Mădălina Elena Deaconu

Mrs. Mădălina Elena Deaconu


Research Focus & Metrics

Academic Career Length

6Years (2021-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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21 August 2021 in Energies
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RPRadu Petrariu
Radu Petrariu
Marius ConstantinMarius Constantin
Marius Constantin
MDMihai Dinu
Mihai Dinu
Simona Roxana PatarlageanuSimona Roxana Patarlageanu
Simona Roxana Patarlageanu
MDMădălina Elena Deaconu
Mădălina Elena Deaconu
Boosting the externalities across the water, energy, food, and waste (WEFW) sectors is challenging, especially considering tightening constraints such as population growth, climate change, resource-intensive lifestyles, increased waste production, sanitary crises and many others. The nexus approach supports the transition to a more sustainable future because intersectoral trade-offs can be reduced and externalities exploited, making imperative for decision makers, entrepreneurs, and civil society to simultaneously engage, with respect to all the components of the nexus. This research addressed intersectoral synergies and trade-offs in the case of the WEFW nexus in Romania, judging from the perspectives of entrepreneurial activity and economic results. The objective of this research was to explore the nexus in-depth by statistically analyzing the financial and economic indicators reported by active enterprises at county-level, based on the Romanian Ministry of Public Finance data. Research results describe the effects of the policies implemented in the fields of WEFW sectors. At the same time, attention was paid to the quality of the entrepreneurial activity, analyzed from the perspective of economic performance. This paper fills a research gap regarding the WEFW nexus by resorting to an economic and entrepreneurial performance assessment in order to find sectoral pathways toward policy cohesion in Romania. Findings suggested the existence of major trade-offs among sectors, owing to the fact that each county has a different development degree.

1 June 2024 in Management & Marketing
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AAAndreea Apetrei
Andreea Apetrei
MCMarius Constantin
Marius Constantin
MDMădălina Elena Deaconu
Mădălina Elena Deaconu
MDMihai Dinu
Mihai Dinu
SPSimona Roxana Pătărlăgeanu
Simona Roxana Pătărlăgeanu
IPIrina-Elena Petrescu
Irina-Elena Petrescu
The ongoing transformation of the fashion industry is driven by an increasing focus on sustainability, ethical practices, and responsible consumer behavior. Simultaneously, social media platforms have emerged as influential forces in this field, shaping fashion trends and consumer preferences. Despite a substantial body of literature investigating consumer preferences between fast and sustainable fashion, a gap in understanding the intricate relationship between fashion preferences, socio-economic profiling, and social media engagement is evident. Thus, this research was aimed at comparatively decoding EU consumers’ preferences for fast fashion against sustainable fashion by exploring the interplay of demographic factors ‒ age, gender, and geographical location ‒ on fashion preferences, as expressed through the digital engagement with fashion-related content on the Meta social platforms. The research methodology implied resorting to logistic regression analysis, aiming to uncover the underlying patterns that fundamentally characterize consumers’ preferences for fashion in the EU. The results provide novel insights into how digital engagement with fashion-related content can act as a barometer for regional fashion identities and preferences, useful for the identification of both convergence and inflection points. Moreover, findings offer a robust foundation for crafting strategies that promote sustainable fashion practices, tailored to specific EU age, gender, and location demographics, by leveraging the insights gained about EU consumer preferences.

1 July 2023 in Proceedings of the International Conference on Business Excellence
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MDMădălina Elena Deaconu
Mădălina Elena Deaconu
Simona Roxana PatarlageanuSimona Roxana Patarlageanu
Simona Roxana Patarlageanu
IPIrina Elena Petrescu
Irina Elena Petrescu
MDMihai Dinu
Mihai Dinu
ASAndrei Sandu
Andrei Sandu
The article examines the links between the Sustainable Development Goals (SDGs) and the transformative aspects of establishing an encompassing agri-food trade policy in the European Union (EU). Starting with a review of the Sustainable Development Goals, this article focuses on the goal of sustainable agriculture and food security. The paper then investigates the transformative aspects of building a fair agri-food trade policy, including the significance of international trade agreements and the need for effective monitoring and enforcement. Research also includes a quantitative analysis of the scientific community’s interest in the EU’s effectiveness in implementing its agri-food trade policy, with a focus on the policy’s impact on global food security. The findings indicate that the EU is making progress toward achieving its objective of boosting global food security, but significant impediments remain to be surmounted.

8 February 2026 in Sustainability
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Nicolae IstudorNicolae Istudor
Nicolae Istudor
Marius ConstantinMarius Constantin
Marius Constantin
RIRaluca Ignat
Raluca Ignat
Donatella PriviteraDonatella Privitera
Donatella Privitera
MDMădălina Elena Deaconu
Mădălina Elena Deaconu
Trade competitiveness can coexist with structurally fragile value chains. When chain feasibility fractures from trade competitiveness, competitiveness without coherence becomes sustainability’s opposite. This paper proposes revisiting the concept of sustainability in agri-food systems, through the lens of structural coherence, understood as the alignment between trade competitiveness, export-destination diversification, and value chain capacity. The research goal is to design and operationalize a diagnostic instrument for structural coherence testing through the triangulation of constant market share analysis (CMSA), the Herfindahl–Hirschman Index (HHI), and physical structural input–output analysis (I-OA). CMSA measures two elements: demand- and competitiveness-driven export dynamics. Export patterns are further explored to verify if there are any destination-market concentration risks (HHI). I-OA closes the loop by linking trade outcomes to internal value chain capacity and efficiency. With clear upstream–downstream segmentation, the sunflower oilseed value chain of the European Union (EU) represents an empirically fertile ground, relevant in the context of the geopolitical disruptions of Black Sea trade corridors and double-cropping dynamics with food-fuel and land-use trade-offs. Focusing on Bulgaria, France, Hungary, Romania, and Spain, which collectively account for more than 85% of EU sunflower seed production, this paper benchmarks post-2013 Common Agricultural Policy (CAP) programming effects, utilized as a proxy for a period of stability, against the post-2020 window, marked by a sequence of crises. Diagnosis is facilitated through findings triangulation, enabling deriving CAP-relevant policy recommendations, aligned with country-specific binding constraints. Results show heterogeneous structurally incoherent profiles: Bulgaria suffers from growth-induced stress, France’s chain efficiency is eroded, the Hungarian chain lacks competitiveness, Romania is raw-export dependent with value-added leakage, and Spain is structurally constrained by physical limits. Policy recommendations target reorienting market-driven low value-added trade behaviors toward structurally sustainable value chain trajectories.

1 August 2022 in Proceedings of the International Conference on Business Excellence
Verified
Journal Article
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Marius ConstantinMarius Constantin
Marius Constantin
MDMădălina Elena Deaconu
Mădălina Elena Deaconu
IPIrina Elena Petrescu
Irina Elena Petrescu
MIMihai Istudor
Mihai Istudor
GTGeorgiana Adriana Tărăşilă
Georgiana Adriana Tărăşilă
Over the last three decades, agricultural systems have been at the center of numerous policies designed to deliver society closer to a more sustainable future. Emergent research show agriculture as a vector of change that can significantly contribute to transforming economic models–from linearity to circularity–one of the premises of the circular economy. Turning waste into resource suggests new windows of opportunity for agriculture, as well as its potential to gain competitive advantages in relation with other economic sectors and become highly performant in this regard. Considering the new meanings of competitiveness and performance in the economics of sustainability, the objective of this research was to carry out a literature review on three types of environmentally friendly agricultural systems (ecological, organic, regenerative), and explore how the concepts of competitiveness and performance converge and/or diverge based on the different characteristics of each type of agricultural system. The literature is generally convergent towards the fact that ecological, organic, and regenerative agricultural systems are highly competitive in terms of low environmental impact, especially if compared to conventional agriculture, yet they are poorly competitive from a legislative point of view–as it is considered that those three agricultural systems are highly reliant on incentives and political support. From an economic perspective, they are also not the best-performing in terms of cost generation, yields, and income volumes. More research is still needed in order to identify pathways for the large-scale practicing of profitable, resilient, and environmentally friendly agricultural systems.

1 June 2024 in Proceedings of the International Conference on Business Excellence
Verified
Journal Article
Open access
PDF file
Simona Roxana PatarlageanuSimona Roxana Patarlageanu
Simona Roxana Patarlageanu
Marius ConstantinMarius Constantin
Marius Constantin
MDMihai Dinu
Mihai Dinu
IPIrina Elena Petrescu
Irina Elena Petrescu
MDMădălina Elena Deaconu
Mădălina Elena Deaconu
The use of digital technology in agriculture, such as sensors, satellites, and artificial intelligence, for developing sustainable agriculture and controlling the impacts of climate change, has been enhanced under the European Green Deal. Given the environmental exigencies, the agricultural sector must adapt to new technologies that ensure the sustainable development of the whole agri-food sector. This paper emphasizes the importance of measuring carbon footprints in agriculture as a tool for further improving the sustainability of the sector. Specifically, the research addresses the importance of sustainable technologies and practices, including agriculture, circular economy, and conservation agriculture, which play an important role in reducing carbon emissions from the agricultural sector. Thus, in the framework of the European Green Deal and digitalization, a bibliographic analysis was carried out using the Web of Science database to review the scientific interest on carbon footprint generated by farms. The aim of the paper is to tackle the significance given by the scientific community on the carbon footprint of farms in order to enhance the development of a comprehensive set of measures that can incorporate the sector’s social and environmental responsibility, and ensure further the right path towards a sustainable future without affecting the profitability of the small farmers.