Rusitha Wijekoon

Mr. Rusitha Wijekoon

Department of Resource Management & Consumer Studies, Faculty of Human Ecology, Universiti Putra Malaysia, Serdang 43400 UPM, Selangor, Malaysia
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Research Focus & Metrics

Academic Career Length

8Years (2019-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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31 May 2021 in Sustainability
Verified
Journal Article
Open access
PDF file
Rusitha WijekoonRusitha Wijekoon
Rusitha Wijekoon
MSMohamad Fazli Sabri
Mohamad Fazli Sabri
Environmental deterioration brought about by consumers’ non-feasible utilization pattern is putting a pressure on the environment and is obstructing sustainable development. To hinder this impact and stimulate a more sustainable economic growth, one solution is to lessen or move utilization patterns from conventional products to eco-friendly products. The authors conducted a review study of green purchase behavioral research across the 6-year period from 2015 to 2021, identifying 108 studies that met our inclusion criteria. The current review distinguishes different pervasive facilitators, motives, and obstacles influencing consumers’ decision-making process towards environmentally friendly products, and it gives potential clarifications for contradictions found in green purchase behavior (GPB). The paper reveals the main determinants of consumer’s GPB, and as a result of the review, 212 variables that affect green purchase intention (GPI) were identified. Moreover, 135 determinants that influence GPB were recorded. In this way, besides contributing to the literature, it will assist policymakers in formulating and employing strategies to persuade eco-friendly purchasing, and it will give an opportunity for marketers to generate proper marketing strategies for drawing in clients and guaranteeing ideal sales.

1 January 2020 in Management Science Letters
Verified
Journal Article
Closed access
MSMohamad Fazli Sabri
Mohamad Fazli Sabri
Rusitha WijekoonRusitha Wijekoon
Rusitha Wijekoon
HRHusniyah Abd Rahim
Husniyah Abd Rahim
Financial Stability and Payment Systems Report of the Bank Negara Malaysia reported that household debt grew by 5.4% to RM1.09 trillion from a year earlier. Notably, households merely borrow or use credit for purchasing in order to smoothen their consumption. Less secure and vulnerable current, and retirement stages would be the result among public employees in Malaysia due to high household debts. Enhancing trend of better financial management practices is essential, especially for working employees due to the increased levels of existing personal indebtedness, and increasing focus on personal responsibility for financial planning among them. Nowadays, employee’s role in managing their finances is becoming complex due to experiencing with the complexity of financial commodities in the marketplace. Therefore, studying of the determinants of em-ployees’ financial well-being (FWB) among employees in Malaysia is the major objective of this research. The sample of 590 employees in the public sector from four states was selected by applying multi stage sampling technique. The data gathering was accomplished using a self-administered questionnaire. According to the regression analysis, contribution of the variables to the model was 32.3%. Money attitude, financial practices, self-efficacy, and emotion coping had conspicuous contribution to FWB, while financial practices were identified as the key performing aspect to FWB. The findings of this study are beneficial to the government, and Non-Governmental Organizations (NGOs) to create a comprehensive approach specially to advance the living standards, and enhance the FWB of the lower-household income cluster of employees. More comprehension about the determinants of FWB plays a vital role to support workers to equip with financial prudence, and in the longrun would minimize the rate of Malaysian workers with financial difficulties.

1 December 2020 in International Journal of Academic Research in Business and Social Sciences
Verified
Journal Article
Open access
PDF file
MSMohamad Fazli Sabri
Mohamad Fazli Sabri
HRHusniyah Abd Rahim
Husniyah Abd Rahim
Rusitha WijekoonRusitha Wijekoon
Rusitha Wijekoon
NZNurul Fardini Zakaria
Nurul Fardini Zakaria
AMAmirah Shazana Magli
Amirah Shazana Magli
TRT. Syahrul Reza
T. Syahrul Reza
The financial vulnerability is associated negatively with all aspects of the life of each and every individuals and households of lower, middle and high income groups. Hence, the major objective of the study is to construct a financial vulnerability model for Malaysian households. The data collection was performed of a total of 574 respondents who were chosen following the multi-stage random sampling method. The Structural Equation Modelling (SEM) were utilized to perform the mediating test of money attitude on the association between personal finance and financial vulnerability, and the results revealed that the money attitude as a partial mediator. Moreover, the identified influential Malaysian households’ personal financial factors will assist the related agencies to implement intervention programme that is leading to uplift the quality, and well-being of the life of the Malaysians as intended by the strategies outlined in the Eleventh Plan of the Malaysia.

28 January 2022 in Sustainability
Verified
Journal Article
Open access
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NNNur Shuhamin Nazuri
Nur Shuhamin Nazuri
Mohd Roslan RosnonMohd Roslan Rosnon
Mohd Roslan Rosnon
NANobaya Ahmad
Nobaya Ahmad
Siti Shazwani Ahmad SuhaimiSiti Shazwani Ahmad Suhaimi
Siti Shazwani Ahmad Suhaimi
JSJuwaidah Sharifuddin
Juwaidah Sharifuddin
Rusitha WijekoonRusitha Wijekoon
Rusitha Wijekoon
With the rise of urbanization, the Malaysian government faces a tough challenge in ensuring food and nutrition security, especially for the disadvantaged urban populations. Urban agriculture (UA) seems to be a feasible approach to be undertaken by the government to overcome urban food insecurity. In distinguishing UA as a vital element of sustainable urban development, the primary challenge is to develop effective programs that engage urban dwellers and organizations through good design and implementation. Additionally, empowering communities through UA programs is challenging. Hence, the major aim of this study is to ascertain the assigned and underlying values of UA participation amongst communities that contribute to aspects of community social empowerment in Klang Valley, Malaysia. The dataset for the study was taken from the respondents (180) who were the participants of UA community programs authorized by the Department of Agriculture in Klang Valley area, and a Structural Equation Modelling using Partial Least Square (PLS-SEM) was utilized to integrate the interdependencies between multiple variables. The findings revealed the important role of participation in the planning, implementation, and evaluation of UA programs to ensure success. Participation should be seen through the roles of agencies, NGOs, and communities in order to build a strong network crucial to the enhancement of social empowerment among participants of UA programs.

23 March 2021 in International Journal of Business and Society
Verified
Journal Article
Open access
PDF file
MSMohamad Fazli Sabri
Mohamad Fazli Sabri
TDThinagaran Moga Dass
Thinagaran Moga Dass
NBNik Ahmad Sufian Burhan
Nik Ahmad Sufian Burhan
HWHusniyah Abdul Rahim Abdul Wahab
Husniyah Abdul Rahim Abdul Wahab
Rusitha WijekoonRusitha Wijekoon
Rusitha Wijekoon
MSMegawati Simanjuntak
Megawati Simanjuntak
Female-headed households in Malaysia have been a financially vulnerable community in the society where their life satisfaction becomes a question. Therefore, this study aims to determine the factors affecting life satisfaction among female-headed households in Malaysia. A total of 527 respondents who are single, divorced, separated or widowed women, with children in the home including those on public assistance participated in this study which adapted a multi-stage sampling method using self-administered questionnaire. The results show that locus of control, religiosity, financial capability, and financial vulnerability have positive significant relationships with life satisfaction. The multiple regressions show that locus of control, religiosity, financial capability, and financial vulnerability are significant determinants of life satisfaction among female-headed household in Malaysia. More knowledge, and enhancement through financial workshops could be helpful to empower female-headed household on the use of modern financial instruments. Hence, able to increase financial capability and reduce financial vulnerability of female-headed households in Malaysia towards a better life satisfaction.

1 January 2019 in Management Science Letters
Verified
Journal Article
Open access
MSMohamad Fazli Sabri
Mohamad Fazli Sabri
NRNorjumaaton Fazhani Razak
Norjumaaton Fazhani Razak
Rusitha WijekoonRusitha Wijekoon
Rusitha Wijekoon
During the past few years, many studies associated with sustainability of the organizations have primarily analyzed the financial and performance related implications of sustainability of an organization, and perception of these practices by neglecting the role of the employees who might play a vital role through taking part in pro-environmental behavior in the workstation. Thus, this study focuses on the individual’s pro-environmental workplace (PEW) intention to determine its mediating effect between the factors in the Theory of Planned Behavior (TPB) and the PEW behavior context among public workers in Malaysia. Random sampling on a list of ministries situated in Federal Territory of Putrajaya was used in the first stage followed by systematic sampling based on officer’s list of the directory in those ministries. Cleaned data resulted in 460 questionnaires gathered on demographic characteristics, PEW intention, attitude towards environmental practice in the workplace, subjective norms, perceived environmental workplace control, and PEW behavior of public sector context in Malaysia. The results reveal significant influences of PEW subjective norms, and perceived PEW control on the PEW behavior. While a series of regression analyses show that the PEW intention mediated only the two relationships between PEW subjective norms, and perceived PEW control on PEW behavior.