Korean Adults: A Panel Analysis. International Journal of Environmental Research and Public Health 2020, 17, 4402 .
AMA StyleHyejin Yoon, Won Seok Lee, Kyoung-Bae Kim, JoonHo Moon. Effects of Leisure Participation on Life Satisfaction in Older Korean Adults: A Panel Analysis. International Journal of Environmental Research and Public Health. 2020; 17 (12):4402.
Chicago/Turabian StyleHyejin Yoon; Won Seok Lee; Kyoung-Bae Kim; JoonHo Moon. 2020. "Effects of Leisure Participation on Life Satisfaction in Older Korean Adults: A Panel Analysis." International Journal of Environmental Research and Public Health 17, no. 12: 4402.
Variable pricing is frequently employed by service firms that adopt revenue management practices. This strategy is effective in stimulating and increasing revenue by appealing to customers with different levels of price sensitivity. However, by providing excessive price options, a company may cause choice overload for customers. Within the framework of behavioral economics, this study explores an effective price presentation strategy to mitigate choice overload due to a large assortment size of price options in the context of hotels. The findings of the experimental design study suggest that the number of categories that distinguish and organize price options positively affects consumers' perceived decision difficulty and consequent decision satisfaction when a large assortment size of price options is provided. This research extends the understanding of the effect of variable pricing on consumers' responses and provides marketers with guidance on how to manage variable pricing and its price presentation format.
Myungkeun Song; Won Seok Lee; JoonHo Moon. Exploring effective price presentation format to reduce decision difficulty and increase decision satisfaction. Tourism Management Perspectives 2019, 32, 100572 .
AMA StyleMyungkeun Song, Won Seok Lee, JoonHo Moon. Exploring effective price presentation format to reduce decision difficulty and increase decision satisfaction. Tourism Management Perspectives. 2019; 32 ():100572.
Chicago/Turabian StyleMyungkeun Song; Won Seok Lee; JoonHo Moon. 2019. "Exploring effective price presentation format to reduce decision difficulty and increase decision satisfaction." Tourism Management Perspectives 32, no. : 100572.
The purpose of this study was to estimate the economic value of Muju (a county in South Korea) firefly (Lampyridae) designated as a natural monument in Korea. To estimate the value of firefly, contingent valuation method (CVM), an appropriate analytical instrument to estimate non-market value, was used. In addition to the main goal of evaluating the economic value, we also investigated how environmental awareness of respondents (measured by the New Environment Paradigm) affected their interest in paying for Muju firefly conservation. To estimate the traditional threshold of CVM, a two-step approach (using reaffirming questions) was employed. Our study results indicated that the economic value of Muju firefly was 17,656 KRW (= 16.58 USD). Our results also reviewed that an eco-friendly attitude was more likely to increase participants’ willingness to pay for firefly conservation.
Young Taek Hwang; JoonHo Moon; Won Seok Lee; Seon A. Kim; JiHee Kim. Evaluation of Firefly as a Tourist Attraction and Resource Using Contingent Valuation Method Based on a New Environmental Paradigm. Journal of Quality Assurance in Hospitality & Tourism 2019, 21, 320 -336.
AMA StyleYoung Taek Hwang, JoonHo Moon, Won Seok Lee, Seon A. Kim, JiHee Kim. Evaluation of Firefly as a Tourist Attraction and Resource Using Contingent Valuation Method Based on a New Environmental Paradigm. Journal of Quality Assurance in Hospitality & Tourism. 2019; 21 (3):320-336.
Chicago/Turabian StyleYoung Taek Hwang; JoonHo Moon; Won Seok Lee; Seon A. Kim; JiHee Kim. 2019. "Evaluation of Firefly as a Tourist Attraction and Resource Using Contingent Valuation Method Based on a New Environmental Paradigm." Journal of Quality Assurance in Hospitality & Tourism 21, no. 3: 320-336.
Several studies have mentioned the differentiation between Western and Asian cultures in terms of people’s backgrounds, life styles, and perspectives. In particular, in cruise tourism, tourists from China have shown different behavior from Western tourists. Previous research has investigated the preferences of cruise tourists. However, there have been few systematic studies of their preferences. Thus, it is necessary to examine cultural uniqueness with a systematic method. Therefore, the main purpose of the study is to apply a choice experiment (CE), which is a scientific method for understanding Chinese tourists’ preferences for a given attribute as a form of marginal willingness-to-pay, and to identify their priorities. In order to collect the data from an online data platform, the answers from 244 Chinese were used for multinomial logit analysis. The study results demonstrate that the respondents placed the highest value on having a variety of shopping items in duty-free shops on board. Furthermore, room type, percentage of traditional Chinese food served, and touring in ports of call were also statistically significant attributes. The conclusion and the implications of this study will be discussed.
Seyoung Park; Won Seok Lee; JoonHo Moon; Jun Heo. Examination of Chinese Cruise Tourists’ Attributes Using a Choice Experiment. Sustainability 2019, 11, 3621 .
AMA StyleSeyoung Park, Won Seok Lee, JoonHo Moon, Jun Heo. Examination of Chinese Cruise Tourists’ Attributes Using a Choice Experiment. Sustainability. 2019; 11 (13):3621.
Chicago/Turabian StyleSeyoung Park; Won Seok Lee; JoonHo Moon; Jun Heo. 2019. "Examination of Chinese Cruise Tourists’ Attributes Using a Choice Experiment." Sustainability 11, no. 13: 3621.
Recently, interest in luxury or glamorous camping, known as glamping, has been rapidly increasing. The purpose of this study is to examine the preferred attributes of glamping by using the choice experiment (CE) method. Although CE has the advantage of evaluating preferred attributes as a form of the ‘marginal willingness to pay’, the traditional CE analytic method (e.g., multinomial logit model) has been criticized because of the unrealistic assumption that underlies its theoretical basis. Therefore, a more econometrically advanced method, the mixed-logit model, is used to determine the significant variables that affect glamping choices. Five attributes (price, atmosphere, cleanliness, congestion, and security) are selected and tested through a mixed-logit model to estimate the magnitudes of attribute preferences. Suggestions and implications based on the study results are discussed.
Won Seok Lee; Joon-Kyu Lee; JoonHo Moon. Influential attributes for the selection of luxury camping: A mixed-logit method. Journal of Hospitality and Tourism Management 2019, 40, 88 -93.
AMA StyleWon Seok Lee, Joon-Kyu Lee, JoonHo Moon. Influential attributes for the selection of luxury camping: A mixed-logit method. Journal of Hospitality and Tourism Management. 2019; 40 ():88-93.
Chicago/Turabian StyleWon Seok Lee; Joon-Kyu Lee; JoonHo Moon. 2019. "Influential attributes for the selection of luxury camping: A mixed-logit method." Journal of Hospitality and Tourism Management 40, no. : 88-93.
Remotely piloted aircraft (RPA) are expected to be applied to passenger aircraft; however there is a lack of research which analyzes choice behavior for RPA compared to conventionally piloted aircraft (CPA), in terms of socio-demographic characteristics. The purpose of this paper is to present a model for air travelers’ mode choice behaviors under the assumption that RPAs are introduced to the market. Results show that the fare of RPA should be lowered by a certain amount (i.e., discount factor of RPA) to compete with CPA, and the discount factor should be higher for older, female, and frequent travelers. The results also show that there are still concerns about RPA, and pilot on board is preferred. Through this study, it will be possible to predict the acceptance of newly introduced technology in consideration of socio-demographic characteristics of potential customers.
Joon-Kyu Lee; Sang Hyun Kim; Ga Ram Sim. Mode choice behavior analysis of air transport on the introduction of remotely piloted passenger aircraft. Journal of Air Transport Management 2019, 76, 48 -55.
AMA StyleJoon-Kyu Lee, Sang Hyun Kim, Ga Ram Sim. Mode choice behavior analysis of air transport on the introduction of remotely piloted passenger aircraft. Journal of Air Transport Management. 2019; 76 ():48-55.
Chicago/Turabian StyleJoon-Kyu Lee; Sang Hyun Kim; Ga Ram Sim. 2019. "Mode choice behavior analysis of air transport on the introduction of remotely piloted passenger aircraft." Journal of Air Transport Management 76, no. : 48-55.
This research note examines the influence of experiential activities and family travel experiences on the school enjoyment of adolescents by applying a panel regression analysis. The authors used data from the Korean Children & Youth Panel Survey (KCYPS) for data analysis and performed a one-way fixed effect regression and a feasible generalized least square (FGLS) regression analyses. The findings reveal that 1) higher levels of satisfaction in experiential activities could enable adolescents to better enjoy their school lives and 2) the frequency of family and group trips had a positive impact on adolescents’ school enjoyment. However, the frequency of experiential activities was negatively associated with adolescents’ school enjoyment. This research discusses the implications with regard to the influence of leisure and family travel experiences on the school enjoyment of adolescents based on the findings.
Sanghoon Kang; Won Seok Lee; JoonHo Moon; Woo Gon Kim. The influence of leisure and travel experiences on the school enjoyment of adolescents: a panel analysis. Leisure Studies 2019, 38, 548 -557.
AMA StyleSanghoon Kang, Won Seok Lee, JoonHo Moon, Woo Gon Kim. The influence of leisure and travel experiences on the school enjoyment of adolescents: a panel analysis. Leisure Studies. 2019; 38 (4):548-557.
Chicago/Turabian StyleSanghoon Kang; Won Seok Lee; JoonHo Moon; Woo Gon Kim. 2019. "The influence of leisure and travel experiences on the school enjoyment of adolescents: a panel analysis." Leisure Studies 38, no. 4: 548-557.
Heewon Yang; WoonGang Song; JoonHo Moon. Mega-Events and Conflict: The Case of the 2018 Pyeongchang Winter Olympics. Journal of Quality Assurance in Hospitality & Tourism 2019, 20, 552 -571.
AMA StyleHeewon Yang, WoonGang Song, JoonHo Moon. Mega-Events and Conflict: The Case of the 2018 Pyeongchang Winter Olympics. Journal of Quality Assurance in Hospitality & Tourism. 2019; 20 (5):552-571.
Chicago/Turabian StyleHeewon Yang; WoonGang Song; JoonHo Moon. 2019. "Mega-Events and Conflict: The Case of the 2018 Pyeongchang Winter Olympics." Journal of Quality Assurance in Hospitality & Tourism 20, no. 5: 552-571.
Amit Sharma; JoonHo Moon; Lisa Bailey-Davis. Loss Aversion of Time: Serving School Lunches Faster without Impacting Meal Experience. Ecology of Food and Nutrition 2018, 57, 456 -472.
AMA StyleAmit Sharma, JoonHo Moon, Lisa Bailey-Davis. Loss Aversion of Time: Serving School Lunches Faster without Impacting Meal Experience. Ecology of Food and Nutrition. 2018; 57 (6):456-472.
Chicago/Turabian StyleAmit Sharma; JoonHo Moon; Lisa Bailey-Davis. 2018. "Loss Aversion of Time: Serving School Lunches Faster without Impacting Meal Experience." Ecology of Food and Nutrition 57, no. 6: 456-472.
Won Seok Lee; Joonkyu Lee; JoonHo Moon; Lee; Won Seok; Joonkyu; Moon; Joonho. A study on the preference for the improvement of transit tour network using choice experiment. Journal of Tourism and Leisure Research 2018, 30, 25 -39.
AMA StyleWon Seok Lee, Joonkyu Lee, JoonHo Moon, Lee, Won Seok, Joonkyu, Moon, Joonho. A study on the preference for the improvement of transit tour network using choice experiment. Journal of Tourism and Leisure Research. 2018; 30 (10):25-39.
Chicago/Turabian StyleWon Seok Lee; Joonkyu Lee; JoonHo Moon; Lee; Won Seok; Joonkyu; Moon; Joonho. 2018. "A study on the preference for the improvement of transit tour network using choice experiment." Journal of Tourism and Leisure Research 30, no. 10: 25-39.
Won Seok Lee; Sejong Park; JoonHo Moon. Effect of employee training in the quick service restaurant industry. International Journal of Tourism and Hospitality Research 2018, 32, 73 -85.
AMA StyleWon Seok Lee, Sejong Park, JoonHo Moon. Effect of employee training in the quick service restaurant industry. International Journal of Tourism and Hospitality Research. 2018; 32 (10):73-85.
Chicago/Turabian StyleWon Seok Lee; Sejong Park; JoonHo Moon. 2018. "Effect of employee training in the quick service restaurant industry." International Journal of Tourism and Hospitality Research 32, no. 10: 73-85.
The purpose of this study is to investigate the antecedent attributes of customer satisfaction in the coffee shop business domain. Based on the literature, this research examines “atmosphere,” “employee attitudes,” “information technology service (IT service),” and “coffee quality” in relation to “satisfaction” and “loyalty.” A total of 277 observations were obtained from data collected using Amazon Mechanical Turk. For the data analysis, confirmatory factor analysis and structural equation modeling were conducted to examine the validity of the measurements and to understand the structural relationship. The results showed that the hypothesized antecedent variables were statistically significant to account for satisfaction. In particular, taste was identified as the most influential attribute accounting for satisfaction. Moreover, a significant relationship between “satisfaction” and “loyalty” was identified.
Won Seok Lee; JoonHo Moon; Myungkeun Song. Attributes of the coffee shop business related to customer satisfaction. Journal of Foodservice Business Research 2018, 21, 628 -641.
AMA StyleWon Seok Lee, JoonHo Moon, Myungkeun Song. Attributes of the coffee shop business related to customer satisfaction. Journal of Foodservice Business Research. 2018; 21 (6):628-641.
Chicago/Turabian StyleWon Seok Lee; JoonHo Moon; Myungkeun Song. 2018. "Attributes of the coffee shop business related to customer satisfaction." Journal of Foodservice Business Research 21, no. 6: 628-641.