E-commerce and social media integration are becoming increasingly popular throughout the world, particularly with the emergence of Web 2.0 technology. In a social commerce (SC) environment, trust also plays a vital role in consumers’ purchase intentions. This research aims to achieve consistent findings regarding the concise effect of trust on consumers’ purchase intention and the moderating effect of SC constructs in social commerce platforms. A meta-analysis, including 20 effect sizes from 19 studies, investigated the association between trust and consumers’ purchase intention. The outcomes demonstrate that trust positively influences consumers’ purchase intentions. Meanwhile, moderation analysis points out that trust in sellers has a larger significant effect than other trust objects. Meanwhile, consumers in forums and communities can gain more trust, affecting their purchase intentions. In terms of website types, trust has a similar influence on purchase intention.

The world has limited resources and resource depletion has been a serious concern for many years. To ensure that ecological balance is maintained, the United Nations has developed 17 Sustainable Development Goals (SDGs). This study attempts to meet the 12th SDG of “responsible production and consumption” and provide a guideline to manufacturing organizations in Pakistan. Many scholars have examined the role of different technologies on sustainable performance. However, research using eco-innovation (EI), digital transformation (DT), and smart technologies (ST) is still scarce. The current study develops the conceptual model based on the resource-based view (RBV) and technology, organization, and environment (TOE) theories, and using a simple random sampling technique, valid data from 375 professionals in the manufacturing industry is collected to test the relationship between sustainable development strategy (SDS), EI, DT, ST, and sustainable supply chain performance (SSCP). The results indicate strong positive relationships between SDS, EI, DT, ST, and SSCP. Results indicate that even if organizations are executing SDS and EI, without DT and ST, organizations cannot achieve SSCP. Therefore, it is recommended to the managers that they must apply DT and ST to guarantee their pursuit of achieving sustainable performance and contribution toward SDGs.

Pakistan has been blessed with rich tourism potential because of its rich history, culture, biological and geographical diversity. Travelers have for quite some time been attracted to Pakistan to encounter a nation that flaunts rugged natural beauty, cultural richness, and unparalleled hospitality. Pakistan has various tourist destinations in the northern areas of Pakistan. Kumrat Valley has become a tourist hotspot in recent times after the prime minister of Pakistan, Mr. Imran Khan, visited the valley. To reduce the negative effects on these tourist destinations due to the accelerating increase in tourists, the present study used a quantitative approach to uncover whether there is an environmental awareness–behavior gap among the tourists, with their level of environmental awareness outweighing pro-environmental behavior. Using a sample of 426 tourists who have visited the valley, the analysis of the results indicates that the pro-environmental behavior is positively and significantly affected by the components, environmental awareness, environmental concern, and environmental attachment. Environmental attachment is added as a moderator between environmental awareness and pro-environmental behavior. This study suggests that environmental awareness must be promoted among tourists to ensure that they exhibit pro-environmental behavior.

Women entrepreneurs are significant contributors to the economic development of any country and their role becomes more vital in improving the economic condition of developing countries. This highlights the important role of women-owned small and medium enterprises (SMEs) and their entrepreneurial success. Therefore, the current study extends the entrepreneurship literature by examining the effects of factors like personality traits (PT), motivation and commitment (MC), availability of financial resources (AFR), and government support (GS) on entrepreneurial success (ES) of women-owned SMEs. Using a purposive sampling technique data from 255 women-owned SMEs were collected. A multi-analytical approach was employed to analyze the data. The Structural equation modeling (SEM) results indicated that PT, MC, AFR, and GS have a direct effect of ES whereas MC also mediated the link between PT and ES, and the results reveal that in presence of MC the effects of PT on ES become more significant. SEM results revealed that PT and AFR are the most important factors related to entrepreneurial success. On the contrary, ANN analysis revealed that “motivation and commitment” is the most influencing factor. These findings can guide business practitioners and policymakers in the envisioned strategy formulation to encourage women entrepreneurs who can contribute to their country’s sustainable economic growth.

Social distancing has manifold effects and is used as a non-pharmacological measure to respond to pandemic situations such as the novel coronavirus (COVID-19), especially in the absence of vaccines and other useful antiviral drugs. Governments around the globe have adopted and implemented a series of social distancing strategies. The efficacy of various policies and their comparative influence on mechanisms led by public actions and adoptions have not been examined. The differences in types and effective dates of various social distancing policies in various provinces/territories of Pakistan constitute a pure ground to examine the causal effects of each COVID-19 policy. Using the location trends and population movement data released by Google, a quasi-experimental method was used to measure the impact of the government’s various social distancing policies on the people’s existence at home and their outside social mobility. Based on the magnitude and importance of policy influences, this research ranked six social distancing policies whose influence exceeded the effect of voluntary behavior. Our research outcomes describe that the trend of staying at home was firmly pushed by state-wide home order rather than necessary business closings and policies that were associated with public gathering restrictions. Strong government policies have a strong causal effect on reducing social interactions.

The authors would like to make the following corrections about the published paper