Modern businesses in the present digital age are facing different challenges for survival and growth due to the stiff competitive environment that prevails almost in every sector. Technology, especially digital technology, has changed the way of doing business around the globe. Marketers need to develop new strategies by incorporating the element of digital technology to overrun their competitors, as conventional competitive strategies will not produce extraordinaryresults. The rise of social media, in this regard, is a game-changer in the context of marketing as it provides a strategic touchpoint to the marketers to involve the customers with a brand. Prior research has largely ignored the relationship between corporate social responsibility (CSR) practices of a brand and positive customer experiences. Hence the present study aims to test the relationship of customer-related CSR activities on social media on behavioral consequences of customers, such as their purchase likelihood and electronic word of mouth (E-WOM). The data were collected from the banking customers of a developing economy and were analyzed through structural equation modeling in AMOS software. The results revealed that customer-related CSR activitieson social mediainfluence customer behavioral outcomes like E-WOM and purchase intentions. The result also revealed that brand attitude mediates the relationship between customer-related CSR, E-WOM, and purchase intentions. The findings of the present study can help policymakers to understand the importance of CSRpractices from the perspective of marketing, which is largely ignored by contemporary CSR researchers.

Corporate social responsibility (CSR) and an organization’s financial performance are well discussed in the literature. However, the role of employees to spur the financial performance, especially the mediating effect of employees’ pro-environmental behavior between CSR and financial performance, is not well explored. Literature also shows that connectedness to nature can drive the pro-environmental behavior of individuals. However, the role of connectedness to nature in a CSR–financial performance framework has not been realized. Observing the above knowledge gaps, the current study investigates the CSR-financial performance relationship in the SME sector of a developing country with the mediating effect of employees’ pro-environmental behavior. The current study also notes the conditional indirect effect of connectedness to nature in the above-mediated relationship. A self-administered questionnaire (n = 489) with a paper–pencil technique was employed for data collection. Structural equation modeling was considered to validate the hypothesized relationships. The findings revealed that CSR could lead an SME to a higher level of financial performance via pro-environmental behavior. It was also noted that connectedness to nature produces a significant conditional indirect effect. Such findings have seminal implications for the SME sector, which are discussed in detail. One important implication is to realize the importance of employees’ pro-environmental behavior, through CSR and connectedness to nature, to thrive the financial performance of an SME.

This research examines how organizational factors such as employee workload, interpersonal role dynamics, and workplace conditions influence overall professional contentment and job satisfaction levels. Using a quantitative approach, researchers surveyed 208 employees across software companies. Our findings using SMART PLS 4.0 revealed a complex relationship between workplace factors and job satisfaction. Workload, role conflict, and unfavorable work environment demonstrated a negative association with job satisfaction, but simultaneously these work factors exhibited a significant positive effect on work stress. These results provide nuanced insights into workplace dynamics in the software sector. The study contributes to understanding workforce management strategies and the intricate interplay between work-related stressors and employee satisfaction in a developing technology-driven economy.