Research background: Digitalization and the associated digital divide are crucial issues impacting socio-economic development globally. Extensive research has examined digitalization and the digital divide in EU countries, but there is a lack of understanding regarding comparisons with studies conducted in Western Balkan countries. This study investigates digitalization trends in research from the past five years in both regions, focusing on efforts and factors contributing to the digital gap. Purpose of the article: The study analyzes research on digitalization from 2018 to 2023 in the EU and Western Balkans. It explores factors causing the digital divide and efforts in digitalization, aiming to guide future research and policy for digital inclusion and sustainable development. Methods: The study employs a meticulous data selection process, choosing Scopus as the database for its extensive coverage of diverse journals. A total of 1119 articles from EU countries and 277 from Western Balkan countries are selected for bibliometric analysis, adhering to PRISMA guidelines. Findings & value added: The research reveals a growing interest in digitalization-related issues, demonstrating the multidisciplinary nature of ongoing research. It points out the distribution of publications on digitalization in the EU and Western Balkans countries. The EU focuses on digital technologies, economic growth, and sustainability, while Western Balkan countries focus on COVID-19 impact and digitalization in education and business. The research compares digitalization efforts in the EU and Western Balkan countries presented in the literature, pointing to new dimensions of the digital divide studies. It discusses how socio-economic contexts affect digital transformation and stresses the need for tailored policy approaches for digital inclusivity. These insights are of great importance for policymakers, researchers, and practitioners working towards global digital development and bridging the digital divide. The study lays the groundwork for future research and policy considerations, considering limitations like potential bias in databases and search criteria.