The e-commerce industry in Indonesia is growing in line with the increasing number of internet users in Indonesia. Unfortunately, many internet users in Indonesia are still unsure about shopping online because of the lack of buyer trust with sellers and service providers. This study aims to identify the factors that influence online shop consumers to conduct transactions online. This research used a questionnaire survey distributed to customers who had ever used an online shop application. The sample used in this research was 468 respondents. The data collected was then analyzed using Partial Least Square. The results of this research indicated that trust, perceived value, and buying interest positively influence consumers’ decisions to purchase using an online shop application.

The purpose of this study is to analyze how dynamic capabilities are integrated into open innovation to support firms pursuing innovation. Dynamic capabilities enable firms to adjust to emerging changes through redesigning resource configuration. Nevertheless, how dynamic capabilities are integrated into open innovation for obtaining external knowledge and resources has not been observed in previous studies. Utilizing seven small and medium enterprises (SMEs) with various degrees of knowledge and technology intensity as subjects, this qualitative study identified a typology of pathways for integrating dynamic capabilities into open innovation. This study found that firms’ internal resources coupled with complementary assets obtained from open innovation determine what strategies to deploy and what capabilities are needed to execute the strategies. The fit among firms’ resources, strategies, capabilities and emerging business environment is not serendipitous, but rather it must be designed and supported by collective efforts from participants across organizations. In other words, the nature of knowledge and degree of technology adoption determine how sensing, seizing and performing are applied in each phase of open innovation. The main drawback of qualitative study is that it cannot cover a large number of subjects, although it can scrutinize an abundant number of detailed data. Future research can analyze the findings of this study using a survey method covering a large number of firms from various industries so that generalizability can be assured.

This study aimed to examine the effect of customers’ attitudes, subjective norms, and perceived behavior control on their intention to switch to healthy food products. This research also tested brand awareness as a moderator of customers’ behavioral choices to switch to healthy food products by switching behavior. The study was conducted by distributing a questionnaire. It involved 318 participants and employed partial least square regression as the data analysis method. This study shows the significant influence of customers’ attitudes on their switching intentions toward healthy food products, and perceived behavior control significantly influences customers’ switching intentions toward healthy food products. Customers’ perceived behavior control, as well as their intentions to switch toward healthy food products, significantly influences their switching behavior. Brand awareness has a moderate influence on customers’ intentions to switching behavior on healthy food products. This study contributes to developing the model of customer behavior in switching from fast food products to healthy food products. This study reveals that subjective norms do not significantly influence the switching behavior of customers.

In this digital age, it is indisputable that the internet has become an essential part of human existence and has had a great impact on society. By having this condition, businesses may consider allocating budgets to use influencer marketing as a marketing strategy. This study aimed to examine whether followers' perception of a social media influencer's trustworthiness can lead to responses to the influencers' recommended brands, specifically brand engagement in self-concept, expected brand value, and intention to purchase recommended brands. This study used non-probability sampling with the criteria of Indonesians who follow an influencer. The data was gathered by distributing an online questionnaires via Google Form to a total of 264 respondents. The data analysis technique utilized is SEM, which was conducted using the AMOS 22 application. The results showed that perceived influencer trustworthiness positively influence brand engagement in self-concept, brand expected value and intention to purchase recommended brand. While, brand engagement in self-concept positively influence brand expected value and intention to purchase recommended brand. Also, brand expected value positively influence intention to purchase recommended brand. This research will assist in understanding how social media influencers' recommendations influence customers' perceptions and behavior patterns.