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Dr. Juan Josè Blazquez-Resino
Unversity of Castilla-La Mancha

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0 Marketing
0 service dominant logic
0 service 4.0
0 Education and innovation

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Journal article
Published: 25 May 2021 in International Journal of Environmental Research and Public Health
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Background: The purpose of this study is to analyse the impact that occupational health and safety policies have on employees’ work and organisational commitment and, in turn, on their intention to leave the company. Methods: For this study, we designed a questionnaire with a five-level Likert scale and distributed it among professionals from different companies in the IT consultancy sector in Spain. The data collected from 458 completed questionnaires were analysed using the partial least squares structural equation modelling (PLS-SEM) technique using the SmartPLS software. Results: From the analysis of the data, it was concluded that there is indeed a positive relationship between occupational health and safety policies and employees’ work and organisational commitment, as well as a negative relationship between these policies and the intention to leave the company. Similarly, there is a negative relationship between employees’ work and organisational commitment and their turnover intention. Conclusions: Although, due to the activity of professionals in the sector, occupational health and safety has not been an area of priority, it was concluded from this study that an improvement in these areas would have a beneficial effect on the commitment of workers to the company, thus helping to reduce the high levels of turnover in the sector. Future lines of research, as well as their practical application and the limitations of the study, are indicated at the end of the paper.

ACS Style

Julio Suárez-Albanchez; Juan Blazquez-Resino; Santiago Gutierrez-Broncano; Pedro Jimenez-Estevez. Occupational Health and Safety, Organisational Commitment, and Turnover Intention in the Spanish IT Consultancy Sector. International Journal of Environmental Research and Public Health 2021, 18, 5658 .

AMA Style

Julio Suárez-Albanchez, Juan Blazquez-Resino, Santiago Gutierrez-Broncano, Pedro Jimenez-Estevez. Occupational Health and Safety, Organisational Commitment, and Turnover Intention in the Spanish IT Consultancy Sector. International Journal of Environmental Research and Public Health. 2021; 18 (11):5658.

Chicago/Turabian Style

Julio Suárez-Albanchez; Juan Blazquez-Resino; Santiago Gutierrez-Broncano; Pedro Jimenez-Estevez. 2021. "Occupational Health and Safety, Organisational Commitment, and Turnover Intention in the Spanish IT Consultancy Sector." International Journal of Environmental Research and Public Health 18, no. 11: 5658.

Journal article
Published: 23 April 2021 in Sustainability
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This study is framed within the concept of sustainability of local foods such as extra virgin olive oil (EVOO) and considers the effects of country of origin (COO) and ethnocentrism as relevant factors in decision making about product choice. Our work contributes to the literature regarding the food industry with the main objective of investigating how consumer ethnocentrism may affect not only behavioral intention but also the perception of the quality of the EVOO. The authors of the present paper developed this line of research via a review of the existing literature, leading to the elaboration of the conceptual model proposed in this paper. The research was developed through a laboratory experiment and the modeling of consumer behavior, raising a series of hypotheses, which were contrasted following the different analyses conducted on the data. Results were obtained on factors such as the differences in evaluation according to label type, the effect of ethnocentrism on perception and purchase intention, and structural knowledge of the weight of the different variables that influence this decision making. Several guidelines and conclusions are derived from these results, which refer to the use of COO information as well as the satisfaction of consumer ethnocentrism. Understanding the role played by consumer ethnocentrism in the evaluation of food products in accordance with their origin may yield useful information for local food producers.

ACS Style

Juan Blazquez-Resino; Santiago Gutierrez-Broncano; Pedro Jimenez-Estevez; Israel Perez-Jimenez. The Effect of Ethnocentrism on Product Evaluation and Purchase Intention: The Case of Extra Virgin Olive Oil (EVOO). Sustainability 2021, 13, 4744 .

AMA Style

Juan Blazquez-Resino, Santiago Gutierrez-Broncano, Pedro Jimenez-Estevez, Israel Perez-Jimenez. The Effect of Ethnocentrism on Product Evaluation and Purchase Intention: The Case of Extra Virgin Olive Oil (EVOO). Sustainability. 2021; 13 (9):4744.

Chicago/Turabian Style

Juan Blazquez-Resino; Santiago Gutierrez-Broncano; Pedro Jimenez-Estevez; Israel Perez-Jimenez. 2021. "The Effect of Ethnocentrism on Product Evaluation and Purchase Intention: The Case of Extra Virgin Olive Oil (EVOO)." Sustainability 13, no. 9: 4744.

Original research article
Published: 09 October 2020 in Frontiers in Psychology
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Digital transformation has allowed to offer additional services—which complement the main product—both in terms of use, emotional, and relationship terms. Focusing on a traditionally rational insurance customer offering a value that explores the customer’s emotions, from co-creating with the user, allows brand differentiation. Given this idea, this document has three purposes. First is identify the true role of expectations and the perceived quality of the customer’s digital experience. Second is to identify the relationship between customer experience and satisfaction gained in private insurance web areas. Third is to identify the most valued digital attributes by the user. A sample of 4,178 customers registered was analyzed using the partial least-squares technique. The model is highly predictive to customer experience and evidence the important relationship between the WOW effect and satisfaction, as well as the weak but double role that expectations play on insurance digital self-service. The model demonstrates that expectations are only relevant before web consumption, because during the process it is the perceived digital quality, in particular the usefulness, information, and technology, that offers a true customer experience. This article offers high academic value because it more accurately defines the determinants of the digital insurance customer experience and its effect on customer satisfaction in digital services. While expectations influence attitude before service, this research reveals that perceived digital quality is what delivers a true customer experience. Strategically, the implications are immediate in the field of business as it shows the importance of co-creation in digital design, not only because of the significant savings in implementation costs but also because it guarantees a greater experience, essential in the loyalty of its customers. This ensures the sustainable growth of the company.

ACS Style

M. Dolores Méndez-Aparicio; Ana Jiménez-Zarco; Alicia Izquierdo-Yusta; Juan Jose Blazquez-Resino. Customer Experience and Satisfaction in Private Insurance Web Areas. Frontiers in Psychology 2020, 11, 581659 .

AMA Style

M. Dolores Méndez-Aparicio, Ana Jiménez-Zarco, Alicia Izquierdo-Yusta, Juan Jose Blazquez-Resino. Customer Experience and Satisfaction in Private Insurance Web Areas. Frontiers in Psychology. 2020; 11 ():581659.

Chicago/Turabian Style

M. Dolores Méndez-Aparicio; Ana Jiménez-Zarco; Alicia Izquierdo-Yusta; Juan Jose Blazquez-Resino. 2020. "Customer Experience and Satisfaction in Private Insurance Web Areas." Frontiers in Psychology 11, no. : 581659.

Opinion article
Published: 19 February 2020 in Frontiers in Psychology
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Proposal for Lines of Research Into Consumer Behavior: Examples in the Tourism Industry

ACS Style

Juan Jose Blazquez-Resino; Santiago Gutiérrez-Broncano; Mario Arias-Oliva. Proposal for Lines of Research Into Consumer Behavior: Examples in the Tourism Industry. Frontiers in Psychology 2020, 11, 64 .

AMA Style

Juan Jose Blazquez-Resino, Santiago Gutiérrez-Broncano, Mario Arias-Oliva. Proposal for Lines of Research Into Consumer Behavior: Examples in the Tourism Industry. Frontiers in Psychology. 2020; 11 ():64.

Chicago/Turabian Style

Juan Jose Blazquez-Resino; Santiago Gutiérrez-Broncano; Mario Arias-Oliva. 2020. "Proposal for Lines of Research Into Consumer Behavior: Examples in the Tourism Industry." Frontiers in Psychology 11, no. : 64.

Opinion article
Published: 21 January 2020 in Frontiers in Psychology
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Dealing With Human Resources in the Age of Consumer 4.0: Aiming to Improve Service Delivery

ACS Style

Juan Jose Blazquez-Resino; Santiago Gutiérrez-Broncano; Pablo Ruiz-Palomino; Pedro Jimenez-Estevez. Dealing With Human Resources in the Age of Consumer 4.0: Aiming to Improve Service Delivery. Frontiers in Psychology 2020, 10, 1 .

AMA Style

Juan Jose Blazquez-Resino, Santiago Gutiérrez-Broncano, Pablo Ruiz-Palomino, Pedro Jimenez-Estevez. Dealing With Human Resources in the Age of Consumer 4.0: Aiming to Improve Service Delivery. Frontiers in Psychology. 2020; 10 ():1.

Chicago/Turabian Style

Juan Jose Blazquez-Resino; Santiago Gutiérrez-Broncano; Pablo Ruiz-Palomino; Pedro Jimenez-Estevez. 2020. "Dealing With Human Resources in the Age of Consumer 4.0: Aiming to Improve Service Delivery." Frontiers in Psychology 10, no. : 1.

Chapter
Published: 01 January 2019 in Corporate Social Responsibility
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This study aimed to provide food retailers with suggestions useful to design effective private brands. To this end, it addressed the topic of GM food, which is still a highly controversial issue, especially in Italy. The study tested, in particular, a research framework hypothesizing that consumer attitudes towards store-branded GM foods are affected by their values and perceptions about the Corporate Social Responsibility (CSR) of retailers selling these products. A survey conducted on a sample of 260 Italian consumers, revealed that: self-transcending values (benevolence, nature protection) drive consumers to believe that GM food retailers are committed to economic CSR; conservative values (traditions, security) drive consumers to believe that GM food retailers are committed to legal CSR; perceived legal and philanthropic CSR favorably affect consumer attitudes towards store-branded GM foods. The study discusses these results and highlights their practical relevance for the private branding strategies of food retailers.

ACS Style

Giovanni Pino; Juan Jose Blazquez-Resino. The Impact of Consumer Values and Perceived Corporate Social Responsibility on the Attitude Towards Genetically Modified Food. Corporate Social Responsibility 2019, 1340 -1365.

AMA Style

Giovanni Pino, Juan Jose Blazquez-Resino. The Impact of Consumer Values and Perceived Corporate Social Responsibility on the Attitude Towards Genetically Modified Food. Corporate Social Responsibility. 2019; ():1340-1365.

Chicago/Turabian Style

Giovanni Pino; Juan Jose Blazquez-Resino. 2019. "The Impact of Consumer Values and Perceived Corporate Social Responsibility on the Attitude Towards Genetically Modified Food." Corporate Social Responsibility , no. : 1340-1365.

Chapter
Published: 01 January 2018 in Digital Marketing and Consumer Engagement
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Tour operators and travel agencies who produce and sell tourism products under their own labels represent key players among the multiple intermediaries that exist in the tourism industry. This chapter aims to study the direct and indirect effects that the economic crisis has had on these private labels. The economic crisis had a moderate effect on tourism, but it also accelerated a number of changes that had been occurring in the sector. Through the study of the current situation and the one produced in recent years, this chapter develops a series of recommendations for traditional private labels to maintain their income and market position. We ascertained, in particular, that the new information and communications technology has led to a different market situation for tour operators and travel agency labels, which may disclose new opportunities in the process of differentiation and the creation of a competitive advantage.

ACS Style

Juan Jose Blazquez-Resino; Cesare Amatulli; Giovanni Pino. Private Label in the Tourism Industry. Digital Marketing and Consumer Engagement 2018, 1683 -1708.

AMA Style

Juan Jose Blazquez-Resino, Cesare Amatulli, Giovanni Pino. Private Label in the Tourism Industry. Digital Marketing and Consumer Engagement. 2018; ():1683-1708.

Chicago/Turabian Style

Juan Jose Blazquez-Resino; Cesare Amatulli; Giovanni Pino. 2018. "Private Label in the Tourism Industry." Digital Marketing and Consumer Engagement , no. : 1683-1708.

Articles
Published: 21 April 2017 in The Service Industries Journal
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Understanding which specific factors of retail stores’ offering affect unplanned buyers’ satisfaction may be of great interest to store managers as they could set ad hoc strategies to target these consumers and establish long-term, profitable relationships with them. Satisfied unplanned buyers could indeed return to the store where they purchased their unplanned item(s) and/or positively talk about it with other customers. Nevertheless, we still know very little about such factors. To close this gap, this research gathered survey data on consumers’ store satisfaction and perceptions of store attributes in Spain during two time periods: in 2008, when the crisis was barely noticed by Spanish consumers, and five years later, when consumers were experiencing this economic situation. The results obtained evidence how grocery retailers can respond to customers’ awareness of the crisis by providing some managerial recommendations for bolstering satisfaction in consumer segments with diverse levels of unplanned buying behavior.

ACS Style

María Pilar Martínez-Ruiz; Juán José Blázquez-Resino; Giovanni Pino. Store attributes leading customer satisfaction with unplanned purchases. The Service Industries Journal 2017, 37, 277 -295.

AMA Style

María Pilar Martínez-Ruiz, Juán José Blázquez-Resino, Giovanni Pino. Store attributes leading customer satisfaction with unplanned purchases. The Service Industries Journal. 2017; 37 (5-6):277-295.

Chicago/Turabian Style

María Pilar Martínez-Ruiz; Juán José Blázquez-Resino; Giovanni Pino. 2017. "Store attributes leading customer satisfaction with unplanned purchases." The Service Industries Journal 37, no. 5-6: 277-295.

Original research article
Published: 24 November 2016 in Frontiers in Psychology
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In this paper, a study of the perceived destination image created by promotional Web Pages is expounded in an attempt to identify their differences as generators of destination image in the consumers’ mind. Specifically, it seeks to analyse whether the web sites of different Spanish regions improve the image that consumers have of the destination, identifying their main dimensions and analysing its effect on satisfaction and intentions of the future behaviour of potential visitors. To achieve these objectives and verify the hypotheses, a laboratory experiment was performed, where it was determined what changes are produced in the tourist´s previous image after browsing the tourist webs of three different regions. Moreover, it analyses the differences in the effect of the perceived image on satisfaction and potential visitors´ future behavioural intentions. The results obtained enable us to identify differences in the composition of the perceived image according to the destination, while confirming the significant effect of different perceived image dimensions regarding satisfaction. The results allow managers to gain a better understanding of the effectiveness of their sites from a consumer perspective as well as suggestions to follow in order to achieve greater efficiency in their communication actions in order to improve the motivation of visitors to go to the destination.

ACS Style

Juan J. Blazquez-Resino; Ana I. Muro-Rodriguez; Israel R. Perez-Jimenez. Differences of Perceived Image Generated through the Web Site: Empirical Evidence Obtained in Spanish Destinations. Frontiers in Psychology 2016, 7, 1 .

AMA Style

Juan J. Blazquez-Resino, Ana I. Muro-Rodriguez, Israel R. Perez-Jimenez. Differences of Perceived Image Generated through the Web Site: Empirical Evidence Obtained in Spanish Destinations. Frontiers in Psychology. 2016; 7 ():1.

Chicago/Turabian Style

Juan J. Blazquez-Resino; Ana I. Muro-Rodriguez; Israel R. Perez-Jimenez. 2016. "Differences of Perceived Image Generated through the Web Site: Empirical Evidence Obtained in Spanish Destinations." Frontiers in Psychology 7, no. : 1.

Original research article
Published: 26 May 2016 in Frontiers in Psychology
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In the highly interconnected modern world, the role of consumers has changed substantially due to their collaboration with companies in generating ideas, products, and services, as well as their increasing engagement with social values. Specifically, consumer participation has become key to the development of successful products and services. With an integrative review of research into value co-creation and ethics, this article proposes a conceptual model in which consumers’ ethical values and transcendent motivations encourage their engagement in co-creation activities. In this new paradigm, the co-creation process can be a means to emphasize the social and moral aspects of co-creating. This article identifies important value benefits attained by both companies and consumers after consumers engage in co-creation activities, and highlights that these benefits increase when ethical products are the object of these co-creation activities. It also notes the important, supportive role of the Marketing 3.0 paradigm and Web 3.0 tools to initiate the co-creating process. All these insights have notable implications for both research and managerial practice.

ACS Style

Ricardo Martínez-Cañas; Pablo Ruiz-Palomino; Jorge Linuesa-Langreo; Juan Jose Blazquez-Resino. Consumer Participation in Co-creation: An Enlightening Model of Causes and Effects Based on Ethical Values and Transcendent Motives. Frontiers in Psychology 2016, 7, 793 .

AMA Style

Ricardo Martínez-Cañas, Pablo Ruiz-Palomino, Jorge Linuesa-Langreo, Juan Jose Blazquez-Resino. Consumer Participation in Co-creation: An Enlightening Model of Causes and Effects Based on Ethical Values and Transcendent Motives. Frontiers in Psychology. 2016; 7 ():793.

Chicago/Turabian Style

Ricardo Martínez-Cañas; Pablo Ruiz-Palomino; Jorge Linuesa-Langreo; Juan Jose Blazquez-Resino. 2016. "Consumer Participation in Co-creation: An Enlightening Model of Causes and Effects Based on Ethical Values and Transcendent Motives." Frontiers in Psychology 7, no. : 793.

Chapter
Published: 01 January 2016 in Advances in Marketing, Customer Relationship Management, and E-Services
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Tour operators and travel agencies who produce and sell tourism products under their own labels represent key players among the multiple intermediaries that exist in the tourism industry. This chapter aims to study the direct and indirect effects that the economic crisis has had on these private labels. The economic crisis had a moderate effect on tourism, but it also accelerated a number of changes that had been occurring in the sector. Through the study of the current situation and the one produced in recent years, this chapter develops a series of recommendations for traditional private labels to maintain their income and market position. We ascertained, in particular, that the new information and communications technology has led to a different market situation for tour operators and travel agency labels, which may disclose new opportunities in the process of differentiation and the creation of a competitive advantage.

ACS Style

Juan Jose Blazquez-Resino; Cesare Amatulli; Giovanni Pino. Private Label in the Tourism Industry. Advances in Marketing, Customer Relationship Management, and E-Services 2016, 513 -538.

AMA Style

Juan Jose Blazquez-Resino, Cesare Amatulli, Giovanni Pino. Private Label in the Tourism Industry. Advances in Marketing, Customer Relationship Management, and E-Services. 2016; ():513-538.

Chicago/Turabian Style

Juan Jose Blazquez-Resino; Cesare Amatulli; Giovanni Pino. 2016. "Private Label in the Tourism Industry." Advances in Marketing, Customer Relationship Management, and E-Services , no. : 513-538.

Chapter
Published: 01 January 2016 in Advances in Marketing, Customer Relationship Management, and E-Services
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This study aimed to provide food retailers with suggestions useful to design effective private brands. To this end, it addressed the topic of GM food, which is still a highly controversial issue, especially in Italy. The study tested, in particular, a research framework hypothesizing that consumer attitudes towards store-branded GM foods are affected by their values and perceptions about the Corporate Social Responsibility (CSR) of retailers selling these products. A survey conducted on a sample of 260 Italian consumers, revealed that: self-transcending values (benevolence, nature protection) drive consumers to believe that GM food retailers are committed to economic CSR; conservative values (traditions, security) drive consumers to believe that GM food retailers are committed to legal CSR; perceived legal and philanthropic CSR favorably affect consumer attitudes towards store-branded GM foods. The study discusses these results and highlights their practical relevance for the private branding strategies of food retailers.

ACS Style

Giovanni Pino; Juan Jose Blazquez-Resino. The Impact of Consumer Values and Perceived Corporate Social Responsibility on the Attitude towards Genetically Modified Food. Advances in Marketing, Customer Relationship Management, and E-Services 2016, 333 -358.

AMA Style

Giovanni Pino, Juan Jose Blazquez-Resino. The Impact of Consumer Values and Perceived Corporate Social Responsibility on the Attitude towards Genetically Modified Food. Advances in Marketing, Customer Relationship Management, and E-Services. 2016; ():333-358.

Chicago/Turabian Style

Giovanni Pino; Juan Jose Blazquez-Resino. 2016. "The Impact of Consumer Values and Perceived Corporate Social Responsibility on the Attitude towards Genetically Modified Food." Advances in Marketing, Customer Relationship Management, and E-Services , no. : 333-358.

Journal article
Published: 28 April 2014 in British Food Journal
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Purpose – This study aims to determine which factors underlie the store attributes that contribute to a particular food store image. Furthermore, heightened recent attention to private labels in the food retailing industry creates the need to assess whether the factors vary, depending on customers' brand proneness and their impact on key marketing performance variables (satisfaction, attitudinal loyalty, behavioural loyalty). Design/methodology/approach – The proposed analysis features 211 questionnaires out of a sample of 391 consumers surveys gathered in four different store formats; 137 of which were completed by consumers who admitting being private label prone, and 74 pertaining to consumers who considered themselves national brand prone. The underlying food store factors were identified using factorial analysis of principal components, and their influence on consumers' satisfaction and loyalty was evaluated with linear parametric regression models. Findings – Store attributes related to providing sufficiently convenient purchasing experiences and a special atmosphere are most important for private label brand-prone consumers and enhance their satisfaction, attitudinal loyalty and behavioural loyalty. For national brand-prone consumers, attributes related to quality are more important for enhancing marketing performance variables. Research limitations/implications – The results enable a clear identification of food store factors that vary with the consumer segment being considered (private label prone consumers vs. national brand prone), as well as their differential impacts on key marketing performance variables. Practical implications – To appeal to private label-prone consumers, food retailers should put particular emphasis on the attributes of the store itself, especially those that enhance convenience and the pleasantness of the store atmosphere. To attract national brand-prone consumers, they primarily need to highlight aspects related to quality. Originality/value – This research emphasises the importance of building competitive strategies in food retailing based on: an increased knowledge about the attributes and factors that food consumers value more highly; and brand type preferences.

ACS Style

María Pilar Martínez-Ruiz; Pablo Ruiz-Palomino; Ricardo Martinez-Cañas; Juan Jose Blazquez-Resino. Consumer satisfaction and loyalty in private-label food stores. British Food Journal 2014, 116, 849 -871.

AMA Style

María Pilar Martínez-Ruiz, Pablo Ruiz-Palomino, Ricardo Martinez-Cañas, Juan Jose Blazquez-Resino. Consumer satisfaction and loyalty in private-label food stores. British Food Journal. 2014; 116 (5):849-871.

Chicago/Turabian Style

María Pilar Martínez-Ruiz; Pablo Ruiz-Palomino; Ricardo Martinez-Cañas; Juan Jose Blazquez-Resino. 2014. "Consumer satisfaction and loyalty in private-label food stores." British Food Journal 116, no. 5: 849-871.

Journal article
Published: 29 January 2014 in Revista Perspectiva Empresarial
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Resumen Se llevó a cabo un estudio de las capacidades dinámicas de marketing teniendo en cuenta su influencia en los resultados de los clientes, los mercados y algunos indicadores financieros. Con el fin de lograr este propósito, se contactó con 201 empresas comerciales portuguesas a las que posteriormente se les administró de forma personal un cuestionario relativo a diversas capacidades dinámicas de marketing. Los datos obtenidos se estudiaron por medio de un análisis factorial de componentes principales y diversas regresiones lineales. Los hallazgos resultantes ponen de manifiesto la existencia de una relación clara entre las capacidades dinámicas de marketing y diversos indicadores de resultados. Especialmente, aquellas capacidades dinámicas relacionadas con aspectos externos al producto son las que ejercen un mayor impacto. Este estudio enfatiza cómo los gerentes de las empresas portuguesas del sector analizado son conscientes de la importancia de desarrollar capacidades dinámicas de marketing y adaptarlas a los cambios del entorno.

ACS Style

María Del Pilar Martínez-Ruiz; Álvaro Dias; Juan Jose Blazquez-Resino. Marketing mix dynamism and performance: evidence from commercial firms. Revista Perspectiva Empresarial 2014, 1, 69 .

AMA Style

María Del Pilar Martínez-Ruiz, Álvaro Dias, Juan Jose Blazquez-Resino. Marketing mix dynamism and performance: evidence from commercial firms. Revista Perspectiva Empresarial. 2014; 1 (1):69.

Chicago/Turabian Style

María Del Pilar Martínez-Ruiz; Álvaro Dias; Juan Jose Blazquez-Resino. 2014. "Marketing mix dynamism and performance: evidence from commercial firms." Revista Perspectiva Empresarial 1, no. 1: 69.

Journal article
Published: 29 January 2014 in Revista Perspectiva Empresarial
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Se llevó a cabo un estudio de las capacidades dinámicas de marketing teniendo en cuenta su influencia en los resultados de los clientes, los mercados y algunos indicadores financieros. Con el fin de lograr este propósito, se contactó con 201 empresas comerciales portuguesas a las que posteriormente se les administró de forma personal un cuestionario relativo a diversas capacidades dinámicas de marketing. Los datos obtenidos se estudiaron por medio de un análisis factorial de componentes principales y diversas regresiones lineales. Los hallazgos resultantes ponen de manifiesto la existencia de una relación clara entre las capacidades dinámicas de marketing y diversos indicadores de resultados. Especialmente, aquellas capacidades dinámicas relacionadas con aspectos externos al producto son las que ejercen un mayor impacto. Este estudio enfatiza cómo los gerentes de las empresas portuguesas del sector analizado son conscientes de la importancia de desarrollar capacidades dinámicas de marketing y adaptarlas a los cambios del entorno.

ACS Style

María Del Pilar Martínez-Ruiz; Álvaro Dias; Juan Jose Blazquez-Resino. Dinamismo en el marketing mix y performance: evidencias obtenidas en empresas comerciales. Revista Perspectiva Empresarial 2014, 1, 69 -80.

AMA Style

María Del Pilar Martínez-Ruiz, Álvaro Dias, Juan Jose Blazquez-Resino. Dinamismo en el marketing mix y performance: evidencias obtenidas en empresas comerciales. Revista Perspectiva Empresarial. 2014; 1 (1):69-80.

Chicago/Turabian Style

María Del Pilar Martínez-Ruiz; Álvaro Dias; Juan Jose Blazquez-Resino. 2014. "Dinamismo en el marketing mix y performance: evidencias obtenidas en empresas comerciales." Revista Perspectiva Empresarial 1, no. 1: 69-80.

Journal article
Published: 28 November 2013 in Current Issues in Tourism
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ACS Style

Juan Jose Blazquez-Resino; Arturo Molina; Agueda Esteban-Talaya. Service-Dominant Logic in tourism: the way to loyalty. Current Issues in Tourism 2013, 18, 706 -724.

AMA Style

Juan Jose Blazquez-Resino, Arturo Molina, Agueda Esteban-Talaya. Service-Dominant Logic in tourism: the way to loyalty. Current Issues in Tourism. 2013; 18 (8):706-724.

Chicago/Turabian Style

Juan Jose Blazquez-Resino; Arturo Molina; Agueda Esteban-Talaya. 2013. "Service-Dominant Logic in tourism: the way to loyalty." Current Issues in Tourism 18, no. 8: 706-724.

Journal article
Published: 30 August 2013 in Qualitative Market Research: An International Journal
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ACS Style

Estrella Díaz; Juan Jose Blazquez-Resino; Arturo Molina; David Martín‐Consuegra; Arturo Molina Collado; David Martín-Consuegra Navarro. Are the non‐governmental organizations' web sites effective? Qualitative Market Research: An International Journal 2013, 16, 370 -392.

AMA Style

Estrella Díaz, Juan Jose Blazquez-Resino, Arturo Molina, David Martín‐Consuegra, Arturo Molina Collado, David Martín-Consuegra Navarro. Are the non‐governmental organizations' web sites effective? Qualitative Market Research: An International Journal. 2013; 16 (4):370-392.

Chicago/Turabian Style

Estrella Díaz; Juan Jose Blazquez-Resino; Arturo Molina; David Martín‐Consuegra; Arturo Molina Collado; David Martín-Consuegra Navarro. 2013. "Are the non‐governmental organizations' web sites effective?" Qualitative Market Research: An International Journal 16, no. 4: 370-392.

Journal article
Published: 01 January 2008 in Investigaciones Europeas de Dirección y Economía de la Empresa
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ACS Style

Juan Jose Blazquez-Resino; Arturo Molina Collado; Agueda Esteban-Talaya; David Martín-Consuegra Navarro. ANÁLISIS DE LA EFICACIA PUBLICITARIA EN INTERNET. Investigaciones Europeas de Dirección y Economía de la Empresa 2008, 14, 159 -176.

AMA Style

Juan Jose Blazquez-Resino, Arturo Molina Collado, Agueda Esteban-Talaya, David Martín-Consuegra Navarro. ANÁLISIS DE LA EFICACIA PUBLICITARIA EN INTERNET. Investigaciones Europeas de Dirección y Economía de la Empresa. 2008; 14 (1):159-176.

Chicago/Turabian Style

Juan Jose Blazquez-Resino; Arturo Molina Collado; Agueda Esteban-Talaya; David Martín-Consuegra Navarro. 2008. "ANÁLISIS DE LA EFICACIA PUBLICITARIA EN INTERNET." Investigaciones Europeas de Dirección y Economía de la Empresa 14, no. 1: 159-176.