Mariana Cernicova-Buca

Dr. Mariana Cernicova-Buca

Polytechnic University of Timişoara, Timişoara, Timiş, Romania
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Research Focus & Metrics

Academic Career Length

15Years (2012-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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25 February 2021 in Sustainability
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Journal Article
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Mariana Cernicova-BucaMariana Cernicova-Buca
Mariana Cernicova-Buca
Adina PaleaAdina Palea
Adina Palea
Communication during an ongoing crisis is a challenging task that becomes even more demanding during a public health crisis. Early in the start of the pandemic, global leaders called upon the public to reject infodemics and access official sources. This article focuses on the communicative aspects of health services management, with a particular focus on the communication strategy of the Romanian district public health authorities during the COVID-19 lockdown, as seen on official websites and social networks. The 15 most affected districts were selected, according to the officially reported health cases. The issued press releases and the posts on Facebook pages show an uneven experience on the part of district authorities in dealing with public information campaigns. In addition, the results of the study indicate a lack of sustainable communication approaches as well as the need of professional training and strategy in dealing with the public health crisis. From a communication point of view, a strategic approach on behalf of the public health sector is crucial to enhance the preparedness of appropriate institutions to act during emergencies and to respond to the needs of the media and the public with timely, correct, and meaningful information.

18 February 2025 in Information
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Journal Article
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Gherheș VasileGherheș Vasile
Gherheș Vasile
MFMARCELA ALINA FARCASIU
MARCELA ALINA FARCASIU
Mariana Cernicova-BucaMariana Cernicova-Buca
Mariana Cernicova-Buca
Claudiu ComanClaudiu Coman
Claudiu Coman
This study explores possible applications of AI technology in online journalism, given the predictions that speed and adaptation to the new medium will increase the penetration of automation in the production business. The literature shows that while the human supervision of journalistic workflow is still considered vital, the journalistic workflow is changing in nature, with the writing of micro-content being entrusted to ChatGPT-3.5 among the most visible features. This research assesses readers’ reactions to different headline styles as tested on a sample of 624 students from Timisoara, Romania, asked to evaluate the qualities of a mix of human-written vs. AI-generated headlines. The results show that AI-generated, informative headlines were perceived by more than half of the respondents as the most trustworthy and representative of the media content. Clickbait headlines, regardless of their source, were considered misleading and rated as manipulative (44.7%). In addition, 54.5% of respondents reported a decrease in trust regarding publications that frequently use clickbait techniques. A linguistic analysis was conducted to grasp the qualities of the headlines that triggered the registered responses. This study provides insights into the potential of AI-enabled tools to reshape headline writing practices in digital journalism.

15 March 2023 in Land
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Journal Article
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Mariana Cernicova-BucaMariana Cernicova-Buca
Mariana Cernicova-Buca
Gherheș VasileGherheș Vasile
Gherheș Vasile
Ciprian ObradCiprian Obrad
Ciprian Obrad
The availability and accessibility of green spaces in urban settings are important factors in determining the sustainability of cities and the quality of urban life. However, the literature indicates a need for evidence-based data correlating green areas and perceived well-being in the city. This study focuses on a vignette study of the satisfaction with green spaces in a Romanian small urban setting that meets the standards of green space availability and accessibility proposed by the World Health Organization. The data obtained by applying a questionnaire to a sample of 600 residents highlight the appreciation of the local people for the characteristics, functions, and availability of urban green spaces. The study establishes statistically significant correlations between the general satisfaction with life and the distance in meters to the nearest park, between the general satisfaction with life and the distance in time to the nearest park, and between the distance in meters and the time spent in parks and green spaces. The results can be used to establish a participatory agenda for local authorities interested in gaining insight from residents for the future actions needed to develop green spaces and to provide them with the opportunity to reflect upon the correlations between outdoor activities in such spaces and people’s well-being in urban settings.

30 April 2022 in Sustainability
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Journal Article
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Mariana Cernicova-BucaMariana Cernicova-Buca
Mariana Cernicova-Buca
DCDaniel Ciurel
Daniel Ciurel
This paper analyzes the outcomes of a game-based educational process aiming to strengthen resilience to fake news. An innovative approach that considers linguistic choices as bases for manipulating information is used in an online classroom environment, students in communication being invited to understand, explain and reflect upon framing and information credibility, using as a topic of inquiry the refugee crisis of 2021 in Romania. Cognitive learning outcomes as well as learning dynamics were assessed using pre- and end-of game surveys. The results of the game are discussed in relation with the instructional goal to facilitate the understanding of communicative social actions, learning about disinformation that is deliberately misleading, as well as finding ways to break the disinformation code. The debriefing discussions after each stage of the game encouraged students to reflect upon their newly gained insights and increase their critical thinking capacity, in the effort to ensure a sustainable education in communication studies. The paper has the potential to enrich the educational strategies with innovative methods helping future professionals navigate the complex world of media messages.

13 June 2020 in Sustainability
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Journal Article
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Gherheș VasileGherheș Vasile
Gherheș Vasile
GDGabriel-Mugurel Dragomir
Gabriel-Mugurel Dragomir
Mariana Cernicova-BucaMariana Cernicova-Buca
Mariana Cernicova-Buca
This paper aims to diagnose Romanian engineering students in relation to their migration intentions, motivations, and destinations, and to predict the magnitude of migration in the polled population. It presents the results of a quantitative study based on a questionnaire survey consistent in terms of number and structure of variables and responses. The online questionnaire was self-administered by 1782 students from the five major technical Romanian universities, which are the main providers of the highly skilled labor force in the area of engineering. Regression analysis was carried out to correlate the drivers of migration and the potential for real migration. According to the results, Romanian students from technical universities are inclined to migrate in a significant proportion; the economic factor being the main migration driver. The predictive model built on the logistical regression and the collected data accounts only partially for the variations of the variable decision to migrate, so further research is needed. The analysis of the students’ mindset can prove useful to understand the future interactions between the new graduates and the labor market, to develop regional and national policies regarding human capital, and to root development plans towards sustainable economic growth in solid databases concerning the engineering profession.

30 November 2023 in Sustainability
Verified
Journal Article
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Mariana Cernicova-BucaMariana Cernicova-Buca
Mariana Cernicova-Buca
GDGabriel-Mugurel Dragomir
Gabriel-Mugurel Dragomir
Gherheș VasileGherheș Vasile
Gherheș Vasile
Adina PaleaAdina Palea
Adina Palea
Climate awareness is a major topic of concern, and the Green Deal in Europe attempts to turn states, communities, and local actors towards more environmentally conscious action to reduce, by 2030, the net greenhouse gas emissions by at least 55%. Universities voluntarily adhered to the 2030 Agenda, displaying a wide variety of approaches to respond to sustainability goals and calls for greening. The purpose of the present study is to establish the students’ readiness for action as sustainability promoters, starting with their awareness of environmental issues. Upon focusing on the perceptions of students from the oldest university in western Romania gathered via an online questionnaire in 2023, the research showed that 95.6% of respondents consider climate issues as important or very important to them, even though less than 50% of the sample evaluate their own knowledge of environmental protection as good or very good. The results show that of the parameters that differentiate student awareness and actions, gender and place of residence (on campus/off campus) play a significant role, helping shape tailored strategies and projects to capitalize on students’ predispositions to engage (or not) in environment-related activities.