E-commerce has gained momentum with the rapid development of technology, and nowadays, we are permanently connected, with constant access to information and a wide range of products. Not only does a desktop computer offer us this possibility, but the latest-generation tablets and mobile phones create a broad framework. This paper investigates Romanian consumers’ attitudes towards adopting mobile technology for commerce (m-commerce), taking into account its development in the last few years, especially among younger generations. The main objectives of the research are to identify the preference for m-commerce use among Generation Z, establish the ways and the devices used by Gen Z individuals to inform about the products and services and order them, and analyze the factors influencing the use of m-commerce applications. The research methodology consists of conducting an empirical analysis using a distributed survey among youngsters from Generation Z in Romania. We used descriptive statistics, such as the analysis of frequency and the mean of variables, artificial neural network analysis (ANN), and multivariate analysis of variance (MANOVA), to validate the hypotheses. The research results indicate a solid inclination for m-commerce among Generation Z. The results are helpful for companies that can shape their marketing strategies to boost their sales using m-commerce channels among the younger population.

In today’s context, marked by globalization and a growing recognition of interdependencies, there is a permanent change in the world’s economic big picture. In this ever-changing environment, competitiveness is the key factor when it comes to passing the test of requirements on all levels. Obviously, competitiveness, in turn, is conditioned by several elements, one of which being the quality of the workforce. The current situation, strongly influenced by the presence of the SARS-CoV-2 virus, imposes new rules of conduct, and organizations must be inventive if they wish to survive in this period. As a basic pillar of competitiveness, education cannot and should not lag behind, as the transfer of knowledge must continue with or without COVID-19. The questions arise: Can online education train the younger generations and provide them with the skills they need in order to adapt to the labor market? Will 2020 be a reference year for a paradigm shift in education? In order to answer these questions, the present paper includes an extensive survey conducted in Romania among two samples of respondents, one made of 173 university professors and the other consisting of 732 students. The results presented in the paper indicate a high level of adaptation to the new teaching methods, among professors (84.4%) as well as among students (58.7%), with a high number of professors (51.4%) considering that online education can become an important factor in the development of society and in the enhancement of economic competitiveness (60.7%).

Tourism is a global industry that brings considerable revenue to all states that know how to manage it. This chapter highlights aspects related to entrepreneurship in tourism along the Danube Shore (Clisura Dunării), a touristic area of extreme natural beauty, along with anthropogenic sights, a zone that can become a development engine for the region, by capitalizing on local resources and engaging related industries. The first part of the work presents the current state of knowledge in the field of entrepreneurship and, in particular, of entrepreneurship in tourism, in order to later describe the Danube Shore and the most representative touristic sites for this area. The chapter also presents aspects related to the analysis of the correlations between the GDP of Caraş-Severin County and the number of overnight stays, as well as the results of a study on the touristic potential of the Danube Shore, a study conducted through a survey based on a questionnaire.

The dwelling is a long-term investment and, at the same time, the most important asset for most people in Romania, so despite the constantly changing preferences for other categories of goods, the desire to own a property seems to remain a constant for the Romanian consumer. At the same time, a property is, first and foremost, an emotional investment for most people, and real estate agencies and developers are fully aware of this fact and, therefore, design entire marketing campaigns to stimulate their emotions. Given all this, customer relationship management (CRM) becomes extremely important in the real estate market, contributing not only to attracting consumers, but, above all, to increasing their satisfaction and, not least, to quickly adapting to market changes.

The present paper presents issues regarding the role of local authorities in the development of a community. In the first section, the concepts of economic development, economic growth and local development are analysed; the determining relationship between economic development and local development is presented, specifying the role of local public administration in creating well-being in the community.