Until the outbreak of the COVID-19 pandemic, virtual tourism was not as popular as during its duration in 2021, when traveling in the real world was not possible due to social isolation and forced quarantine. In response to the lockdown and the lack of freedom of movement around the world, tourists decided to travel in cyberspace during the COVID-19 pandemic. In this way only, and without leaving home, could they visit tourist attractions, watch museum exhibitions, participate in various media events and take virtual walks. After the “unfreezing” of tourism, the time has now come to adapt tourism to the post-pandemic normality. The aim of the paper is to discover whether the new trend of online tourism that developed during the pandemic will stay with us forever and how it will evolve, especially for Generation Z, who are just entering the labor market but who, at the same time, will determine the future of tourism soon. The research results show that as the pandemic restrictions disappear, the need to experience various forms of tourism in places previously viewed in cyberspace (virtually), occurs among the representatives of Generation Z. Thus, virtual tourism is a form that precedes and complements a real journey. The qualitative method was chosen for the research conducted in Poland. The research was carried out in 2022. A total of 40 focus groups of 7 people each (N = 280) participated in the research. They consisted of Generation Z representatives born after 1995; the oldest of them will be 27 in 2022. In parallel, the method of in-depth individual interviews was used in the research. In order to reach the participants, a non-random sample was chosen using the “snowball” method. In total, 100 people took part in the in-depth individual interview. The two-track research allowed to obtain a total sample of N = 380.

Knowledge plays a significant role in the area of sustainability. It is indispensable for taking the right pro-environmental and pro-social action. One of its sources is social media. The young generation is the largest group of social media users. The aim of this article is to discover whether social media is properly fulfilling its role in managing the sustainability knowledge of the young generation, taking into account the acquisition, collection and development of knowledge, as well as its dissemination and use. To address this issue, the authors conducted a survey on a representative sample of 1100 persons aged 15–24. The survey was quantitative in nature. The research tool constituted a survey form. The CAWI (computer-assisted web interview) technique was used to collect information. The collected data was analysed using mainly exploratory data analysis. Column, bar and line charts were used to visualise the data. The study discovered that social media, although highly popular among young people, makes an insufficient contribution to the management of their knowledge in the area studied. A significant proportion of the young generation rarely or never encounter sustainability content in these media (48.1% on average). On average, 22.7% of young people find this content unattractive. The majority of young people (60% or more) do not read all sustainability messages in detail. Approximately 1/3 of the young generation does not gather or develop knowledge in this area. A significant proportion of young people do not share such knowledge and, even worse, it does not inspire them to take up environmental and pro-social activities. The conclusions of the study and the solutions proposed by the authors can contribute to a better use of social media in the management of the young generation’s sustainability knowledge.

Customer security in the e-commerce sector is not, but should be, approached in terms of sustainability, because it is a social problem concerning more than 2 billion people worldwide and over 20 million shopping sites. New techniques and technologies are implemented in this sector not only by e-sellers, but also by cybercriminals, which significantly lowers the level of its security. The purpose of the paper is to present, on the basis of own research, the main e-commerce threats from the perspective of the customer and the seller, and to indicate the possibility of their elimination, which should contribute to sustainable development. The threats from the e-customer’s perspective were identified by considering individual phases of online purchase. In the case of e-shops, the threats were analyzed in a personnel—computer hardware—software structure. As conducted research shows, the threats for e-customers are located in three main areas: security of the means of payment, security of personal data and payment cards, and security of purchased goods. The security of the e-customer largely depends on the security of the e-store in which the purchase is made. Research has shown that e-stores are not fully secure, which mainly results from negligence and the lack of knowledge in the sphere of cybersecurity.

Dotychczasowy zakres i tempo zrównoważonego rozwoju nie są wystarczające. Ziemia staje się coraz mniej gościnna dla naszego nowoczesnego społeczeństwa. Jej naturalny potencjał wyczerpuje się, o czym świadczą pogarszające się wskaźniki Living Planet Index oraz Ecological Footprint. Problemom ekologicznym towarzyszą problemy społeczne. Zrównoważony rozwój można znacznie przyśpieszyć przekształcając tradycyjne funkcjonujące przedsiębiorstwa w zrównoważone organizacje. Tworzenie zrównoważonego przedsiębiorstwa wymaga dokonania wielu zmian głównie o charakterze organizacyjnym. W artykule autor przedstawia własną koncepcję zrównoważonego przedsiębiorstwa oraz sześciofazowy proces mający na celu doprowadzenie do jego powstania. Zrównoważone przedsiębiorstwo prowadzi zrównoważoną działalność na bazie zrównoważonych zasobów. Jego tworzenie jest złożonym i skomplikowanym przedsięwzięciem, które powinni być realizowane pod przywództwem zrównoważonych kierowników najwyższego szczebla zarządzania.

Celem artykułu jest przedstawienie koncepcji planowania, organizowania, przywództwa i kontroli opartych na zasadach sustainability oraz wskazanie roli zrównoważonego zarządzania w tworzeniu zrównoważonych społeczeństw. W opracowaniu wyjaśniono istotę zrównoważonego zarządzania, dopiero kształtującego się obszaru wiedzy, które może znacznie przyśpieszyć transformację społeczeństw konsumpcyjnych w społeczeństwa zrównoważone. Wymaga to zmian w obszarze wszystkich funkcji zarządzania, do których zalicza się planowanie, organizowanie, przywództwo i kontrolę. Zmiany te polegają na wprowadzeniu takich form aktywności do poszczególnych funkcji, aby zarządzanie przyczyniało się do osiągania nie tylko celów ekonomicznych, lecz również ekologicznych i społecznych. (abstrakt oryginalny)

The future of the energy sector depends on the younger generation. The paper presents the results of the study, the aim of which was to determine to what extent younger generation is pro-ecological and pro-social, and whether they will include pro-ecological and pro-social activities in the management of energy companies. It is especially important to implement sustainable management in the energy sector. The study found that only 33.9% of young people are highly pro-ecological and 28.6% highly pro-social. As many as 83.0% of the younger generation show low and medium interest in environmental protection. Declarations of young people concerning high degree of inclusion of pro-ecological and pro-social activities in management are at the level of 49.9% and 58.1%. However, in many cases, these intentions do not coincide with the high pro-ecological and pro-social attitude of young people. This means that their future activity for sustainable management may be low. According to the survey, the younger generation to a large extent is not prepared to continue efforts for sustainable development in the future in the energy companies.