This page has only limited features, please log in for full access.

Dr. Zhuo-Wei Tian
Zhejiang University

Basic Info


Research Keywords & Expertise

0 Consumer Behavior
0 Destination Management
0 Gamification
0 Tourism planning
0 Smart Tourism

Honors and Awards

The user has no records in this section


Career Timeline

The user has no records in this section.


Short Biography

Zhuowei Tian is Phd candidate in the School of Management of Zhejiang University. His main research interests include consumer behavior, destination management and gamification. He has participate in smart tourism projects such as <Five year plan of smart tourism of Hangzhou, 2017-2022>, <Five year planning of digital cultural tourism system about City brain of Hangzhou>. Email: [email protected]

Following
Followers
Co Authors
Profile ImageMao-Ying Wu School of Management, Zhejia...
Following: 2 users
View all

Feed

Journal article
Published: 04 March 2021 in Mathematics
Reads 0
Downloads 0

Remarkable changes have taken in social operation mode and consumers’ behavior mode because of the foot ban during the pandemic spread of COVID-19. Digital technologies such as Blockchain have shown potential in gaining competitive advantages for enterprises in such situations. This study aims to provide an insight into how to gain consumer loyalty through the use of modern and efficient Blockchain technology. In contrast to the current literature, this study combined the technology acceptance model of planned behavior theory, social exchange theory to explain the loyalty of an online travel agency (OTA) consumer. A self-administered questionnaire was used to collect data from citizens in Hangzhou, a city full of technological innovation atmosphere. Using structural equation modeling with SmartPLS©, responses from 1403 citizens were analyzed. Social norm was discovered to have a positive and significant association with the consumers’ attitude toward technology and thus enhancing the perceived usability and hedonism of OTA application, which can increase consumer loyalty. The findings suggested OTAs may gain consumers’ loyalty through adopting Blockchain technology, and local governments have played a key role in creating such an environment. New technologies have become essential professional and social tools for society. The technological environment and Blockchain within the tourism sector are fundamental elements of China’s economic engine.

ACS Style

María Pérez-Sánchez; Zhuowei Tian; Almudena Barrientos-Báez; José Gómez-Galán; Hanliang Li. Blockchain Technology for Winning Consumer Loyalty: Social Norm Analysis Using Structural Equation Modeling. Mathematics 2021, 9, 532 .

AMA Style

María Pérez-Sánchez, Zhuowei Tian, Almudena Barrientos-Báez, José Gómez-Galán, Hanliang Li. Blockchain Technology for Winning Consumer Loyalty: Social Norm Analysis Using Structural Equation Modeling. Mathematics. 2021; 9 (5):532.

Chicago/Turabian Style

María Pérez-Sánchez; Zhuowei Tian; Almudena Barrientos-Báez; José Gómez-Galán; Hanliang Li. 2021. "Blockchain Technology for Winning Consumer Loyalty: Social Norm Analysis Using Structural Equation Modeling." Mathematics 9, no. 5: 532.

Journal article
Published: 19 September 2019 in DEStech Transactions on Economics, Business and Management
Reads 0
Downloads 0

Gamification has gained up growing attention from researchers of multiple fields including education, health care and marketing. It is believed that gamification of tourism can contribute to a richer experience and higher level of satisfaction. This paper tries to elaborate the design progress of gamification in tourism fields. It identifies the key game design elements to meaningful gamification, and sort out the 6D principle of design framework. An application designed by Disneyland are presented as a case to show this vogue concept can benefit tourism industry. Key challenges for future study are also discussed.

ACS Style

Zhuo-Wei Tian. Game on: Engaging Tourists through Gamification. DEStech Transactions on Economics, Business and Management 2019, 1 .

AMA Style

Zhuo-Wei Tian. Game on: Engaging Tourists through Gamification. DEStech Transactions on Economics, Business and Management. 2019; (icaem):1.

Chicago/Turabian Style

Zhuo-Wei Tian. 2019. "Game on: Engaging Tourists through Gamification." DEStech Transactions on Economics, Business and Management , no. icaem: 1.

Journal article
Published: 19 September 2019 in DEStech Transactions on Economics, Business and Management
Reads 0
Downloads 0

The explosive growth of tourism requires destinations to redefine their role in the progress of value co-creation. Smart tourism destination (STD) came up as an efficient solution for enhancing tourism experiences and tourist satisfaction. However, bring smartness into tourism requires dynamic interaction among stakeholders in tourism ecosystems. This paper expounds the connotation of smart tourism, and provides insights for destination managers and policy makers on how they should use innovative technologies in STDs to improve the experience co-creation through a case study of Hangzhou.

ACS Style

Zhuo-Wei Tian; Jun Zheng; Qi-Jun Hou; Wen-Yan Zhao; Hai-Li Shen; Shun Ye. Enhancing Tourist Experience with Smart Tourism— A Case Study of Hangzhou. DEStech Transactions on Economics, Business and Management 2019, 1 .

AMA Style

Zhuo-Wei Tian, Jun Zheng, Qi-Jun Hou, Wen-Yan Zhao, Hai-Li Shen, Shun Ye. Enhancing Tourist Experience with Smart Tourism— A Case Study of Hangzhou. DEStech Transactions on Economics, Business and Management. 2019; (icaem):1.

Chicago/Turabian Style

Zhuo-Wei Tian; Jun Zheng; Qi-Jun Hou; Wen-Yan Zhao; Hai-Li Shen; Shun Ye. 2019. "Enhancing Tourist Experience with Smart Tourism— A Case Study of Hangzhou." DEStech Transactions on Economics, Business and Management , no. icaem: 1.