The killing of a satellite-tagged male lion by a trophy hunter in Zimbabwe in July 2015 provoked an unprecedented media reaction. We analyse the global media response to the trophy hunting of the lion, nicknamed “Cecil”, a study animal in a long-term project run by Oxford University’s Wildlife Conservation Research Unit (WildCRU). We collaborated with a media-monitoring company to investigate the development of the media coverage spatially and temporally. Relevant articles were identified using a Boolean search for the terms Cecil AND lion in 127 languages. Stories about Cecil the Lion in the editorial media increased from approximately 15 per day to nearly 12,000 at its peak, and mentions of Cecil the Lion in social media reached 87,533 at its peak. We found that, while there were clear regional differences in the level of media saturation of the Cecil story, the patterns of the development of the coverage of this story were remarkably similar across the globe, and that there was no evidence of a lag between the social media and the editorial media. Further, all the main social media platforms appeared to react in synchrony. This story appears to have spread synchronously across media channels and geographically across the globe over the span of about two days. For lion conservation in particular, and perhaps for wildlife conservation more generally, we speculate that the atmosphere may have been changed significantly. We consider the possible reasons why this incident provoked a reaction unprecedented in the conservation sector.

Conservation and natural resource management are increasingly attending the ethical elements of public decisions. Ethical considerations are challenging, in part, because they typically require accounting for the moral consideration of various human and nonhuman forms of life, whose interests sometimes conflict (or seem to conflict). A valuable tool for such evaluations is the formal analysis of ethical arguments. An ethical argument is a collection of premises, logically interrelated, to yield a conclusion that can be expressed in the form, “We ought to…” According to the rules of logic, a conclusion is supported by an argument if all its premises are true or appropriate and when it contains no mistaken inferences. We showed how the formal analysis of ethical arguments can be used to engage stakeholders and decision-makers in decision-making processes. We summarised the method with ten specific guidelines that would be applicable to any case. We illustrated the technique using a case study focused on captive-bred lions, the skeletons of which form part of an international trade to supply traditional medicine markets in Southeast Asia with felid bones. As a matter of public policy, the practice is a complicated nexus of concerns for entrepreneurial freedom, wildlife conservation, and the fair treatment of animals.

On 2 July 2015, the killing of a lion nicknamed “Cecil” prompted the largest global reaction in the history of wildlife conservation. In response to this, it is propitious to consider the ways in which this moment can be developed into a financial movement to transform the conservation of species such as the lion that hold cultural significance and sentiment but whose numbers in the wild are dwindling dangerously. This provocative piece explores how a species royalty could be used effectively by drawing revenue from the heavy symbolic use of charismatic animals in affluent economies. This would, in turn, reduce strain on limited government funds in threatened animals’ native homelands. Three potential areas of lucrative animal symbolism—fashion, sports mascots, and national animals—provide examples of the kind of revenue that could be created from a species royalty. These examples also demonstrate how this royalty could prove to be a desirable means by which both corporations and consumers could positively develop their desired selves while simultaneously contributing to a relevant and urgent cause. These examples intend to ignite a multi-disciplinary conversation on the global cultural economy’s use of endangered species symbols. An overhaul in perspective and practice is needed because time is running out for much of the wildlife and their ecosystems that embellish products and embody anthropocentric business identities.

The co-occurrence of felid species in Southeast Asia provides an unusual opportunity to investigate guild structure and the factors controlling it. Using camera-trap data, we quantified the space use, temporal activity, and multi-dimensional niche overlap of the tiger, clouded leopard, Asiatic golden cat, marbled cat, and leopard cat in the Htamanthi Wildlife Sanctuary, Myanmar. We hypothesised that the spatio-temporal behaviour of smaller cats would reflect the avoidance of the larger cats, and similar-sized guild members would partition their niches in space or time to reduce resource competition. Our approach involved modelling single-species occupancy, pairwise spatial overlap using Bayesian inference, activity overlap with kernel density estimation, and multivariate analyses. The felid assembly appeared to be partitioned mainly on a spatial rather than temporal dimension, and no significant evidence of mesopredator release was observed. Nonetheless, the temporal association between the three mesopredators was inversely related to the similarity in their body sizes. The largest niche differences in the use of space and time occurred between the three smallest species. This study offers new insight into carnivore guild assembly and adds substantially to knowledge of five of the least known felids of conservation concern.

Public reason is a formal concept in political theory. There is a need to better understand how public reason might be elicited in making public decisions that involve deep uncertainty, which arises from pernicious and gross ignorance about how a system works, the boundaries of a system, and the relative value (or disvalue) of various possible outcomes. This article is the third in a series to demonstrate how ethical argument analysis—a qualitative decision-making aid—may be used to elicit public reason in the presence of deep uncertainty. The first article demonstrated how argument analysis is capable of probing deep into a single argument. The second article demonstrated how argument analysis can analyze a broad set of arguments and how argument analysis can be operationalized for use as a decision-making aid. This article demonstrates (i) the relevance of argument analysis to public reasoning, (ii) the relevance of argument analysis for decision-making under deep uncertainty, an emerging direction in decision theory, and (iii) how deep uncertainty can arise when the boundary between facts and values is inescapably entangled. This article and the previous two make these demonstrations using, as an example, the conservation and sustainable use of lions.

Averting the biodiversity crisis requires closing a gap between how humans tend to behave, individually and collectively, and how we ought to behave—“ought to” in the sense of behaviors required to avert the biodiversity crisis. Closing that gap requires synthesizing insight from ethics with insights from social and behavioral sciences. This article contributes to that synthesis, which presents in several provocative hypotheses: (i) Lessening the biodiversity crisis requires promoting pro-conservation behavior among humans. Doing so requires better scientific understanding of how one’s sense of purpose in life affects conservation-relevant behaviors. Psychology and virtue-focused ethics indicate that behavior is importantly influenced by one’s purpose. However, conservation psychology has neglected inquiries on (a) the influence of one’s purpose (both the content and strength of one’s purpose) on conservation-related behaviors and (b) how to foster pro-conservation purposes; (ii) lessening the biodiversity crisis requires governance—the regulation of behavior by governments, markets or other organization through various means, including laws, norms, and power—to explicitly take conservation as one of its fundamental purposes and to do so across scales of human behaviors, from local communities to nations and corporations; (iii) lessening the biodiversity crisis requires intervention via governance to nudge human behavior in line with the purpose of conservation without undue infringement on other basic values. Aligning human behavior with conservation is inhibited by the underlying purpose of conservation being underspecified. Adequate specification of conservation’s purpose will require additional interdisciplinary research involving insights from ethics, social and behavioral sciences, and conservation biology.