ALMUDENA BARRIENTOS-BÁEZ

Dr. ALMUDENA BARRIENTOS-BÁEZ

Department of Communication Theories and Analysis, Universidad Complutense de Madrid, Madrid, Spain
orcid
Universidad Complutense de Madrid (UCM)

Research Focus & Metrics

Academic Career Length

9Years (2018-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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1 September 2018 in European Research on Management and Business Economics
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Journal Article
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ALMUDENA BARRIENTOS-BÁEZALMUDENA BARRIENTOS-BÁEZ
ALMUDENA BARRIENTOS-BÁEZ
ABAlberto Javier Báez-García
Alberto Javier Báez-García
FFFrancisco Flores-Muñoz
Francisco Flores-Muñoz
JGJosué Gutiérrez-Barroso
Josué Gutiérrez-Barroso

6 April 2021 in Education Sciences
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David Caldevilla DomínguezDavid Caldevilla Domínguez
David Caldevilla Domínguez
Alba-María Martínez-SalaAlba-María Martínez-Sala
Alba-María Martínez-Sala
ALMUDENA BARRIENTOS-BÁEZALMUDENA BARRIENTOS-BÁEZ
ALMUDENA BARRIENTOS-BÁEZ
The scientific production of digital literacy at the university level published in the Scopus database is analyzed, with a special emphasis on studies on tourism due to the relevance of information and communication technology (ICT) in said professional sector. For this, a bibliometric study of a pertinent sample is undertaken using a mixed methodology and based on a series of variables related to formal and content aspects. The last variable, reserved for the academic field under study, directly addresses the main objective as regards tourism. The results show a great global and multidisciplinary interest in digital literacy (DL), mainly from students. There is also a parallel between the integration of ICT into society and the growing evolution of case studies, as well as little interest in their development in specific areas such as tourism studies. Despite good results in general terms, the lack of specialization poses challenges that require greater involvement of training institutions in the sense of providing future professionals with the necessary tools to face them successfully, especially in sectors such as tourism where ICTs are a key piece.

5 January 2021 in Sustainability
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JOSÉ ALBERTO MARTÍNEZJOSÉ ALBERTO MARTÍNEZ
JOSÉ ALBERTO MARTÍNEZ
Eduardo Parra-LopezEduardo Parra-Lopez
Eduardo Parra-Lopez
ALMUDENA BARRIENTOS-BÁEZALMUDENA BARRIENTOS-BÁEZ
ALMUDENA BARRIENTOS-BÁEZ
This paper aims to analyze the external and internal drivers of young consumers’ intention to participate in the sharing economy in tourism. From previous findings, a causal model (PLS) is designed to generate an integrated, practical, and novel structural model that significantly predicts the intention to participate. The model, consisting of nine dimensions, includes consumers’ external and internal variables. Separately, these variables have all been considered relevant in the literature, though they have not been studied jointly before. The descriptive results show the excellent attitude and predisposition of young people toward the tourism sharing economy, which facilitates their participation. Through the model, the importance of all internal and external consumer variables in the formation of intention are proven; however, attitude and social norm are most notable among them. Trust is also a critical variable that serves as the link between internal and external variables. The study provides managers of sharing economy platforms with knowledge to encourage young consumers’ participation in a communication and market orientation context. The generational approach (Generation Z) used also allows the conclusions and implications to be transferred to other regions and sectors.

1 June 2022 in Fonseca, Journal of Communication
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ALMUDENA BARRIENTOS-BÁEZALMUDENA BARRIENTOS-BÁEZ
ALMUDENA BARRIENTOS-BÁEZ
David Caldevilla DomínguezDavid Caldevilla Domínguez
David Caldevilla Domínguez
LYLyudmyla Yezers´kA
Lyudmyla Yezers´kA
Las tecnologías de la información y la comunicación (TIC) que se han establecido en la sociedad han provocado que los fenómenos sociales se extiendan por el globo a una velocidad calificable solamente como infecciosa. Ello limita todavía más el tiempo con el que la sociedad cuenta para entenderlos, juzgarlos y –llegado el caso- atajarlos con medidas nacidas de la ciencia social. Este artículo tiene el objetivo de ayudar a crear la masa crítica de estudios necesaria, mediante una revisión de la literatura, que permita crear una comprensión básica de los mecanismos que hacen funcionar la posverdad, la forma en que funcionan, los factores que posibilitan su éxito y, con toda la ayuda necesaria, las medidas que hipotéticamente puedan tomarse desde la sociedad civil, el mundo académico y el poder político para impedir que grupos que han sido marginados de la vida democrática por sus valores ajenos a la convivencia continúen colándose por las rendijas del sistema de información digital para imponer su agenda y sus prejuicios al conjunto de la sociedad. En el contexto de la red, interactúan simultáneamente personas de todas las naciones, creando un limbo legal en el que el órgano que detecta una infracción no tenga jurisdicción sobre el responsable.

22 March 2021 in Sustainability
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David Caldevilla DomínguezDavid Caldevilla Domínguez
David Caldevilla Domínguez
ALMUDENA BARRIENTOS-BÁEZALMUDENA BARRIENTOS-BÁEZ
ALMUDENA BARRIENTOS-BÁEZ
Graciela Padilla-CastilloGraciela Padilla-Castillo
Graciela Padilla-Castillo
The social confinement resulting from the COVID-19 crisis temporarily reduced greenhouse gas emissions. Although experts contend that the decrease in pollution rates was not drastic, some surveys detect growth in social concern about the climate. In this new climate-conscious environment, municipalities and local governments are promoting a new way of living and caring for cities, even before they can regain national and international freedom of movement. This work analyzes the connections between new climate awareness arising from the COVID-19 crisis, proposals of sustainable citizenship around the world, and its communication on Twitter to educate the new eco-conscious audience. The methodology mixes quantitative and qualitative analysis, using the Twitonomy Premium tool and the Twitter research tool with data extracted at the end of December 2020. Among the top ten most influential and active accounts, the results show educational institutions, local institutions, companies, neighborhoods, associations, and influencers. The impossibility of living in the city has not prevented citizen education and commitment to make real change for when that city and its citizens return to normality. However, this new normality must be different: more ecological, more responsible, more sustainable, and practiced from early childhood.

10 February 2021 in Historia y Comunicación Social
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ALMUDENA BARRIENTOS-BÁEZALMUDENA BARRIENTOS-BÁEZ
ALMUDENA BARRIENTOS-BÁEZ
Alba-María Martínez-SalaAlba-María Martínez-Sala
Alba-María Martínez-Sala
VAVerónica Paulina Altamirano
Verónica Paulina Altamirano
David Caldevilla DomínguezDavid Caldevilla Domínguez
David Caldevilla Domínguez
La alarma social generada por noticias falsas difundidas exponencialmente a través de Twitter, Facebook o Instagram (donde se puede opinar sin contrastar) y cadenas sociales como WhatsApp, facilitan y en muchas ocasiones dificultan la planificación y tareas a llevar a cabo de las instituciones públicas para gestionar el problema. Los medios de comunicación y las redes sociales se han hecho eco desde el primer momento de la pandemia causada por el coronavirus desde finales del año 2019, provocando multitud de informaciones a nivel global. Nos encontramos ante una doble pandemia: la generada por el propio coronavirus (COVID-19) y por las llamadas fake news -bulos e información no contrastada que finalmente deriva en una perturbación, incertidumbre, alarmismo incontrolado y miedo colectivo-.