Cai Li

Dr. Cai Li


Research Focus & Metrics

Academic Career Length

14Years (2013-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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14 December 2020 in Journal of Environmental Planning and Management
Verified
Journal Article
Closed access
Naveed JooNaveed Joo
Naveed Joo
CLCai Li
Cai Li
AKAsadullah Khan
Asadullah Khan
Sikandar QalatiSikandar Qalati
Sikandar Qalati
SNShumaila Naz
Shumaila Naz
FRFaisal Rana
Faisal Rana
This study aims to propose an extended model of the theory of planned behavior (TPB) which helps us to investigate young Chinese consumers from college and university, and who are aged 18 to 30 years, on purchase intention for organic food. Using a sample of 515, analyses were done using structural equation modeling. The findings indicated that attitude (A), subjective norms (SNs), and perceived behavioral control (PBC) have positive effects on the purchase intention of young consumers for organic food. Moreover, attitude has a positive effect on environmental concerns (EC). Furthermore, EC has a positive effect on young consumers’ purchase intentions for organic food. Findings indicated that EC positively mediates the association between attitude and young consumers’ purchase intentions for organic food. More importantly, the relationship between all latent variables (A, SNs, PBC) and purchase intention by young consumers is positively moderated by environmental awareness.

13 June 2022 in Journal of Environmental Management
Verified
Journal Article
Closed access
CLCai Li
Cai Li
ASAgyemang Kwasi Sampene
Agyemang Kwasi Sampene
Fredrick Oteng AgyemanFredrick Oteng Agyeman
Fredrick Oteng Agyeman
RBRobert Brenya
Robert Brenya
JWJohn Wiredu
John Wiredu

1 April 2020 in Sage Open
Verified
Journal Article
Open access
PDF file
SNShumaila Naz
Shumaila Naz
CLCai Li
Cai Li
QNQasim Ali Nisar
Qasim Ali Nisar
MKMuhammad Aamir Shafique Khan
Muhammad Aamir Shafique Khan
NANaveed Ahmad
Naveed Ahmad
FAFarooq Anwar
Farooq Anwar
The main aim of the study was to empirically investigate the mediating role of organizational commitment (OC) and person–organization fit (POF) between the causal relationship of supportive work environment (SWE) and employee retention (ER). One thousand questionnaires were sent to the targeted population included employees of all chains of multinational fast-food brands (restaurants) in Lahore, Pakistan. The restaurants were selected from clusters by using a cluster sampling technique. Questionnaires were comprised of multiple items adopted from former studies to obtain responses using quantitative methodology. For statistical analysis and to test the proposed hypothesis, the partial least squares (PLS) structural equation modeling (SEM) technique was employed through Smart PLS 2.0 M3 software. The study’s findings elucidated that SWE has a positive and significant association with ER. In addition, OC and POF acted as mediators between the relationship of a SWE and ER. This study presented implications for human resource (HR) practitioners that they should endure developing mechanisms for imparting a SWE to foster healthy exchange relationships with people, which in turn will result in ER. This article significantly contributed to the extant literature on the relationship of the SWE and ER while highlighting the critical factors to be noticed for retaining key employees. This study also explicated the limitations and scope for further research.

28 February 2020 in Sustainability
Verified
Journal Article
Open access
PDF file
CLCai Li
Cai Li
Naveed JooNaveed Joo
Naveed Joo
Sikandar QalatiSikandar Qalati
Sikandar Qalati
AKAsadullah Khan
Asadullah Khan
SNShumaila Naz
Shumaila Naz
Business incubators create value by combining the entrepreneurial spirit of start-ups with the resources that are typically available to new businesses. It is widely recognized that knowledge-based entrepreneurial companies are the main creators of economic growth, and such enterprises require special business development services. Therefore, the study aims to examine the role of business incubators in providing greater services (networking services, capital support, and training programs) in entrepreneurship development. Secondly, it also examines the mediating and moderating role of business start-up and government regulations for entrepreneurship. Using a quantitative methodology, we examine 567 samples through structural equation modeling. We find that the business incubators are playing an effective mediating role in providing networking services, capital support, and training programs to individuals and entrepreneurs, which are significant for entrepreneurship development, whereas business start-up positively mediates the relationship between networking services, capital support, training programs, and entrepreneurship development. Government regulations for entrepreneurship have a direct effect on entrepreneurship development. More importantly, government regulations for entrepreneurship have a positive moderating effect between business start-up and entrepreneurship development. Our study identifies the critical resources needed to improve the quality of business incubators and to ensure the availability of such resources to improve entrepreneurship development.

16 December 2023 in Environmental Science and Pollution Research
Verified
Journal Article
Closed access
PDF file
SASadaf Akhtar
Sadaf Akhtar
CLCai Li
Cai Li
JSJan Muhammad Sohu
Jan Muhammad Sohu
YRYasir Rasool
Yasir Rasool
MHMuhammad Iatzaz Ul Hassan
Muhammad Iatzaz Ul Hassan
MBMuhammad Bilal
Muhammad Bilal