Information and communication technologies (ICT, new technologies) have revolutionized every aspect of consumers’ lives and become an important value creation tool for them. It is commonly believed that this process concerns young and adult persons (younger than 60, 60−) to a much greater extent than older persons (60 and older, 60+, seniors). It is therefore assumed that calendar age is the key determinant of customer behavior. Meanwhile, the qualities of ICT, by their very nature, act as a source of value for purchasers regardless of their chronological age. In this sense, ICT has the potential to balance the positions between younger and older consumers. The aim of this article is to illustrate the similarities and differences between the two age groups (60− and 60+) with respect to the manner of approaching and using ICT as a source of customer value. This article has been written on the basis of literature research, existing data, and the findings of quantitative and qualitative research conducted among Polish respondents. The author’s own research was conducted in three stages. The quantitative surveys were conducted using the direct survey method and a questionnaire-based random survey among 827 respondents (340 young and adults, and 487 seniors). The two qualitative studies made it possible to expand the scope of information gathered. They were conducted using targeted direct interviews in three mini groups using interview scripts and questionnaire-based observation of the three social media channels managed by seniors, with the most popular themes in Poland taken into account. The conducted studies prove that, despite the discrepancies in the percentage share of younger and older ICT users, individuals utilizing the same solutions speak of the same advantages and see the same risks. Moreover, respondents believe that, in the future, all consumers will be included in the digital world. The results may be useful for practitioners whose increasingly digitized offerings will be targeted at younger as well as a growing number of older consumers.

The ageing of societies is one of the biggest challenges of the modern world. The response to this new reality is the development of the silver economy. It is a multidimensional concept that is an extremely important factor in sustainable development. The aim of this article is to compare EU countries according to selected aspects of the development of the silver economy. This study covered the years 2009–2021. It was conducted on the basis of data from the Eurostat database. This study used multivariate statistical analysis methods: k-means, COmplex PRoportional ASsessment (COPRAS) in a dynamic approach, Dynamic Time Warping (DTW) and hierarchical clustering. EU countries differ in terms of the studied aspects of the silver economy in a north–south direction. In the period under study, there were significant changes in the country rankings and these changes were not the same for the EU countries. Also, most EU countries indicated improvements in terms of analyzed aspects of the silver economy. An innovative approach is the use of the COPRAS method in a dynamic approach, thanks to which it is possible to develop not only country rankings, but also to analyze the dynamics of changes.

Pod pojęciem Customer Relationship Management (CRM) rozumiany jest model biznesowy, który dzięki wykorzystaniu nowoczesnych technologii informatycznych umożliwia budowanie rentownych, długotrwałych relacji z klientami. W artykule omówiono koncepcję CRM, cel i funkcje CRM, korzyści z posiadania CRM oraz zagadnienie racjonalności działania w kontekście koncepcji CRM.

Dostęp do zasobów Internetu stanowi kluczowy warunek korzystania z możliwości, jakie oferuje globalna sieć. Istotne jest również posiadanie umiejętności oraz pozytywnej

The aim of the article is to present the legitimacy and conditions of research on seniors and its challenges in the context of further development of the information society (IS). The conducted considerations lead to the conclusion that research of this nature is limited by the lack of unambiguity in the concept of elderly persons and the information society. Nevertheless, it has been argued that studies of older people as members of the IS are fully justified by the importance of this group in society as a whole. Whereas analysis conducted on those aged 60 years and over, or 65 years and over, is insufficient. Older people should be analyzed in smaller age ranges and the analyses require both quantitative and qualitative approaches. Qualitative approaches improve our understanding of the reasons that new technologies are used or rejected, which can help to achieve one of the goals of IS development – to increase the quality of life for seniors in the future.