The pharmaceutical industry has recently faced many environmental challenges and pressures due to increased environmental awareness. Prior researchers have found that green dynamic capability and green creativity are important aspects of sustainable growth and can provide a competitive edge. On the other hand, enhancing the environmental and social innovation behavior of employees through green dynamic capability and green creativity involves various issues, and there is a need to address these challenges. Therefore, this study’s objective is to examine the influence of green dynamic capability on environmental and social innovation behavior with the mediating role of green creativity and the moderating effect of a manager’s innovation proclivity. This study applied the partial least squares structural equation modeling (PLS-SME) method to test the hypotheses on a sample of 320 employees working in pharmaceutical industries in China. The main results are as follows. (1) Green dynamic capability positively influences green creativity and environmental and social innovation behavior. (2) Green creativity has a significant indirect effect on the relationship between green dynamic capability and social innovation behavior. (3) Managers’ innovation proclivity is significantly associated with green creativity and moderates the link between green dynamic capabilities and green creativity. This study provides theoretical and practical guidance for practitioners and policymakers to gain a better understanding of how to enhance green dynamic capability and green creativity to achieve the desired environmental and social innovation behavior for sustainability goals.

Pakistan is experiencing an enormous increase in the acceptance of western apparel shopping among people. To bind this opportunity, it is necessary to understand ensure the repurchase intention among customers. Hence this research article explored the impact of Service and Product related attributes on Re-purchase Intention: Role of customer characteristics and customer satisfaction in an apparel shopping context. The importance of product attributes and service attributes to the result of repurchase intention has been well documented. In the past, scarce studies will be done to check this relationship. The theoretical repurchase model was developed and tested using SEM on experiential data of 350 apparel brand customers. In Pakistan's scenario, the study's significance is that the clothing industry is becoming more frequent and increasingly focused on developing brands. Simultaneously, the Pakistan textile and clothing brands industry became more and more developed and strongly influenced the international market worldwide. The current research finding will enable marketers to realize the value of product and service attributes and depict the different factors of customer characteristics and customer satisfaction impact on repurchase intention for ensuring continuity among old customers. Furthermore, the current research will make a valuable addition to increasing repurchase intention literature for marketers.