Communication during an ongoing crisis is a challenging task that becomes even more demanding during a public health crisis. Early in the start of the pandemic, global leaders called upon the public to reject infodemics and access official sources. This article focuses on the communicative aspects of health services management, with a particular focus on the communication strategy of the Romanian district public health authorities during the COVID-19 lockdown, as seen on official websites and social networks. The 15 most affected districts were selected, according to the officially reported health cases. The issued press releases and the posts on Facebook pages show an uneven experience on the part of district authorities in dealing with public information campaigns. In addition, the results of the study indicate a lack of sustainable communication approaches as well as the need of professional training and strategy in dealing with the public health crisis. From a communication point of view, a strategic approach on behalf of the public health sector is crucial to enhance the preparedness of appropriate institutions to act during emergencies and to respond to the needs of the media and the public with timely, correct, and meaningful information.

Climate awareness is a major topic of concern, and the Green Deal in Europe attempts to turn states, communities, and local actors towards more environmentally conscious action to reduce, by 2030, the net greenhouse gas emissions by at least 55%. Universities voluntarily adhered to the 2030 Agenda, displaying a wide variety of approaches to respond to sustainability goals and calls for greening. The purpose of the present study is to establish the students’ readiness for action as sustainability promoters, starting with their awareness of environmental issues. Upon focusing on the perceptions of students from the oldest university in western Romania gathered via an online questionnaire in 2023, the research showed that 95.6% of respondents consider climate issues as important or very important to them, even though less than 50% of the sample evaluate their own knowledge of environmental protection as good or very good. The results show that of the parameters that differentiate student awareness and actions, gender and place of residence (on campus/off campus) play a significant role, helping shape tailored strategies and projects to capitalize on students’ predispositions to engage (or not) in environment-related activities.

The disruptive force of the COVID-19 pandemic is lessening in power and plans are being made for the postcrisis period, among which increasing the sustainability of higher education is of significant importance. The study aims at establishing students’ existing environment-related routines during their home confinement, as a basis for applying green measures to campus living once academic life is resumed with the physical presence of students. The collected data rely on self-reported information provided by 816 students from Politehnica University of Timisoara (Romania), collected via an online, anonymous survey. The novelty of the approach is that household environment-related routines are investigated during a crisis period, with the possibility to build upon the results to implement tailored measures to encourage or diminish environmentally relevant consumption by young, highly skilled individuals. The students display a moderate awareness of environmental issues and indicate consumption routines that may be steered towards an increased sustainability-conscious campus life, through the combined intervention of the university, city administration, and stakeholder involvement. The findings are used to explore the possible directions for action towards increasing or contributing to the territorial sustainability in the socio-ecological context of Timisoara, the largest university city in the western part of Romania via educational, managerial and policy interventions.

A major issue recurrent in sustainability ensuring concerns is pollution due to human activities, mainly related to the reduction in waste generation. The present study aims to identify students’ awareness of waste management, their daily routines in separately collecting recyclable waste, and their behaviors leading to reducing wasteful consumption in campus residential living, in a large university in the Western part of Romania, to channel the strategic plan of the university and the efforts of institutional teams dealing with the issues of waste management and sustainability. The methodology consists of an analysis of waste management in the university campus hosting around 6000 students in 16 dormitories, and of an anonymous online survey mapping the self-perceived behavior of students in solid waste management. Data from 1172 valid responses are refined through factorial analysis. While recycling behavior seems to be largely shared by the respondents, with more than 50% declaring that they always reuse recyclables, separate collection of waste is typical for only a quarter of the sample. Therefore, a vigorous intervention is needed to guide young adults’ behavior towards sustainability choices. Campus greening needs to join interventions from the university, in charge of campus life in the selected case, city administration, waste management companies, and the student body. The findings are useful to explore the possible directions for action to increase or contribute to territorial sustainability in the socio-ecological context of Timisoara, the largest university city in the western part of Romania through educational, managerial, and policy interventions, based on local partnerships and collaborations, in accordance with SDG 17.

As public relations have gained notoriety, the PR professional is becoming more and more part of our everyday lives. However, even if the public gets familiar with the terms public relations and public relations specialists, many people do not know what type of activities these professionals are supposed to do or what knowledge and skills they are expected to master in order to become successful at their jobs. Therefore, in this article we shall highlight the qualities, personality traits and specific competencies a public relations professional should have, based on the PR practitioner’s profile portrayed in the specialized literature.

The unprecedented crisis humanity has been facing for almost two years now has had tremendous impact on the entire tourism ecosystem. The dramatic decline in the international tourism economy must be addressed both at an international and national level, with recovery strategies that can provide solutions for structural transformation. Particularly convenient for the Romanian landscape is the development of sustainable domestic tourism, which could quickly prove profitable for the entire HoReCa sector. The current paper focuses on The Ministry of Economy, Entrepreneurship and Tourism, the measures taken to encourage domestic tourism and its communication efforts, as seen online by the stay-at-home Romanians.