This page has only limited features, please log in for full access.

Dr. Marhana Anuar
Universiti Malaysia Terengganu

Basic Info


Research Keywords & Expertise

0 Social Marketing
0 Sustainability Marketing
0 Cause-related Marketing
0 socially responsible consumption
0 Islamic Marketing

Fingerprints

Cause-related Marketing
socially responsible consumption

Honors and Awards

The user has no records in this section


Career Timeline

The user has no records in this section.


Short Biography

Marhana is an Associate Professor of Marketing at the Universiti Malaysia Terengganu. Her main research is in the areas of cause-related marketing, green marketing, ethical consumption and socially responsible consumption. Her research has been published in Australasian Marketing Journal, International Journal of Environment and Sustainable Development and International Journal of Business and Society.

Following
Followers
Co Authors
The list of users this user is following is empty.
Following: 0 users

Feed

Journal article
Published: 09 July 2021 in Sustainability
Reads 0
Downloads 0

The increase in customer complaints on the reliability of 3PL services among online sellers has become prominent in the industry, as confirmed by 3PL service providers in Malaysia. The increase in customer complaints increases the tendency to switch to other 3PL service providers. As Asian markets lead the growth of e-commerce, covering approximately 50% of the global e-commerce market, whether the customer will continue to shop online or not is no longer the issue. Although having the proper logistics provider to support online sellers’ business is crucial, most studies have focused on the online shopper’s perspective and employ the service quality theory. Observably, the satisfaction and reuse intention of the 3PL from the online retailer’s perspective is largely neglected. This study identified the factors influencing the satisfaction and reuse intention of 3PL services among online sellers in Malaysia by employing and expanding the stimulus–organism–response (SOR) theory. A purposive sampling method was employed, and the data were gathered via an online survey among online sellers. Additionally, smart partial least squares (SmartPLS) was applied to test the hypotheses. The results indicated that reliability had a positive effect on satisfaction, and satisfaction had a positive relationship with the reuse intention of certain 3PL services. Moreover, satisfaction mediated the relationship between reliability and reuse intention, whereas price fairness strengthened the positive relationship between satisfaction and reuse intention. The findings enhance studies that employed the SOR theory, particularly relating to online sellers’ behaviour on 3PL services. The findings also benefit online sellers and 3PL service providers to create attractive marketing strategies for business sustainability.

ACS Style

Abdul Ngah; Marhana Anuar; Norlinda Rozar; Antonio Ariza-Montes; Luis Araya-Castillo; Jinkyung Kim; Heesup Han. Online Sellers’ Reuse Behaviour for Third-Party Logistics Services: An Innovative Model Development and E-Commerce. Sustainability 2021, 13, 7679 .

AMA Style

Abdul Ngah, Marhana Anuar, Norlinda Rozar, Antonio Ariza-Montes, Luis Araya-Castillo, Jinkyung Kim, Heesup Han. Online Sellers’ Reuse Behaviour for Third-Party Logistics Services: An Innovative Model Development and E-Commerce. Sustainability. 2021; 13 (14):7679.

Chicago/Turabian Style

Abdul Ngah; Marhana Anuar; Norlinda Rozar; Antonio Ariza-Montes; Luis Araya-Castillo; Jinkyung Kim; Heesup Han. 2021. "Online Sellers’ Reuse Behaviour for Third-Party Logistics Services: An Innovative Model Development and E-Commerce." Sustainability 13, no. 14: 7679.

Journal article
Published: 15 April 2021 in Sustainability
Reads 0
Downloads 0

The global increase of urban solid waste in developing countries is creating highly significant challenges. There is a lack of research on sustainable waste management behavior (SWMB) among university academic staff. Hence, this study aims to examine the effect of attitude, subjective norm, and perceived behavior control on SWMB. This study employed the theory of planned behavior (TPB) as the underlying theory. This study’s sample consisted of 252 academic staff from the top three sustainable universities in Malaysia listed by the UiGreenMetric in 2018. The academic staff were surveyed by using an online and self-administered survey and analyzed by using PLS-SEMThe results showed that attitude, subjective norms, and perceived behavioral control positively affect SWMB. This study makes significant contributions to both theory and practice. The study fills in the literature gap and supports the TPB theory. This study provides empirical evidence on the effect of main TPB variables, such as attitude, subjective norms, and perceived behavior control on SWMB through a quantitative research approach, exploring all three of the 3Rs to study academic staff’s waste management behavior on campus. From the managerial perspective, this study’s results provide empirical evidence on factors that affect SWMB among academic staff. This information is crucial to managers and policymakers to plan strategies to engage academic staff with SWMB. Managers and policymakers should focus on conducting more campaigns on sustainable waste management for academic staff. The campaigns would enhance academic staff’s attitude, subjective norms, and perceived behavioral control towards practicing SWMB for a more sustainable campus in the future.

ACS Style

Gangga Muniandy; Marhana Anuar; Bob Foster; Jumadil Saputra; Muhamad Johansyah; Tran Khoa; Zafar Ahmed. Determinants of Sustainable Waste Management Behavior of Malaysian Academics. Sustainability 2021, 13, 4424 .

AMA Style

Gangga Muniandy, Marhana Anuar, Bob Foster, Jumadil Saputra, Muhamad Johansyah, Tran Khoa, Zafar Ahmed. Determinants of Sustainable Waste Management Behavior of Malaysian Academics. Sustainability. 2021; 13 (8):4424.

Chicago/Turabian Style

Gangga Muniandy; Marhana Anuar; Bob Foster; Jumadil Saputra; Muhamad Johansyah; Tran Khoa; Zafar Ahmed. 2021. "Determinants of Sustainable Waste Management Behavior of Malaysian Academics." Sustainability 13, no. 8: 4424.

Journal article
Published: 01 June 2020 in Polish Journal of Management Studies
Reads 0
Downloads 0
ACS Style

Marhana Mohamed Anuar; Jumadil Saputra; Khatijah Omar; Azizul Yadi Yaakop; Zafar Uddin Ahmed. DRIVERS OF GREEN CONSUMPTION BEHAVIOUR AND THEIR IMPLICATIONS FOR MANAGEMENT. Polish Journal of Management Studies 2020, 21, 71 -86.

AMA Style

Marhana Mohamed Anuar, Jumadil Saputra, Khatijah Omar, Azizul Yadi Yaakop, Zafar Uddin Ahmed. DRIVERS OF GREEN CONSUMPTION BEHAVIOUR AND THEIR IMPLICATIONS FOR MANAGEMENT. Polish Journal of Management Studies. 2020; 21 (1):71-86.

Chicago/Turabian Style

Marhana Mohamed Anuar; Jumadil Saputra; Khatijah Omar; Azizul Yadi Yaakop; Zafar Uddin Ahmed. 2020. "DRIVERS OF GREEN CONSUMPTION BEHAVIOUR AND THEIR IMPLICATIONS FOR MANAGEMENT." Polish Journal of Management Studies 21, no. 1: 71-86.

Conference paper
Published: 23 April 2020 in Financial Environment and Business Development
Reads 0
Downloads 0

Millennials are more involved in corporate social responsibility (CSR) and respond more positively toward cause-related marketing (CRM). In the past, CRM campaigns have relied heavily on traditional offline media channels to promote their cause to audiences. However, with the emergence of modern media channels such as the Internet and social media (Facebook, Twitter, YouTube), many CRM campaigns have switched to these channels especially when targeting Millennials. However, research that examines the effectiveness of CRM campaigns that target Millennials via social media ads is still lacking. Therefore, we investigated the effect of social media ad versus magazine ad on Millennials’ response toward CRM campaigns by examining the impact of these two types of media on three responses: (1) attitude toward CRM, (2) trust in CRM, and (3) brand loyalty intention. We used a 1 × 2 between-subject experimental design (types of media channel for CRM campaigns; social media ad versus magazine ad). Based on the data collected from 135 respondents, our findings indicated that there is no significant difference between the effects of social media ad versus magazine ad on Millennials’ responses to CRM. The findings are particularly useful for managers and practitioners involved in the planning of CRM campaigns, CSR initiatives, and integrated marketing communications for companies.

ACS Style

Marhana Mohamed Anuar; Osman Mohamad; Maznah Wan Omar. Millennials’ Response Toward Cause-Related Marketing Advertisements via Social Media and Magazines: Which Is More Effective? Financial Environment and Business Development 2020, 239 -250.

AMA Style

Marhana Mohamed Anuar, Osman Mohamad, Maznah Wan Omar. Millennials’ Response Toward Cause-Related Marketing Advertisements via Social Media and Magazines: Which Is More Effective? Financial Environment and Business Development. 2020; ():239-250.

Chicago/Turabian Style

Marhana Mohamed Anuar; Osman Mohamad; Maznah Wan Omar. 2020. "Millennials’ Response Toward Cause-Related Marketing Advertisements via Social Media and Magazines: Which Is More Effective?" Financial Environment and Business Development , no. : 239-250.

Journal article
Published: 01 January 2020 in International Journal of Environment and Sustainable Development
Reads 0
Downloads 0

Addressing the threats of climate change has become one of the world's major challenges. More than 36 billion tonnes of carbon dioxide emissions have been recorded recently and the construction industry has been identified as one of the culprits in the worsening of climate change phenomena. Previous studies have revealed that conventional construction procedures are having a major impact on the environment. In light of these circumstances, this study examines the relationship among some influential and environmental factors - including awareness of environmental issues, knowledge of green practices, cost of green materials, subjective norms, attitudes, perceived behavioural control and intention to adopt green building practices in Qatar. The data were collected from 378 engineers using a survey method and were analysed using PLS-SEM. The findings confirmed that significant relationships exist among all variables except for the effect of perceived behaviour control on intention to adopt green building practices. This study provides valuable insight that may help decision makers to plan for strategies to increase the adoption of green building practices among construction companies.

ACS Style

Redhwan Mohammed Saleh; Marhana Mohamed Anuar; Abdullah Kaid Al Swidi; Khatijah Omar. The effect of awareness, knowledge and cost on intention to adopt green building practices. International Journal of Environment and Sustainable Development 2020, 19, 33 .

AMA Style

Redhwan Mohammed Saleh, Marhana Mohamed Anuar, Abdullah Kaid Al Swidi, Khatijah Omar. The effect of awareness, knowledge and cost on intention to adopt green building practices. International Journal of Environment and Sustainable Development. 2020; 19 (1):33.

Chicago/Turabian Style

Redhwan Mohammed Saleh; Marhana Mohamed Anuar; Abdullah Kaid Al Swidi; Khatijah Omar. 2020. "The effect of awareness, knowledge and cost on intention to adopt green building practices." International Journal of Environment and Sustainable Development 19, no. 1: 33.

Journal article
Published: 01 January 2020 in Management Science Letters
Reads 0
Downloads 0
ACS Style

Gangga Muniandy; Marhana Mohamed Anuar. Determinants of academicians recycling behaviour. Management Science Letters 2020, 1597 -1606.

AMA Style

Gangga Muniandy, Marhana Mohamed Anuar. Determinants of academicians recycling behaviour. Management Science Letters. 2020; ():1597-1606.

Chicago/Turabian Style

Gangga Muniandy; Marhana Mohamed Anuar. 2020. "Determinants of academicians recycling behaviour." Management Science Letters , no. : 1597-1606.

Journal article
Published: 08 November 2019 in Australasian Marketing Journal
Reads 0
Downloads 0

The objective of this study was to measure academics’ perceptions towards three key dimensions of a higher education institution (HEI) – teaching quality, research quality and internationalisation – the latter two of which have received relatively scant attention in the context of service quality. Using five Malaysian universities as its context, and importance–performance analysis (IPA) as its method of analysis, the study found that the five universities performed well in relation to 14 of the 26 attributes. However, for each of the three dimensions there was a common theme in regards to the service attributes that fell short of expectations. In the case of teaching quality, this theme related to learning, for research quality it was research collaboration, and for internationalisation, it was international recognition. This study makes two key contributions to new knowledge. Firstly, it measures academic perceptions towards service quality as it relates to research and internationalisation, and secondly, it measures such perceptions using IPA. One of the key findings of the study is that the attitudes of those responsible for providing service quality (i.e. academics) may well differ from the HEI decision-makers that endeavour to manage it.

ACS Style

Siti Falindah Padlee; Vaughan Reimers; Safiek Mokhlis; Marhana Mohamed Anuar; Azlinzuraini Ahmad. Keep up the Good Work in Research Universities: An Importance-Performance Analysis. Australasian Marketing Journal 2019, 28, 128 -138.

AMA Style

Siti Falindah Padlee, Vaughan Reimers, Safiek Mokhlis, Marhana Mohamed Anuar, Azlinzuraini Ahmad. Keep up the Good Work in Research Universities: An Importance-Performance Analysis. Australasian Marketing Journal. 2019; 28 (2):128-138.

Chicago/Turabian Style

Siti Falindah Padlee; Vaughan Reimers; Safiek Mokhlis; Marhana Mohamed Anuar; Azlinzuraini Ahmad. 2019. "Keep up the Good Work in Research Universities: An Importance-Performance Analysis." Australasian Marketing Journal 28, no. 2: 128-138.

Journal article
Published: 01 April 2017 in Advanced Science Letters
Reads 0
Downloads 0

Job performance is a never ending research topic since many believe that it determines the sustainability of a business. In fact, there are past research findings support that organization’s success depends very much on its employees’ performance. Until now, many studies on job performance have been conducted and numerous factors were found to contribute to job performance. However, this paper aims to analyze the role of personal engagement and time management and their relationship with employees’ performance. Some previous research revealed that time management and personal engagement determined employee job performance in most companies. This study was a quantitative study whereby the data was collected using a structured questionnaire. Questionnaires were distributed to selected organizations from four different sectors (manufacturing, education, hospitality and health) in the Peninsular Malaysia. There were 198 returned questionnaires but only 182 were usable. The results of this study show that there is a significant effect of personal engagement on employee performance; although the effect is quite weak. The study also revealed that time management has a significant effect on employee performance.

ACS Style

Khatijah Omar; Marhana Mohamed Anuar; Azizul Yadi Yaakop; Mohd Abi Sofian Abdul Halim; Madzli Harun; Tan Chi Hau. The Influence of Personal Engagement and Time Management on Employees? Job Performance. Advanced Science Letters 2017, 23, 3009 -3012.

AMA Style

Khatijah Omar, Marhana Mohamed Anuar, Azizul Yadi Yaakop, Mohd Abi Sofian Abdul Halim, Madzli Harun, Tan Chi Hau. The Influence of Personal Engagement and Time Management on Employees? Job Performance. Advanced Science Letters. 2017; 23 (4):3009-3012.

Chicago/Turabian Style

Khatijah Omar; Marhana Mohamed Anuar; Azizul Yadi Yaakop; Mohd Abi Sofian Abdul Halim; Madzli Harun; Tan Chi Hau. 2017. "The Influence of Personal Engagement and Time Management on Employees? Job Performance." Advanced Science Letters 23, no. 4: 3009-3012.

Journal article
Published: 01 April 2017 in Advanced Science Letters
Reads 0
Downloads 0

World Islamic tourism is growing rapidly year by year. In Malaysia, the demand of Islamic tourism products has also gained significant popularity based on the increasing number of Muslim tourists to the country in recent years. Unfortunately, this demand has rarely been supported by market studies especially from the perspective of the Muslim travellers in Malaysia. The paper is written (i) to identify the relationship between the determinants of Islamic attributes of destination (IAD) and Muslim travellers’ satisfaction (TS) and (ii) to examine the moderating role of religious commitment (RC). A total of 225 responses were collected and the data was analyzed via multiple regression analysis. The finding of the study shows that IAD has a significant effect on TS. The finding also revealed that RC moderates the relationship between IAD and TS. It is hoped that the study provides clearer understanding about Halal hospitality and travellers’ religious needs from their standpoint in order to develop marketing strategies to attract Muslim travellers and to ensure the expansion of the industry particularly in the context of Malaysia tourism industry.

ACS Style

Azizul Yadi Yaakop; Siti Aishah Ismail; Nomahaza Mahadi; Marhana Mohamed Anuar; Khatijah Omar. Islamic Attributes of Destination and Muslim Travellers? Satisfaction: Examining the Moderating Effect of Religious Commitment. Advanced Science Letters 2017, 23, 2783 -2786.

AMA Style

Azizul Yadi Yaakop, Siti Aishah Ismail, Nomahaza Mahadi, Marhana Mohamed Anuar, Khatijah Omar. Islamic Attributes of Destination and Muslim Travellers? Satisfaction: Examining the Moderating Effect of Religious Commitment. Advanced Science Letters. 2017; 23 (4):2783-2786.

Chicago/Turabian Style

Azizul Yadi Yaakop; Siti Aishah Ismail; Nomahaza Mahadi; Marhana Mohamed Anuar; Khatijah Omar. 2017. "Islamic Attributes of Destination and Muslim Travellers? Satisfaction: Examining the Moderating Effect of Religious Commitment." Advanced Science Letters 23, no. 4: 2783-2786.

Journal article
Published: 01 May 2015 in Advanced Science Letters
Reads 0
Downloads 0

Little is known on the psychoanalytic approach underlies ethical decision impetus of millennial researchers in Malaysia, let alone an integrated model of ethical decision making due to dearth of empirical support to further understand their ethical wisdom and sensible conduct in research. The millennials are those aged between 32 and below, and making up over 40 percent of the Malaysian population. Due to generational characteristics, millennial researchers are believed to have less ethical tolerance. The undervaluation of ethical dimensions has caused practical disability of researchers to describe social activities accurately, and to employ adequate justification of social hope and moral justification. Accordingly, this study is important to synthesis the underlying factors of ethical decision making for millennial researchers. This paper focuses on the triangulation of moral development theory, theory of reasoned action, and psychoanalytic theory to support the third thrust of National Higher Education Strategic Plan wherein to enhance research and innovation. The model will address the gap between theory, practice, and process that allows for the construction of complementary perspectives on ethical decision making in interdisciplinary research. Thus, it enriches the understanding to adequately explain social reality. This approach helps to generate a more complete knowledge about the contemporary issues in research.

ACS Style

Khalizani Khalid; Abdul Ilhaamie Azmi Ghani; Maznah Wan Omar; Rohana Jani; Marhana Mohamed Anuar. The Millennial Researchers’ Ethical Decision Model: A Psychoanalytic Approach. Advanced Science Letters 2015, 21, 1256 -1260.

AMA Style

Khalizani Khalid, Abdul Ilhaamie Azmi Ghani, Maznah Wan Omar, Rohana Jani, Marhana Mohamed Anuar. The Millennial Researchers’ Ethical Decision Model: A Psychoanalytic Approach. Advanced Science Letters. 2015; 21 (5):1256-1260.

Chicago/Turabian Style

Khalizani Khalid; Abdul Ilhaamie Azmi Ghani; Maznah Wan Omar; Rohana Jani; Marhana Mohamed Anuar. 2015. "The Millennial Researchers’ Ethical Decision Model: A Psychoanalytic Approach." Advanced Science Letters 21, no. 5: 1256-1260.

Journal article
Published: 01 March 2015 in Mediterranean Journal of Social Sciences
Reads 0
Downloads 0
ACS Style

Fadzli Adam; Wan Ibrahim Bin Wan Ahmad; Marhana Mohamed Anuar; Asyraf Ab Rahman. Drug Rehabilitation Treatment: The Consistency Practice of Remembrance to Allah (Zikir) among Drug Addicts in Malaysia. Mediterranean Journal of Social Sciences 2015, 6, 1 .

AMA Style

Fadzli Adam, Wan Ibrahim Bin Wan Ahmad, Marhana Mohamed Anuar, Asyraf Ab Rahman. Drug Rehabilitation Treatment: The Consistency Practice of Remembrance to Allah (Zikir) among Drug Addicts in Malaysia. Mediterranean Journal of Social Sciences. 2015; 6 ():1.

Chicago/Turabian Style

Fadzli Adam; Wan Ibrahim Bin Wan Ahmad; Marhana Mohamed Anuar; Asyraf Ab Rahman. 2015. "Drug Rehabilitation Treatment: The Consistency Practice of Remembrance to Allah (Zikir) among Drug Addicts in Malaysia." Mediterranean Journal of Social Sciences 6, no. : 1.

Journal article
Published: 01 May 2014 in Mediterranean Journal of Social Sciences
Reads 0
Downloads 0

Hierarchical plateauing has been an issue and a challenge for most organizations in almost all sectors. The volatile global market conditions and the limited availability of higher positions has made the competition for openings much more intense. Many researchers have associated plateauing with negative consequences such as lower levels of job satisfaction, poor commitment, high absenteeism, greater stress, low motivation and high employee turnover. The literature also indicates that in most organizations, plateauing is often considered as one of the contributing factors to employee’s intention to leave in most organizations. However, very few realize that plateaued employees can actually be turned into the most valuable assets and can enhance an organization’s competitiveness if the employers are able to manage this group effectively. This paper investigates the relationship between hierarchical plateauing and intention to leave among nurses in public hospitals. Questionnaires were distributed to 700 nurses in 11 public hospitals in Peninsular Malaysia to examine the current perception of employees towards hierarchical plateauing in their career . The results showed that hierarchical plateauing was not significantly related to the intention to leave. The results provide some new insight in the sense that they support the recent notion that the plateauing phenomenon has become unavoidable and that many employees have no choices but to experience it sooner or later in their career and sometimes even earlier than they anticipate. The implications of the study and future research suggestions are also discussed. DOI: 10.5901/mjss.2014.v5n7p224

ACS Style

Khatijah Omar; Marhana Mohamed Anuar; Ahmad Munir Mohd Salleh. Career Plateauing: Is It Still A Matter of Concern? Mediterranean Journal of Social Sciences 2014, 5, 224 .

AMA Style

Khatijah Omar, Marhana Mohamed Anuar, Ahmad Munir Mohd Salleh. Career Plateauing: Is It Still A Matter of Concern? Mediterranean Journal of Social Sciences. 2014; 5 (7):224.

Chicago/Turabian Style

Khatijah Omar; Marhana Mohamed Anuar; Ahmad Munir Mohd Salleh. 2014. "Career Plateauing: Is It Still A Matter of Concern?" Mediterranean Journal of Social Sciences 5, no. 7: 224.

Journal article
Published: 28 February 2013 in Asian Social Science
Reads 0
Downloads 0

Issues like advertising credibility and privacy trust have become the hot topics for social networking sites (SNSs) of late. In spite of the critiques, the trend of employing SNS’s as advertising platform by marketing practitioners is still on the rise. This approach of adopting SNS’s probably suits marketers’ objectives to reach and communicate their users and potential customers with relevant ads and personalized messages. Besides, this approach is expected to increase the value of advertising for both users and marketers in terms of profit and return on investment. However, research studies on SNS’s and how they are perceived by its users are relatively limited, especially how online factors influence users’ perceptions and attitudes towards advertising on SNS’s. This paper aims to examine the online factors that influence consumers’ perceptions and attitudes towards advertising on Facebook. A total of 350 respondents participated in the study. The results suggest that there are three online factors that significantly influence consumers’ attitudes towards advertising on Facebook. The factors are perceived interactivity, advertising avoidance and privacy. Surprisingly, credibility was not a significant factor predicting consumer’ attitudes towards advertising on Facebook. This paper provides some insights to advertisers into dimensions that may draw consumers’ favourable attitudes towards advertising on SNS’s, especially Facebook.

ACS Style

Azizul Yaakop; Marhana Mohamed Anuar; Khatijah Omar. Like It or Not: Issue of Credibility in Facebook Advertising. Asian Social Science 2013, 9, p154 .

AMA Style

Azizul Yaakop, Marhana Mohamed Anuar, Khatijah Omar. Like It or Not: Issue of Credibility in Facebook Advertising. Asian Social Science. 2013; 9 (3):p154.

Chicago/Turabian Style

Azizul Yaakop; Marhana Mohamed Anuar; Khatijah Omar. 2013. "Like It or Not: Issue of Credibility in Facebook Advertising." Asian Social Science 9, no. 3: p154.

Journal article
Published: 31 July 2012 in International Business Research
Reads 0
Downloads 0

Cause-related marketing (CRM) is a marketing tool that brings benefits to a sponsoring company, a cause and a consumer. Companies all over the world are showing greater interest in CRM because of the plethora of benefits it brings to key stakeholders and the increasing consumer concern over socially responsible consumption. However, despite the widespread adoption of CRM among companies, consumers may view CRM with skepticism. Using a survey method, this study examined whether or not Malaysians are skeptical toward CRM. Further, this study examined the impact of consumer skepticism on attitude toward and evaluation of CRM. The results showed that, in general, consumer skepticism toward CRM falls in the middle range. The results also showed that consumer skepticism significantly influences attitude toward CRM and CRM evaluation. Thus, some issues need to be taken into consideration by companies in order to reduce the level of consumer skepticism toward CRM.

ACS Style

Marhana Mohamed Anuar; Osman Mohamad. Effects of Skepticism on Consumer Response toward Cause-related Marketing in Malaysia. International Business Research 2012, 5, 98 .

AMA Style

Marhana Mohamed Anuar, Osman Mohamad. Effects of Skepticism on Consumer Response toward Cause-related Marketing in Malaysia. International Business Research. 2012; 5 (9):98.

Chicago/Turabian Style

Marhana Mohamed Anuar; Osman Mohamad. 2012. "Effects of Skepticism on Consumer Response toward Cause-related Marketing in Malaysia." International Business Research 5, no. 9: 98.