The purpose of this research is to empirically examine relationships between a multi-dimensional set of corporate social responsibility (CSR) initiatives, numerous dimensions of customer trust, and corporate image in an emerging economy. It also analyzes the mediating effect of customer trust on the relationship between CSR and corporate image. This study focuses on two of the most well-known hotel chains situated in Pakistan. Close-ended, self-administered questionnaires were circulated amongst a total of 300 hotel customers. The research data was analyzed using a partial least square-structural equation modeling (PLS-SEM) model. The results revealed that economic, legal, and ethical CSR significantly impacted corporate image, while philanthropic CSR did not affect the corporate image. However, economic, legal, and philanthropic CSRs were found to be in a significant relationship with customer trust, while ethical CSR was not in a significant relationship with customer trust. Finally, customer trust fully mediated the relationship between economic and legal CSR with corporate image, whereas it partially mediated the relationship between ethical and philanthropic CSR. This study is unique from earlier CSR research based on an assessment of the connection between CSR dimensions and corporate image to examine customers’ trust in an emerging economy, especially in times of crisis.

As the concept of corporate social responsibility advances, it is crucial to recognize the broad roles of sustainability and the Sustainable Development Goals (SDGs) influencing the implementation of corporate social responsibility (CSR) initiatives. This research contributes to the expanding field of CSR, sustainable innovation ambidexterity (SIA), sustainable supply chain management (SSCM), and second-order social capital (SOSC). This research produced a theoretical framework based on social exchange theory, social capital theory, and Carroll’s CSP model to investigate the impact of CSR on SIA, SSCM, and SOSC. Furthermore, this study examined the mediating effects of SSCM and SOSC on the correlation between CSR and SIA. Additionally, this study presents a model to explain the impact of SSCM and SOSC on SIA. This study concentrated on top-level managers of several manufacturing businesses situated in Pakistan. A total of 42 manufacturing businesses were chosen utilizing a convenience cluster sampling method. As per the results of this research, CSR was discovered to have a positive impact on SSCM, SIA, and, SOSC. Moreover, SOSC and SSCM were found to be in a significant relationship with SIA. Finally, SOSC and SSCM fully mediated the relationship between CSR and sustainable innovation ambidexterity. This research can guide companies by effectively delivering their finances in CSR initiatives. The findings also suggest that companies should concentrate on improving their CSR initiatives because CSR has a significant effect on SIA. The SDGs provide a road map for companies that can assist them to tactically manage their CSR initiatives according to the international and national sustainable development guidelines. Hence, the CSR–SDG tie is essential for the improvement in the role of CSR in sustainable development. Moreover, to improve and measure SSCM, SOSC, and SIA, policymakers and general managers should devote efforts to CSR.

The purpose of this paper is to examine how supply chain ambidexterity facilitates assistance for green supply chain management and to build on previous work by evaluating how networking capability helps to explain the impact of supply chain ambidexterity on GSCM. This study focuses on the top-level management of different manufacturing companies located in Pakistan. A total of 34 manufacturing industries were selected using a cluster sampling technique. The data collected from 125 top-level managers were analyzed using a partial least square method, while the moderation analysis was conducted by using variance analysis. First, supply chain ambidexterity positively influences green supply chain management. However, networking capabilities do not moderate the relationship between supply chain ambidexterity and green supply chain management. This research was restricted to manufacturing industries in Pakistan because the research intended to gain an understanding of the several supply chain ambidexterity practices in Pakistani businesses and wanted to determine how these practices are associated with various parts of GSCM. Further studies can be extended to examine the impact in other industrial settings and countries. The findings of this research study will allow the managers to identify the right mix of exploitation and exploration techniques required to manage the supply chain in a green and sustainable manner.

The European Union (EU) is the largest shrimp consumer market in the world in terms of requirements for shrimp product imports. Therefore, other enterprises that export frozen shrimp to the EU must consider many criteria when choosing suppliers of raw shrimp. The difficulty of choosing suppliers of raw shrimp makes selecting raw material suppliers in the fisheries sector a multi-criteria decision-making problem. In such problems, the decision makers must review and evaluate many criteria—including qualitative and quantitative factors—to achieve an optimal result. While there have been multiple multi-criteria decision making models developed to support supplier selection processes in different industries, none of these have been developed to solve the particular problems facing the shrimp industry, especially as it concerns a fuzzy decision-making environment. In this research, the authors propose a Multi-Criteria Decision Making model (MCDM) including the Fuzzy Analytical Network Process (FANP) and Weighted Aggregated Sum Product Assessment (WASPAS) for the evaluation and selection process of shrimp suppliers in the fisheries industry. The model is applied to a real-world case study and the results show that Supplier 3 (SA3) is the most optimal supplier of raw shrimp. The contribution of this work is the employment of FANP and WASPAS to propose an MCDM for ranking potential suppliers in the fisheries industry in a fuzzy environment. The proposed approach can also be modified to support complex decision-making processes in fuzzy environments in different industries.

Purpose: The food industry is continuously developing its online services called food delivery applications (FDAs). This study aims to evaluate FDA's importance–performance and identify strategies to maximize its potential gains from a business partner's perspective.Design/methodology/approach: Data are collected from 208 FDA partners in Indonesia. Importance–performance analysis (IPA) is applied to evaluate the FDA feature and extended the theory of potential gain in customer value (PGCV) to achieve potential gains from FDA business partners.Findings: This study provides a clear and measurable direction for future research to develop FDA performance. Owning customer data, revenue sharing and competitive advantage are the most potential gains from joining the FDA from the business partner perspective.Research limitations/implications: The respondents are restaurants from the micro, small, and medium enterprises levels. Further research should involve middle to upper level restaurants to discover all business partners' perceptions. This will be very helpful for FDA providers interested in improving the best performance for all their partners.Practical implications: FDA providers must focus on improving and maintaining the features of owning customer data, revenue sharing, competitive advantage, stable terms and conditions, customer interface, building customer loyalty, online presence, user credit rating, promotion and offers, delivery service and sales enhancement to increase consumer satisfaction and meet the expectations desired by business partners.Originality/value: This research provides a meaningful theoretical foundation for future work. It extends the theory of PGCV using the value of a partner perspective as a substitute for customer value; hence, the authors call it a potential gain in partner value.

This study presents the Halal Reasoned Goal Pursuit (HRGP) framework, which is an extension of the Theory of Reasoned Goal Pursuit (TRGP), for better understanding Muslim consumer behavior toward halal food consumption. While prior research has shown the impact of halal certification, religious views, and societal standards, there are still inconsistencies in identifying these aspects as antecedents, mediators, or independent variables. Expanding on this, HRGP investigates two types of goals: active procurement goals, such as religious commitment, and active approval goals, including those from Muslim authorities. These goals continue to have an impact on Muslim attitudes and subjective standards, which define their consumer behavior intentions. Furthermore, HRGP emphasizes the importance of perceived behavioral control, which is molded by halal assurance and Muslim-signed. The HRGP paradigm examines Muslim consumer behavior comprehensively by investigating the interaction between individual reasons and community dynamics within Islamic principles.