Monitoring consumer buying behaviors in terms of their preferences and attitudes has been known as an important driver for the success and development of various industries, including a wood furniture manufacturing. The aim of this study was to identify and compare the purchasing behaviors of furniture consumers in the period before and during the COVID-19 pandemic. Two surveys were conducted in Croatia, the first in April and May 2020 with the assumption that consumer purchasing behaviors will change during the COVID-19 pandemic in the following year and the second one during March 2021. Differences regarding consumer purchasing behaviors and preferences for wood furniture between respondents regarding demographic and economic factors before and during the pandemic were found. The coronavirus pandemic is teaching us all hard lessons about resilience and adaptability, and new opportunities and solutions are essential. Nowadays, it is becoming increasingly important to produce information. Research offers insights into future design and building communication to better meet the information needs of different types of consumers and to more broadly increase the acceptance and appeal of wood furniture in society in the spirit of sustainable and bio-based circular economy.

In a market environment where changes are constant, understanding customer buying behaviour is crucial for companies in order to operate both successfully and effectively. We analysed how different age groups and net monthly incomes per household influence consumer decisions in Slovenia, Serbia and Croatia in the case of furniture purchases, when the three main factors are material, price and service. Each factor was further divided into three levels. In the case of material, the respondents could choose between solid wood, chipboard and fibreboard or other materials. In the case of price, they could choose between a low, middle or high price range, and in the case of services, they could choose between pre-sales, sales and after-sales services. With conjoint analysis, we analysed the markets in Slovenia, Serbia and Croatia. The important differences in consumer buying behaviour in these three countries were discovered. The results of the research will serve as a useful basis for wood sector companies to design more successful marketing strategies, which will help them to achieve their goals in different target markets.

Small and medium enterprises (SMEs) are main generators of employment and economic development in European Union. In Croatia and Slovenia, SMEs in wood processing (C16) and furniture manufacturing (C31) also play an important role in social cohesion and development of rural areas. The aim of this research was to investigate the current situation in SMEs in wood processing and furniture manufacturing regarding driving parameters of business and production management system in the time of a disturbed market situation caused by the COVID-19 global pandemic. Two different questionnaires in an e-mail survey were used to collect data for this research from companies and from experts in the field of management, production and marketing. Various statistical tests were used using seven driving parameters on data collected from 212 SMEs. Also, the Analytic Hierarchy Process (AHP) was used on the data collected from 20 experts. Results showed that companies in the time of pandemic crisis and during the time of major disturbances in supply chain pay the most attention to their production program and quality of their products, and then to marketing activities and situation on the market. According to the results presented in this research, the management model can help SMEs managers, micro and small enterprises in particular, to improve their decision-making process, make the necessary innovations easier and faster, and maintain the sustainable business and production management system of their companies.

The study focuses on the selected aspects of investment measurement and management for the support of financial and economic decision-making of investors in wood-processing sectors. The aim of the study was to analyze the indicators for the structure and cost of capital of furniture and paper/forest branches in Slovakia, quantify the actual expected return on investment based on the selected methodology, and consequently find out the fundamental differences resulting from the specific conditions of given sectors. Methodologically, the study uses procedures for the weighted average cost of capital (WACC), capital asset pricing model (CAPM) for determining the cost of equity, and calculation of the beta coefficient considering the risk premium. The results of the study demonstrated a similar levered beta in both analyzed sectors (1.17 in furniture, 1.20 in paper/forest), but in each sector for a different reason. The expected rate of return is higher in furniture (7.84%) compared to paper/forest products at the level of 6.04%. The findings provide the possibility of comparing the required and expected rate of return on invested capital and making the appropriate long-term investment decisions.

In the wood industry, forest certification stands as a pivotal factor that supports the implementation of sustainability and market acceptance. Recognizing its significance for both the wood sector and exports, this study explores the impact of Forest Stewardship Council (FSC) Chain of Custody certificates on the export of Croatian wood to European Union (EU) countries. Through a dynamic panel data analysis using the system Generalized Method of Moments (GMM) estimator, our aim is to uncover the implications of this certification on wood industry exports. Additionally, the model assesses other determinants of wood exports, such as GDP, GDP per capita, remoteness, manufacturing value added, unemployment, and the real effective exchange rate. The results indicate that the number of FSC certificates during the observed period (2000–2021) have a positive and significant impact on wood exports from Croatia, suggesting that wood certification plays a predominant role in shaping such exports. Furthermore, the econometric analysis confirms the statistical significance of selected macroeconomic indicators, including nominal Gross Domestic Product (GDP), GDP per capita, unemployment, added value of manufacturing and real effective exchange rate, on wood exports. This study emphasizes the importance of forest certification in promoting wood exports and improving market competitiveness, offering a unique contribution to the literature by considering a range of macroeconomic factors in the analysis.

Improvements to the Production Management System of Wood-processing in Small and Medium Enterprises in Southeast Europe