As one of the most interactive economic activities, tourism has improved significantly since the Internet allowed customers (travelers) to look for and create their trips without the need to go to a travel agency. Through the development of Internet marketing, tourists are able to receive information in real-time and view them on the screens of their devices (computers, laptops, mobile phones or tablets), and consequently they can create their own content and share it with others. Due to this development, we are witnessing a new phenomenon, so-called app capitalism, in which companies like Uber and Airbnb make money on services and goods they do not own and finding new business models in the tourism sector which enable customer-to-customer models. To be able to respond to these changes, the tourism industry needs to bring together knowledge, money, and technology for the purpose of creating new business models. The development of technology in all social spheres, including tourism, has provided a strong tool for consumers in terms of both acquiring and disclosing information to others. One of the rapidly growing technologies which is also one of the cutting-edge technologies entering tourism is blockchain. Blockchain technology captured worldwide attention in 2017 and its implementation has been revolutionizing various industries (e.g., retail, healthcare, tourism). The aim of this paper is to analyze the potential of the tourism industry in terms of blockchain implementation. Blockchain technology provides significant benefits to the tourism industry since its implementation can help increase competitive advantage, improve customer satisfaction and enhance performance. In this paper, the authors present the current situation in the Republic of Croatia and the Republic of Macedonia regarding the use of blockchain technology in the tourism industry. The main findings of this paper comprise the detection of key areas regarding why blockchain technology is not implemented in the tourist industry, and what processes should be handled. By presenting a case study of the implementation of blockchain technology in tourism, the authors analyze the potential of using blockchain technology in the tourism industry and discuss topics for further research.

The primary purpose of the supply chains is to ensure and secure the availability and smooth flow of the necessary resources for efficient production processes and consumption. Supply chain activities have been experiencing significant changes due to the importance and creation of the integrated process. Blockchain is viewed as an innovative tool for transforming supply chain management’s (SCM’s) actual business model; on the other hand, the SCM provides an applicative value of blockchain technology. The research is focused on examining the influence of blockchain technology on the increasing efficiency, transparency, auditability, traceability, and security issues of the food supply chain (FSC), with particular attention to the local food supply chain (LFSC). The main objective of the research is to suggest the implementation of blockchain technology in the local food supply chain as a niche of the food industry. The result of the research is the identification of a three-layers model of a smart local food supply chain. The model provides efficient and more transparent tracking across the local food supply chain, improving food accessibility, traceability, and safety.

This paper aims to discuss the notion of silver entrepreneurship in the context of the silver economy. Policy-wise knowing who silver entrepreneurs are and what it takes to support them is an essential step to productively managing the ageing population and promoting an age-ready but age-friendly approach to creating a sustainable economy and society in the new demographic reality. The paper provides a theoretical and empirical literature review of silver entrepreneurship to identify the current state of the art. It also identifies selected policies and strategies aiming to foster silver entrepreneurship, representing a more inclusive and age-diverse entrepreneurial landscape. The silver entrepreneurship proves to be a challenging research field due to the elusive nature of entrepreneurship itself and the lack of universal definitions for this phenomenon.

The objective of this article is to identify if unique local food and local cuisine in some regions can be used as a marketing tool to attract visitors to a destination and increase its competitiveness. This article focuses on establishing success criteria for cooperation between companies from so-called blue (Coastal) and so-called green (Continental Eastern) Croatia for increasing competitiveness of tourism destination. To gain insight into the most important trends in connecting blue and green Croatia, primary research was conducted on identification preferences referring to how high-quality products carry a strong tourist identity of green Croatia. For the purpose of a survey, the authors used a sample of 134 industry experts involved in developing tourism products through formal or informal activities. The first level of research was to explore consumer interrelation based on the frequency of using domestic and foreign products. In the second part, respondents were invited to express a degree of agreement with certain statements. The results indicated that there is statistical significance between the female sex and information on the origin of products, raw materials, and foodstuffs and recipes (education) for the preparation of a product. The paper makes a recommendation on how small and medium-size producers can increase their competitiveness and have better sales results and at the same time give policy recommendations to local and regional governments. As recommendations for further research, we propose to examine a) the economic impact at the national level; and b) the economic impact of programs aimed at connecting blue and green Croatia on both included parts.

Information security inside the organization is becoming a major issue in the modern and global world. Information accessibility and security are a major issue where user behaviour plays an important role. Information security user...