This study explores the effect of bailout capital and digital diversification by small- and medium-sized enterprises (SMEs) on their propensity to survive during and after the COVID-19 pandemic. Using a random sampling of 5469 SMEs from 16 European countries, collected by the World Bank Enterprise Survey in May 2020, January 2021, and May 2021, we conduct a two-stage estimation to examine factors that first affected the propensity of SMEs to access bailout capital, and second, factors that increased the propensity of SMEs to survive longer during and after crises. Two key findings emerge. Diversification of government financial aid and the adoption of various digital tools to leverage the effect of shock by SMEs increase their propensity to survive by sized firms. Moreover, government financial aid does not moderate the effect of digital tool adoption on the propensity to survive. Policy insights and implications are also discussed.

Research on firm survival has primarily focused on input and outcomes. We shift the conversation by performing a systematic analysis of moderating role of firm size in the relationship between firm survival and strategic adaptation. After establishing a theoretical framework, we empirically assess the impact of strategic adaptation through digital transformation and public financial aid on the likelihood of firm survival. We find that smart working helped small firms, while home delivery and e-commerce had no effect on their survival. In contrast, liquidity support from the government and deferral of credit benefited micro firms. Our study emphasizes the importance of analyzing survival probabilities by differentiating firms by size, with the ultimate goal of exploring how selection or strategic adaptation processes may variably impact them.

Social media are an important growth opportunity for firms, especially small‐sized ones operating in peripheral and lagging regions. In this paper, we investigate not only whether firms are able to take this opportunity, but also if they are able to face the challenge of adopting social media at a professional level to obtain a significant economic impact, measured in terms of exporting activities. Exploring the Italian case, our empirical study indicates that smaller firms in lagging areas are more likely to adopt social media but at the same time less likely to use them at a professional level. This reflects poor strategic targets of social media adoption and lower probabilities of entering international markets.