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Dr. ALMUDENA BARRIENTOS-BÁEZ
University of La Laguna, Spain

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Short Biography

Almudena Barrientos-Báez holds a Ph.D. degree with an international mention in Education (accredited Associate Professor). She is a Professor at the International University of La Rioja and the European University of Madrid. aster in Protocol Management, Production, Organization and Event Design – Communication area – (UCJC) and Master’s in Management of Tourist Accommodation (University of Girona), and a Degree in Tourism (EUTI-ULL) and Teaching (Univ. Valencia). She is part of the DEBATv project, Televised Electoral Debates in Spain: Models, Process, Diagnosis and Proposal (CSO2017-83159-R), R + D + I project, and of the project New values, governance, financing and public audiovisual services for the Internet society: European and Spanish contrasts (RTI2018-096065-B-I00) of research of the State R + D + I Program oriented to the Challenges of the Society of the Ministry of Science, Innovation and Universities (MCIU), State Agency of Research (AEI), and the European Regional Development Fund (ERDF). Her main lines of research are tourism, communication, and ICT.

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Journal article
Published: 07 June 2021 in International Journal of Environmental Research and Public Health
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This research analyzes young people’s perception of the presence of tipsters as influencers on online sports gambling and whether their presence can promote addiction to this activity. To achieve this goal, we designed a questionnaire that was administered to young people in public universities in Madrid, being answered by 1032 individuals, out of whom 613 claimed to be regular bettors. We proceeded to the factor analysis of the variables with a high or very high correlation, and results showed that young people perceive a clear relationship between gambling and addiction. An even more enlightening aspect is the result that links tipsters with addiction to online sports gambling; young people’s perception correlates both concepts with extraordinary strength. This study’s main conclusion makes it clear that there is a huge amount of influence of tipsters on the world of online sports betting, as well as the risk of marrying these two concepts, since young people perceive that either they or others could be initiated into the world of problem gambling.

ACS Style

Juan Gonzálvez-Vallés; José Barquero-Cabrero; David Caldevilla-Domínguez; Almudena Barrientos-Báez. Tipsters and Addiction in Spain. Young People’s Perception of Influencers on Online Sports Gambling. International Journal of Environmental Research and Public Health 2021, 18, 6152 .

AMA Style

Juan Gonzálvez-Vallés, José Barquero-Cabrero, David Caldevilla-Domínguez, Almudena Barrientos-Báez. Tipsters and Addiction in Spain. Young People’s Perception of Influencers on Online Sports Gambling. International Journal of Environmental Research and Public Health. 2021; 18 (11):6152.

Chicago/Turabian Style

Juan Gonzálvez-Vallés; José Barquero-Cabrero; David Caldevilla-Domínguez; Almudena Barrientos-Báez. 2021. "Tipsters and Addiction in Spain. Young People’s Perception of Influencers on Online Sports Gambling." International Journal of Environmental Research and Public Health 18, no. 11: 6152.

Journal article
Published: 24 May 2021 in Vivat Academia
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Tras la depresión provocada a escala internacional por la pandemia de la covid-19, el sector del turismo necesita recuperarse en un contexto de falta de capital para inversiones. En ese sentido, el contacto rápido y económico con el cliente mediante medios digitales se va a volver si cabe, más importante, haciendo referencia a la facilidad de acceso, búsqueda y selección de ofertas y simplificación de trámites económicos. El comportamiento del viajero ha cambiado sustancialmente a raíz de la digitalización de la sociedad, que ha mejorado exponencialmente el uso de las TIC en los últimos meses de 2020. Aumenta así, la necesidad de investigar y acudir a estudios que nos permiten entender el nuevo ecosistema en el que empresas y compradores se relacionan. Este trabajo consiste en una revisión bibliográfica orientada al rastreo y recuperación de información relevante a la aplicación de las redes sociales en la promoción de la industria turística por sus efectos en la relación empresa-cliente. Para el caso, se han consultado diversas fuentes en materias relacionadas y transversales: monografías, artículos, y revistas científicas de publicación reciente en español e inglés y con acceso abierto (open access)al texto completo (incluyendo material más antiguo solo si contiene una base teórica relevante). Los criterios de exclusión incluyeron artículos faltantes a la rigurosidad científica, de opinión, o contenido de usuario sin base en experiencia. La estrategia de búsqueda se sirvió de Descriptores de turismo, comunicación y TIC relevantes para el objeto de estudio.

ACS Style

David Caldevilla-Domínguez; Almudena Barrientos-Báez; Álvaro Pérez-García; M. Gloria Gallego-Jiménez. El uso de las redes sociales y su relación con la decisión de compra del turista. Vivat Academia 2021, 443 -458.

AMA Style

David Caldevilla-Domínguez, Almudena Barrientos-Báez, Álvaro Pérez-García, M. Gloria Gallego-Jiménez. El uso de las redes sociales y su relación con la decisión de compra del turista. Vivat Academia. 2021; ():443-458.

Chicago/Turabian Style

David Caldevilla-Domínguez; Almudena Barrientos-Báez; Álvaro Pérez-García; M. Gloria Gallego-Jiménez. 2021. "El uso de las redes sociales y su relación con la decisión de compra del turista." Vivat Academia , no. : 443-458.

Review
Published: 06 April 2021 in Education Sciences
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The scientific production of digital literacy at the university level published in the Scopus database is analyzed, with a special emphasis on studies on tourism due to the relevance of information and communication technology (ICT) in said professional sector. For this, a bibliometric study of a pertinent sample is undertaken using a mixed methodology and based on a series of variables related to formal and content aspects. The last variable, reserved for the academic field under study, directly addresses the main objective as regards tourism. The results show a great global and multidisciplinary interest in digital literacy (DL), mainly from students. There is also a parallel between the integration of ICT into society and the growing evolution of case studies, as well as little interest in their development in specific areas such as tourism studies. Despite good results in general terms, the lack of specialization poses challenges that require greater involvement of training institutions in the sense of providing future professionals with the necessary tools to face them successfully, especially in sectors such as tourism where ICTs are a key piece.

ACS Style

David Caldevilla-Domínguez; Alba-María Martínez-Sala; Almudena Barrientos-Báez. Tourism and ICT. Bibliometric Study on Digital Literacy in Higher Education. Education Sciences 2021, 11, 172 .

AMA Style

David Caldevilla-Domínguez, Alba-María Martínez-Sala, Almudena Barrientos-Báez. Tourism and ICT. Bibliometric Study on Digital Literacy in Higher Education. Education Sciences. 2021; 11 (4):172.

Chicago/Turabian Style

David Caldevilla-Domínguez; Alba-María Martínez-Sala; Almudena Barrientos-Báez. 2021. "Tourism and ICT. Bibliometric Study on Digital Literacy in Higher Education." Education Sciences 11, no. 4: 172.

Journal article
Published: 22 March 2021 in Sustainability
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The social confinement resulting from the COVID-19 crisis temporarily reduced greenhouse gas emissions. Although experts contend that the decrease in pollution rates was not drastic, some surveys detect growth in social concern about the climate. In this new climate-conscious environment, municipalities and local governments are promoting a new way of living and caring for cities, even before they can regain national and international freedom of movement. This work analyzes the connections between new climate awareness arising from the COVID-19 crisis, proposals of sustainable citizenship around the world, and its communication on Twitter to educate the new eco-conscious audience. The methodology mixes quantitative and qualitative analysis, using the Twitonomy Premium tool and the Twitter research tool with data extracted at the end of December 2020. Among the top ten most influential and active accounts, the results show educational institutions, local institutions, companies, neighborhoods, associations, and influencers. The impossibility of living in the city has not prevented citizen education and commitment to make real change for when that city and its citizens return to normality. However, this new normality must be different: more ecological, more responsible, more sustainable, and practiced from early childhood.

ACS Style

David Caldevilla-Domínguez; Almudena Barrientos-Báez; Graciela Padilla-Castillo. Twitter as a Tool for Citizen Education and Sustainable Cities after COVID-19. Sustainability 2021, 13, 3514 .

AMA Style

David Caldevilla-Domínguez, Almudena Barrientos-Báez, Graciela Padilla-Castillo. Twitter as a Tool for Citizen Education and Sustainable Cities after COVID-19. Sustainability. 2021; 13 (6):3514.

Chicago/Turabian Style

David Caldevilla-Domínguez; Almudena Barrientos-Báez; Graciela Padilla-Castillo. 2021. "Twitter as a Tool for Citizen Education and Sustainable Cities after COVID-19." Sustainability 13, no. 6: 3514.

Journal article
Published: 04 March 2021 in Mathematics
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Remarkable changes have taken in social operation mode and consumers’ behavior mode because of the foot ban during the pandemic spread of COVID-19. Digital technologies such as Blockchain have shown potential in gaining competitive advantages for enterprises in such situations. This study aims to provide an insight into how to gain consumer loyalty through the use of modern and efficient Blockchain technology. In contrast to the current literature, this study combined the technology acceptance model of planned behavior theory, social exchange theory to explain the loyalty of an online travel agency (OTA) consumer. A self-administered questionnaire was used to collect data from citizens in Hangzhou, a city full of technological innovation atmosphere. Using structural equation modeling with SmartPLS©, responses from 1403 citizens were analyzed. Social norm was discovered to have a positive and significant association with the consumers’ attitude toward technology and thus enhancing the perceived usability and hedonism of OTA application, which can increase consumer loyalty. The findings suggested OTAs may gain consumers’ loyalty through adopting Blockchain technology, and local governments have played a key role in creating such an environment. New technologies have become essential professional and social tools for society. The technological environment and Blockchain within the tourism sector are fundamental elements of China’s economic engine.

ACS Style

María Pérez-Sánchez; Zhuowei Tian; Almudena Barrientos-Báez; José Gómez-Galán; Hanliang Li. Blockchain Technology for Winning Consumer Loyalty: Social Norm Analysis Using Structural Equation Modeling. Mathematics 2021, 9, 532 .

AMA Style

María Pérez-Sánchez, Zhuowei Tian, Almudena Barrientos-Báez, José Gómez-Galán, Hanliang Li. Blockchain Technology for Winning Consumer Loyalty: Social Norm Analysis Using Structural Equation Modeling. Mathematics. 2021; 9 (5):532.

Chicago/Turabian Style

María Pérez-Sánchez; Zhuowei Tian; Almudena Barrientos-Báez; José Gómez-Galán; Hanliang Li. 2021. "Blockchain Technology for Winning Consumer Loyalty: Social Norm Analysis Using Structural Equation Modeling." Mathematics 9, no. 5: 532.

Journal article
Published: 10 February 2021 in Historia y Comunicación Social
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La alarma social generada por noticias falsas difundidas exponencialmente a través de Twitter, Facebook o Instagram (donde se puede opinar sin contrastar) y cadenas sociales como WhatsApp, facilitan y en muchas ocasiones dificultan la planificación y tareas a llevar a cabo de las instituciones públicas para gestionar el problema. Los medios de comunicación y las redes sociales se han hecho eco desde el primer momento de la pandemia causada por el coronavirus desde finales del año 2019, provocando multitud de informaciones a nivel global. Nos encontramos ante una doble pandemia: la generada por el propio coronavirus (COVID-19) y por las llamadas fake news -bulos e información no contrastada que finalmente deriva en una perturbación, incertidumbre, alarmismo incontrolado y miedo colectivo-.

ACS Style

Almudena Barrientos-Báez; Alba María Martínez-Sala; Verónica Paulina Altamirano; David Caldevilla Domínguez. Fake News: La pandemia de la COVID-19 y su cronología en el sector turístico. Historia y Comunicación Social 2021, 26, 135 -148.

AMA Style

Almudena Barrientos-Báez, Alba María Martínez-Sala, Verónica Paulina Altamirano, David Caldevilla Domínguez. Fake News: La pandemia de la COVID-19 y su cronología en el sector turístico. Historia y Comunicación Social. 2021; 26 (Especial):135-148.

Chicago/Turabian Style

Almudena Barrientos-Báez; Alba María Martínez-Sala; Verónica Paulina Altamirano; David Caldevilla Domínguez. 2021. "Fake News: La pandemia de la COVID-19 y su cronología en el sector turístico." Historia y Comunicación Social 26, no. Especial: 135-148.

Preprint
Published: 29 January 2021
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The social confinement resulting from the COVID-19 crisis temporarily reduced greenhouse gas emissions. Although experts consider that the decrease in pollution rates was not drastic, some surveys detect a growth in social concern about the climate. In this environment, institutions, city councils and companies have promoted sustainable tourism as a necessary option, even before world society regains freedom of movement. This work analyzes and geolocates the sustainable tourism and ecotourism proposals on Twitter, quantitatively and qualitatively, using the Twitonomy Premium tool, with data extracted at the end of December 2020. The results show an arduous activity in Ireland, Kenya, Sri Lanka, India, Croatia, Spain, Finland, France, Mexico and Pakistan, among others. The accounts that achieve the most impact and engagement are both from public institutions and influencers specialized in travel, writers and chefs, who act as eco-influencers. Ecotourism is promoted as the necessary option for the conservation of cities and landscapes, which will be visited by tourists supposedly more aware after the virus.

ACS Style

David Caldevilla-Domínguez; Almudena Barrientos-Báez; Graciela Padilla-Castillo. COVID-19 as a Trigger for Sustainable Tourism and Eco-Influencers on Twitter. 2021, 1 .

AMA Style

David Caldevilla-Domínguez, Almudena Barrientos-Báez, Graciela Padilla-Castillo. COVID-19 as a Trigger for Sustainable Tourism and Eco-Influencers on Twitter. . 2021; ():1.

Chicago/Turabian Style

David Caldevilla-Domínguez; Almudena Barrientos-Báez; Graciela Padilla-Castillo. 2021. "COVID-19 as a Trigger for Sustainable Tourism and Eco-Influencers on Twitter." , no. : 1.

Journal article
Published: 07 January 2021 in Questiones publicitarias
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En estas páginas hallamos rigor científico en los análisis, postulados y resultados de cada capítulo, pues los autores son todos miembros de la Academia y aplican por ello no sólo su acervo cultural inherente a su experiencia universitaria, sino el método científico a sus textos, de manera que se asegura así que lo escrito responde al máximo rigor intelectual exigible.

ACS Style

Almudena Barrientos Báez. La imagen de las Relaciones Públicas a través de la Séptima Arte. Questiones publicitarias 2021, 4, 39 -40.

AMA Style

Almudena Barrientos Báez. La imagen de las Relaciones Públicas a través de la Séptima Arte. Questiones publicitarias. 2021; 4 (27):39-40.

Chicago/Turabian Style

Almudena Barrientos Báez. 2021. "La imagen de las Relaciones Públicas a través de la Séptima Arte." Questiones publicitarias 4, no. 27: 39-40.

Journal article
Published: 05 January 2021 in Sustainability
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This paper aims to analyze the external and internal drivers of young consumers’ intention to participate in the sharing economy in tourism. From previous findings, a causal model (PLS) is designed to generate an integrated, practical, and novel structural model that significantly predicts the intention to participate. The model, consisting of nine dimensions, includes consumers’ external and internal variables. Separately, these variables have all been considered relevant in the literature, though they have not been studied jointly before. The descriptive results show the excellent attitude and predisposition of young people toward the tourism sharing economy, which facilitates their participation. Through the model, the importance of all internal and external consumer variables in the formation of intention are proven; however, attitude and social norm are most notable among them. Trust is also a critical variable that serves as the link between internal and external variables. The study provides managers of sharing economy platforms with knowledge to encourage young consumers’ participation in a communication and market orientation context. The generational approach (Generation Z) used also allows the conclusions and implications to be transferred to other regions and sectors.

ACS Style

José Martínez-González; Eduardo Parra-López; Almudena Barrientos-Báez. Young Consumers’ Intention to Participate in the Sharing Economy: An Integrated Model. Sustainability 2021, 13, 430 .

AMA Style

José Martínez-González, Eduardo Parra-López, Almudena Barrientos-Báez. Young Consumers’ Intention to Participate in the Sharing Economy: An Integrated Model. Sustainability. 2021; 13 (1):430.

Chicago/Turabian Style

José Martínez-González; Eduardo Parra-López; Almudena Barrientos-Báez. 2021. "Young Consumers’ Intention to Participate in the Sharing Economy: An Integrated Model." Sustainability 13, no. 1: 430.

Journal article
Published: 31 December 2020 in KNOW AND SHARE PSYCHOLOGY
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La importancia y la forma en la que los responsables del departamento de recursos humanos (RRHH) gestionan la selección de personal y posterior seguimiento de los empleados es cada día mayor. El objetivo del presente artículo es analizar el concepto de inteligencia emocional y su repercusión en el desempeño de la profesión, el trabajo en equipo y la comunicación interdepartamental.La motivación, el autocontrol o la efectiva resolución de conflictos son algunos de los elementos en los que se centrará el estudio realizado. Las evidencias recabadas en investigaciones de los últimos años apuntan a que son numerosos los beneficios que reporta el buen manejo de las habilidades emocionales en el entorno laboral.

ACS Style

Almudena Barrientos Báez; David Caldevilla Dominguez; José Alberto Martínez-Gonzalez; Eloy López Meneses. GESTIÓN DE LAS EMOCIONES: DEPARTAMENTO DE RRHH EN HOTELERÍA. KNOW AND SHARE PSYCHOLOGY 2020, 1, 1 .

AMA Style

Almudena Barrientos Báez, David Caldevilla Dominguez, José Alberto Martínez-Gonzalez, Eloy López Meneses. GESTIÓN DE LAS EMOCIONES: DEPARTAMENTO DE RRHH EN HOTELERÍA. KNOW AND SHARE PSYCHOLOGY. 2020; 1 (4):1.

Chicago/Turabian Style

Almudena Barrientos Báez; David Caldevilla Dominguez; José Alberto Martínez-Gonzalez; Eloy López Meneses. 2020. "GESTIÓN DE LAS EMOCIONES: DEPARTAMENTO DE RRHH EN HOTELERÍA." KNOW AND SHARE PSYCHOLOGY 1, no. 4: 1.

Journal article
Published: 29 December 2020 in Fronteiras: Journal of Social, Technological and Environmental Science
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En el terreno educativo, las obligaciones del Estado son entre otras, apostar por una educación libre, profesional, innovadora y con capacidad de adaptación a las demandas de la sociedad y a los cambios que se producen en la misma, frente al falso cisma estado-sociedad denunciado por Martín-Barbero (2007). La supervisión y el control por parte de la gobernanza en las universidades debiera tener como objetivo principal perseguir la calidad del servicio educativo a partir de la implantación de políticas educativas que potenciaran entre otros elementos, la relación empresa-universidad facilitando la inclusión del discente en el mundo laboral mientras realiza sus estudios y la integración de la educación emocional como nuevo eje conformador del currículum académico en el grado de Turismo. Metodología: desde un enfoque cualitativo se analizan las guías docentes con el objetivo de demostrar o refutar la inclusión de contenidos y competencias sobre la Inteligencia Emocional y la gestión de las emociones dentro de las mismas.

ACS Style

Almudena Barrientos Báez; David Caldevilla Dominguez; José Rodríguez Terceño. Integración de la Educación Emocional como Nuevo eje Conformador en el Grado Universitario de Turismo. Fronteiras: Journal of Social, Technological and Environmental Science 2020, 9, 1 .

AMA Style

Almudena Barrientos Báez, David Caldevilla Dominguez, José Rodríguez Terceño. Integración de la Educación Emocional como Nuevo eje Conformador en el Grado Universitario de Turismo. Fronteiras: Journal of Social, Technological and Environmental Science. 2020; 9 (3):1.

Chicago/Turabian Style

Almudena Barrientos Báez; David Caldevilla Dominguez; José Rodríguez Terceño. 2020. "Integración de la Educación Emocional como Nuevo eje Conformador en el Grado Universitario de Turismo." Fronteiras: Journal of Social, Technological and Environmental Science 9, no. 3: 1.

Journal article
Published: 09 December 2020 in International Journal of Environmental Research and Public Health
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Preventive behavior developed by the population is essential in the face of the risk of coronavirus infection (COVID-19). However, preventive measures will depend on the risk perception acquired. In addition, lockdown can directly affect mental health, provoking distress. Distress could affect risk perception. This study’s objective was to analyze whether experiencing distress had an influence on risk perception with respect to vulnerable groups. The sample consisted of 806 participants. The study was conducted during the first week of lockdown declared by the Spanish Government. The Brief Symptom Inventory BSI-18 and a risk perception questionnaire about vulnerable groups was administered. The study revealed the appearance of distress in 9.6% of the sample (85.7% women). Experiencing distress influenced risk perception. This study’s main contribution is the link between experiencing distress and the risk perception with respect to vulnerable groups. Risk perception is relevant since it can influence how the population faces the pandemic. Transmission of accurate information could help to minimize the effect of certain cognitive biases that affect risk perception and foster preventive behavior.

ACS Style

Carmen Orte; Lidia Sánchez-Prieto; David Caldevilla Domínguez; Almudena Barrientos-Báez. Evaluation of Distress and Risk Perception Associated with COVID-19 in Vulnerable Groups. International Journal of Environmental Research and Public Health 2020, 17, 9207 .

AMA Style

Carmen Orte, Lidia Sánchez-Prieto, David Caldevilla Domínguez, Almudena Barrientos-Báez. Evaluation of Distress and Risk Perception Associated with COVID-19 in Vulnerable Groups. International Journal of Environmental Research and Public Health. 2020; 17 (24):9207.

Chicago/Turabian Style

Carmen Orte; Lidia Sánchez-Prieto; David Caldevilla Domínguez; Almudena Barrientos-Báez. 2020. "Evaluation of Distress and Risk Perception Associated with COVID-19 in Vulnerable Groups." International Journal of Environmental Research and Public Health 17, no. 24: 9207.

Journal article
Published: 07 December 2020 in Behavioral Sciences
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Numerous studies show that the family plays a crucial role not only in the education of children but also in the acquisition of skills in the process of teaching and formal learning, especially in their reading competence. Furthermore, within the family, studies point to the basic role of the mother as the main axis of both educational and social teaching. The approach of this research aims to analyze whether maternal habits can influence the reading competence of their children. On the other hand, numerous studies point to the relationship between reading skills and emotional intelligence. Its inclusion in the equation of this construct can give information that will nuance the learning process in this evolutionary process. Thus, in this research, the objective is to establish the existence of a relationship between maternal reading habits with respect to reading competence and emotional intelligence in post-adolescents. Four-hundred-twenty first-year university students participated between the ages of 18 and 20 (43.8% men and 56.2% women) from the Andalusian universities of Granada, Malaga, and Jaen, all of them located in areas of medium socio-cultural context. Moderate mediation and factorial ANCOVA analyses have been carried out. The results point to the fact that the profile of the post-adolescents with the best score in reading competence also scores better in emotional intelligence and their mothers are those who score highest in reading habits. Thus, the role of the mother within the family is even more important than it appears in a society that seeks parity. New forms of work–family conciliation are necessary in order not to break the mother–child bond.

ACS Style

Elena Jiménez-Pérez; Almudena Barrientos-Báez; David Caldevilla Domínguez; José Gómez-Galán. Influence of Mothers’ Habits on Reading Skills and Emotional Intelligence of University Students: Relationships in the Social and Educational Context. Behavioral Sciences 2020, 10, 187 .

AMA Style

Elena Jiménez-Pérez, Almudena Barrientos-Báez, David Caldevilla Domínguez, José Gómez-Galán. Influence of Mothers’ Habits on Reading Skills and Emotional Intelligence of University Students: Relationships in the Social and Educational Context. Behavioral Sciences. 2020; 10 (12):187.

Chicago/Turabian Style

Elena Jiménez-Pérez; Almudena Barrientos-Báez; David Caldevilla Domínguez; José Gómez-Galán. 2020. "Influence of Mothers’ Habits on Reading Skills and Emotional Intelligence of University Students: Relationships in the Social and Educational Context." Behavioral Sciences 10, no. 12: 187.

Journal article
Published: 05 May 2020 in El Profesional de la información
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Se enumeran los hitos cimeros de la historia de las Relaciones Públicas en España con la finalidad de comprender su evolución y actual esencia y definición. Analizamos las técnicas de comunicación persuasivas históricamente empleadas que ya podían tildarse como tales (publicidad, propaganda, protocolo, publicity…) cuando aún no se tenía el concepto actual de Relaciones Públicas. En este artículo se presenta una concepción de Relaciones Públicas basada en su finalidad más persuasiva: la de dirigir la Opinión Pública. No se olvida la otra gran corriente que se centra en la necesaria generación de simpatía y comprensión entre el emisor y los públicos receptores. Así, las Relaciones Públicas son la unión de diversos elementos que conforman su base conceptual y científica: Mercadotecnia, Prospectiva, Publicidad, Propaganda, Publicity, Patrocinio, Mecenazgo, Comunicación corporativa o Corporate, Comunicación interna, Asuntos públicos, Protocolo y Lobbying o cabildeo. Hay dos grandes influencias en la gestación de las Relaciones Públicas: la Publicidad (llamada científica, educativa, social, de prestigio…) y la Propaganda (comercial, colectiva…), por lo que nos centramos en sus padres fundacionales: los profesores y teóricos Pedro Prat Gaballí desde la Publicidad y Francisco García Ruescas desde la Propaganda. Finalmente repasaremos desde los campos del asociacionismo, de la legislación y académico los grandes momentos para el avance de las Relaciones Públicas españolas, pues nuestra finalidad también es crear una cronología lo más completa posible que sirva de base a nuevas investigaciones.

ACS Style

David Caldevilla-Domínguez; Almudena Barrientos-Báez; Javier Fombona-Cadavieco. Evolución de las Relaciones Públicas en España. Artículo de revisión. El Profesional de la información 2020, 29, 1 .

AMA Style

David Caldevilla-Domínguez, Almudena Barrientos-Báez, Javier Fombona-Cadavieco. Evolución de las Relaciones Públicas en España. Artículo de revisión. El Profesional de la información. 2020; 29 (3):1.

Chicago/Turabian Style

David Caldevilla-Domínguez; Almudena Barrientos-Báez; Javier Fombona-Cadavieco. 2020. "Evolución de las Relaciones Públicas en España. Artículo de revisión." El Profesional de la información 29, no. 3: 1.

Report
Published: 20 February 2020 in Comunicación Interna en el área turística: El caso del Departamento de Lingüística Aplicada en la Universidad de Leuven (Bélgica)
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ACS Style

K Buyse; A Barrientos-Báez; Fj Sánchez-Verdejo Pérez. Comunicación Interna en el área turística: El caso del Departamento de Lingüística Aplicada en la Universidad de Leuven (Bélgica). Comunicación Interna en el área turística: El caso del Departamento de Lingüística Aplicada en la Universidad de Leuven (Bélgica) 2020, 1 .

AMA Style

K Buyse, A Barrientos-Báez, Fj Sánchez-Verdejo Pérez. Comunicación Interna en el área turística: El caso del Departamento de Lingüística Aplicada en la Universidad de Leuven (Bélgica). Comunicación Interna en el área turística: El caso del Departamento de Lingüística Aplicada en la Universidad de Leuven (Bélgica). 2020; ():1.

Chicago/Turabian Style

K Buyse; A Barrientos-Báez; Fj Sánchez-Verdejo Pérez. 2020. "Comunicación Interna en el área turística: El caso del Departamento de Lingüística Aplicada en la Universidad de Leuven (Bélgica)." Comunicación Interna en el área turística: El caso del Departamento de Lingüística Aplicada en la Universidad de Leuven (Bélgica) , no. : 1.

Journal article
Published: 30 December 2019 in Redmarka. Revista de Marketing Aplicado
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Un debate político televisado hace referencia a un enfrentamiento entre candidatos de diferentes partidos cuyo objetivo principal es generar un feedback entre el público asistente, telespectadores y los protagonistas del debate. Deben desarrollarse con fluidez y con técnicas persuasivas para trasladar el mensaje al máximo número de personas y generar el mayor eco posible en las redes sociales. Todo esto y más se logra con el arte de saber hacer bien las cosas: el protocolo. Pretendemos analizar en profundidad la mecánica organizativa y protocolaria del funcionamiento de los debates políticos televisados realizando un estudio pormenorizado sobre la importancia de la comunicación y el protocolo en este tipo de eventos con audiencia millonaria. El método empleado de estudio será deductivo ya que partiremos de una premisa general y a partir de ahí podremos obtener conclusiones con la observación y análisis de los debates de la historia reciente de Estados Unidos, Alemania y España entre otros. El objetivo principal del siguiente estudio es determinar el uso de las herramientas que proporciona el protocolo y describir las técnicas de persuasión y comunicación creando para ello un marco de trabajo adecuado.

ACS Style

Almudena Barrientos Báez; David Caldevilla Domínguez; José Jesús Vargas Delgado. El protocolo, la puesta en escena y la persuasión en los debates políticos televisados. Redmarka. Revista de Marketing Aplicado 2019, 23, 17 -27.

AMA Style

Almudena Barrientos Báez, David Caldevilla Domínguez, José Jesús Vargas Delgado. El protocolo, la puesta en escena y la persuasión en los debates políticos televisados. Redmarka. Revista de Marketing Aplicado. 2019; 23 (3):17-27.

Chicago/Turabian Style

Almudena Barrientos Báez; David Caldevilla Domínguez; José Jesús Vargas Delgado. 2019. "El protocolo, la puesta en escena y la persuasión en los debates políticos televisados." Redmarka. Revista de Marketing Aplicado 23, no. 3: 17-27.

Journal article
Published: 22 August 2018 in European Research on Management and Business Economics
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This work aims to explore the status of gender diversity in corporate governance and its implications to corporate performance and emotional intelligence. With this purpose, the role of women in leading modern corporations and the pending gaps in equality were analyzed. Tourist corporations composed the sample of firms, due to its growing economic impact in a post-global financial crisis scenario. The study sample is comprised by the 118 companies listed at the STOXX® Global 3000 Travel & Leisure. Financial and corporate governance data provided by Reuters.com, were used for the period ending 2017. Additional data on corporate governance of each entity were gathered from official corporate website of each firm. We designed ad hoc indicators for gender diversity, along with differences in salary and seniority. Special attention was paid to the specific position held by women in each board, and its relationship to emotional intelligence, as a first step to a full research agenda. The results suggested very relevant gap in the three analyzed dimensions: presence, salary and seniority. Women tend to be focused only on several corporate tasks like those related to marketing and human resources management. This bias, which in a first view can be considered an additional manifestation of gender gap, is at the same time an opportunity to link modern corporations to a new style of management in which approaches like emotional intelligence could play a most prominent role. This research contributes in two different ways: (1) it demonstrate the enormous gap still existing between men and women at the top of tourist organizations worldwide and (2) it suggests several research pathways given the type of gender gap detected.

ACS Style

Almudena Barrientos Báez; Alberto Javier Báez-García; Francisco Flores-Muñoz; Josué Gutiérrez-Barroso. Gender diversity, corporate governance and firm behavior: The challenge of emotional management. European Research on Management and Business Economics 2018, 24, 121 -129.

AMA Style

Almudena Barrientos Báez, Alberto Javier Báez-García, Francisco Flores-Muñoz, Josué Gutiérrez-Barroso. Gender diversity, corporate governance and firm behavior: The challenge of emotional management. European Research on Management and Business Economics. 2018; 24 (3):121-129.

Chicago/Turabian Style

Almudena Barrientos Báez; Alberto Javier Báez-García; Francisco Flores-Muñoz; Josué Gutiérrez-Barroso. 2018. "Gender diversity, corporate governance and firm behavior: The challenge of emotional management." European Research on Management and Business Economics 24, no. 3: 121-129.