Purpose: The rapidly evolving nature of agricultural innovation processes in low-income countries requires agricultural extension agencies to transform the classical roles that previously supported linear information dissemination and adoption of innovation. In Bangladesh, strengthening agricultural innovation calls for facilitation of interactive communication and a wide range of mediation tasks within (and between) stakeholders operating in different social spheres. This paper examines how a public-sector agricultural extension agency has attempted to change its roles in implementing a major agricultural extension project in order to strengthen agricultural innovation. This role adjustment is a key outcome of an effectively functioning innovation system because it enables collective actions and enhances performance that meets the needs of clients. Methodology: The study uses a case study design that includes mixed methods data collection and analysis. Using interviews, group discussions, observations, and a semi-structured survey, data were collected from stakeholders of a major regional agricultural extension project in Bangladesh. Findings: The findings suggest that the agricultural extension agency missed the opportunity to deliver the agricultural extension project in such a way that it strengthens collective actions and functions that would respond to the needs of all clients within the system. This is due to institutions that create obstacles within the agricultural innovation system. These obstacles relate to the tendency to remain in a linear paradigm of technology transfer and dependency on public service, the under-estimation and depreciation of intermediary roles of extension personnel (e.g. brokering, negotiating, convening), and finally, an inability to foresee extension methods (e.g. training, demonstration) as the facilitation of interactive learning and knowledge embedding processes. Originality/ Practical Implications: This is the first case study from Bangladesh that provides insights into extant initiatives taken by a public-sector agricultural extension agency to put innovation system thinking into use. The paper discusses a number of lessons, which will be useful for evolving new forms of extension work and applying agricultural innovation systems thinking in low-income countries.

The ubiquity of social and online media networks, the credulousness of online communities, coupled with limited accountability pose a risk of mis-, dis-, mal-, information (mis-dis-mal-information)—the intentional or unintentional spread of false, misleading and right information related to agri-food topics. However, agri-food mis-dis-malinformation in social media and online digital agricultural communities of practice (CoPs) remains underexplored. There is also a limited theoretical and conceptual foundation for understanding mis-dis-malinformation topics in the agri-food sectors. The study aims to review mis-dis-malinformation literature and offer a framework to help understand agri-food mis-dis-malinformation in social media and online CoPs. This paper performs a systematic review following Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA). The review shows that many disciplines, particularly communication, social media studies, computer science, health studies, political science and journalism, are increasingly engaging with mis-dis-malinformation research. This systematic research generates a framework based on six thematic categories for holistically understanding and assessing agri-food mis-dis-malinformation in social and online media communities. The framework includes mis-dis-malinformation characterization, source identification, diffusion mechanisms, stakeholder impacts, detection tactics, and mis-dis-malinformation curtailment and countermeasures. The paper contributes to advancing the emerging literature on ‘controversial topics’, ‘misinformation’, and ‘information integrity’ of the virtual agri-food advisory services. This is the first attempt to systematically analyze and incorporate experience from diverse fields of mis-dis-malinformation research that will inform future scholarly works in facilitating conversations and advisory efforts in the agri-food sector.

Despite the general success of farmer-capacity-building methods such as Farmer Field School in promoting pest management innovations, only those farmers directly involved benefit. How can agricultural extension enable farmer-to-farmer learning about botanical pesticides beyond such schools? We wanted to know how different learning methods, such as video shows and workshops, change farmers’ knowledge, attitudes and practices about botanical pesticides. This paper explains how video engages men and women farmers in spreading botanical pesticides across 12 villages in Bogra District, north-western Bangladesh. We conducted ex ante and ex post surveys among farmers from November 2009 to September 2010. For data analysis, we used t-test and McNemer and Wilcoxon sign rank tests. Our findings suggest that video improves the ability of both male and female farmers to communicate about pest management among themselves and with other stakeholders, as ‘intricate ethno-agricultural practices’. Video-mediated learning sessions are more effective than conventional workshop training in enhancing farmers’ knowledge about botanical pesticides, changing their attitude and finally taking a decision to adopt these methods. In other words, video is capable of communicating complex issues such as the biological and physical processes that underlie pest management innovations. From our case, we conclude that agricultural extension is more effective with the use of facilitated video learning and that this process clarifies complex agro-ecological principles, bias and normative perceptions of the learners. Also, video-mediated learning is not only transferable across villages, but also works well in combination with other media, such as radio, television and mobile phones.

This case study assessed local food stakeholders' use of Facebook and Twitter to support interaction and build their networks of innovation in Ontario. Data were collected using Netlytic − an online data mining tool from the social media platforms − and key informant interviews. Findings revealed that stakeholders could be more innovative in their use of social media, but they would be unlikely to do so, without tapping into beneficial interactions of weak ties, as well as fostering strong ties. They also need to utilize the high brokerage role of key facilitating organizations and develop a social media strategy by integrating both ‘online’ and ‘offline’ interactions.