Zuzana Tučková

Prof. Dr. Zuzana Tučková

Faculty of Logistics and Crisis Management, Tomas Bata University in Zlín, Studentské nám. 1532, 686 01 Uherské Hradiště, Czech Republic

Research Focus & Metrics

Academic Career Length

9Years (2018-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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1 December 2018 in Management & Marketing
Verified
Journal Article
Open access
PDF file
NPNhat Tan Pham
Nhat Tan Pham
QPQuyen Phu Thi Phan
Quyen Phu Thi Phan
ZTZuzana Tučková
Zuzana Tučková
VVVINH MINH VO
VINH MINH VO
LNLien H.L. Nguyen
Lien H.L. Nguyen
The environmental concern has become an emerging topic in organization’s human resource management strategy, especially in improving employee’s environmental behavior at work. Thus, the organizational citizenship behavior toward the environment (OCBE) has been currently attracting scholars in management. However, published studies contain research gaps in investigation of the relationships between both green training and organizational culture and OCBE, especially in the hotel industry. Following the social exchange and Ability-Motivation-Opportunity theories, this study aims to examine the effects of two green practices on OCBE and the moderating role of green organizational culture to the effect of green training on OCBE. A quantitative approach with survey strategy is employed and conducted in 4-5 star hotels to test these relationships. The PLS-SEM and K-means Cluster Analysis techniques are applied to analyze data. The findings reveal that green training and organizational culture positively influence OCBE. Also, the effect of green training on OCBE is moderated by green organizational culture. Finally, our study provides limitations of research and further studies, and the implications for management practices concerned with improving employee’s voluntary eco-behavior in the hotel industry.

5 April 2019 in Journal of Business Economics and Management
Verified
Journal Article
Open access
PDF file
NPNhat Tan Pham
Nhat Tan Pham
ZTZuzana Tučková
Zuzana Tučková
QPQuyen Phu Thi Phan
Quyen Phu Thi Phan
Bank risk capital (capital at risk) is identified with the value of banks’ own funds maintaining to absorb potential losses and protect against insolvency. It is calculated for the capital adequacy ratios, recommended by the Basel Committee on Banking Supervision. On other words, it is a kind of banks’ capital that financing securing the negative effects of risk occurring. A comparative analysis of effectiveness of bank risk capital in the Visegrad Group countries, constituting the main objective of the study, results from the needs indicated in the already conducted preliminary research. In the article, statistical and econometric methods were used, based on linear regression models. The conducted research were aimed to verify the research hypothesis stating that in the analyzed banking sectors of the Visegrad Group countries there is a positive correlation between banks' profitability and a level of their bank risk capital. The study indicated that net profit of the analyzed banking sectors increases with a growth of total own funds, while profitability is diversified in individual countries. Declining operational efficiency results from the growing cost of obtaining and maintaining risk capital.

18 September 2020 in Sustainability
Verified
Journal Article
Open access
PDF file
MJMohsin Javed
Mohsin Javed
ZTZuzana Tučková
Zuzana Tučková
AJAbdul Bashiru Jibril
Abdul Bashiru Jibril
Due to the emergence of Web 2.0 and consequently the increased use of social media, this study aims to explore the role of social media in changing the behavior of tourists and the choice of a destination. Despite the massive popularity of social media, the studies with a comprehensive set of driving constructs along with indicators of social media regarding the changing behavior of tourists are lacking in the literature. Therefore, framed by the theory of planned behavior (TPB), the present study fulfills this research gap by developing a set of driving constructs and carrying out an empirical analysis by collecting data from millennials in the selected universities of the Czech Republic. Through the non-random sampling technique, precisely convenience sampling, 261 valid responses were received, and partial least squares-structural equation modeling (PLS-SEM) analysis was performed to achieve the objectives of this study. The results indicate that social media channels have a significant impact on behavioral intention and the actual behavior of tourists (significant direct and indirect effect). The constructs tourist information search and tourism promotion were partially supported toward predicting the behavior of tourists. Control–variables related to socio-economic characteristics such as gender and educational level also have a significant impact in determining the actual behavior of tourists. Hence, overall, the study concludes with the significant and considerable impact of social media on the behavior of tourists. The contributions of the study and future directions are discussed at the end of the paper.

31 March 2021 in Journal of Competitiveness
Verified
Journal Article
Closed access
VMVanda Marakova
Vanda Marakova
AWAnna Wolak-Tuzimek
Anna Wolak-Tuzimek
ZTZuzana Tučková
Zuzana Tučková
The competitive advantage of enterprises in the conditions of market economy is not generated merely by ensuring high quality products and services. Therefore, in their strategies, they need to involve elements such as corporate social responsibility. The aim of the paper is to identify the key sources of competitive advantage of large enterprises. In the empirical research, the hypothesis has been tested to determine if the application of corporate social responsibility by enterprises has a statistically significant effect on gaining competitive advantage in the market. The hypothesis is verified on the basis of the authors’ study of 253 large enterprises operating in Poland by means of exploratory factor analysis, the statistical method of reducing the number of classifying empirical variables, i.e. of discovering a structure in their interrelations. The procedure enabled the selection of the factors with the greatest statistical shares in explaining variability. To this end, the input space was rotated in accordance with the Varimax criterion, with the number of determined factors specified by means of the Kaiser criterion and Cattell’s scree test. The application of an exploratory factor analysis enabled the authors to construct an original factor model of sources of enterprise competitive advantage, with three factors identified: marketing, innovation activity and corporate social responsibility. This indicates that marketing activities, innovation activities and the application of corporate social responsibility are the key sources of competitive advantage in large enterprises operating in the market.

6 June 2021 in Journal of Quality Assurance in Hospitality & Tourism
Verified
Journal Article
Open access
VVVINH MINH VO
VINH MINH VO
VHVO VIET HUNG
VO VIET HUNG
ZTZuzana Tučková
Zuzana Tučková
NPNhat Tan Pham
Nhat Tan Pham
LNLien H. L. Nguyen
Lien H. L. Nguyen
The article aims to heighten the impact of guest online reviews on the hotel industry. Its objective is to increase the volume of users on the degree of satisfaction for effective engagement and loyalty in the luxury hotel context. Based on a keyword-driven search, the study has examined the factors influencing the guest online reviews: guest feedback, hotel management response, and customer decision-making process. They, in turn, impact the levels of customer satisfaction and engagement in the hotel and tourism industry in Vietnam. The practical problem takes place when there is a decline in the number of customers. Particularly hotel management is involved in facing negative comments in the online market. The quantitative method tested the validity of the measurements of the questionnaire and the correlation of the constructs through SPSS tools. Three hundred and eighty-four respondents participated in the survey, who are associating with the hotel and tourism profession. The results show that the customer’s decision-making process holds the most significant impact in guest reviews’ online activity toward the hoteliers’ service quality to create positive customer satisfaction in handling online communication. The study’s implications are to foster luxury hotel management and sustainable tourism by adopting guest online reviews in developed and developing countries. Its limitation and further study are also discussed to an overall understanding of existing and future research.

1 September 2020 in Asia Pacific Journal of Tourism Research
Verified
Journal Article
Closed access
MJMohsin Javed
Mohsin Javed
ZTZuzana Tučková
Zuzana Tučková
The study investigates the role of government in tourism competitiveness and underlying relationship based on the Tourism Area Life Cycle (TALC) model. The involvement of government in the process of tourism development is somehow crucial, however, this involvement should be controlled. The study uses time-series data and exploits a case study approach to fulfil the overlooked aspect of the tourism industry about the current theme under study. From the selected three countries in the Asia Pacific, the results indicate that China is close to the consolidation stage, India is in between the “Involvement” and “Development” stage, and Pakistan is in between the “Exploration” and “Involvement” stage, with reference to TALC model. The study concludes that the lower level of government involvement is needed for China, and a higher level of government involvement is needed for India and Pakistan to enhance the level of competitiveness.