The e-commerce industry in Indonesia is growing in line with the increasing number of internet users in Indonesia. Unfortunately, many internet users in Indonesia are still unsure about shopping online because of the lack of buyer trust with sellers and service providers. This study aims to identify the factors that influence online shop consumers to conduct transactions online. This research used a questionnaire survey distributed to customers who had ever used an online shop application. The sample used in this research was 468 respondents. The data collected was then analyzed using Partial Least Square. The results of this research indicated that trust, perceived value, and buying interest positively influence consumers’ decisions to purchase using an online shop application.
5 September 2019 in International Journal of Interactive Mobile Technologies (iJIM)
This study investigates the effect of smartphone addiction, achievement motivation, and textbook reading intensity on academic achievement. This quantitative study involved 720 students from two public universities. The cluster random sampling technique and three psychological scales namely Smartphone Addiction Scale, Achievement Motivation Scale, and Reading Textbook Intensity Scale were employed for data collection. The data were analyzed using path analysis technique. The study found that (i) smartphone addiction and achievement motivation directly affect the intensity of reading academic textbooks, and (ii) smartphones addiction, achievement motivation, and the intensity of reading academic textbooks directly affect the academic achievement. Although the intensity of reading academic textbook mediated the effect of smartphone addiction on academic achievement, it did not mediate the effect of achievement motivation on academic achievement.
This study aimed to examine the effect of customers’ attitudes, subjective norms, and perceived behavior control on their intention to switch to healthy food products. This research also tested brand awareness as a moderator of customers’ behavioral choices to switch to healthy food products by switching behavior. The study was conducted by distributing a questionnaire. It involved 318 participants and employed partial least square regression as the data analysis method. This study shows the significant influence of customers’ attitudes on their switching intentions toward healthy food products, and perceived behavior control significantly influences customers’ switching intentions toward healthy food products. Customers’ perceived behavior control, as well as their intentions to switch toward healthy food products, significantly influences their switching behavior. Brand awareness has a moderate influence on customers’ intentions to switching behavior on healthy food products. This study contributes to developing the model of customer behavior in switching from fast food products to healthy food products. This study reveals that subjective norms do not significantly influence the switching behavior of customers.
This study aims to build a conceptual and empirical model of Islamic marketing ethics’ influence on Islamic banks’ customer loyalty through customer satisfaction on salesperson services and customer satisfaction to Islamic banks over the year 2020. This study develops a new theoretical model, namely the ethical behaviour of Islamic marketing which is predicted to influence customer loyalty in Islamic banks by integrating customer satisfaction variables. The marketing ethics measurement model in the current research was built employing the Islamic marketing concept approach. The research paradigm used in this study is post-positivistic. The data were collected from 217 customers of Islamic banks in Central Java utilizing the purposive sampling technique. The results showed that Islamic ethical behaviour has a significant impact on customer loyalty directly or indirectly through customer satisfaction. Customer satisfaction with core services has a direct impact on customer loyalty at Islamic banks.
4 February 2020 in To Maega : Jurnal Pengabdian Masyarakat
This article presents data that examine the effect of the self-efficacy on the risk-taking propensity, risk-taking propensity and self-efficacy influences affect the entrepreneurial attitude, and the effect of entrepreneurial attitude toward the entrepreneurship intentions. Data collected using a questionnaire adapted from previous scholars. The sample in this research was prospective entrepreneurs who take part in Indonesia entrepreneurship programs and 315 respondents were collected. Simple random sampling technique was applied, validity and reliability procedures were also confirmed. The structural equation modeling was used.