The COVID-19 pandemic has had a direct impact on the manufacturing industry in Malaysia because all economic activities had to be suspended for some time. This study explores the role that eco-innovation capabilities might play in improving sustainable business performance during the ongoing pandemic. This study employs a quantitative method by distributing online questionnaires to 80 small and medium enterprises (SMEs) in Klang Valley, Malaysia. In the study, the relationship between sustainable business performance and the three variables of eco-innovation capabilities, i.e., eco-product innovation, eco-management innovation and eco-logistic innovation, were determined using multiple regression analysis. The results indicate that two hypotheses are accepted and the other one is rejected. The findings indicate that most manufacturing SMEs in Klang Valley have adopted eco-management innovation and eco-logistic innovation as crucial capabilities for their businesses during the pandemic. However, due to the challenges faced by these SMEs during the pandemic, eco-product innovation was found to have an insignificant relationship with sustainable business performance. It is insignificant because of the low productivity rate observed during the pandemic. Hence, the COVID-19 pandemic has caused manufacturing SMEs in the Klang Valley to not be able to maintain their operations and stay on track. Therefore, this research may contribute to the efforts of policymakers, government agencies and managers of manufacturing SMEs in developing a strong innovation platform on which manufacturing SMEs may rely for support in enhancing their business capacity and performance.
This study examines the mediating role of service quality between customer relationship management (CRM) performance dimensions and the marketing performance of Jordanian hotels using resource-based view theory and contingency theory. A self-administered survey was conducted on 162 general managers of hotels in Jordan. The data were analyzed using partial least squares structural equation modelling. The findings of the study indicated that service quality mediated the relationship between the CRM performance dimensions (key customer focus, CRM knowledge management, CRM organization, and CRM-based technology) and the marketing performance of Jordanian hotels. This study provides significant contributions to theory and practice. From a theoretical perspective, this study fills in the literature gaps by providing insights about the mediating role of service quality in the relationship between customer relationship management performance dimensions and marketing performance. For managerial contributions, this study suggested that hotels can enhance their marketing performance by focusing on service quality and customer relationship management performance dimensions, especially the key customer focus dimension.
2 January 2015 in Journal of Marketing for Higher Education
International students make a vital contribution to the Australian economy. Due to their importance, a number of studies have been undertaken to examine the living experiences, attitudes and behaviours of international students in Australia. However, very few studies have examined international students' overall satisfaction with their university experience. The primary objective of this paper is to measure the influence of six individual university service factors on international students' satisfaction, and its subsequent impact on behavioural intentions. The results from the structural equation modelling analysis revealed that overall student satisfaction is influenced by the level of satisfaction with academic services, courses offered, access and augmented services. In contrast, administrative services and physical evidence were found to have a non-significant impact on overall satisfaction. Analysis also revealed a strong relationship between overall satisfaction and behavioural intentions.
In the pursuit of development and evaluation, entrepreneurship is the key to unlocking the shackles of poverty and unemployment. However, Pakistani students often catch themselves lacking the catalyst that ignites the entrepreneurial flame due to the absence of the essential knowledge, skills, and creative mindset, which can lead to significant challenges and a dim attitude toward entrepreneurial intentions. The harsh reality is that the rate of new business formation in Pakistan is only 1.5%. Therefore, the study aims to shed light on the impact of entrepreneurial inspiration, entrepreneurial skills, and entrepreneurial awareness on the intentions of Pakistani university students with the mediating effects of entrepreneurial education. Revealing the importance of entrepreneurial education in shaping the minds and desires of the students, seven hypotheses were developed based on social cognitive theory (SCT). A comprehensive survey was used to collect primary data from final-year business students, with a sample size of 865, from seven universities in the Punjab region of Pakistan that provide higher education in entrepreneurship and the data were analyzed in two stages, namely a model measurement and structural model Via Smart PLS 4. The findings clearly augment entrepreneurial inspiration, entrepreneurial skills, and entrepreneurial awareness, which can ignite the flames of entrepreneurship among Pakistani students. Moreover, entrepreneurial education plays a crucial role in mediating relationships and motivating students to choose entrepreneurship as a future occupation. However, the study is restricted to the Punjab region of Pakistan and focuses solely on final-year business students. This study serves as a guiding light of hope for academics, policymakers, and educational institutions to emphasize the need to revamp the business education landscape in Pakistan to foster entrepreneurial passion among our future leaders.
16 March 2021 in International Journal of Interactive Mobile Technologies (iJIM)
With every year’s start being a new beginning and a source of happiness, reigniting hopes and optimism around the world, the happiness and enjoyment of the year 2020 faded away quite earlier. It was not long into the year 2020 that the notorious COVID-19 hit the world. Millions of people died of it and billions of people got affected by it either directly or indirectly. With its impact on everybody, it drastically affected the business world as well; individuals lost their jobs and companies lost their businesses. However, companies learned to respond to the pandemic by converting their businesses to the online business model and the customers also shifted to online shopping. With this compelling shift, the customers still had the phobia of online shopping and tried to abstain from it as much as possible. To respond to this, a systematic review in accordance with the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) was developed to offer a systematic and holistic literature review of the research regarding customer confidence in online shopping particularly by the use of Augmented Reality (AR) technology. The database of this review includes a set of 54 systemically selected state-of-the-art articles from Scopus database covering empirical and theory research conducted in different countries with different resource endowments. The results show that the use of AR technology can help customers in overcoming their shopping phobia and thus, it can be a source of enhanced online business for companies. Some possible opportunities for future research are also illustrated in this paper.
The Relationship between Organizational Politics, Job Satisfaction and Turnover Intention in the Maritime-Related Agencies in the East Coast of Peninsular Malaysia