Life satisfaction influences sustainable personal growth among students by ensuring that they more firmly apply themselves in their education. Universities represent an environment where students may improve their life satisfaction through better academic performance and being engaged in extracurricular sport. This study evaluates life satisfaction (LS) among university students, 18 to 28 years of age to confirm whether academic performance, involvement in sports and physical activity are factors relating to higher levels of LS among university students. The study uses the Brief Multidimensional Life Satisfaction Scale. Over a three-year timeframe, a questionnaire was administered to a sample of 875 students across areas of study in institutions of higher education in Serbia. The data were analyzed using Mann–Whitney and Kruskal–Wallis tests. LS among students is found to be significantly improved under the following conditions: removing the burden to pay for one’s tuition, having a better Grade Point Average (GPA) as well as being involved in sport. Moreover, the optimum level of physical activity to positively affect LS is found to be four to five hours a week.

As a main input for economic growth and competitiveness, foreign direct investments (FDI) remain one of the most important sources in both emerging and developing countries. This study emphasizes the importance of FDI into Serbia’s economy by analysing the forecasts between FDI, GDP, the unemployment rate and global competitive index (GCI). In this paper, authors focussed on a comparison of FDI inflows from China, Russia and the EU countries. According to the multiplicative and seasonal aspects of trend analysis considered, projections show a gradual increase in GDP, FDI, competitive ranks and a decrease in the unemployment rate for the following 5 years. These results shed light on the future potential directions under which investment and other public policies should be created. Theoretical and practical implications are also discussed.

Purpose: Organizations profoundly create development paths of individual’s careers. Therefore, the purpose of this paper is to gain understanding about how organizational context (shaped by the complex relationship between trade union strength and HRM strength) influences the application of organizational career management (OCM) practices seen through the lens of the theory of cooperation and competition (Deutsch, 1949; Tjosvold, 1984).Design/methodology/approach: Inferential statistical analyses (Kruskal–Wallis and Mann–Whitney tests) were applied to test the CRANET survey data collected from 92 large-sized private-sector organizations within an EU country characterized by a medium to high-trade union density.Findings: Results offered consistent empirical evidence that a comprehensive set of OCM practices are applied differently across four distinctive modalities of the union-HRM relationship. Specifically, the “union-HRM synergy” relationship (high-HRM/high-unionization) has been recognized as the most promising for adopting such developmental practices, providing an evidence of complementarities between trade unions and HRM professionalism.Practical implications: The research suggests that synergistic collaboration between trade unions and HRM might provide employees with even more career development opportunities than when organizations pursue the asynchronous single-sided “Total HRM strategy.”Originality/value: This study rejuvenate a traditional career management research agenda by introducing a new theoretical lens for studying the interplay between trade unions and HRM and have put an emphasis on how their strength is related to the incidence of OCM practices.

The key of a successful business operation lies in a good communication with clients, and therefore companies are paying more attention to Customer Relationship Management. One strategy of the CRM is to analyze and understand the consumer's behaviour and characteristics, and to reach the necessary answers based on the implementation of the direct marketing campaign. The aim of this study is to identify factors that would indicate the customers who are ready to submit long-term deposit to the bank. The obtained results will distinguish the group of clients who are satisfied with the bank's operations and are ready to participate in marketing campaigns. Having compared the methods used in the study, the method of classification has proved to be more reliable than others. This analysis obtains results through the use of data mining algorithm known as decision trees. The disadvantage of this method is inaccurate data supplied by the client.

Tourism is considered to be an essential means of empowering women in the national, regional and global economy, presenting both opportunities for gender equality and women’s empowerment. However, the general lack of women’s empowerment worldwide calls for research. This paper investigates opportunities for women to improve their socioeconomic status through tourism in Bosnia and Herzegovina, Montenegro, and Serbia. Its methodology is based on qualitative research. A survey was conducted on a sample of 388 female respondents engaged within the tourism sector from these countries. The results are presented through descriptive methods, comparing the attitudes of women 18 to 65 years of age, their respective levels of education and barriers within entrepreneurship activities in tourism. The data obtained were analyzed in accordance with the objectives of this study and the research questions posed. It is found that training and further education as well as providing financial assistance would significantly assist women in opening their own tourism business within the region. The study also finds that women generally report financial support as a crucial factor in helping support business in the tourism sector.

In stark contrast to certain EU member countries, Serbia faces a high youth unemployment rate of over 30% (34.9% in 2016, 32.8% in 2017 and 31% in 2018). This paper provides a logistic regression analysis of what characteristics among youth (15-30 years of age) contribute to the likelihood of their employment in Serbia. While youth is internationally defined as being between the ages of 15-24, this paper broadens it to 15-30, as it is defined in Serbia (RS) for the purposes of youth employment/unemployment and for the country?s ?National Youth Strategy from 2015 to 2025.? The study was conducted using micro data from the Labour Force Survey provided on request from the Statistical Office of the Republic of Serbia. The indicators that affect whether a young person will be employed or not are: the financial background of the participant?s household, earnings, age, gender, and total years of work experience. Theoretically, although it may be anticipated that unemployed individuals who have greater work experience find it easier to find a job, employment does seem to automatically generate longer working hours. The results of the research are both practical and scientific, as they may not only assist policy-makers in the process of writing strategies on youth employment, but also bear groundwork for further study.