Aistė ČAPIENĖ is a phd student at Sustainable Management Research Group at Vytautas Magnus University (VMU). Her research interests are related to sustainable consumer behavior and consumer engagement. She is a lecturer of Logistic Business Management at the Business and Rural Development Research Institute and the head of Entrepreneurship Laboratory at the Faculty of Bioeconomy Development since 2011. Moreover, she have more than 15 years’ experience in business. ORCID ID: https://orcid.org/0000-0002-4327-383X