Transport can play a key role in mitigating climate change, through reducing traffic, emissions and dependency on private vehicles. Transport is also crucial to connect remote areas to central or urban areas. Yet, sustainable and flexible transport is among the greatest challenges for rural areas and rural–urban regions. Innovative transport concepts and approaches are urgently needed to foster sustainable and integrated regional development. This article addresses challenges of sustainability, accessibility, and connectivity through examining complementary systems to existing public transport, including demand-responsive transport and multimodal mobility. We draw upon case studies from the Metropolitan Area of Styria, Ljubljana Urban Region and rural Wales (GUSTmobil, REGIOtim, EURBAN, Bicikelj, Bwcabus, Grass Routes). In-depth analysis through a mixed-methods case study design captures the complexity behind these chosen examples, which form a basis for analysing the effects of services on accessibility for different groups, connectivity to public transport and usability as a “first and last mile” feeder. We further explore the weaknesses of complementary transport systems, including legal, organisational and financial barriers, and offer potential solutions to structure and communicate complementary transport systems to improve access and use. Looking ahead, we use the case studies to anticipate innovative, sustainable “mobility as a service” (MaaS) solutions within and between urban and rural areas and consider how future public policy orientations and arrangements can enable positive change. A main concern of our article and the contribution to scientific literature is through exploring the benefit of well-established multi-level governance arrangements when introducing smaller-scale mobility solutions to improve rural–urban accessibility. It becomes clear that not a one-size-fits-all model but placed-based and tailored approaches lead to successful and sustainable concepts.

Increasing attention has been paid to the importance of balanced rural–urban interaction to sustainable regional development. Yet, our knowledge on the elements of network governance for such interaction is scarce. The aim of this paper is to study what kind of network governance arrangements currently exist, how they can be improved, and whether evolutionary governance paths can be identified. We analyse five existing and evolving cases of functioning rural–urban interaction in European Union (EU) member states, using a network governance framework as an analytical lens. We supplement the governance analysis with examining what kind of spatial understanding or combination of different spatial lenses the studied rural–urban governance arrangements rely on, as well as with the role of smart development in the studied cases. Our results emphasise the significance of division of power and collaborative decision-design in guaranteeing balanced and mutually beneficial interaction. Furthermore, we recommend changes in current policies in order to tap into the potential of rural–urban synergy.