Ruohan Tang

Dr. Ruohan Tang


Research Focus & Metrics

Academic Career Length

6Years (2021-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

View All Publications
7 March 2022 in British Food Journal
Verified
Journal Article
Closed access
WON SEOK LEEWON SEOK LEE
WON SEOK LEE
MSMyungkeun Song
Myungkeun Song
Joonho MoonJoonho Moon
Joonho Moon
Ruohan TangRuohan Tang
Ruohan Tang
Purpose: This study explores food delivery app users and technology acceptance model as a theoretical underpinning. This study thus investigated the determinants of usefulness, ease of use and intention to use for food delivery app service.Design/methodology/approach: The variables of delivery time, diverse menu, quarantine, review quality and ease of use are employed as determinants of usefulness. The antecedents of ease of use are easy registration and easy payment. This study also examined the association between ease of use, usefulness and intention to use. This study collected data using Amazon Mechanical Turk, and the number of valid observations for statistical analysis was 484. A structural equation model was used to test the hypotheses.Findings: Regarding the results, usefulness was positively affected by delivery time, quarantine, review quality and ease of use. Additionally, ease of use was positively impacted by easy registration and easy payment. Finally, this study showed that ease of use positively affects both usefulness and intention to use, and usefulness is positively associated with intention to use.Originality/value: This study contributes to the literature by ensuring the explanatory power of technology acceptance model for food delivery app.

20 November 2023 in Sustainable Development
Verified
Journal Article
Closed access
Ruohan TangRuohan Tang
Ruohan Tang
JMJoonho Moon
Joonho Moon
GHGyeong Ryun Heo
Gyeong Ryun Heo
WLWon Seok Lee
Won Seok Lee


3 March 2021 in International Journal of Tourism Research
Verified
Journal Article
Closed access
PDF file
Ruohan TangRuohan Tang
Ruohan Tang
Sungeun KangSungeun Kang
Sungeun Kang
WON SEOK LEEWON SEOK LEE
WON SEOK LEE
SPSunwoo Park
Sunwoo Park

23 December 2024 in Sustainability
Verified
Journal Article
Open access
PDF file
Ruohan TangRuohan Tang
Ruohan Tang
ZSZhao Shaofeng
Zhao Shaofeng
WON SEOK LEEWON SEOK LEE
WON SEOK LEE
SPSunwoo Park
Sunwoo Park
YZYunfei Zhang
Yunfei Zhang
The COVID-19 pandemic caused unprecedented global disruptions, with the hotel and aviation industries—two critical pillars of tourism—among the hardest hit. This study analyzed 451 hotel-related and 336 aviation-related records from the Web of Science database, applying semantic network analysis to uncover eight clusters of crisis management knowledge: basic functions, crisis response, operational strategies, epidemic prevention and control, crisis perception, innovative services, scope of influence, and internal and external environments. Latent Dirichlet Allocation (LDA) topic modeling identified distinct thematic strategies for each sector. In hotels, these included Digital Innovation Transformation, Monitoring Management Procedures, Emotional Awareness Incentives, and Resilience Mechanism Establishment. In aviation, strategies focused on Green Economic Transformation, Co-creation Value Realization, Passenger Incentive Mechanisms, and Balancing Health Risks. By visualizing co-occurrence relationships and mapping thematic intersections and divergences, this study provides actionable insights into the recovery strategies of these industries. The findings offer robust support for developing targeted management approaches and decision-making frameworks to ensure the sustainable growth of the tourism sector.

27 November 2025 in Journal of Travel Research
Verified
Journal Article
Closed access
Ruohan TangRuohan Tang
Ruohan Tang
ZQZihan Qu
Zihan Qu
SZShaofeng Zhao
Shaofeng Zhao
YZYunfei Zhang
Yunfei Zhang
This study investigates intergenerational relationships between young tour guides and senior tourists in group tourism, an area that has received limited scholarly attention. Using a mixed-methods, dual-perspective, cross-sectional design, it examines the influence of intergenerational relationships and intergroup contact on service performance. The qualitative phase, with 43 participants, identified connections between role perceptions, intergenerational relationships, and service outcomes, while sentiment analysis showed that positive emotions outweighed negative ones in both groups. The quantitative phase, drawing on 514 participants, revealed that role perception enhanced intergenerational solidarity, which improved service willingness and quality. Senior tourists’ perceptions were negatively linked to intergenerational conflict, whereas young tour guides’ perceptions showed no significant association. These results highlight that constructive intergroup contact fosters solidarity and that service training, health contingency planning, and cross-generational communication practices can enhance harmony and service delivery in group tourism, offering clear guidance for organizations serving aging travel markets.