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Dr. Weisha Wang
Department of Digtial and Data Driven Marketing, Southampton Business School University of Southampton, Hampshire SO17 1BJ, UK

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0 Advertising
0 International Marketing
0 Social Media Marketing
0 consumer psychology
0 Branding strategy

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Article
Published: 29 June 2021 in Information Systems Frontiers
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Artificial Intelligence (AI) technology is transforming the healthcare sector. However, despite this, the associated ethical implications remain open to debate. This research investigates how signals of AI responsibility impact healthcare practitioners’ attitudes toward AI, satisfaction with AI, AI usage intentions, including the underlying mechanisms. Our research outlines autonomy, beneficence, explainability, justice, and non-maleficence as the five key signals of AI responsibility for healthcare practitioners. The findings reveal that these five signals significantly increase healthcare practitioners’ engagement, which subsequently leads to more favourable attitudes, greater satisfaction, and higher usage intentions with AI technology. Moreover, ‘techno-overload’ as a primary ‘techno-stressor’ moderates the mediating effect of engagement on the relationship between AI justice and behavioural and attitudinal outcomes. When healthcare practitioners perceive AI technology as adding extra workload, such techno-overload will undermine the importance of the justice signal and subsequently affect their attitudes, satisfaction, and usage intentions with AI technology.

ACS Style

Weisha Wang; Long Chen; Mengran Xiong; Yichuan Wang. Accelerating AI Adoption with Responsible AI Signals and Employee Engagement Mechanisms in Health Care. Information Systems Frontiers 2021, 1 -18.

AMA Style

Weisha Wang, Long Chen, Mengran Xiong, Yichuan Wang. Accelerating AI Adoption with Responsible AI Signals and Employee Engagement Mechanisms in Health Care. Information Systems Frontiers. 2021; ():1-18.

Chicago/Turabian Style

Weisha Wang; Long Chen; Mengran Xiong; Yichuan Wang. 2021. "Accelerating AI Adoption with Responsible AI Signals and Employee Engagement Mechanisms in Health Care." Information Systems Frontiers , no. : 1-18.

Journal article
Published: 07 June 2021 in Journal of Business Research
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Emoticons are pictorial/textual depictions of facial expressions used in marketing communications. Little is known about how customers interpret positive or negative emoticons used by customer service employees in service failure contexts. We investigate the impact of emoticon type on customer satisfaction and re-purchasing intention, and examine the sequential mediating role of perceived sincerity and willingness to forgive. Results show that the use of a negative emoticon in a response leads to a higher level of customer satisfaction and re-purchasing intention than responses with a positive emoticon. We further demonstrate that customers perceive that the presence of a negative emoticon in a response is more sincere and generates a higher level of forgiveness than those responses that use positive emoticons, but only when the communal relationship is salient in the customer’s mind. Our findings offer important theoretical and practical implications in service failure contexts.

ACS Style

Ruijing Ma; Weisha Wang. Smile or pity? Examine the impact of emoticon valence on customer satisfaction and purchase intention. Journal of Business Research 2021, 134, 443 -456.

AMA Style

Ruijing Ma, Weisha Wang. Smile or pity? Examine the impact of emoticon valence on customer satisfaction and purchase intention. Journal of Business Research. 2021; 134 ():443-456.

Chicago/Turabian Style

Ruijing Ma; Weisha Wang. 2021. "Smile or pity? Examine the impact of emoticon valence on customer satisfaction and purchase intention." Journal of Business Research 134, no. : 443-456.

Research article
Published: 02 June 2021 in Psychology & Marketing
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The consumption of virtual items and other forms of in-game content is rapidly increasing in the Massively Multiple Player Online Role-Playing Games market. While psychological need satisfaction obtained through purchasing virtual items to achieve hedonic game experience remains at the center of the debate, most of these studies neglect the eudaimonic game experience and do not differentiate between the psychological experiences from functional items and nonfunctional items. Our research employs the eudaimonic game experience perspective to explore the psychological need satisfaction individuals achieve through purchasing functional and nonfunctional items. From interviews with 25 players, a novel finding is that, while competence, autonomy, relatedness, and purpose in life contribute to one's eudaimonic game experience, each psychological need has its own unique dimensions for different virtual product types. Competence and purpose in life are needs driven by two factors: inner-directed consumption intention, emphasizing aspiration for authenticity and personal growth; and other-directed consumption intention, focusing on motivations that elicit, for example, positive responses from others and receiving social awards. Such results are only apparent for functional items but not for nonfunctional items. In contrast, autonomy and relatedness are needs explained by one's inner-directed consumption intention, across both product types.

ACS Style

Weisha Wang; Haiming Hang. Exploring the eudaimonic game experience through purchasing functional and nonfunctional items in MMORPGs. Psychology & Marketing 2021, 1 .

AMA Style

Weisha Wang, Haiming Hang. Exploring the eudaimonic game experience through purchasing functional and nonfunctional items in MMORPGs. Psychology & Marketing. 2021; ():1.

Chicago/Turabian Style

Weisha Wang; Haiming Hang. 2021. "Exploring the eudaimonic game experience through purchasing functional and nonfunctional items in MMORPGs." Psychology & Marketing , no. : 1.

Journal article
Published: 15 December 2020 in Technological Forecasting and Social Change
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The positive benefits of social support within healthcare communities are well documented. However, with the increasing number of online healthcare communities, digitalized social support requires further scrutiny. Additionally, it remains unclear which type of social support contributes most to a support seeker's psychological well-being and happiness. Drawing on the theory of social support, this research investigates the interactional effect of the social support types and sources of social support on one's well-being and happiness in the digitalized healthcare environment. Employing two experiments involving an online healthcare community of Chinese parents of children with Autism Spectrum Disorder (ASD), this research also examines the mediating effect of social relationship coping efficacy. The findings suggest that emotional support in the digital environment results in a higher level of well-being and happiness than informational support offers, and such significant differences are due to individual variations in social relationship coping efficacy. Further, counterintuitive to the received wisdom, emotional support from community members results in higher well-being and happiness than such support from close family members. The study has important implications for healthcare community managers and close family members by encouraging emotional support that leads to increased well-being and happiness.

ACS Style

Weisha Wang; Paurav Shukla; Guicheng Shi. Digitalized social support in the healthcare environment: Effects of the types and sources of social support on psychological well-being. Technological Forecasting and Social Change 2020, 164, 120503 .

AMA Style

Weisha Wang, Paurav Shukla, Guicheng Shi. Digitalized social support in the healthcare environment: Effects of the types and sources of social support on psychological well-being. Technological Forecasting and Social Change. 2020; 164 ():120503.

Chicago/Turabian Style

Weisha Wang; Paurav Shukla; Guicheng Shi. 2020. "Digitalized social support in the healthcare environment: Effects of the types and sources of social support on psychological well-being." Technological Forecasting and Social Change 164, no. : 120503.

Journal article
Published: 16 August 2018 in Technological Forecasting and Social Change
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Social media and immigration influence individuals' acculturation experiences. Studies that compare the influences of immigration-based versus social media-based acculturation on cognition are limited. By focusing on acculturalization in Chinese individuals (migrant versus social media users) and through two studies, this research examines whether two types of acculturation experience have different degrees of impact on Chinese individuals' dialectical thinking– the tendency to tolerate contradictions – in predicting the evaluation of dual cultural stimuli. Both studies collected data using experiments on participants in China and the United Kingdom. Study 1 shows that low dialectical Chinese, who acculturated as a result of immigration, exhibit better attitudes toward the dual cultural stimuli than their high dialectical Chinese counterparts. Individuals who acculturated as a result of social media (technology-based communication) show no differences in their attitudes toward the dual cultural stimuli on the basis of dialecticism. Study 2 shows that dialecticism can be primed through the language used in the stimuli, with Chinese individuals who acculturated as a result of immigration reporting higher dialecticism and lower evaluations for dual cultural stimuli. The switching effects of individual dialecticism were not evidenced within the social media-based acculturation group. Implications and future research are discussed.

ACS Style

Weisha Wang; Ibrahim Abosag. Do immigration and social media facilitate or inhibit cognitive acculturation? The role of individual dialecticism in dual-focused cultural stimuli evaluation. Technological Forecasting and Social Change 2018, 145, 523 -531.

AMA Style

Weisha Wang, Ibrahim Abosag. Do immigration and social media facilitate or inhibit cognitive acculturation? The role of individual dialecticism in dual-focused cultural stimuli evaluation. Technological Forecasting and Social Change. 2018; 145 ():523-531.

Chicago/Turabian Style

Weisha Wang; Ibrahim Abosag. 2018. "Do immigration and social media facilitate or inhibit cognitive acculturation? The role of individual dialecticism in dual-focused cultural stimuli evaluation." Technological Forecasting and Social Change 145, no. : 523-531.

Conference paper
Published: 30 April 2017 in Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Cobranding is a popular marketing strategy employed by many of today’s leading brands. It often involves two parent brands joining forces to launch a new product line. For example, Bulgari and Ritz-Carlton jointly market the Bulgari hotels and resorts. Nike and Apple brought music and exercise together when develop the Sports Kit. The choice of which company to team up with is always a concern to marketing academics and practitioners. The image consistency theory suggests that brands should collaborate with those who share similar brand personality. Little research addresses how consumers respond to cobrands with two distinct and conflicting brand personalities. Given that much of branding strategies involves creating a desired personality, which has been linked directly to consumer preference (Aaker 1999), this gap is significant.

ACS Style

Weisha Wang. The Impacts of Dialectical Thinking and Perceived Fit Between Brand Personalities on Cobrand Evaluations: An Extended Abstract. Developments in Marketing Science: Proceedings of the Academy of Marketing Science 2017, 1023 -1028.

AMA Style

Weisha Wang. The Impacts of Dialectical Thinking and Perceived Fit Between Brand Personalities on Cobrand Evaluations: An Extended Abstract. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. 2017; ():1023-1028.

Chicago/Turabian Style

Weisha Wang. 2017. "The Impacts of Dialectical Thinking and Perceived Fit Between Brand Personalities on Cobrand Evaluations: An Extended Abstract." Developments in Marketing Science: Proceedings of the Academy of Marketing Science , no. : 1023-1028.