The business environment is characterized by high complexity and competitiveness. This is the reason why information is considered to be the most valuable source companies have available. From the social point of view, information technology (IT) has a positive effect on business performance, creates strong and transparent relations with enterprise’s clients, and increases competition. The purpose of this study is to assess the current state of information systems (ISs) adoption by Greek industry. The main issues that are explored through this survey in regards to IS adoption is the extent, the most important specific drivers and barriers, and the profitability due to IS adoption. The study also investigates whether motivators or inhibitors are affected by the factor of profitability due to IS adoption. The survey that was conducted is questionnaire-based and the responses were analyzed statistically using several statistical tools. The results suggest that the majority of the industries in Greece have adopted IS to conduct their business. Reducing errors that occur during their business activities seems to be their main motivation for IS adoption. On the other hand, they are hesitant to invest in an IS because of its cost.

Road safety communication campaigns are considered as an efficient strategy to approach the wide audience and influence road users towards a safe behavior, with main aim to lead to the reduction of the number and the severity of road accidents. When designing the implementation of a campaign, it is important to plan at the same time its evaluation, so that to enable the assessment of its effectiveness. For the achievement of high reliability and the development of “clear” conclusions, the campaign evaluation should be carefully organized, following a feasible scientific design. Towards this direction, three road safety campaigns, two local campaigns addressing drink driving and seat belt usage, and one national campaign addressing driving fatigue, were implemented and evaluated. Presenting the design components of the three campaigns and the evaluation results, this paper aims at revealing the similarities and differences of the effectiveness of road safety communication campaigns on driving behavior.