The aim of this study was to analyze the influence of values and social environmental factors on the pro-environmental attitudes of students. A representative survey of 1161 Lithuanian schoolchildren was conducted between October and November 2020. Health was the most important value for students, and for girls, while healthcare was more important for boys. Among the ecological values, unpolluted food, clean air, and fresh water were the most important. For Lithuanian students, school does not play a decisive role in outdoor behavior compared to family, which plays a more important role in outdoor behavior, and friends are the most important influencers of outdoor behavior. Students in Lithuania have a pro-ecological outlook, which is shaped by their interest in and practice of ecology. Students of ECO schools are more responsible than students of regular schools, although they have less pro-environmental attitudes compared to students of regular schools.

The conducted research reveals the significance of parents’ values and social environment factors, and their influence on pro-ecological attitudes. Parents from Lithuania were invited to participate in the study by filling out a questionnaire that aimed to assess their personal and ecological values, as well as factors of their social environment; the New Ecological Paradigm (NEP) scale was used to assessed the pro-ecological attitude of the respondents. The results demonstrate that, among the personal values of parents, money takes a place of priority, but this cannot be treated only in the context of materialism, because parents seek the good of their children by fulfilling their needs, while also contributing to their education regarding financial literacy and consumption. In the context of ecological values, the results reveal the values of safe food and fresh air, showing how much parents care about their own and their children’s health, as well as noting air pollution as one of the pressing eco-problems. The results also show that family and school are factors of the social environment that most significantly influence parents’ pro-ecological attitude. The results reveal the respondents’ overall support for a pro-environmental worldview, and that parents who are older, more educated and live in the city are more likely to have a pro-environmental attitude.