This research is focused on studying the impact of ethical marketing practices on value-adding product sustainability and customer brand relationship sustainability. It further investigates the consequent effects of value-adding product sustainability and customer brand relationship sustainability on brand loyalty. Data for this study were collected from a sample of 1500 customers having multiple interactions with goods and brands of retail organizations in Pakistan. We employed structural equation modeling (SEM) using SPSS 24.0 to analyze our data. The findings of this paper provide empirical support to the proposed relationships. More specifically, ethical marketing practices were found to have a significant impact on value-adding product sustainability and customer-value brand relationship sustainability. The findings also support a positive impacts of value-adding product sustainability and customer-value brand relationship sustainability on brand loyalty. This study provides some valuable implications for the theory and practice in that it identifies and empirically validates key ethical marketing factors affecting loyalty in business-to-consumer interactions. Besides, this study advocates implications for firms regarding some key aspects of ethical marketing practices that should be strengthened to achieve sustained brand loyalty.

The purpose of this study was to analyze the published research on health sciences carried out by researchers in Saudi Arabia in the last decade by assessing bibliometric output. Data for ...

To review the dynamics of neuroscience research in the Kingdom of Saudi Arabia (KSA) from 2013-2018. Subject category of Neuroscience was selected in the SciVal feature of Scopus database, which includes all relevant categories of the field limiting it to Saudi Arabia. Saudi Arabia is ranked 39th in publishing neuroscientific research worldwide. The number of yearly published articles has increased from 123 to 332 during the time period between 2013 and 2018. King Saud University & King Abdul Aziz University & their corresponding regions namely Western and Central regions are the major contributors to publications. Neuroscientists working in Saudi Arabia have collaboration with scientists from all over the world. The top 10 preferred journals are all international. In subcategories of neuroscience, developmental neuroscience seems the one that needs attention. Neuroscience research is on the rise in KSA. Older and well-established institutions like King Saud University & King Abdul Aziz University have taken lead in publishing neuroscientific research. International collaboration in all subfields of neuroscience is substantial. Eastern Southern and Northern regions and developmental neuroscience require more focus and funding.

The purpose of this study is to assess the status of public libraries located in Rawalpindi District, Pakistan, in terms of administrative setup, collection, staff, resources, and services. The article is derived from evidence obtained through a questionnaire-based survey carried out in December 2013. This survey was conducted for the preparation of “Directory of Public Library Project” a joint venture of Punjab Library Foundation and Department of Library and Information Science, University of the Punjab. The survey found eleven public libraries in the District of Rawalpindi. Only three of these have professional staff. Overall, libraries have poor and outdated book collections that are not properly classified and cataloged. Information Communication Technology infrastructure exists in libraries with some exceptions. Most of the libraries are facing constraints (e.g., low number of hours, too small in size, and too many users for size of collections) that result in inadequate services. Most of the libraries are facing similar problems, which are being faced by other public libraries of Pakistan (e.g., shortage of professional staff, lack of modern facilities, and insufficient funds). Practical recommendations are made at the end of study.