Barbara Pabian

Prof. Barbara Pabian

University of Economics in Katowice

Research Focus & Metrics

Academic Career Length

9Years (2018-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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18 January 2023 in Sustainability
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Journal Article
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Katarzyna BilińskaKatarzyna Bilińska
Katarzyna Bilińska
Barbara PabianBarbara Pabian
Barbara Pabian
APArnold Pabian
Arnold Pabian
Beata ReformatBeata Reformat
Beata Reformat
Until the outbreak of the COVID-19 pandemic, virtual tourism was not as popular as during its duration in 2021, when traveling in the real world was not possible due to social isolation and forced quarantine. In response to the lockdown and the lack of freedom of movement around the world, tourists decided to travel in cyberspace during the COVID-19 pandemic. In this way only, and without leaving home, could they visit tourist attractions, watch museum exhibitions, participate in various media events and take virtual walks. After the “unfreezing” of tourism, the time has now come to adapt tourism to the post-pandemic normality. The aim of the paper is to discover whether the new trend of online tourism that developed during the pandemic will stay with us forever and how it will evolve, especially for Generation Z, who are just entering the labor market but who, at the same time, will determine the future of tourism soon. The research results show that as the pandemic restrictions disappear, the need to experience various forms of tourism in places previously viewed in cyberspace (virtually), occurs among the representatives of Generation Z. Thus, virtual tourism is a form that precedes and complements a real journey. The qualitative method was chosen for the research conducted in Poland. The research was carried out in 2022. A total of 40 focus groups of 7 people each (N = 280) participated in the research. They consisted of Generation Z representatives born after 1995; the oldest of them will be 27 in 2022. In parallel, the method of in-depth individual interviews was used in the research. In order to reach the participants, a non-random sample was chosen using the “snowball” method. In total, 100 people took part in the in-depth individual interview. The two-track research allowed to obtain a total sample of N = 380.

30 March 2023 in Sustainability
Verified
Journal Article
Open access
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APArnold Pabian
Arnold Pabian
Barbara PabianBarbara Pabian
Barbara Pabian
Knowledge plays a significant role in the area of sustainability. It is indispensable for taking the right pro-environmental and pro-social action. One of its sources is social media. The young generation is the largest group of social media users. The aim of this article is to discover whether social media is properly fulfilling its role in managing the sustainability knowledge of the young generation, taking into account the acquisition, collection and development of knowledge, as well as its dissemination and use. To address this issue, the authors conducted a survey on a representative sample of 1100 persons aged 15–24. The survey was quantitative in nature. The research tool constituted a survey form. The CAWI (computer-assisted web interview) technique was used to collect information. The collected data was analysed using mainly exploratory data analysis. Column, bar and line charts were used to visualise the data. The study discovered that social media, although highly popular among young people, makes an insufficient contribution to the management of their knowledge in the area studied. A significant proportion of the young generation rarely or never encounter sustainability content in these media (48.1% on average). On average, 22.7% of young people find this content unattractive. The majority of young people (60% or more) do not read all sustainability messages in detail. Approximately 1/3 of the young generation does not gather or develop knowledge in this area. A significant proportion of young people do not share such knowledge and, even worse, it does not inspire them to take up environmental and pro-social activities. The conclusions of the study and the solutions proposed by the authors can contribute to a better use of social media in the management of the young generation’s sustainability knowledge.

18 December 2020 in Sustainability
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APArnold Pabian
Arnold Pabian
Barbara PabianBarbara Pabian
Barbara Pabian
Beata ReformatBeata Reformat
Beata Reformat
Customer security in the e-commerce sector is not, but should be, approached in terms of sustainability, because it is a social problem concerning more than 2 billion people worldwide and over 20 million shopping sites. New techniques and technologies are implemented in this sector not only by e-sellers, but also by cybercriminals, which significantly lowers the level of its security. The purpose of the paper is to present, on the basis of own research, the main e-commerce threats from the perspective of the customer and the seller, and to indicate the possibility of their elimination, which should contribute to sustainable development. The threats from the e-customer’s perspective were identified by considering individual phases of online purchase. In the case of e-shops, the threats were analyzed in a personnel—computer hardware—software structure. As conducted research shows, the threats for e-customers are located in three main areas: security of the means of payment, security of personal data and payment cards, and security of purchased goods. The security of the e-customer largely depends on the security of the e-store in which the purchase is made. Research has shown that e-stores are not fully secure, which mainly results from negligence and the lack of knowledge in the sphere of cybersecurity.

31 May 2021 in Energies
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APArnold Pabian
Arnold Pabian
Katarzyna BilińskaKatarzyna Bilińska
Katarzyna Bilińska
Barbara PabianBarbara Pabian
Barbara Pabian
The future of the energy sector depends on the younger generation. The paper presents the results of the study, the aim of which was to determine to what extent younger generation is pro-ecological and pro-social, and whether they will include pro-ecological and pro-social activities in the management of energy companies. It is especially important to implement sustainable management in the energy sector. The study found that only 33.9% of young people are highly pro-ecological and 28.6% highly pro-social. As many as 83.0% of the younger generation show low and medium interest in environmental protection. Declarations of young people concerning high degree of inclusion of pro-ecological and pro-social activities in management are at the level of 49.9% and 58.1%. However, in many cases, these intentions do not coincide with the high pro-ecological and pro-social attitude of young people. This means that their future activity for sustainable management may be low. According to the survey, the younger generation to a large extent is not prepared to continue efforts for sustainable development in the future in the energy companies.

14 February 2022 in Energies
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Journal Article
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APArnold Pabian
Arnold Pabian
Barbara PabianBarbara Pabian
Barbara Pabian
The objective of the paper is to present an original (own) concept of a model profile of a sustainable manager from the sustainability perspective and then confront this model profile with the opinions of managers employed in energy companies. This problem domain has not been reflected in the scientific literature. Sustainable managers are the ones who are fully prepared to implement the principles of sustainability in energy companies, respecting the principles of sustainable management. Their activity can, to a considerable extent, accelerate sustainable development. According to the model profile, a sustainable manager should be sensitive to ecological and social problems; be knowledgeable about sustainability and demand the same from subordinates; comply with ethical standards; implement pro-environmental and pro-social innovations; and also plan, organize, motivate, and control the contribution, in this way, to sustainable development. Research was conducted aimed at discovering the views/opinions of energy companies’ managers pertaining to the above-specified model profile of a sustainable manager. As the research demonstrates, managers assign various significance to the analyzed traits and actions. The largest number of managers recognized the following to be the most important for them: compliance with ethical standards (86.1%), planning and organizing in accordance with the principles of sustainable development (52.8%), and being knowledgeable about sustainable development (38.9%). The paper contributes to the trait theory of leadership and the theory of sustainable management. It is also of practical value—it can prove useful in the processes of educating, recruiting, and evaluating sustainable managers.

21 May 2026 in Energies
Verified
Journal Article
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APArnold Pabian
Arnold Pabian
Barbara PabianBarbara Pabian
Barbara Pabian
The use of electricity to power vehicles is currently seen as a key opportunity for climate protection and the development of global economies. In this context, the aim of this article is to identify and consider the advantages of electric vehicles and the barriers to their development, as well as to present opportunities for leveraging knowledge from modern management to mitigate them. The study utilized desk research and qualitative methods. The results indicate that, despite significant consumer interest in electromobility in the European Union, the observed growth rate has been declining recently. This is due to a number of unfavorable administrative, technical, financial, and organizational conditions, which the researchers observed and present in this article. It turns out that eliminating these barriers is impossible without leveraging management knowledge, particularly in the areas of energy management and sustainable development. The article identifies specific solutions in the area of sustainable management, when implemented in practice, can contribute to increasing the efficiency of electricity use in transport, improving energy security, and protecting the natural environment.