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Dr. Rozália Klára Bakó
Sapientia Hungarian University of Transylvania

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Research Keywords & Expertise

0 Creativity
0 Digital Culture
0 Intercultural Communication
0 Organizational Communication
0 Green ICT

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Short Biography

Rozália Klára Bakó has a BA double degree in Philosophy and History, and a PhD in Sociology at the Babeș-Bolyai University Cluj-Napoca, Romania. With an extensive experience in civil society organizational research and development, her career is oriented towards action research for a participatory digital culture in organizations. She teaches at undergraduate and graduate level, with a focus on digital communication. Research interests: online communication policies and practices, digital creativity, visual methodologies. Currently involved in three projects: 1. Global Information Society Watch – country reports for Romania 2. The Circular Economy of ICTs – a practical guide 3. New Consumer Practices in the Age of Community Networks

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Journal article
Published: 11 March 2021 in Sustainability
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This case study explores social media discourses of a virtual ecovillage community based in Central Romania, in a Hungarian speaking region of Transylvania. The investigated virtual community embraces the idea of ecovillage as a local constructive answer to the challenges of the global ecological crisis, based on strategies of revitalizing local ethnic traditions, promoting sustainable development solutions, and innovations. Our key question is the relationship between tradition and innovation—as revealed by the discursive practices of the ecovillage Facebook group’s most active members. Using ecolinguistic discourse analysis as a frame of reference, the investigation unveiled the role social media played in fostering the formation of a virtual intentional community, and in clarifying the shared values of the group. We found that the local ecovillage is part of a larger regional and global movement, unfolding the organic connection between the Hungarian and the Romanian intentional communities, and the reframing of traditional values within innovative, sustainable everyday practices.

ACS Style

Rozália Bakó; László Hubbes; Dénes Tamás. Eco-Discourses in a Virtual Rural Community. Sustainability 2021, 13, 3082 .

AMA Style

Rozália Bakó, László Hubbes, Dénes Tamás. Eco-Discourses in a Virtual Rural Community. Sustainability. 2021; 13 (6):3082.

Chicago/Turabian Style

Rozália Bakó; László Hubbes; Dénes Tamás. 2021. "Eco-Discourses in a Virtual Rural Community." Sustainability 13, no. 6: 3082.

Journal article
Published: 01 December 2019 in Acta Universitatis Sapientiae, Communicatio
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We live in a networked world with a fast pace of digitalization, and yet about half of the humanity is still offline (United Nations, 2018). Information and communication technologies are playing a key role in our public and private lives, both during work- and playtime. No wonder that social inequalities are increasingly reflected as digital inequalities in terms of infrastructural access, skills, and cultural practices online: those left behind can hardly keep up. The present research note brings together theoretical and practical resources related to digital inclusion issues globally, with local examples from Romania, where digital naïves – the poor, the rural, the elderly, the disabled, and the less educated – are more at risk.1

ACS Style

Rozália Klára Bakó. Digital Naïves Go Online. Acta Universitatis Sapientiae, Communicatio 2019, 6, 121 -129.

AMA Style

Rozália Klára Bakó. Digital Naïves Go Online. Acta Universitatis Sapientiae, Communicatio. 2019; 6 (1):121-129.

Chicago/Turabian Style

Rozália Klára Bakó. 2019. "Digital Naïves Go Online." Acta Universitatis Sapientiae, Communicatio 6, no. 1: 121-129.

Journal article
Published: 01 December 2017 in Acta Universitatis Sapientiae, Communicatio
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With the growing importance of digital practices in young children’s everyday routines, parents and educators often face frustration and confusion. They find it difficult to guide children when it comes to playing and learning online. This research note proposes an insight into parents’ and educators’ concerns related to children’s and their own digital literacy, based on two exploratory qualitative inquiries carried out from March 2015 to August 2017 among 30 children aged 4 to 8 from Romania, their parents and educators. The research projectDigital and Multimodal Practices of Young Children from Romania(2015–2016) and its continuationThe Role of Digital Competence in the Everyday Lives of Children Aged 4–8(2017–2018, ongoing) are part of a broader effort within the Europe-wide COST network IS1410 –The Digital and Multimodal Practices of Young Children(2014–2018). Parents and educators are disconnected from young children’s universe, our research has found. The factors enabling adults’ access to “Digiland” and ways of coping with the steep learning curve of digital literacy are explored through parents’ and teachers’ narratives, guided observation of children’s digital practices, and expert testimonies.

ACS Style

Rozália Klára Bakó; Gyöngyvér Erika Tőkés. Strangers in Digiland. Acta Universitatis Sapientiae, Communicatio 2017, 4, 109 -115.

AMA Style

Rozália Klára Bakó, Gyöngyvér Erika Tőkés. Strangers in Digiland. Acta Universitatis Sapientiae, Communicatio. 2017; 4 (1):109-115.

Chicago/Turabian Style

Rozália Klára Bakó; Gyöngyvér Erika Tőkés. 2017. "Strangers in Digiland." Acta Universitatis Sapientiae, Communicatio 4, no. 1: 109-115.

Journal article
Published: 31 March 2016 in Santalka: Filosofija, Komunikacija
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Technical reproduction in general, and photography in particular have changed the status and practices of art. Similarly, the expansion of Web 2.0 interactive spaces presents opportunities and challenges to artistic communities. Present study focuses on artistic activism: socially sensitive artists publish their creation on the internet on its most interactive space – social media. These artworks carry both artistic and social messages. Such practices force us to reinterpret some elements of the classical art paradigm: its autonomy, authorship, uniqueness (as opposed to copies and series), and the social role of art. The analysis is aimed at Hungarian and Romanian online artistic projects from Transylvania region of Romania, relevant as intercultural communication endeavours. Our research question is the way they differ from the traditional artistic paradigm.

ACS Style

Gizela Horvath; Rozália Klára Bakó. Online Artistic Activism: Case-Study of Hungarian-Romanian Intercultural Communication. Santalka: Filosofija, Komunikacija 2016, 24, 48 -58.

AMA Style

Gizela Horvath, Rozália Klára Bakó. Online Artistic Activism: Case-Study of Hungarian-Romanian Intercultural Communication. Santalka: Filosofija, Komunikacija. 2016; 24 (1):48-58.

Chicago/Turabian Style

Gizela Horvath; Rozália Klára Bakó. 2016. "Online Artistic Activism: Case-Study of Hungarian-Romanian Intercultural Communication." Santalka: Filosofija, Komunikacija 24, no. 1: 48-58.

Preprint
Published: 26 January 2011 in SSRN Electronic Journal
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Identity-building processes have gained increasing role in scholarly approach to organizations from the past two decades of the 20th Century. Globalization, information society developments and the dynamic of social change have brought about cultural diversity of organized action, encouraging theoretical and practical approaches to organizations as cultures. Research in organizational cultures differ in their focus and methodology, drawing insightful conclusions by comparing different nations, departmental structures or professions. We propose a comparative approach to identity building processes through the lens of these perspectives. Leaders are cornerstones of identity-building in their organizations. A discourse analysis of leaders’ formal and informal messages by looking at “presentational rhetoric” and “operational rhetoric” (Van Maanen and Schein 21) gives us a clue on the type of culture they are keen to build.

ACS Style

Rozália Klára Bakó. Building Organizational Identities Through Discursive Practices. SSRN Electronic Journal 2011 .

AMA Style

Rozália Klára Bakó. Building Organizational Identities Through Discursive Practices. SSRN Electronic Journal. 2011; ():.

Chicago/Turabian Style

Rozália Klára Bakó. 2011. "Building Organizational Identities Through Discursive Practices." SSRN Electronic Journal , no. : .