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Dr. Flávio Gomes Borges Tiago
Business and Economics Department, University of the Azores, 9500-321 Ponta Delgada, Portugal

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0 Knowledge Management
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0 Social Media
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Journal article
Published: 09 August 2021 in Sustainability
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The application of brand theory to destinations has grown in the last few decades, with the destination brand personality being a viable metaphor for creating and positioning destination brands. An often-overlooked tourism typology is geotourism; more specifically, volcanic tourism, since it can be a passive element of any tourism form or active nature tourism. However, its potential is relatively unexplored in terms of online branding. For this reason, the present study analyzes online brand image co-creation, using 300 websites related to three unique volcanic tourism destinations—Iceland, the Azores, and the Canary Islands. Three different types of sources (destination marketing organizations, commercial, and editorial websites) created these contents. The results demonstrate significant differences between the communication of the three destinations, with Iceland, where there is less aligned communication, most valuing geo elements in their communication, and the Azores, where all stakeholders communicate similar brand personality traits, displaying more aligned communication regarding brand personality. In the Canary Islands geotourism is less explored as a destination offer and is consequently less communicated. Acknowledging the different brand positioning and the parity and differentiation points among destinations with the same baseline offer—volcanic tourism—can be helpful for destination brand managers to reignite tourism and promote a unique tourism experience.

ACS Style

Flávio Tiago; Pedro Correia; Victor-Alexandru Briciu; Teresa Borges-Tiago. Geotourism Destinations Online Branding Co-Creation. Sustainability 2021, 13, 8874 .

AMA Style

Flávio Tiago, Pedro Correia, Victor-Alexandru Briciu, Teresa Borges-Tiago. Geotourism Destinations Online Branding Co-Creation. Sustainability. 2021; 13 (16):8874.

Chicago/Turabian Style

Flávio Tiago; Pedro Correia; Victor-Alexandru Briciu; Teresa Borges-Tiago. 2021. "Geotourism Destinations Online Branding Co-Creation." Sustainability 13, no. 16: 8874.

Conference paper
Published: 16 February 2021 in Sustainable Transport Development, Innovation and Technology
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As Covid-19 numbers growth around the world, more of people’s’ daily and work lives shifted to online. Social media platforms became important tools for both people and organizations to stay connected while maintaining a physical distance. In this context, new virtual communities appeared and their role as aggregator was reinforced. The rise and fall of these virtual communities’ lead to questioning the motives and behaviors of their participants since the proactive and sharing behaviors were present. In this research, three different virtual communities’ activities were analyzed trying to unveil the patterns of behavior considering a citizenship perspective. Results pointed out that the drivers of members’ activity vary along the time, following a fast life-cycle growth when the community is only linked to the COVID-19. The findings also point to the fact the in certain cases, these communities can erode due to groupthink, challenging virtual communities’ managers to find more compelling and engaging strategies.

ACS Style

Josélia Fonseca; Teresa Borges-Tiago; Flávio Tiago; Sandra Silva. Virtual Communities in COVID-19 Era: A Citizenship Perspective. Sustainable Transport Development, Innovation and Technology 2021, 163 -170.

AMA Style

Josélia Fonseca, Teresa Borges-Tiago, Flávio Tiago, Sandra Silva. Virtual Communities in COVID-19 Era: A Citizenship Perspective. Sustainable Transport Development, Innovation and Technology. 2021; ():163-170.

Chicago/Turabian Style

Josélia Fonseca; Teresa Borges-Tiago; Flávio Tiago; Sandra Silva. 2021. "Virtual Communities in COVID-19 Era: A Citizenship Perspective." Sustainable Transport Development, Innovation and Technology , no. : 163-170.

Chapter
Published: 01 January 2021 in Ethical Hacking Techniques and Countermeasures for Cybercrime Prevention
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In less than two decades, social media has become a part of life for many people, increasing the positive and negative effects of social relationships. In a sense, the traditional offline behaviors moved into a ubiquitous environment, enhancing the social phenomenon of cyberbullying. Thus, it attracted much attention from different fields within academia. To understand how research has been conducted in the last 20 years and the topics addressed, this study applied a bibliometric analysis to academic literature from 2000 to 2020 related to cyberbullying in social media, using techniques such as citation analysis, co-citation analysis, and content analysis. The growing interest of the field is confirmed, and some research gaps are unveiled. Since this is one of the first studies to explore cyberbullying that occurs in social media networks, it is hoped that this chapter will stimulate further research on this topic reinforcing the gaps found.

ACS Style

Josélia Mafalda Ribeiro Da Fonseca; Maria Teresa Borges-Tiago. Cyberbullying From a Research Viewpoint. Ethical Hacking Techniques and Countermeasures for Cybercrime Prevention 2021, 182 -200.

AMA Style

Josélia Mafalda Ribeiro Da Fonseca, Maria Teresa Borges-Tiago. Cyberbullying From a Research Viewpoint. Ethical Hacking Techniques and Countermeasures for Cybercrime Prevention. 2021; ():182-200.

Chicago/Turabian Style

Josélia Mafalda Ribeiro Da Fonseca; Maria Teresa Borges-Tiago. 2021. "Cyberbullying From a Research Viewpoint." Ethical Hacking Techniques and Countermeasures for Cybercrime Prevention , no. : 182-200.

Journal article
Published: 14 October 2020 in Journal of Business Research
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The most popular travel platforms in the world are Booking.com and TripAdvisor. Both these platforms take advantage of users' reviews as a source of information to help other users in their traveling decision processes. These users' reviews are creating, recreating, and destroying online reputation, and consequently affecting firms brand image. Managing a hotel's brand image online can be a major challenge, considering the wide range of user content generated in distinctive platforms. This article focuses on hotel brand image co-creation in TripAdvisor and Booking. Using a sample of 52 hotel units, all located in an island destination, it shows that despite both platforms being supported by user-generated content (UGC), both projected brand identity and image can be quite different. Content analysis was used to assess the brand personality traits communicated as well as sentiment analysis in order to understand the nature of the content better. Results show that hotel profile descriptions in the TripAdvisor platform convey a more sincere brand personality, while the descriptions in Booking.com convey a personality-oriented profile to the scale of excitement. This study demonstrates the utility of looking into electronic word-of-mouth as a source of brand meaning co-creation.

ACS Style

Maria Teresa Borges-Tiago; Carolina Arruda; Flavio Tiago; Paulo Rita. Differences between TripAdvisor and Booking.com in branding co-creation. Journal of Business Research 2020, 123, 380 -388.

AMA Style

Maria Teresa Borges-Tiago, Carolina Arruda, Flavio Tiago, Paulo Rita. Differences between TripAdvisor and Booking.com in branding co-creation. Journal of Business Research. 2020; 123 ():380-388.

Chicago/Turabian Style

Maria Teresa Borges-Tiago; Carolina Arruda; Flavio Tiago; Paulo Rita. 2020. "Differences between TripAdvisor and Booking.com in branding co-creation." Journal of Business Research 123, no. : 380-388.

Research article
Published: 12 March 2020 in Psychology & Marketing
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This study examines brands' vulnerability to fake news. The rapid spread of online misinformation poses challenges to brand managers, whose brands are cocreated online, sometimes to the detriment of the brand. There is a need to identify the information sources that are likely to be trustworthy and to promote positive consumer attitudes toward brands. The data for this study were taken from a Flash Eurobarometer of 26,576 respondents across 28 European countries. Cluster analysis and partial least squares structural equation modeling were used to analyze the data and unveil users' attitudes toward fake news. The findings show that users' attitudes toward fake news differ among European countries. Younger and tech‐savvy users are more likely to recognize fake news and are consequently able to evaluate digital information sources without relying on policy interventions to limit the impact of fake news. Brand managers can use the findings of this study to better understand different kinds of users' susceptibility to fake news and reshape their social media branding strategies accordingly. It is hoped that this paper will encourage further research on brand management in relation to fake news and promote the widespread adoption of best practices in social media communication.

ACS Style

Teresa Borges‐Tiago; Flávio Borges Tiago; Osvaldo Silva; José Manuel Guaita Martínez; Dolores Botella‐Carrubi. Online users' attitudes toward fake news: Implications for brand management. Psychology & Marketing 2020, 37, 1171 -1184.

AMA Style

Teresa Borges‐Tiago, Flávio Borges Tiago, Osvaldo Silva, José Manuel Guaita Martínez, Dolores Botella‐Carrubi. Online users' attitudes toward fake news: Implications for brand management. Psychology & Marketing. 2020; 37 (9):1171-1184.

Chicago/Turabian Style

Teresa Borges‐Tiago; Flávio Borges Tiago; Osvaldo Silva; José Manuel Guaita Martínez; Dolores Botella‐Carrubi. 2020. "Online users' attitudes toward fake news: Implications for brand management." Psychology & Marketing 37, no. 9: 1171-1184.

Conference paper
Published: 10 March 2020 in Sustainable Transport Development, Innovation and Technology
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Tourism has been recognized as an essential industry to Islands’ development and growth. Islands’ diversity and uniqueness had posed various challenges and brought them to light in terms of relevance in the industry. However, most of the research in tourism has been more focused on mainland destinations, although there are several researchers studying islands as well. This paper focused on analyzing tourism and hospitality journals indexed in Scopus and belonging to the first and second quartiles within a period of 18 years (from 2000 to 2017). A concept map based on the selected articles was elaborated including the analysis of 13 associated themes, constituting one of the first literature review to map the research that has been conducted within the realm of tourism in islands.

ACS Style

Flávio Borges Tiago; Cristina Oliveira; Ana Brochado; Sérgio Moro. Mapping Island Tourism Research. Sustainable Transport Development, Innovation and Technology 2020, 71 -79.

AMA Style

Flávio Borges Tiago, Cristina Oliveira, Ana Brochado, Sérgio Moro. Mapping Island Tourism Research. Sustainable Transport Development, Innovation and Technology. 2020; ():71-79.

Chicago/Turabian Style

Flávio Borges Tiago; Cristina Oliveira; Ana Brochado; Sérgio Moro. 2020. "Mapping Island Tourism Research." Sustainable Transport Development, Innovation and Technology , no. : 71-79.

Conference paper
Published: 10 March 2020 in Sustainable Transport Development, Innovation and Technology
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Regardless the recognized importance of sustainable tourism, it still encompasses “grey areas” in what comprehends research, but above all in what concern commitment and application by the different stakeholders. This work attempts to contribute to a better understanding of tourism behavior regarding sustainable tourism. To unveil the answer to this question the latest database from Eurobarometer related to European attitudes toward tourism was used and the choosing behavioral pattern from the 28 countries was assessed.

ACS Style

Teresa Borges-Tiago; Osvaldo Silva; Flávio Borges Tiago. Sustainable Tourism in Europe from Tourists’ Perspectives. Sustainable Transport Development, Innovation and Technology 2020, 565 -574.

AMA Style

Teresa Borges-Tiago, Osvaldo Silva, Flávio Borges Tiago. Sustainable Tourism in Europe from Tourists’ Perspectives. Sustainable Transport Development, Innovation and Technology. 2020; ():565-574.

Chicago/Turabian Style

Teresa Borges-Tiago; Osvaldo Silva; Flávio Borges Tiago. 2020. "Sustainable Tourism in Europe from Tourists’ Perspectives." Sustainable Transport Development, Innovation and Technology , no. : 565-574.

Journal article
Published: 17 January 2020 in Journal of Innovation & Knowledge
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The relevance of sustainable tourism is unquestionable. Tourism and hospitality firms worldwide are moving toward more sustainable product offerings. However, not all firms communicate their achievements and commitments in this area. This study assesses the sustainable digital communication of small and medium accommodation firms and relates that information to the sophistication of their online presence. For this purpose, data were retrieved from the websites of 759 accommodation firms located in the Azores (São Miguel Island), classified as a sustainable island destination. The results indicate that international accreditations are less commonly adopted than local accreditations and that smaller firms tend to value eco-labeling when promoting their offers online. It is also noticed that sustainable achievements are highlighted on more sophisticated websites. This is one of the first studies to explore online sustainability communication; more specifically, the link with website sophistication among tourism SMEs. It is hoped that this study will stimulate further research on communication and SME practices on tourism sustainability and improve policy efforts to promote wider adoption of sound practices.

ACS Style

Flavio Tiago; Artur Gil; Sara Stemberger; Teresa Borges-Tiago. Digital sustainability communication in tourism. Journal of Innovation & Knowledge 2020, 6, 27 -34.

AMA Style

Flavio Tiago, Artur Gil, Sara Stemberger, Teresa Borges-Tiago. Digital sustainability communication in tourism. Journal of Innovation & Knowledge. 2020; 6 (1):27-34.

Chicago/Turabian Style

Flavio Tiago; Artur Gil; Sara Stemberger; Teresa Borges-Tiago. 2020. "Digital sustainability communication in tourism." Journal of Innovation & Knowledge 6, no. 1: 27-34.

Journal article
Published: 05 November 2019 in Academia Revista Latinoamericana de Administración
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Purpose The digital relationship between brand and users, and brand and endorsers has been analyzed from different angles. The purpose of this paper is to investigate how these three elements co-create online the brand personality of the firm, through user-generated content. Design/methodology/approach This study gathered data from the hotels’ websites, Facebook, Twitter and TripAdvisor accounts, examining the content posted by the hotel, by tourists and by the celebrity endorsing some of the hotels. To pursue the aims, the brand personality dimensions communicated online were assessed through content analysis for the global presence and for each social network by user typology to establish the alignment of brand personality traits communicated. Findings Digital communication was found to vary significantly between the hotels and tourists in different social networks. The amount of content created by tourists is significantly higher than the ones produced by the hotel. The sincerity dimension of brand personality was confirmed in both communications. However, tourists’ brand image impacts brand personality differently than the hotels themselves. Furthermore, an analysis of the influence of customers on social networks indicates that celebrity personality traits seem to impact on the image of a hotel brand. Originality/value This research can be used to help brand managers to understand better the digital co-branding with clients and celebrity, as well as to identify gaps in their brand personality strategy. It could also assist future researchers focusing on digital celebrity endorsement since few researchers have analyzed digital communication in different social networks.

ACS Style

Maria Teresa Tiago; Flavio Tiago; Jose Verissimo; Tiago Silva. A brand-new world: brand-endorsers-users fit on social media. Academia Revista Latinoamericana de Administración 2019, 32, 472 -486.

AMA Style

Maria Teresa Tiago, Flavio Tiago, Jose Verissimo, Tiago Silva. A brand-new world: brand-endorsers-users fit on social media. Academia Revista Latinoamericana de Administración. 2019; 32 (4):472-486.

Chicago/Turabian Style

Maria Teresa Tiago; Flavio Tiago; Jose Verissimo; Tiago Silva. 2019. "A brand-new world: brand-endorsers-users fit on social media." Academia Revista Latinoamericana de Administración 32, no. 4: 472-486.

Conference paper
Published: 29 May 2019 in Sustainable Transport Development, Innovation and Technology
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Tourism is a sector that is assuming more and more importance in the economy and finances of the Azores and, in recent years, has presented one of the largest growth rates in Portugal. This growth stems from the liberalization of airspace, coupled with a strong commitment to the sector by tourism agents in the region, and by the Regional Government of the Azores, which has been working to promote the Azores as a touristic destination. In spite of the improvement in the quality of services offered by tour companies on the archipelago, it is crucial to boost agents’ online presence about available activities and attractions, as well as to increase tourist flows and stay duration. This work evaluates the websites of these companies and aims to analyze the online presence of tour companies in the Azores, and identify their level of knowledge and functionality for consumers and other tourism travel agents.

ACS Style

Sandra Faria; Nuno Pereira; Maria Teresa Tiago; Flávio Tiago; João Couto. Online Presence of Tour Companies in the Azores. Sustainable Transport Development, Innovation and Technology 2019, 1287 -1295.

AMA Style

Sandra Faria, Nuno Pereira, Maria Teresa Tiago, Flávio Tiago, João Couto. Online Presence of Tour Companies in the Azores. Sustainable Transport Development, Innovation and Technology. 2019; ():1287-1295.

Chicago/Turabian Style

Sandra Faria; Nuno Pereira; Maria Teresa Tiago; Flávio Tiago; João Couto. 2019. "Online Presence of Tour Companies in the Azores." Sustainable Transport Development, Innovation and Technology , no. : 1287-1295.

Journal article
Published: 27 November 2018 in Journal of Business Research
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Despite the popularity of viral marketing, its influencing factors have not been thoroughly investigated, especially in the context of social media. Successful viral communication depends on the sender's ability to turn receivers into active marketers, which requires the sender to consider both the perspective of the user/recipient and the message content. As the best means of engaging with social-media users and leading them to make a communication viral remains debated, this study seeks to determine the factors that influence users' willingness to share viral content. In this investigation, partial least squares structural equation modeling was employed to analyze data gathered from an online survey of Facebook users, focusing on a case study of a Facebook event. The results showed that meaningful content affects users' attitudes regarding sharing communications, and revealed significant differences between user groups regarding the effect the emotional tone and arousal level of content has on sharing behaviors.

ACS Style

Maria Teresa Tiago; Flávio Borges Tiago; Carla Cosme. Exploring users' motivations to participate in viral communication on social media. Journal of Business Research 2018, 101, 574 -582.

AMA Style

Maria Teresa Tiago, Flávio Borges Tiago, Carla Cosme. Exploring users' motivations to participate in viral communication on social media. Journal of Business Research. 2018; 101 ():574-582.

Chicago/Turabian Style

Maria Teresa Tiago; Flávio Borges Tiago; Carla Cosme. 2018. "Exploring users' motivations to participate in viral communication on social media." Journal of Business Research 101, no. : 574-582.

Journal article
Published: 19 November 2018 in Tourism Review
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Purpose The purpose of this paper is to present knowledge acquired through examining three cruise lines’ social media strategies over a three-year period, analyzing the network structures involved and demonstrating the value of the STAR (storytelling, triggers, amusement and reaction) model for enhancing social media activity. Design/methodology/approach This study gathered data from three cruise lines’ official websites and Facebook and Twitter accounts, examining variables such as internet presence, engagement and fans/followers. Furthermore, the work also addresses several issues that researchers encounter when using the STAR model. Findings Digital activity was found to vary significantly between the three cruise lines’ websites and Facebook and Twitter accounts, with the companies adopting different approaches and obtaining different results. Each company tended to have its own base of fans and followers, who shared a common language, reflected in the hashtags they used. The results show that cruise lines wishing to develop a content-oriented strategy that maximizes engagement in social media should share rich multimedia content that supports storytelling values and can be used on multiple platforms. Originality/value This work can be of interest to practitioners aiming to use a comparison and assessment tool for their digital activity. It could also assist future researchers focusing on cruise line activity, as few researchers have analyzed the online content strategies of cruise lines, particularly on Facebook and Twitter.

ACS Style

Flávio Borges Tiago; João Couto; Sandra Faria; Teresa Borges-Tiago. Cruise tourism: social media content and network structures. Tourism Review 2018, 73, 433 -447.

AMA Style

Flávio Borges Tiago, João Couto, Sandra Faria, Teresa Borges-Tiago. Cruise tourism: social media content and network structures. Tourism Review. 2018; 73 (4):433-447.

Chicago/Turabian Style

Flávio Borges Tiago; João Couto; Sandra Faria; Teresa Borges-Tiago. 2018. "Cruise tourism: social media content and network structures." Tourism Review 73, no. 4: 433-447.

Book chapter
Published: 19 September 2018 in Digital Communication Management
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ACS Style

Tiago Costa; Teresa Borges-Tiago; Flávio Borges Tiago. Pharmaceutical Communication over Social Media Channels: 24/7 Management Challenges. Digital Communication Management 2018, 1 .

AMA Style

Tiago Costa, Teresa Borges-Tiago, Flávio Borges Tiago. Pharmaceutical Communication over Social Media Channels: 24/7 Management Challenges. Digital Communication Management. 2018; ():1.

Chicago/Turabian Style

Tiago Costa; Teresa Borges-Tiago; Flávio Borges Tiago. 2018. "Pharmaceutical Communication over Social Media Channels: 24/7 Management Challenges." Digital Communication Management , no. : 1.

Conference paper
Published: 30 July 2018 in Global Fashion Management Conference
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ACS Style

Flávio Borges Tiago; José Manuel Veríssimo; Teresa Borges-Tiago; Tiago Silva. ONLINE JANUSIAN BRAND PERSONALITY: HOW MUCH DO CLIENTS AND HOTELIERS CONVERGE? Global Fashion Management Conference 2018, 2018, 798 -799.

AMA Style

Flávio Borges Tiago, José Manuel Veríssimo, Teresa Borges-Tiago, Tiago Silva. ONLINE JANUSIAN BRAND PERSONALITY: HOW MUCH DO CLIENTS AND HOTELIERS CONVERGE? Global Fashion Management Conference. 2018; 2018 ():798-799.

Chicago/Turabian Style

Flávio Borges Tiago; José Manuel Veríssimo; Teresa Borges-Tiago; Tiago Silva. 2018. "ONLINE JANUSIAN BRAND PERSONALITY: HOW MUCH DO CLIENTS AND HOTELIERS CONVERGE?" Global Fashion Management Conference 2018, no. : 798-799.

Journal article
Published: 31 October 2017 in Tourism & Management Studies
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Recently, researchers have suggested using destination branding as a powerful marketing tool. Despite its apparent value, there appears to be little applied research on this subject that goes beyond the conventional destination brand image, especially regarding research that combines different brand equity dimensions. This study is designed to address this gap, using the islands of Madeira as a unit of research. For this purpose, a survey was undertaken of 321 tourists, in seven hotels at this destination. Respondents were requested to rate the factors for awareness, image, perceived quality, and loyalty, in a method consistent with the brand equity model, using descriptive analyses and a confirmatory factor analysis. The results show that these four dimensions are relevant for the composition of destination brand equity. Even though image shows the greatest impact, the outcome establishes the need to look beyond brand image.

ACS Style

Jose Verissimo; ISEG - Lisbon School of Economics and Management; Maria Teresa Tiago; Flávio Gomes Tiago; João Sérgio Jardim; University of the Azores; Publicis London. Tourism destination brand dimensions: an exploratory approach. Tourism & Management Studies 2017, 13, 1 -8.

AMA Style

Jose Verissimo, ISEG - Lisbon School of Economics and Management, Maria Teresa Tiago, Flávio Gomes Tiago, João Sérgio Jardim, University of the Azores, Publicis London. Tourism destination brand dimensions: an exploratory approach. Tourism & Management Studies. 2017; 13 (4):1-8.

Chicago/Turabian Style

Jose Verissimo; ISEG - Lisbon School of Economics and Management; Maria Teresa Tiago; Flávio Gomes Tiago; João Sérgio Jardim; University of the Azores; Publicis London. 2017. "Tourism destination brand dimensions: an exploratory approach." Tourism & Management Studies 13, no. 4: 1-8.

Conference paper
Published: 03 June 2017 in Sustainable Transport Development, Innovation and Technology
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A niche new to global tourism and hospitality managers that combines the growing popularity of tourism with sports is attracting worldwide interest. Red Bull is one of the companies that promote several sporting events across the world that have demonstrated the ability to effectively mix tourism with sports. Evidence shows that people adopt different attitudes regarding tourism sports events choosing either “serious sports tourism” or “casual fan leisure”. Moreover, these tourists tend to bond and interact in distinctive ways in virtual communities linked to the event. The two groups of sport-seeking tourists share a common bond—the sporting event—but their preferences and behavior are quite different. In this sense, uncovering these patterns of tourist behavior can lead to more desirable event offerings, both from the point of view of the destination as well as for the promoting brand. This work analyzes two virtual communities on Facebook and Instagram that are associated with two Red Bull cliff diving events in Portugal and Denmark. An analysis using the STAR model identifies the links between active members of the communities.

ACS Style

Teresa Tiago; Flávio Borges Tiago; Sandra Micaela Costa Dias Faria; João Couto. Cliff Diving in Virtual Communities. Sustainable Transport Development, Innovation and Technology 2017, 245 -250.

AMA Style

Teresa Tiago, Flávio Borges Tiago, Sandra Micaela Costa Dias Faria, João Couto. Cliff Diving in Virtual Communities. Sustainable Transport Development, Innovation and Technology. 2017; ():245-250.

Chicago/Turabian Style

Teresa Tiago; Flávio Borges Tiago; Sandra Micaela Costa Dias Faria; João Couto. 2017. "Cliff Diving in Virtual Communities." Sustainable Transport Development, Innovation and Technology , no. : 245-250.

Conference paper
Published: 03 June 2017 in Sustainable Transport Development, Innovation and Technology
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Social media networks have become essential to the modern business world, and are especially a new channel for firms to connect with their clients and to establish a social customer relationship. Pharmaceutical firms can engage with health professionals and patients providing information and also obtaining feedback and referrals for online communities. This can be a powerful tool to build on with much more potential to explore. This work analyzes the social media profile and content created by pharmaceutical companies to develop a model for social media use. Their social media activity on both Facebook and Twitter was analyzed, and as a result, storytelling, triggers, amusement and reaction (STAR) model was proposed. The adoption of this model can enhance engagement online and therefore increase brand value and connectivity with consumers.

ACS Style

Tiago Costa; Teresa Tiago; Flávio Borges Tiago; Sandra Micaela Costa Dias Faria; João Couto. Pharmaceutical Marketing STAR. Sustainable Transport Development, Innovation and Technology 2017, 173 -178.

AMA Style

Tiago Costa, Teresa Tiago, Flávio Borges Tiago, Sandra Micaela Costa Dias Faria, João Couto. Pharmaceutical Marketing STAR. Sustainable Transport Development, Innovation and Technology. 2017; ():173-178.

Chicago/Turabian Style

Tiago Costa; Teresa Tiago; Flávio Borges Tiago; Sandra Micaela Costa Dias Faria; João Couto. 2017. "Pharmaceutical Marketing STAR." Sustainable Transport Development, Innovation and Technology , no. : 173-178.

Book chapter
Published: 27 September 2016 in Sustainable Transport Development, Innovation and Technology
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Tourists are placing their trust increasingly in users who upload comments on sites such as TripAdvisor, where they are encouraged to evaluate and describe their own vacation experiences. This phenomenon has led to a loss of importance of Opinion Makers, which has, traditionally, rated services and destinations based on tourism experiences. This work represents a more in-depth examination of the content of textual reviews of restaurants, classified by TripAdvisor “Top 10” in two different cities. A qualitative/quantitative analysis of information contained in these reviews was performed to identify references to dimensions of the DINESERV model and its variants. From this process, some traditional factors were identified. Additionally, a new one has been proposed, extending the conceptual model of institutional DINESERV. TripAdvisor profiles are calculated through a system of points that are assigned according to the number of contributions that users make to the system. However, this system does not take advantage of the richness and utility of textual reviews. This study proposes a new profile system, calculated from the DINESERV factors obtained from an analysis of the reviews; this system reflects with more consistency the real characteristics of users, since their feelings and experiences are taken into consideration in the profiles proposed. This new approach is not exclusive to the TripAdvisor system since the core model features online reviews about restaurants; thus, with minor changes, it can be adapted to other user-generated content sites, allowing the creation of a social knowledge management tool to help restaurants develop successful business strategies.

ACS Style

Teresa Tiago; Francisco Amaral; Flávio Borges Tiago. Food Experiences: The Oldest Social Network…. Sustainable Transport Development, Innovation and Technology 2016, 435 -444.

AMA Style

Teresa Tiago, Francisco Amaral, Flávio Borges Tiago. Food Experiences: The Oldest Social Network…. Sustainable Transport Development, Innovation and Technology. 2016; ():435-444.

Chicago/Turabian Style

Teresa Tiago; Francisco Amaral; Flávio Borges Tiago. 2016. "Food Experiences: The Oldest Social Network…." Sustainable Transport Development, Innovation and Technology , no. : 435-444.

Book chapter
Published: 27 September 2016 in Sustainable Transport Development, Innovation and Technology
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Tourism events and sport activities have been separately widely analyzed due to the experience value offer, which can be integrated into destination marketing. However, little attention has been paid to the integration of sport as a tourism event that attracts casual sport Food Experiences: The Oldest Social Food Experiences: The Oldest Socials and serious leisure fans. Therefore, clear orientation to client digital interaction is required, acknowledging that tourism and sport fans behavior are mostly influenced by eWOM and is complex comprehending many elements and a specific social media strategy. The present work offers a first glance at social media strategies in sport tourism events, by analyzing the activity on Facebook and Twitter of fans before, during and after the SATA Rallye Azores, documenting the topic criteria used, the engagement and sophistication achieved and transposing the engagement drivers to the components of the STAR (Storytelling, Triggers, Amusement, and Reaction) model. Results show that to have a content-oriented strategy that maximizes the engagement in social media. However, for the sport event chosen the engagement level found was lower than expected and the STAR model dimensions were completely different from the other social media phenomenon, presenting truly low levels of storytelling.

ACS Style

Sandra Micaela Costa Dias Faria; Teresa Tiago; Flávio Borges Tiago; João Pedro Almeida Couto. Tourism Events: The SATA Rallye Azores in Facebook and Twitter. Sustainable Transport Development, Innovation and Technology 2016, 445 -454.

AMA Style

Sandra Micaela Costa Dias Faria, Teresa Tiago, Flávio Borges Tiago, João Pedro Almeida Couto. Tourism Events: The SATA Rallye Azores in Facebook and Twitter. Sustainable Transport Development, Innovation and Technology. 2016; ():445-454.

Chicago/Turabian Style

Sandra Micaela Costa Dias Faria; Teresa Tiago; Flávio Borges Tiago; João Pedro Almeida Couto. 2016. "Tourism Events: The SATA Rallye Azores in Facebook and Twitter." Sustainable Transport Development, Innovation and Technology , no. : 445-454.

Journal article
Published: 12 August 2016 in World Journal of Business and Management
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As generalize access to the internet becomes a reality in industrialized countries, the nature of children’s social network sites (SNS) use generates concerns and requires parental different approach. The body of empirical work reviewed is still small and to develop and promote a realistic understanding of children and young adolescence behavior on online social network sites and parenting surveillance of kids’ online presence, this study examines (a) who children initiate online activity and their main preferences and (b) how parental supervision techniques are applied to children’s online presence. For this purpose we choose one of the most popular social network site, Facebook, and inquiry parents and kids under 13 years old (digital natives 3.0), regarding to their use. This study adds to a growing literature on young people usage of social networking technologies, specially unveiling some of the patterns of under-age kids using SNS.

ACS Style

Francisco Amaral; Josélia Fonseca; Maria Tiago; Flávio Borges Tiago. Digital Natives 3.0: Social Network Initiation. World Journal of Business and Management 2016, 2, 19 .

AMA Style

Francisco Amaral, Josélia Fonseca, Maria Tiago, Flávio Borges Tiago. Digital Natives 3.0: Social Network Initiation. World Journal of Business and Management. 2016; 2 (2):19.

Chicago/Turabian Style

Francisco Amaral; Josélia Fonseca; Maria Tiago; Flávio Borges Tiago. 2016. "Digital Natives 3.0: Social Network Initiation." World Journal of Business and Management 2, no. 2: 19.