E-commerce has gained momentum with the rapid development of technology, and nowadays, we are permanently connected, with constant access to information and a wide range of products. Not only does a desktop computer offer us this possibility, but the latest-generation tablets and mobile phones create a broad framework. This paper investigates Romanian consumers’ attitudes towards adopting mobile technology for commerce (m-commerce), taking into account its development in the last few years, especially among younger generations. The main objectives of the research are to identify the preference for m-commerce use among Generation Z, establish the ways and the devices used by Gen Z individuals to inform about the products and services and order them, and analyze the factors influencing the use of m-commerce applications. The research methodology consists of conducting an empirical analysis using a distributed survey among youngsters from Generation Z in Romania. We used descriptive statistics, such as the analysis of frequency and the mean of variables, artificial neural network analysis (ANN), and multivariate analysis of variance (MANOVA), to validate the hypotheses. The research results indicate a solid inclination for m-commerce among Generation Z. The results are helpful for companies that can shape their marketing strategies to boost their sales using m-commerce channels among the younger population.

The present paper studies the changes that occurred in the clothing trade during the COVID-19 pandemic and the influences exerted on business management. The pandemic sped up digitalization, pushing companies to quickly adapt to new economic conditions and marking a turning point for online commerce. In the fashion sector, where consumer behavior has shifted rapidly and digital technologies have transformed the business landscape, it is essential to examine these changes and their long-term impact. The research methodology involved an online questionnaire-based survey, targeting 153 respondents from various age groups. Descriptive statistics were used, such as the analysis of variation indicators, to explore patterns in the data and provide a clearer understanding of the phenomena studied. Additionally, a series of statistical tests were applied to validate the research questions. The aim was not to predict future behavior but to explain current trends and shifts, particularly the acceleration of digitalization during the pandemic. The findings highlight changes in customer behavior, the need for investments in technology and innovation, and the importance of adaptability, especially in marketing. There is a statistically significant relationship between income levels and spending on clothing, with higher incomes leading to increased expenditure. The pandemic amplified the role of online channels, particularly among higher-income groups. Promotional campaigns significantly impact purchase decisions, especially for lower-income consumers, serving as both purchase drivers and tools for customer retention. The shift toward online shopping, accelerated by the pandemic, highlights substantial growth potential for e-commerce in the fashion sector. Consumers favor platforms offering convenience, product diversity, and personalized experiences. A moderate interest in sustainable fashion was observed, with preferences leaning toward affordable and durable materials, underscoring the need for transparent and eco-friendly business practices.

In today’s context, marked by globalization and a growing recognition of interdependencies, there is a permanent change in the world’s economic big picture. In this ever-changing environment, competitiveness is the key factor when it comes to passing the test of requirements on all levels. Obviously, competitiveness, in turn, is conditioned by several elements, one of which being the quality of the workforce. The current situation, strongly influenced by the presence of the SARS-CoV-2 virus, imposes new rules of conduct, and organizations must be inventive if they wish to survive in this period. As a basic pillar of competitiveness, education cannot and should not lag behind, as the transfer of knowledge must continue with or without COVID-19. The questions arise: Can online education train the younger generations and provide them with the skills they need in order to adapt to the labor market? Will 2020 be a reference year for a paradigm shift in education? In order to answer these questions, the present paper includes an extensive survey conducted in Romania among two samples of respondents, one made of 173 university professors and the other consisting of 732 students. The results presented in the paper indicate a high level of adaptation to the new teaching methods, among professors (84.4%) as well as among students (58.7%), with a high number of professors (51.4%) considering that online education can become an important factor in the development of society and in the enhancement of economic competitiveness (60.7%).

The issue of business resilience is a topical one, in the context of which a large number of the companies on the market have faced many challenges in the last two years, raising the issue of market survival. But was the Romanian business environment ready to face the COVID-19 crisis? How prepared is it to continue to face the obstacles posed by the pandemic? The purpose of this paper is to identify the main effects that the pandemic has generated on Romanian SMEs, while presenting the results of a study on this topic. We proceeded to determine the level of familiarity of respondents on the evolution of SMEs during the pandemic and the study of their level of interest, on the effects generated by the current epidemiological context, and on the evolution of the business environment, while analysing the level of optimism/pessimism of the respondents, regarding the general evolution of the Romanian business environment. Although some companies are open to implementing change, there is also a significant percentage of firms that, for various reasons, do not consider making major changes in the near future, either because they are not aware of the need for change or out of fear.

Human resource management, generally, and also the issue concerning stimulation of this category of resources through wage and other rewards, are a permanent concern for professionals as well as for the representatives of the business area. During the current economic climate, when the overall difficulty is compounded by the economic crisis, the payment issue becomes vital. The present paper deals with this idea from two perspectives: based on economic literature review, but also throughout a case study regarding an enterprise from Resita city

The performance of an organization depends largely on the individual performance of human resources and their performance as a whole. It is therefore important to determine the best assessment and analysis, indicators and main determinants. These ideas were the starting point of this paper, the main purpose being to illustrate that in a world dominated by growing needs, in a more competitive economy, the performance of human resources becomes an essential point in generating positive results