Marta Ziółkowska, Ph.D. is an Assistant Professor in the Institute of Management, Unit of Corporate Management, SGH Warsaw School of Economics (Poland). Her educational background is Ph.D. in management, SGH Warsaw School of Economics, 2009. She is an expert with 15-year professional experience in: franchising business, Small and Medium Enterprises management, internationalization of SMEs, Design Thinking, modern business models and social entrepreneurship. She has gained international experience during many faculty development programs, scholarships and visiting professorships in several countries (New Zealand, USA, Malaysia, China, Kanada, Iceland, Croatia, Portugal, France, Slovenia, Hungary, Norway, Finland, Jordan, UAE). Marta Ziółkowska has published numerous books, papers in peer-reviewed journals, working papers, conference proceedings and participated in international research teams. Dr. Ziółkowska is a polish ambassador of MAG Scholar Marketing in Asia Group and J&M Global Management students’ association mentor. She conducts following courses for students: modern retail, management challenges, management in international business, modern business models, franchising business, cooperative strategies of enterprises, creative problem solving, design thinking and lectures in virtual world – “Second Life”. Head of Postgraduate Studies in Franchise Management and Postgraduate Studies Corporate Management in Retail.