Dr. Adnan Sheikh is an Associate Professor at the College of Business, Effat University, Saudi Arabia, with over 8 years of academic and 7 years of industry experience. He is a professional and corporate trainer specializing in SmartPLS-SEM, business startups, and strategic marketing analytics. His research expertise spans marketing, digital/ green marketing, consumer behavior, sustainability, supply chain management, and entrepreneurship, with over 65 publications in reputed international journals and editorial roles with Elsevier and Springer Nature.
Dr. Adnan Sheikh is an Associate Professor at the College of Business, Effat University, Saudi Arabia, with over 8 years of academic and 7 years of industry experience. He is a professional and corporate trainer specializing in SmartPLS-SEM, business startups, and strategic marketing analytics. His research expertise spans marketing, digital/ green marketing, consumer behavior, sustainability, supply chain management, and entrepreneurship, with over 65 publications in reputed international journals and editorial roles with Elsevier and Springer Nature.