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Aistė ČAPIENĖ is a phd student at Sustainable Management Research Group at Vytautas Magnus University (VMU). Her research interests are related to sustainable consumer behavior and consumer engagement. She is a lecturer of Logistic Business Management at the Business and Rural Development Research Institute and the head of Entrepreneurship Laboratory at the Faculty of Bioeconomy Development since 2011. Moreover, she have more than 15 years’ experience in business. ORCID ID: https://orcid.org/0000-0002-4327-383X
Sustainable consumption, provision of a clean and healthy environment, as well as improvements to the quality of life of current and future generations, are all integral parts of the sustainable development strategy, which is understood as a compromise between the environmental, economic and social objectives of society. The pro-environmental and pro-social consumer engagement in sustainable consumption may lead to behavioral change, thus contributing to the resolution of current global challenges. Although recently the pro-environmental and pro-social engagement concept has received considerable attention, there is still no consensus on what determines it. Moreover, the recent research is limited to identifying individual factors of this phenomenon. Therefore, the purpose of this study is to explore the factors that determine pro-environmental and pro-social consumer engagement in sustainable consumption. The authors employed a qualitative method approach, conducting semi-structured interviews with consumers engaged in sustainable consumption in Lithuania. The research results reveal that these consumers were affected by cognitive, attitudinal and psychosocial factors. In terms of external factors, consumers named contextual factors for sustainable consumption, social norms and the promotion of sustainable consumption. Research results also show an additional internal factor of perceived responsibility, which means perceived duty as an individual to do good for society and the environment.
Aistė Čapienė; Aušra Rūtelionė; Manuela Tvaronavičienė. Pro-Environmental and Pro-Social Engagement in Sustainable Consumption: Exploratory Study. Sustainability 2021, 13, 1601 .
AMA StyleAistė Čapienė, Aušra Rūtelionė, Manuela Tvaronavičienė. Pro-Environmental and Pro-Social Engagement in Sustainable Consumption: Exploratory Study. Sustainability. 2021; 13 (4):1601.
Chicago/Turabian StyleAistė Čapienė; Aušra Rūtelionė; Manuela Tvaronavičienė. 2021. "Pro-Environmental and Pro-Social Engagement in Sustainable Consumption: Exploratory Study." Sustainability 13, no. 4: 1601.
Sustainable consumption is becoming increasingly important in today's society, which is living under conditions of increasing globalization, growing population and increased consumption. Research into sustainable consumption behavior is becoming increasingly relevant, requiring a deeper understanding of this phenomenon. The findings of previous studies have revealed the inconsistency of consumer behavior between the intention and a real action. The aim of the study is to identify research trends of attitude-behavior gap, to analyze the most commonly consumer behavioral theories and to provide a theoretical consumer attitude-behavior gap model that reveals the influence factors. Research Methodology: review of scientific articles from the last twenty years, evaluating the theoretical aspects of the sustainable consumer behavior gap between intention and action. The information is grouped and structured in order to determine the theoretical directions of the sustainable consumption attitude - behavior gap and to provide a theoretical summary of this phenomenon. Based on the theoretical analysis, a conceptual sustainable consumption attitude - behavior gap model is created that reveals the influence factors. Tvarus vartojimas turi vis didesnę reikšmę šiuolaikinėje visuomenėje, kuri gyvena didėjančios globalizacijos, augančios populiacijos skaičiaus ir padidinto vartojimo sąlygomis. Todėl tvaraus vartojimo elgsenos tyrimai tampa vis aktualesni, reikalaujantys gilesnio šio reiškinio pažinimo. Ankstesnių tyrimų išvados atskleidė vartotojo elgsenos nenuoseklumą tarp ketinimo elgtis tvariai ir realaus veiksmo. Tyrimo tikslas – nustatyti tvarios vartojimo elgsenos atotrūkio tarp ketinimo ir veiksmo tyrimų tendencijas, išanalizuoti dažniausiai naudojamas vartotojų elgseną analizuojančias teorijas ir pateikti teorinį modelį, atskleidžiantį vartotojo elgsenos atotrūkį įtakojančius faktorius. Tyrimo metodika: išanalizuoti pastarojo dvidešimtmečio moksliniai straipsniai, analizuojantys tvaraus vartojimo elgsenos atotrūkio tarp ketinimo ir veiksmo aspektus. Siekiant nustatyti tvaraus vartojimo elgsenos atotrūkio tarp ketinimo ir veiksmo teorines kryptis bei pateikti teorinį šio fenomeno apibendrinimą, informacija grupuota ir struktūrizuota. Remiantis atlikta teorine analize, sudarytas koncepcinis modelis atskleidžiantis vartotojo elgsenos atotrūkį įtakojančius faktorius.
Aistė Čapienė. THEORIES, MODELS AND TRENDS OF SUSTAINABLE CONSUMPTION ATTITUDE-BEHAVIOUR GAP. Management Theory and Studies for Rural Business and Infrastructure Development 2019, 41, 332 -342.
AMA StyleAistė Čapienė. THEORIES, MODELS AND TRENDS OF SUSTAINABLE CONSUMPTION ATTITUDE-BEHAVIOUR GAP. Management Theory and Studies for Rural Business and Infrastructure Development. 2019; 41 (3):332-342.
Chicago/Turabian StyleAistė Čapienė. 2019. "THEORIES, MODELS AND TRENDS OF SUSTAINABLE CONSUMPTION ATTITUDE-BEHAVIOUR GAP." Management Theory and Studies for Rural Business and Infrastructure Development 41, no. 3: 332-342.
Aistė Čapienė; Aistė Ragauskaitė. Entrepreneurship education at university: innovative models and current trends. Research for Rural Development, 2017 2017, 1 .
AMA StyleAistė Čapienė, Aistė Ragauskaitė. Entrepreneurship education at university: innovative models and current trends. Research for Rural Development, 2017. 2017; ():1.
Chicago/Turabian StyleAistė Čapienė; Aistė Ragauskaitė. 2017. "Entrepreneurship education at university: innovative models and current trends." Research for Rural Development, 2017 , no. : 1.