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Dr. José M Ramírez-Hurtado
Pablo de Olavide University, 41013 Seville, Spain

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0 Education + Elearning
0 Franchising
0 Tourism
0 Consumer Behaviour

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Article
Published: 30 March 2021 in Electronic Commerce Research
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The appearance of social media has fostered consumers chatting with each other, comparing and recommending products and services. In the case of franchising, social media take on a yet greater importance due to brands having to achieve the expansion of their chains selecting new franchisees. The aim of this paper is, on the one hand, to analyze the activity of franchise chains in social media -Facebook and Twitter- and, on the other hand, to measure the engagement which social media users show with franchise brands or chains. Quantitative data from Spanish franchisors (N = 53 and N = 46) was collected by means of the Fanpage Karma and Twitonomy tools. The PRGS model and statistical tests were used for the analysis of the data. The results show that the activity of the chains in social media is different according to the sector in which the chain is operating. Conclusions are also drawn regarding the characteristics of franchising chains.

ACS Style

Esther Calderón-Monge; José M. Ramírez-Hurtado. Measuring the consumer engagement related to social media: the case of franchising. Electronic Commerce Research 2021, 1 -26.

AMA Style

Esther Calderón-Monge, José M. Ramírez-Hurtado. Measuring the consumer engagement related to social media: the case of franchising. Electronic Commerce Research. 2021; ():1-26.

Chicago/Turabian Style

Esther Calderón-Monge; José M. Ramírez-Hurtado. 2021. "Measuring the consumer engagement related to social media: the case of franchising." Electronic Commerce Research , no. : 1-26.

Journal article
Published: 01 March 2021 in International Journal of Environmental Research and Public Health
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The use of the Internet to develop new technologies has generated a considerable change in teaching and student learning in higher education. The pandemic caused by COVID-19 has forced universities to switch from face-to-face to online instruction. Furthermore, this transfer process was planned and executed quickly, with urgent redesigns of courses originally conceived for live teaching. The aim of this work is to measure the service quality of online teaching delivered during the COVID-19 period. The methodology was based on an importance-performance analysis using a structural equations model. The data were obtained from a sample of 467 students attending a university in southern Spain. The results reveal five priority attributes of online teaching that need to be improved in order to enhance the service quality of the virtual instruction provided to students. Universities need to redefine their online format by integrating methodological and technological decisions and involving collaboration between teachers, students and administration staff and services. The results do not apply to educational institutions that exclusively teach courses online, but to those institutions that had to rapidly adapt, and shift course material originally designed for face-to-face training.

ACS Style

José Ramírez-Hurtado; Alfredo Hernández-Díaz; Ana López-Sánchez; Víctor Pérez-León. Measuring Online Teaching Service Quality in Higher Education in the COVID-19 Environment. International Journal of Environmental Research and Public Health 2021, 18, 2403 .

AMA Style

José Ramírez-Hurtado, Alfredo Hernández-Díaz, Ana López-Sánchez, Víctor Pérez-León. Measuring Online Teaching Service Quality in Higher Education in the COVID-19 Environment. International Journal of Environmental Research and Public Health. 2021; 18 (5):2403.

Chicago/Turabian Style

José Ramírez-Hurtado; Alfredo Hernández-Díaz; Ana López-Sánchez; Víctor Pérez-León. 2021. "Measuring Online Teaching Service Quality in Higher Education in the COVID-19 Environment." International Journal of Environmental Research and Public Health 18, no. 5: 2403.

Earlycite article
Published: 04 December 2020 in British Food Journal
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PurposeThe gap between the self-declarations of buyers as responsible consumers and the purchase of sustainable products means that consumer knowledge needs to be examined in depth, to guide the initiatives of eco-entrepreneurs towards sectors and demands that will make them viable and to advance responsible production and consumption – Objective 12: Sustainable Development 2030. The purpose of this study is to analyse the profile of consumers in relation to the purchase of ecolabelled products and to establish relations between purchasing decisions with environmental, social and ethical factors.Design/methodology/approachMultiple correspondence analysis is applied to the results of a questionnaire administered to a sample of 407 consumers resident in Spain. Information is gathered on environmental, social and economic concerns and the importance consumers attach to certain product attributes such as ecolabels, price and quality.FindingsConsumers concerned over environmental, social and economic questions attached greater importance to information on ecolabels, principally within the textile, and drugstore sectors, followed by electrical and electronic appliances and the food sector. These consumers selected ecolabelled products with a good quality–price relationship.Originality/valueThe academic and business value of this research is its focus on the attributes of sustainable products so that eco-entrepreneurs may advance initiatives that are at once viable and sustainable, motivating consumers with concerns over environmental, social and economic issues.

ACS Style

Esther Calderon-Monge; Roger-Guzman Redondo-Rodriguez; José M. Ramírez-Hurtado. Narrowing the gap between consumer purchasing intention and behaviour through ecolabelling: a challenge for eco-entrepreneurism. British Food Journal 2020, ahead-of-p, 1 .

AMA Style

Esther Calderon-Monge, Roger-Guzman Redondo-Rodriguez, José M. Ramírez-Hurtado. Narrowing the gap between consumer purchasing intention and behaviour through ecolabelling: a challenge for eco-entrepreneurism. British Food Journal. 2020; ahead-of-p (ahead-of-p):1.

Chicago/Turabian Style

Esther Calderon-Monge; Roger-Guzman Redondo-Rodriguez; José M. Ramírez-Hurtado. 2020. "Narrowing the gap between consumer purchasing intention and behaviour through ecolabelling: a challenge for eco-entrepreneurism." British Food Journal ahead-of-p, no. ahead-of-p: 1.

Data article
Published: 20 September 2020 in Data in Brief
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Knowing the tastes and needs of consumers is a key aspect in the literature review on consumer behaviour. This becomes even more important when it comes to selling across borders, in international markets. In other words, facing a different environment, both the tastes and the needs of consumers are different compared to those that can be found in a local market. Therefore, knowing how consumers behave takes on special relevance in business internationalization. In order to determine this behaviour, companies develop commercial research, which involves a large investment of resources (especially when it comes to obtaining primary information). Large companies usually have the resources to be able to carry out this type of market research, but what about small and medium-sized enterprises (SME's)? They generally do not have enough resources to undertake a full commercial research experiment to investigate the tastes and needs of customers in foreign market countries. The data from this paper allow participating SME's to have a first understanding of the tastes and needs of consumers in these countries-markets that are being internationalized (in this case, through exports). The data provide the precise information sought about consumers in those countries-markets that are the target of internationalization. To this end, tourists visiting a certain place have been analysed. Based on the information needs of these companies (and on questionnaires found in the scientific literature), the questionnaire for this experiment was drawn up and completed by tourists who visited that particular place. The information collected by the questionnaire was mainly focused on how consumers responded to some of the main marketing variables: product, price and distribution, as well as, gastronomic culture, “made in” effect and purchase intention. This valuable information allowed the companies that participated in the experiment to adapt their products to the tastes and needs of each international market country targeted, and even led some of these companies to consider market countries that were not previously considered for the exportation of their products.

ACS Style

Juan M. Berbel-Pineda; José M. Ramírez-Hurtado; Beatriz Palacios-Florencio; Luna Santos-Roldán. Dataset for analyzing the influence of country of origin, gastronomic culture and products evaluation on consumers' shopping intentions. Data in Brief 2020, 33, 106320 .

AMA Style

Juan M. Berbel-Pineda, José M. Ramírez-Hurtado, Beatriz Palacios-Florencio, Luna Santos-Roldán. Dataset for analyzing the influence of country of origin, gastronomic culture and products evaluation on consumers' shopping intentions. Data in Brief. 2020; 33 ():106320.

Chicago/Turabian Style

Juan M. Berbel-Pineda; José M. Ramírez-Hurtado; Beatriz Palacios-Florencio; Luna Santos-Roldán. 2020. "Dataset for analyzing the influence of country of origin, gastronomic culture and products evaluation on consumers' shopping intentions." Data in Brief 33, no. : 106320.

Journal article
Published: 30 January 2020 in Australasian Journal of Educational Technology
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This study analysed the digital competence of 1,073 students at one Italian and two Spanish universities using the COBADI 2.0 (Basic Digital Competences/Registered Trademark 2970648) questionnaire. A quantitative methodology was applied to university students’ use of, and competence in, three areas of DigCom 2.1: information and data literacy, communication and collaboration, and digital content creation. The results showed that these future graduates had an upper intermediate level of competence in information and digital literacy, and communication and collaboration, but a lower intermediate level in terms of digital content creation, particularly in the creation and dissemination of multimedia content using different tools. Two student profiles were identified for time spent online: those who dedicated a lot of their time to gaming or interacting on social media, and those who used most of their online time to searching for information and completing academic work.

ACS Style

Eloy López-Meneses; Fabrizio Manuel Sirignano; Esteban Vázquez-Cano; José Manuel Ramírez-Hurtado. University students’ digital competence in three areas of the DigCom 2.1 model: A comparative study at three European universities. Australasian Journal of Educational Technology 2020, 69 -88.

AMA Style

Eloy López-Meneses, Fabrizio Manuel Sirignano, Esteban Vázquez-Cano, José Manuel Ramírez-Hurtado. University students’ digital competence in three areas of the DigCom 2.1 model: A comparative study at three European universities. Australasian Journal of Educational Technology. 2020; ():69-88.

Chicago/Turabian Style

Eloy López-Meneses; Fabrizio Manuel Sirignano; Esteban Vázquez-Cano; José Manuel Ramírez-Hurtado. 2020. "University students’ digital competence in three areas of the DigCom 2.1 model: A comparative study at three European universities." Australasian Journal of Educational Technology , no. : 69-88.

Journal article
Published: 24 July 2019 in International Journal of Gastronomy and Food Science
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Gastronomy has become one of the fundamental elements in the choice of a tourist destination (15% of tourists have, among their main motivations in choosing their tourist destination, the place's gastronomy). This has meant the birth of a new tourist modality, the so-called “Gastronomic Tourism”. However, research on gastronomic tourism has been scant. The principal aim of this work is a tourist destination's level of satisfaction, considering gastronomy as an element of tourist motivation. To do so, a survey has been carried out with 325 tourists after their visiting the city of Seville (one of the main tourist destinations in Spain). This has enabled us to know the motivations which stem from a specific behaviour and attitude towards this tourist destination. The results show that the gastronomic motivation influences the choice of the tourist destination and the gastronomic experience affects satisfaction. Furthermore, these tourists show a high level of satisfaction with the gastronomic offer of this destination, leading even to loyalty.

ACS Style

Juan M. Berbel-Pineda; Beatriz Palacios-Florencio; José M. Ramírez-Hurtado; Luna Santos-Roldán. Gastronomic experience as a factor of motivation in the tourist movements. International Journal of Gastronomy and Food Science 2019, 18, 100171 .

AMA Style

Juan M. Berbel-Pineda, Beatriz Palacios-Florencio, José M. Ramírez-Hurtado, Luna Santos-Roldán. Gastronomic experience as a factor of motivation in the tourist movements. International Journal of Gastronomy and Food Science. 2019; 18 ():100171.

Chicago/Turabian Style

Juan M. Berbel-Pineda; Beatriz Palacios-Florencio; José M. Ramírez-Hurtado; Luna Santos-Roldán. 2019. "Gastronomic experience as a factor of motivation in the tourist movements." International Journal of Gastronomy and Food Science 18, no. : 100171.

Research article
Published: 19 November 2018 in Complexity
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To obtain information about foreign markets is a very complex task for small- and medium-sized enterprises. This work’s aim is to find out how certain variables are related to the consumer’s shopping intention. It will help these firms to get a better knowledge of this intention. The work is specifically centred on products related to the gastronomy of a particular place. Through a sample of 154 tourists who visited this destination, we sought to know these products’ degree of acceptation. Via structural equation modelling, it has been possible to determine the relevance which the variables of country of origin, gastronomic culture, and type of product have regarding the shopping intention. The work’s novelty is to contribute a methodology of gathering information in the destination on the likes and behaviour patterns of foreign consumers without the need of costly research in their countries of origin.

ACS Style

Juan Manuel Berbel-Pineda; Beatriz Palacios-Florencio; Luna Santos-Roldán; José M. Ramírez Hurtado. Relation of Country-of-Origin Effect, Culture, and Type of Product with the Consumer’s Shopping Intention: An Analysis for Small- and Medium-Sized Enterprises. Complexity 2018, 2018, 1 -12.

AMA Style

Juan Manuel Berbel-Pineda, Beatriz Palacios-Florencio, Luna Santos-Roldán, José M. Ramírez Hurtado. Relation of Country-of-Origin Effect, Culture, and Type of Product with the Consumer’s Shopping Intention: An Analysis for Small- and Medium-Sized Enterprises. Complexity. 2018; 2018 ():1-12.

Chicago/Turabian Style

Juan Manuel Berbel-Pineda; Beatriz Palacios-Florencio; Luna Santos-Roldán; José M. Ramírez Hurtado. 2018. "Relation of Country-of-Origin Effect, Culture, and Type of Product with the Consumer’s Shopping Intention: An Analysis for Small- and Medium-Sized Enterprises." Complexity 2018, no. : 1-12.

Research article
Published: 02 January 2018 in PLOS ONE
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The saturation of the domestic market is one of the factors which drive firms to expand their business to other markets. Franchising is one of the formats adopted by companies when establishing their internationalization strategy. Spain is a country where franchising is strongly consolidated. This degree of maturity means that many chains seek other countries in which to operate. This work’s specific aims are, on the one hand, to offer a general view of the current situation of Spanish franchisors in Latin American countries and, on the other hand, to analyze which the socio-economic or external factors are that determine the presence of Spanish franchisors in this market. Canonical-correlation analysis is used to do so. The results show that Spanish franchisors focus on the market’s potential and size, and the per capita income, while they do not take into account its unemployment level, the country risk or the competitiveness there. This work shows that there is a series of socio-economic factors which influence the final choice of the destination country. However, this decision is not solely based on this country’s socio-economic aspects, but also on the structure of the franchising firm itself and on its export experience in other markets. This study therefore complements other research and helps franchisors in their difficult decision of choosing the destination for their internationalization.

ACS Style

José M. Ramírez-Hurtado; Juan M. Berbel-Pineda; Beatriz Palacios-Florencio. Study of the influence of socio-economic factors in the international expansion of Spanish franchisors to Latin American countries. PLOS ONE 2018, 13, e0190391 .

AMA Style

José M. Ramírez-Hurtado, Juan M. Berbel-Pineda, Beatriz Palacios-Florencio. Study of the influence of socio-economic factors in the international expansion of Spanish franchisors to Latin American countries. PLOS ONE. 2018; 13 (1):e0190391.

Chicago/Turabian Style

José M. Ramírez-Hurtado; Juan M. Berbel-Pineda; Beatriz Palacios-Florencio. 2018. "Study of the influence of socio-economic factors in the international expansion of Spanish franchisors to Latin American countries." PLOS ONE 13, no. 1: e0190391.

Articles
Published: 01 February 2017 in Revista de Administração de Empresas
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This study contributes to the limited literature on the satisfaction of travel agency franchisees. Specifically, it aims to identify strengths and weaknesses of the system from the perspective of the franchisee. This study would enable franchisors to identify areas in which franchisees are less satisfied. If franchisees are satisfied with numerous aspects that influence the franchisor-franchisee relationship, the latter may have a high degree of loyalty towards their franchisors and this would benefit the entire network. This article uses a variant of the classic importance-performance model from Martilla and James (1977) and others ( Ábalo, Varela, & Rial, 2006 ; Picón, Varela, & Braña, 2011 ). The results show that the attributes travel agency franchisees feel more dissatisfied with are: chain advertising, ongoing support from franchisors, the initial franchisor support, delivery from the franchisors, and training provided by franchisors. KEYWORDS Satisfaction; importance-performance analysis; franchising; travel agency industry; attributes

ACS Style

José M. Ramírez-Hurtado. THE USE OF IMPORTANCE-PERFORMANCE ANALYSIS TO MEASURE THE SATISFACTION OF TRAVEL AGENCY FRANCHISEES. Revista de Administração de Empresas 2017, 57, 51 -64.

AMA Style

José M. Ramírez-Hurtado. THE USE OF IMPORTANCE-PERFORMANCE ANALYSIS TO MEASURE THE SATISFACTION OF TRAVEL AGENCY FRANCHISEES. Revista de Administração de Empresas. 2017; 57 (1):51-64.

Chicago/Turabian Style

José M. Ramírez-Hurtado. 2017. "THE USE OF IMPORTANCE-PERFORMANCE ANALYSIS TO MEASURE THE SATISFACTION OF TRAVEL AGENCY FRANCHISEES." Revista de Administração de Empresas 57, no. 1: 51-64.

Empirical article
Published: 22 November 2016 in Service Business
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Efficiency in a firm is important because it ensures that the economy’s scarce resources are not being wasted. It produces something else of value—profits or the continued existence of the organisation. This work contributes to the literature on efficiency in franchising. Specifically, it is focused on the sector of travel agencies which operate in the franchising system in Spain. This fact is an original contribution and is very important because until now there have not been any studies about efficiency in this sector of franchising. The results show that the number of brand names which are efficient is around 50%. This means that many chains are not efficient. This result may be, to a great extent, a result of the dynamics of this sector in recent years. A Tobit model is also used in order to characterise the franchisors’ efficiency. Some important findings are showed.

ACS Style

José M. Ramírez-Hurtado; Ignacio Contreras. Efficiency of travel agency franchises: a study in Spain. Service Business 2016, 11, 717 -739.

AMA Style

José M. Ramírez-Hurtado, Ignacio Contreras. Efficiency of travel agency franchises: a study in Spain. Service Business. 2016; 11 (4):717-739.

Chicago/Turabian Style

José M. Ramírez-Hurtado; Ignacio Contreras. 2016. "Efficiency of travel agency franchises: a study in Spain." Service Business 11, no. 4: 717-739.

Research article
Published: 21 September 2016 in Tourism Economics
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Choosing the best way of operating in foreign markets is one of the most important decisions in business internationalization. The main aim of this study is to ascertain whether the choice of entry mode, made according to the impact of various factors, leads to improved export performance. Certain factors influence export performance in different ways, some of which are firm-related, while others lie beyond the firm’s control. It is, therefore, important to know what these factors are and what impact they have in order to be able to choose the optimal foreign market entry mode, as this decision will have a direct effect on performance.

ACS Style

Juan Manuel Berbel-Pineda; Beatriz Palacios-Florencio; José M. Ramírez-Hurtado. Determining factors in the internationalization of hotel industry. Tourism Economics 2016, 23, 768 -787.

AMA Style

Juan Manuel Berbel-Pineda, Beatriz Palacios-Florencio, José M. Ramírez-Hurtado. Determining factors in the internationalization of hotel industry. Tourism Economics. 2016; 23 (4):768-787.

Chicago/Turabian Style

Juan Manuel Berbel-Pineda; Beatriz Palacios-Florencio; José M. Ramírez-Hurtado. 2016. "Determining factors in the internationalization of hotel industry." Tourism Economics 23, no. 4: 768-787.

Report
Published: 28 April 2016 in Preferencias de los estudiantes universitarios en la elección del proveedor de Internet
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ACS Style

José M. Ramírez-Hurtado; Universidad Pablo De Olavide; C Paralera Morales. Preferencias de los estudiantes universitarios en la elección del proveedor de Internet. Preferencias de los estudiantes universitarios en la elección del proveedor de Internet 2016, 1 .

AMA Style

José M. Ramírez-Hurtado, Universidad Pablo De Olavide, C Paralera Morales. Preferencias de los estudiantes universitarios en la elección del proveedor de Internet. Preferencias de los estudiantes universitarios en la elección del proveedor de Internet. 2016; ():1.

Chicago/Turabian Style

José M. Ramírez-Hurtado; Universidad Pablo De Olavide; C Paralera Morales. 2016. "Preferencias de los estudiantes universitarios en la elección del proveedor de Internet." Preferencias de los estudiantes universitarios en la elección del proveedor de Internet , no. : 1.

Journal article
Published: 01 January 2016 in Revista Internacional de Medicina y Ciencias de la Actividad Física y del Deporte
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Resumen La coordinación motriz es un proceso evolutivo complejo de adquisición progresiva. La edad óptima para la adquisición de esos procesos coordinativos es de6 a11 años (Educación Primaria). El objetivo del presente estudio es diseñar y validar un instrumento que permita evaluar el nivel de coordinación motriz del alumnado.Método: Los sujetos son alumnado de Primaria en centros públicos. Muestreo por conveniencia, con una muestra total de 2512 sujetos. Instrumento: Test cualitativo de observación y evaluación objetiva de la ejecución de la habilidad desarrollada en 7 tareas.Resultados: La Consistencia interna (Alfa de Cronbach 0.827), estabilidad temporal (coeficiente correlación: 0.99) y concordancia inter-observadores (coeficiente correlación: 0.95). La validez se comprobó mediante la opinión intuitiva de expertos, siendo la opinión mayoritariamente favorable.Conclusión: El test 3JS es un instrumento fiable, válido y eficaz para medir el desarrollo de la coordinación motriz en el alumnado de 6 a 12 años.PALABRAS CLAVE: Coordinación motriz, Evaluación, Educación Física. ABSTRACTMotor coordination is a complex evolutionary process which is gradually acquired. The optimum age for the achievement of these coordination processes is between 6 and 11 years old (Primary Education).The aim of this study is to design and validate a tool which will allow assessing the motor coordination level of the students.Method: Subjects and Sample. Students from Primary Education public schools. ‘Convenience’ sampling, with a total of 2512 subjects.Tool: Qualitative observation test and objective evaluation of the implementation of the abilities developed in 7 tasks.Results: Reliability: Internal Consistency (Cronbach Alpha 0.827), test-retest reliability (correlation coefficient; 0.99) and inter-observer agreement (correlation coefficient; 0.95). Validity has been verified by the experts’ intuitive perception, issuing a largely favourable opinion.Conclusion: The 3JS test is a reliable, valid and effective tool for measuring the motor coordination development in students between 6 and 12 years old.KEY WORDS: Motor coordination, Evaluation, Physical Education.

ACS Style

J.M. Cenizo Benjumea; J. Ravelo Afonso; S. Morilla Pineda; José M. Ramírez-Hurtado; J.C. Fernández-Truan. Diseño y validación de instrumento para evaluar coordinación motriz en primaria / Design and Validation of a Tool to Assess Motor Coordination in Primary. Revista Internacional de Medicina y Ciencias de la Actividad Física y del Deporte 2016, 62, 203 -219.

AMA Style

J.M. Cenizo Benjumea, J. Ravelo Afonso, S. Morilla Pineda, José M. Ramírez-Hurtado, J.C. Fernández-Truan. Diseño y validación de instrumento para evaluar coordinación motriz en primaria / Design and Validation of a Tool to Assess Motor Coordination in Primary. Revista Internacional de Medicina y Ciencias de la Actividad Física y del Deporte. 2016; 62 (2016):203-219.

Chicago/Turabian Style

J.M. Cenizo Benjumea; J. Ravelo Afonso; S. Morilla Pineda; José M. Ramírez-Hurtado; J.C. Fernández-Truan. 2016. "Diseño y validación de instrumento para evaluar coordinación motriz en primaria / Design and Validation of a Tool to Assess Motor Coordination in Primary." Revista Internacional de Medicina y Ciencias de la Actividad Física y del Deporte 62, no. 2016: 203-219.

Journal article
Published: 01 September 2014 in Informacion Tecnica Economica Agraria
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ACS Style

José M. Ramírez-Hurtado; María D. Caro Vela. Factores que determinan la elección del transportista por carretera para un producto agroalimentario: el caso de la aceituna de mesa. Informacion Tecnica Economica Agraria 2014, 110, 1 .

AMA Style

José M. Ramírez-Hurtado, María D. Caro Vela. Factores que determinan la elección del transportista por carretera para un producto agroalimentario: el caso de la aceituna de mesa. Informacion Tecnica Economica Agraria. 2014; 110 (3):1.

Chicago/Turabian Style

José M. Ramírez-Hurtado; María D. Caro Vela. 2014. "Factores que determinan la elección del transportista por carretera para un producto agroalimentario: el caso de la aceituna de mesa." Informacion Tecnica Economica Agraria 110, no. 3: 1.

Original articles
Published: 10 July 2014 in Journal of Hospitality Marketing & Management
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Sports tourism has experienced spectacular growth in the last few decades. This study strives to contribute towards the hitherto scarce research on segmentation in sports tourism. Specifically, this work aims to determine the existence of various profiles of overseas tourists playing golf in Spain by means of using demographic variables, the characteristics of the travel, the main reason for the trip, and the satisfaction experienced with the trip. Segments were obtained using latent class analysis. Results show that there are four profiles of golf sports tourists based on the overall satisfaction experienced on the trip. Furthermore, results show that tourists play golf for various reasons and that there are significant market niches. Practitioners and academics have the ability to gain a fuller understanding of a particular market, thereby enabling them to improve techniques to predict consumer behavior and to exploit new market opportunities. In particular, governments, agents, and tourism managers can allocate resources in a more strategic and focused manner.

ACS Style

José M. Ramírez-Hurtado; Juan M. Berbel-Pineda. Identification of Segments for Overseas Tourists Playing Golf in Spain: A Latent Class Approach. Journal of Hospitality Marketing & Management 2014, 24, 652 -680.

AMA Style

José M. Ramírez-Hurtado, Juan M. Berbel-Pineda. Identification of Segments for Overseas Tourists Playing Golf in Spain: A Latent Class Approach. Journal of Hospitality Marketing & Management. 2014; 24 (6):652-680.

Chicago/Turabian Style

José M. Ramírez-Hurtado; Juan M. Berbel-Pineda. 2014. "Identification of Segments for Overseas Tourists Playing Golf in Spain: A Latent Class Approach." Journal of Hospitality Marketing & Management 24, no. 6: 652-680.

Journal article
Published: 01 May 2014 in Journal of the Operational Research Society
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ACS Style

I Contreras; F J Blancas; José M. Ramírez-Hurtado. Response to Viewpoint: On constructing a composite indicator with multiplicative aggregation and the avoidance of zero weights in DEA. Journal of the Operational Research Society 2014, 65, 792 -793.

AMA Style

I Contreras, F J Blancas, José M. Ramírez-Hurtado. Response to Viewpoint: On constructing a composite indicator with multiplicative aggregation and the avoidance of zero weights in DEA. Journal of the Operational Research Society. 2014; 65 (5):792-793.

Chicago/Turabian Style

I Contreras; F J Blancas; José M. Ramírez-Hurtado. 2014. "Response to Viewpoint: On constructing a composite indicator with multiplicative aggregation and the avoidance of zero weights in DEA." Journal of the Operational Research Society 65, no. 5: 792-793.

Journal article
Published: 01 May 2013 in Journal of the Operational Research Society
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Composite indicators (CIs), constructed on the basis of the ‘benefit of the doubt’ criterion, are characterized by endogenously determined vectors of weights. In this paper, a new procedure to construct CIs is proposed in an attempt to overcome the main weakness of this family of procedures: the determination of an individual weighting vector for each alternative, which makes comparisons between alternatives difficult and the existence of multiple ties. A new procedure is proposed which, while maintaining the essence of DEA-inspired procedures determines a common weighting vector to evaluate the complete set of alternatives and includes the discrimination between alternatives as an objective of the procedure. composite indicators; DEA; multiplicative aggregation; ranking Already a subscriber? Log in now or Register for online access. Members of the Operational Research Society receive access to Journal of the Operational Research Society as part of their membership. Access is available through the Operational Research Society web site.

ACS Style

F J Blancas; I Contreras; José M. Ramírez-Hurtado. Constructing a composite indicator with multiplicative aggregation under the objective of ranking alternatives. Journal of the Operational Research Society 2013, 64, 668 -678.

AMA Style

F J Blancas, I Contreras, José M. Ramírez-Hurtado. Constructing a composite indicator with multiplicative aggregation under the objective of ranking alternatives. Journal of the Operational Research Society. 2013; 64 (5):668-678.

Chicago/Turabian Style

F J Blancas; I Contreras; José M. Ramírez-Hurtado. 2013. "Constructing a composite indicator with multiplicative aggregation under the objective of ranking alternatives." Journal of the Operational Research Society 64, no. 5: 668-678.

Journal article
Published: 12 September 2012 in Journal of Business Economics and Management
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This paper highlights the complexity of the franchise partner selection process from a franchisee's perspective. The purpose of this article is, firstly, to propose the definition of a system of indicators which include all the relevant information which the potential franchisee should take into consideration when choosing a chain secondly, to obtain a global composite indicator for the construction of a ranking of franchisors. In order to illustrate the procedure, a sample of travel agency franchisors in Spain and a suitable database to quantify the indicators are considered. The paper concludes constructing a complete order of the franchisors in the travel agency industry. In addition, the results show the most important characteristics of franchisors that potential franchisees must take into account. The value of the paper is significant as it provides a practical frame – work for potential franchisees in the selection of franchisors.

ACS Style

Francisco J. Blancas-Peral; Ignacio Contreras; José M. Ramírez-Hurtado. CHOOSING A TRAVEL AGENCY FRANCHISE BY MEAN OF A GLOBAL COMPOSITE INDICATOR: AN APPLICATION IN SPAIN. Journal of Business Economics and Management 2012, 15, 153 -173.

AMA Style

Francisco J. Blancas-Peral, Ignacio Contreras, José M. Ramírez-Hurtado. CHOOSING A TRAVEL AGENCY FRANCHISE BY MEAN OF A GLOBAL COMPOSITE INDICATOR: AN APPLICATION IN SPAIN. Journal of Business Economics and Management. 2012; 15 (1):153-173.

Chicago/Turabian Style

Francisco J. Blancas-Peral; Ignacio Contreras; José M. Ramírez-Hurtado. 2012. "CHOOSING A TRAVEL AGENCY FRANCHISE BY MEAN OF A GLOBAL COMPOSITE INDICATOR: AN APPLICATION IN SPAIN." Journal of Business Economics and Management 15, no. 1: 153-173.

Journal article
Published: 21 November 2011 in Journal of Business Economics and Management
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This study identifies the franchisee profiles that franchisors prefer. Specifically, the goals of this study are: (1) to identify the characteristics that form the franchisee profile preferred by the franchisors operating in the Spanish market and (2) to contrast diverse hypotheses related to this profile. These hypotheses are related to the ideal franchisee, sector, financial level, number of franchisee units and age of franchisors. Criteria that franchisors look for in potential franchisees are ranked by importance. The value of the paper is significant as it provides a practical framework for franchisors for the selection process of franchisees when choosing from a group of potential franchisees. The franchisee profile was obtained using conjoint analysis, which is a decomposition methodology that is rarely used in this field. Santrauka Šio straipsnio autoriai, atlikę tyrimą, nustato, ko nori franšizės naudotojai, rinkdamiesi franšizę. Autorių atlikto tyrimo tikslai susiję – nustatyti savybes, būdingas franšizei (veikiančiai Ispanijos rinkoje), ir patvirtinti arba paneigti iškeltas hipotezes, susijusias su franšize. Šios hipotezės yra tiesiogiai susijusios su franšize, tam tikrais sektoriais, kuriuose jos dominuoja, taip pat finansiniu franšizės naudotojų lygiu, franšizės skaičiumi ir franšizės turėtojų amžiumi. Potencialių franšizės turėtojų kriterijai reitinguojami pagal svarbą.

ACS Style

José M. Ramírez-Hurtado; F. Javier Rondan-Cataluña; Flor M. Guerrero-Casas; Juan M. Berbel-Pineda. IDENTIFYING THE FRANCHISEE PROFILES FRANCHISORS PREFER / FRANŠIZĖ, JOS NAUDOTOJAI: ISPANIJOS ATVEJIS. Journal of Business Economics and Management 2011, 12, 567 -588.

AMA Style

José M. Ramírez-Hurtado, F. Javier Rondan-Cataluña, Flor M. Guerrero-Casas, Juan M. Berbel-Pineda. IDENTIFYING THE FRANCHISEE PROFILES FRANCHISORS PREFER / FRANŠIZĖ, JOS NAUDOTOJAI: ISPANIJOS ATVEJIS. Journal of Business Economics and Management. 2011; 12 (4):567-588.

Chicago/Turabian Style

José M. Ramírez-Hurtado; F. Javier Rondan-Cataluña; Flor M. Guerrero-Casas; Juan M. Berbel-Pineda. 2011. "IDENTIFYING THE FRANCHISEE PROFILES FRANCHISORS PREFER / FRANŠIZĖ, JOS NAUDOTOJAI: ISPANIJOS ATVEJIS." Journal of Business Economics and Management 12, no. 4: 567-588.

Research article
Published: 01 October 2011 in Tourism Analysis
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Travel agency industry is one of the most important and relevant activities of franchise in many countries. One key aspect necessary for the suitable development of the franchise system in any country is the expansion of the franchisors. For this challenge to be a success, the franchisors must select the franchisees correctly. In this work the characteristics of potential franchisees preferred by franchisors are analyzed. A study was made in one of the most dynamic and important industries of the franchise system, that of travel agencies, and it used a combination of the methodologies of conjoint analysis and principal component analysis. The results show the profile preferred by the franchisors and give a ranking of the most important characteristics that the franchisors look for in travel agency franchisee

ACS Style

José M. Ramírez-Hurtado; F. M. Guerrero-Casas; F. Javier Rondan-Cataluña. Interpreting Franchisors' Preferences in the Travel Agency Industry: The Case of Spain. Tourism Analysis 2011, 16, 543 -555.

AMA Style

José M. Ramírez-Hurtado, F. M. Guerrero-Casas, F. Javier Rondan-Cataluña. Interpreting Franchisors' Preferences in the Travel Agency Industry: The Case of Spain. Tourism Analysis. 2011; 16 (5):543-555.

Chicago/Turabian Style

José M. Ramírez-Hurtado; F. M. Guerrero-Casas; F. Javier Rondan-Cataluña. 2011. "Interpreting Franchisors' Preferences in the Travel Agency Industry: The Case of Spain." Tourism Analysis 16, no. 5: 543-555.