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Dr. Laszlo Attila Hubbes
Sapientia Hungarian University of Transylvania

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Research Keywords & Expertise

0 Discourse Analysis
0 Social Media
0 new religious movements
0 Conspiracy beliefs
0 apocalyptic studies

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Short Biography

Laszlo Hubbes currently works at the Social Sciences Department, Faculty of Economics, Socio-Human Sciences and Engineering in Miercurea Ciuc of the Sapientia Hungarian University of Transylvania. Founder and leading researcher of the Semeistos Research Group for Web-semiotics and Online Communication; co-founder of the Workshop for the Research of Modern Mythologies. Laszlo does research in Religious Studies, New National Mythologies and Cultural Anthropology. His primary interest is in 'Apocalyptic Studies', currently focusing on a theoretical approach to the "Nature of Apocalyptic", and preparing a project dedicated to "Apocalyptic Discourses in Hungarian Alternative Spiritualities, New Hungarian Mythologies and Ethno-Religious Movements". Main research methodologies and approaches include myth-analysis, discourse analysis, media-analysis, semiotics, rhetoric, aesthetics, respectively, cultural anthropology, nethnography, and sociology of religion.

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Journal article
Published: 11 March 2021 in Sustainability
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This case study explores social media discourses of a virtual ecovillage community based in Central Romania, in a Hungarian speaking region of Transylvania. The investigated virtual community embraces the idea of ecovillage as a local constructive answer to the challenges of the global ecological crisis, based on strategies of revitalizing local ethnic traditions, promoting sustainable development solutions, and innovations. Our key question is the relationship between tradition and innovation—as revealed by the discursive practices of the ecovillage Facebook group’s most active members. Using ecolinguistic discourse analysis as a frame of reference, the investigation unveiled the role social media played in fostering the formation of a virtual intentional community, and in clarifying the shared values of the group. We found that the local ecovillage is part of a larger regional and global movement, unfolding the organic connection between the Hungarian and the Romanian intentional communities, and the reframing of traditional values within innovative, sustainable everyday practices.

ACS Style

Rozália Bakó; László Hubbes; Dénes Tamás. Eco-Discourses in a Virtual Rural Community. Sustainability 2021, 13, 3082 .

AMA Style

Rozália Bakó, László Hubbes, Dénes Tamás. Eco-Discourses in a Virtual Rural Community. Sustainability. 2021; 13 (6):3082.

Chicago/Turabian Style

Rozália Bakó; László Hubbes; Dénes Tamás. 2021. "Eco-Discourses in a Virtual Rural Community." Sustainability 13, no. 6: 3082.