Laima Gerlitz holds her PhD in Business Administration with research focus on design management and creative industries. She is senior researcher at Wismar University of Applied Sciences: Technology, Business and Design, and head of the European Project Centre within the fields of project, design, green logistics and sustainable transport-related management. Key research fields are design and innovation, strategic design, design management for enterprises, Cultural and Creative Industries competitiveness and value creation deriving from design-driven approaches in organisational settings, particularly in the context of small manufacturing and high-tech enterprises and start-ups.
Laima Gerlitz holds her PhD in Business Administration with research focus on design management and creative industries. She is senior researcher at Wismar University of Applied Sciences: Technology, Business and Design, and head of the European Project Centre within the fields of project, design, green logistics and sustainable transport-related management. Key research fields are design and innovation, strategic design, design management for enterprises, Cultural and Creative Industries competitiveness and value creation deriving from design-driven approaches in organisational settings, particularly in the context of small manufacturing and high-tech enterprises and start-ups.