Issues like advertising credibility and privacy trust have become the hot topics for social networking sites (SNSs) of late. In spite of the critiques, the trend of employing SNS’s as advertising platform by marketing practitioners is still on the rise. This approach of adopting SNS’s probably suits marketers’ objectives to reach and communicate their users and potential customers with relevant ads and personalized messages. Besides, this approach is expected to increase the value of advertising for both users and marketers in terms of profit and return on investment. However, research studies on SNS’s and how they are perceived by its users are relatively limited, especially how online factors influence users’ perceptions and attitudes towards advertising on SNS’s. This paper aims to examine the online factors that influence consumers’ perceptions and attitudes towards advertising on Facebook. A total of 350 respondents participated in the study. The results suggest that there are three online factors that significantly influence consumers’ attitudes towards advertising on Facebook. The factors are perceived interactivity, advertising avoidance and privacy. Surprisingly, credibility was not a significant factor predicting consumer’ attitudes towards advertising on Facebook. This paper provides some insights to advertisers into dimensions that may draw consumers’ favourable attitudes towards advertising on SNS’s, especially Facebook.

This study examines the mediating role of service quality between customer relationship management (CRM) performance dimensions and the marketing performance of Jordanian hotels using resource-based view theory and contingency theory. A self-administered survey was conducted on 162 general managers of hotels in Jordan. The data were analyzed using partial least squares structural equation modelling. The findings of the study indicated that service quality mediated the relationship between the CRM performance dimensions (key customer focus, CRM knowledge management, CRM organization, and CRM-based technology) and the marketing performance of Jordanian hotels. This study provides significant contributions to theory and practice. From a theoretical perspective, this study fills in the literature gaps by providing insights about the mediating role of service quality in the relationship between customer relationship management performance dimensions and marketing performance. For managerial contributions, this study suggested that hotels can enhance their marketing performance by focusing on service quality and customer relationship management performance dimensions, especially the key customer focus dimension.

The increase in customer complaints on the reliability of 3PL services among online sellers has become prominent in the industry, as confirmed by 3PL service providers in Malaysia. The increase in customer complaints increases the tendency to switch to other 3PL service providers. As Asian markets lead the growth of e-commerce, covering approximately 50% of the global e-commerce market, whether the customer will continue to shop online or not is no longer the issue. Although having the proper logistics provider to support online sellers’ business is crucial, most studies have focused on the online shopper’s perspective and employ the service quality theory. Observably, the satisfaction and reuse intention of the 3PL from the online retailer’s perspective is largely neglected. This study identified the factors influencing the satisfaction and reuse intention of 3PL services among online sellers in Malaysia by employing and expanding the stimulus–organism–response (SOR) theory. A purposive sampling method was employed, and the data were gathered via an online survey among online sellers. Additionally, smart partial least squares (SmartPLS) was applied to test the hypotheses. The results indicated that reliability had a positive effect on satisfaction, and satisfaction had a positive relationship with the reuse intention of certain 3PL services. Moreover, satisfaction mediated the relationship between reliability and reuse intention, whereas price fairness strengthened the positive relationship between satisfaction and reuse intention. The findings enhance studies that employed the SOR theory, particularly relating to online sellers’ behaviour on 3PL services. The findings also benefit online sellers and 3PL service providers to create attractive marketing strategies for business sustainability.

The global increase of urban solid waste in developing countries is creating highly significant challenges. There is a lack of research on sustainable waste management behavior (SWMB) among university academic staff. Hence, this study aims to examine the effect of attitude, subjective norm, and perceived behavior control on SWMB. This study employed the theory of planned behavior (TPB) as the underlying theory. This study’s sample consisted of 252 academic staff from the top three sustainable universities in Malaysia listed by the UiGreenMetric in 2018. The academic staff were surveyed by using an online and self-administered survey and analyzed by using PLS-SEMThe results showed that attitude, subjective norms, and perceived behavioral control positively affect SWMB. This study makes significant contributions to both theory and practice. The study fills in the literature gap and supports the TPB theory. This study provides empirical evidence on the effect of main TPB variables, such as attitude, subjective norms, and perceived behavior control on SWMB through a quantitative research approach, exploring all three of the 3Rs to study academic staff’s waste management behavior on campus. From the managerial perspective, this study’s results provide empirical evidence on factors that affect SWMB among academic staff. This information is crucial to managers and policymakers to plan strategies to engage academic staff with SWMB. Managers and policymakers should focus on conducting more campaigns on sustainable waste management for academic staff. The campaigns would enhance academic staff’s attitude, subjective norms, and perceived behavioral control towards practicing SWMB for a more sustainable campus in the future.

Cause-related marketing (CRM) is a marketing tool that brings benefits to a sponsoring company, a cause and a consumer. Companies all over the world are showing greater interest in CRM because of the plethora of benefits it brings to key stakeholders and the increasing consumer concern over socially responsible consumption. However, despite the widespread adoption of CRM among companies, consumers may view CRM with skepticism. Using a survey method, this study examined whether or not Malaysians are skeptical toward CRM. Further, this study examined the impact of consumer skepticism on attitude toward and evaluation of CRM. The results showed that, in general, consumer skepticism toward CRM falls in the middle range. The results also showed that consumer skepticism significantly influences attitude toward CRM and CRM evaluation. Thus, some issues need to be taken into consideration by companies in order to reduce the level of consumer skepticism toward CRM.