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Dr. Maria Teresa Borges Tiago
Business and Economics Department, University of the Azores, 9500-321 Ponta Delgada, Portugal

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0 Brand Management
0 Digital Marketing
0 Healthcare
0 Social Media
0 Tourism

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Journal article
Published: 09 August 2021 in Sustainability
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The application of brand theory to destinations has grown in the last few decades, with the destination brand personality being a viable metaphor for creating and positioning destination brands. An often-overlooked tourism typology is geotourism; more specifically, volcanic tourism, since it can be a passive element of any tourism form or active nature tourism. However, its potential is relatively unexplored in terms of online branding. For this reason, the present study analyzes online brand image co-creation, using 300 websites related to three unique volcanic tourism destinations—Iceland, the Azores, and the Canary Islands. Three different types of sources (destination marketing organizations, commercial, and editorial websites) created these contents. The results demonstrate significant differences between the communication of the three destinations, with Iceland, where there is less aligned communication, most valuing geo elements in their communication, and the Azores, where all stakeholders communicate similar brand personality traits, displaying more aligned communication regarding brand personality. In the Canary Islands geotourism is less explored as a destination offer and is consequently less communicated. Acknowledging the different brand positioning and the parity and differentiation points among destinations with the same baseline offer—volcanic tourism—can be helpful for destination brand managers to reignite tourism and promote a unique tourism experience.

ACS Style

Flávio Tiago; Pedro Correia; Victor-Alexandru Briciu; Teresa Borges-Tiago. Geotourism Destinations Online Branding Co-Creation. Sustainability 2021, 13, 8874 .

AMA Style

Flávio Tiago, Pedro Correia, Victor-Alexandru Briciu, Teresa Borges-Tiago. Geotourism Destinations Online Branding Co-Creation. Sustainability. 2021; 13 (16):8874.

Chicago/Turabian Style

Flávio Tiago; Pedro Correia; Victor-Alexandru Briciu; Teresa Borges-Tiago. 2021. "Geotourism Destinations Online Branding Co-Creation." Sustainability 13, no. 16: 8874.

Conference paper
Published: 16 February 2021 in Sustainable Transport Development, Innovation and Technology
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As Covid-19 numbers growth around the world, more of people’s’ daily and work lives shifted to online. Social media platforms became important tools for both people and organizations to stay connected while maintaining a physical distance. In this context, new virtual communities appeared and their role as aggregator was reinforced. The rise and fall of these virtual communities’ lead to questioning the motives and behaviors of their participants since the proactive and sharing behaviors were present. In this research, three different virtual communities’ activities were analyzed trying to unveil the patterns of behavior considering a citizenship perspective. Results pointed out that the drivers of members’ activity vary along the time, following a fast life-cycle growth when the community is only linked to the COVID-19. The findings also point to the fact the in certain cases, these communities can erode due to groupthink, challenging virtual communities’ managers to find more compelling and engaging strategies.

ACS Style

Josélia Fonseca; Teresa Borges-Tiago; Flávio Tiago; Sandra Silva. Virtual Communities in COVID-19 Era: A Citizenship Perspective. Sustainable Transport Development, Innovation and Technology 2021, 163 -170.

AMA Style

Josélia Fonseca, Teresa Borges-Tiago, Flávio Tiago, Sandra Silva. Virtual Communities in COVID-19 Era: A Citizenship Perspective. Sustainable Transport Development, Innovation and Technology. 2021; ():163-170.

Chicago/Turabian Style

Josélia Fonseca; Teresa Borges-Tiago; Flávio Tiago; Sandra Silva. 2021. "Virtual Communities in COVID-19 Era: A Citizenship Perspective." Sustainable Transport Development, Innovation and Technology , no. : 163-170.

Chapter
Published: 01 January 2021 in Ethical Hacking Techniques and Countermeasures for Cybercrime Prevention
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In less than two decades, social media has become a part of life for many people, increasing the positive and negative effects of social relationships. In a sense, the traditional offline behaviors moved into a ubiquitous environment, enhancing the social phenomenon of cyberbullying. Thus, it attracted much attention from different fields within academia. To understand how research has been conducted in the last 20 years and the topics addressed, this study applied a bibliometric analysis to academic literature from 2000 to 2020 related to cyberbullying in social media, using techniques such as citation analysis, co-citation analysis, and content analysis. The growing interest of the field is confirmed, and some research gaps are unveiled. Since this is one of the first studies to explore cyberbullying that occurs in social media networks, it is hoped that this chapter will stimulate further research on this topic reinforcing the gaps found.

ACS Style

Josélia Mafalda Ribeiro Da Fonseca; Maria Teresa Borges-Tiago. Cyberbullying From a Research Viewpoint. Ethical Hacking Techniques and Countermeasures for Cybercrime Prevention 2021, 182 -200.

AMA Style

Josélia Mafalda Ribeiro Da Fonseca, Maria Teresa Borges-Tiago. Cyberbullying From a Research Viewpoint. Ethical Hacking Techniques and Countermeasures for Cybercrime Prevention. 2021; ():182-200.

Chicago/Turabian Style

Josélia Mafalda Ribeiro Da Fonseca; Maria Teresa Borges-Tiago. 2021. "Cyberbullying From a Research Viewpoint." Ethical Hacking Techniques and Countermeasures for Cybercrime Prevention , no. : 182-200.

Journal article
Published: 14 October 2020 in Journal of Business Research
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The most popular travel platforms in the world are Booking.com and TripAdvisor. Both these platforms take advantage of users' reviews as a source of information to help other users in their traveling decision processes. These users' reviews are creating, recreating, and destroying online reputation, and consequently affecting firms brand image. Managing a hotel's brand image online can be a major challenge, considering the wide range of user content generated in distinctive platforms. This article focuses on hotel brand image co-creation in TripAdvisor and Booking. Using a sample of 52 hotel units, all located in an island destination, it shows that despite both platforms being supported by user-generated content (UGC), both projected brand identity and image can be quite different. Content analysis was used to assess the brand personality traits communicated as well as sentiment analysis in order to understand the nature of the content better. Results show that hotel profile descriptions in the TripAdvisor platform convey a more sincere brand personality, while the descriptions in Booking.com convey a personality-oriented profile to the scale of excitement. This study demonstrates the utility of looking into electronic word-of-mouth as a source of brand meaning co-creation.

ACS Style

Maria Teresa Borges-Tiago; Carolina Arruda; Flavio Tiago; Paulo Rita. Differences between TripAdvisor and Booking.com in branding co-creation. Journal of Business Research 2020, 123, 380 -388.

AMA Style

Maria Teresa Borges-Tiago, Carolina Arruda, Flavio Tiago, Paulo Rita. Differences between TripAdvisor and Booking.com in branding co-creation. Journal of Business Research. 2020; 123 ():380-388.

Chicago/Turabian Style

Maria Teresa Borges-Tiago; Carolina Arruda; Flavio Tiago; Paulo Rita. 2020. "Differences between TripAdvisor and Booking.com in branding co-creation." Journal of Business Research 123, no. : 380-388.

Research article
Published: 12 March 2020 in Psychology & Marketing
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This study examines brands' vulnerability to fake news. The rapid spread of online misinformation poses challenges to brand managers, whose brands are cocreated online, sometimes to the detriment of the brand. There is a need to identify the information sources that are likely to be trustworthy and to promote positive consumer attitudes toward brands. The data for this study were taken from a Flash Eurobarometer of 26,576 respondents across 28 European countries. Cluster analysis and partial least squares structural equation modeling were used to analyze the data and unveil users' attitudes toward fake news. The findings show that users' attitudes toward fake news differ among European countries. Younger and tech‐savvy users are more likely to recognize fake news and are consequently able to evaluate digital information sources without relying on policy interventions to limit the impact of fake news. Brand managers can use the findings of this study to better understand different kinds of users' susceptibility to fake news and reshape their social media branding strategies accordingly. It is hoped that this paper will encourage further research on brand management in relation to fake news and promote the widespread adoption of best practices in social media communication.

ACS Style

Teresa Borges‐Tiago; Flávio Borges Tiago; Osvaldo Silva; José Manuel Guaita Martínez; Dolores Botella‐Carrubi. Online users' attitudes toward fake news: Implications for brand management. Psychology & Marketing 2020, 37, 1171 -1184.

AMA Style

Teresa Borges‐Tiago, Flávio Borges Tiago, Osvaldo Silva, José Manuel Guaita Martínez, Dolores Botella‐Carrubi. Online users' attitudes toward fake news: Implications for brand management. Psychology & Marketing. 2020; 37 (9):1171-1184.

Chicago/Turabian Style

Teresa Borges‐Tiago; Flávio Borges Tiago; Osvaldo Silva; José Manuel Guaita Martínez; Dolores Botella‐Carrubi. 2020. "Online users' attitudes toward fake news: Implications for brand management." Psychology & Marketing 37, no. 9: 1171-1184.

Journal article
Published: 17 January 2020 in Journal of Innovation & Knowledge
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The relevance of sustainable tourism is unquestionable. Tourism and hospitality firms worldwide are moving toward more sustainable product offerings. However, not all firms communicate their achievements and commitments in this area. This study assesses the sustainable digital communication of small and medium accommodation firms and relates that information to the sophistication of their online presence. For this purpose, data were retrieved from the websites of 759 accommodation firms located in the Azores (São Miguel Island), classified as a sustainable island destination. The results indicate that international accreditations are less commonly adopted than local accreditations and that smaller firms tend to value eco-labeling when promoting their offers online. It is also noticed that sustainable achievements are highlighted on more sophisticated websites. This is one of the first studies to explore online sustainability communication; more specifically, the link with website sophistication among tourism SMEs. It is hoped that this study will stimulate further research on communication and SME practices on tourism sustainability and improve policy efforts to promote wider adoption of sound practices.

ACS Style

Flavio Tiago; Artur Gil; Sara Stemberger; Teresa Borges-Tiago. Digital sustainability communication in tourism. Journal of Innovation & Knowledge 2020, 6, 27 -34.

AMA Style

Flavio Tiago, Artur Gil, Sara Stemberger, Teresa Borges-Tiago. Digital sustainability communication in tourism. Journal of Innovation & Knowledge. 2020; 6 (1):27-34.

Chicago/Turabian Style

Flavio Tiago; Artur Gil; Sara Stemberger; Teresa Borges-Tiago. 2020. "Digital sustainability communication in tourism." Journal of Innovation & Knowledge 6, no. 1: 27-34.

Journal article
Published: 05 November 2019 in Academia Revista Latinoamericana de Administración
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Purpose The digital relationship between brand and users, and brand and endorsers has been analyzed from different angles. The purpose of this paper is to investigate how these three elements co-create online the brand personality of the firm, through user-generated content. Design/methodology/approach This study gathered data from the hotels’ websites, Facebook, Twitter and TripAdvisor accounts, examining the content posted by the hotel, by tourists and by the celebrity endorsing some of the hotels. To pursue the aims, the brand personality dimensions communicated online were assessed through content analysis for the global presence and for each social network by user typology to establish the alignment of brand personality traits communicated. Findings Digital communication was found to vary significantly between the hotels and tourists in different social networks. The amount of content created by tourists is significantly higher than the ones produced by the hotel. The sincerity dimension of brand personality was confirmed in both communications. However, tourists’ brand image impacts brand personality differently than the hotels themselves. Furthermore, an analysis of the influence of customers on social networks indicates that celebrity personality traits seem to impact on the image of a hotel brand. Originality/value This research can be used to help brand managers to understand better the digital co-branding with clients and celebrity, as well as to identify gaps in their brand personality strategy. It could also assist future researchers focusing on digital celebrity endorsement since few researchers have analyzed digital communication in different social networks.

ACS Style

Maria Teresa Tiago; Flavio Tiago; Jose Verissimo; Tiago Silva. A brand-new world: brand-endorsers-users fit on social media. Academia Revista Latinoamericana de Administración 2019, 32, 472 -486.

AMA Style

Maria Teresa Tiago, Flavio Tiago, Jose Verissimo, Tiago Silva. A brand-new world: brand-endorsers-users fit on social media. Academia Revista Latinoamericana de Administración. 2019; 32 (4):472-486.

Chicago/Turabian Style

Maria Teresa Tiago; Flavio Tiago; Jose Verissimo; Tiago Silva. 2019. "A brand-new world: brand-endorsers-users fit on social media." Academia Revista Latinoamericana de Administración 32, no. 4: 472-486.

Conference paper
Published: 29 May 2019 in Sustainable Transport Development, Innovation and Technology
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Tourism is a sector that is assuming more and more importance in the economy and finances of the Azores and, in recent years, has presented one of the largest growth rates in Portugal. This growth stems from the liberalization of airspace, coupled with a strong commitment to the sector by tourism agents in the region, and by the Regional Government of the Azores, which has been working to promote the Azores as a touristic destination. In spite of the improvement in the quality of services offered by tour companies on the archipelago, it is crucial to boost agents’ online presence about available activities and attractions, as well as to increase tourist flows and stay duration. This work evaluates the websites of these companies and aims to analyze the online presence of tour companies in the Azores, and identify their level of knowledge and functionality for consumers and other tourism travel agents.

ACS Style

Sandra Faria; Nuno Pereira; Maria Teresa Tiago; Flávio Tiago; João Couto. Online Presence of Tour Companies in the Azores. Sustainable Transport Development, Innovation and Technology 2019, 1287 -1295.

AMA Style

Sandra Faria, Nuno Pereira, Maria Teresa Tiago, Flávio Tiago, João Couto. Online Presence of Tour Companies in the Azores. Sustainable Transport Development, Innovation and Technology. 2019; ():1287-1295.

Chicago/Turabian Style

Sandra Faria; Nuno Pereira; Maria Teresa Tiago; Flávio Tiago; João Couto. 2019. "Online Presence of Tour Companies in the Azores." Sustainable Transport Development, Innovation and Technology , no. : 1287-1295.

Journal article
Published: 27 November 2018 in Journal of Business Research
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Despite the popularity of viral marketing, its influencing factors have not been thoroughly investigated, especially in the context of social media. Successful viral communication depends on the sender's ability to turn receivers into active marketers, which requires the sender to consider both the perspective of the user/recipient and the message content. As the best means of engaging with social-media users and leading them to make a communication viral remains debated, this study seeks to determine the factors that influence users' willingness to share viral content. In this investigation, partial least squares structural equation modeling was employed to analyze data gathered from an online survey of Facebook users, focusing on a case study of a Facebook event. The results showed that meaningful content affects users' attitudes regarding sharing communications, and revealed significant differences between user groups regarding the effect the emotional tone and arousal level of content has on sharing behaviors.

ACS Style

Maria Teresa Tiago; Flávio Borges Tiago; Carla Cosme. Exploring users' motivations to participate in viral communication on social media. Journal of Business Research 2018, 101, 574 -582.

AMA Style

Maria Teresa Tiago, Flávio Borges Tiago, Carla Cosme. Exploring users' motivations to participate in viral communication on social media. Journal of Business Research. 2018; 101 ():574-582.

Chicago/Turabian Style

Maria Teresa Tiago; Flávio Borges Tiago; Carla Cosme. 2018. "Exploring users' motivations to participate in viral communication on social media." Journal of Business Research 101, no. : 574-582.

Journal article
Published: 19 November 2018 in Tourism Review
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Purpose The purpose of this paper is to present knowledge acquired through examining three cruise lines’ social media strategies over a three-year period, analyzing the network structures involved and demonstrating the value of the STAR (storytelling, triggers, amusement and reaction) model for enhancing social media activity. Design/methodology/approach This study gathered data from three cruise lines’ official websites and Facebook and Twitter accounts, examining variables such as internet presence, engagement and fans/followers. Furthermore, the work also addresses several issues that researchers encounter when using the STAR model. Findings Digital activity was found to vary significantly between the three cruise lines’ websites and Facebook and Twitter accounts, with the companies adopting different approaches and obtaining different results. Each company tended to have its own base of fans and followers, who shared a common language, reflected in the hashtags they used. The results show that cruise lines wishing to develop a content-oriented strategy that maximizes engagement in social media should share rich multimedia content that supports storytelling values and can be used on multiple platforms. Originality/value This work can be of interest to practitioners aiming to use a comparison and assessment tool for their digital activity. It could also assist future researchers focusing on cruise line activity, as few researchers have analyzed the online content strategies of cruise lines, particularly on Facebook and Twitter.

ACS Style

Flávio Borges Tiago; João Couto; Sandra Faria; Teresa Borges-Tiago. Cruise tourism: social media content and network structures. Tourism Review 2018, 73, 433 -447.

AMA Style

Flávio Borges Tiago, João Couto, Sandra Faria, Teresa Borges-Tiago. Cruise tourism: social media content and network structures. Tourism Review. 2018; 73 (4):433-447.

Chicago/Turabian Style

Flávio Borges Tiago; João Couto; Sandra Faria; Teresa Borges-Tiago. 2018. "Cruise tourism: social media content and network structures." Tourism Review 73, no. 4: 433-447.

Book chapter
Published: 19 September 2018 in Digital Communication Management
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ACS Style

Tiago Costa; Teresa Borges-Tiago; Flávio Borges Tiago. Pharmaceutical Communication over Social Media Channels: 24/7 Management Challenges. Digital Communication Management 2018, 1 .

AMA Style

Tiago Costa, Teresa Borges-Tiago, Flávio Borges Tiago. Pharmaceutical Communication over Social Media Channels: 24/7 Management Challenges. Digital Communication Management. 2018; ():1.

Chicago/Turabian Style

Tiago Costa; Teresa Borges-Tiago; Flávio Borges Tiago. 2018. "Pharmaceutical Communication over Social Media Channels: 24/7 Management Challenges." Digital Communication Management , no. : 1.

Conference paper
Published: 30 July 2018 in Global Fashion Management Conference
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ACS Style

Flávio Borges Tiago; José Manuel Veríssimo; Teresa Borges-Tiago; Tiago Silva. ONLINE JANUSIAN BRAND PERSONALITY: HOW MUCH DO CLIENTS AND HOTELIERS CONVERGE? Global Fashion Management Conference 2018, 2018, 798 -799.

AMA Style

Flávio Borges Tiago, José Manuel Veríssimo, Teresa Borges-Tiago, Tiago Silva. ONLINE JANUSIAN BRAND PERSONALITY: HOW MUCH DO CLIENTS AND HOTELIERS CONVERGE? Global Fashion Management Conference. 2018; 2018 ():798-799.

Chicago/Turabian Style

Flávio Borges Tiago; José Manuel Veríssimo; Teresa Borges-Tiago; Tiago Silva. 2018. "ONLINE JANUSIAN BRAND PERSONALITY: HOW MUCH DO CLIENTS AND HOTELIERS CONVERGE?" Global Fashion Management Conference 2018, no. : 798-799.

Journal article
Published: 31 October 2017 in Tourism & Management Studies
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Recently, researchers have suggested using destination branding as a powerful marketing tool. Despite its apparent value, there appears to be little applied research on this subject that goes beyond the conventional destination brand image, especially regarding research that combines different brand equity dimensions. This study is designed to address this gap, using the islands of Madeira as a unit of research. For this purpose, a survey was undertaken of 321 tourists, in seven hotels at this destination. Respondents were requested to rate the factors for awareness, image, perceived quality, and loyalty, in a method consistent with the brand equity model, using descriptive analyses and a confirmatory factor analysis. The results show that these four dimensions are relevant for the composition of destination brand equity. Even though image shows the greatest impact, the outcome establishes the need to look beyond brand image.

ACS Style

Jose Verissimo; ISEG - Lisbon School of Economics and Management; Maria Teresa Tiago; Flávio Gomes Tiago; João Sérgio Jardim; University of the Azores; Publicis London. Tourism destination brand dimensions: an exploratory approach. Tourism & Management Studies 2017, 13, 1 -8.

AMA Style

Jose Verissimo, ISEG - Lisbon School of Economics and Management, Maria Teresa Tiago, Flávio Gomes Tiago, João Sérgio Jardim, University of the Azores, Publicis London. Tourism destination brand dimensions: an exploratory approach. Tourism & Management Studies. 2017; 13 (4):1-8.

Chicago/Turabian Style

Jose Verissimo; ISEG - Lisbon School of Economics and Management; Maria Teresa Tiago; Flávio Gomes Tiago; João Sérgio Jardim; University of the Azores; Publicis London. 2017. "Tourism destination brand dimensions: an exploratory approach." Tourism & Management Studies 13, no. 4: 1-8.

Journal article
Published: 01 August 2016 in Environmental Research
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Firms have recently discovered that it is not enough to optimize internal processes and relationships with partners along the value chain to create a sustainable competitive market position. A clear customer orientation, which acknowledges that consumer buying behavior is complex and includes many elements implied in the value chain, is required. As companies offering green products are no exception to this rule, this study analyzes consumer behavior in Europe from a reserve green supply chain management perspective, using descriptive analyses and a structural equation model, with data collected by Flash Barometer comprising 26,573 responses from 28 European countries. The results suggest that European consumers are conscious of the green concept, but are not willing to buy or pay more for these products since the value is unclear. Companies offering green products must therefore rethink their strategies, especially in terms of value proposition, communication strategies, and eco-labeling.

ACS Style

João Couto; Teresa Tiago; Artur Gil; Flávio Borges Tiago; Sandra Faria. It’s hard to be green: Reverse green value chain. Environmental Research 2016, 149, 302 -313.

AMA Style

João Couto, Teresa Tiago, Artur Gil, Flávio Borges Tiago, Sandra Faria. It’s hard to be green: Reverse green value chain. Environmental Research. 2016; 149 ():302-313.

Chicago/Turabian Style

João Couto; Teresa Tiago; Artur Gil; Flávio Borges Tiago; Sandra Faria. 2016. "It’s hard to be green: Reverse green value chain." Environmental Research 149, no. : 302-313.

Journal article
Published: 01 June 2016 in Tourism Management
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Globally, the senior or “grey” tourism segment is of increasing importance, reflecting a richer aging population with good health and a desire to travel. Though this niche is traditionally described as homogeneous, grey tourism comprises different subgroups. Identifying the profiles, preferences, and behaviors of these subgroups has become an important task for organizations competing to satisfy tourist demands. This study classifies the factors that most influence mature travelers' decisions. Using a database of 3458 respondents from 35 European countries, four new grey tourism market subgroups were identified. These were named “explorers”, “livewires”, “vacationers”, and “homebodies”, to reflect different preferences and behaviors. The implications for destination marketing and management are also discussed.

ACS Style

Maria Teresa Pinheiro Melo Borges Tiago; João Pedro De Almeida Couto; Flávio Gomes Borges Tiago; Sandra Micaela Costa Dias Faria. Baby boomers turning grey: European profiles. Tourism Management 2016, 54, 13 -22.

AMA Style

Maria Teresa Pinheiro Melo Borges Tiago, João Pedro De Almeida Couto, Flávio Gomes Borges Tiago, Sandra Micaela Costa Dias Faria. Baby boomers turning grey: European profiles. Tourism Management. 2016; 54 ():13-22.

Chicago/Turabian Style

Maria Teresa Pinheiro Melo Borges Tiago; João Pedro De Almeida Couto; Flávio Gomes Borges Tiago; Sandra Micaela Costa Dias Faria. 2016. "Baby boomers turning grey: European profiles." Tourism Management 54, no. : 13-22.

Chapter
Published: 01 January 2016 in Advances in Healthcare Information Systems and Administration
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Over the past few years, healthcare practice has evolved to include new forms of information and communication technologies, and healthcare providers have begun to leverage IT solutions and the internet to reach consumers in transformative ways. There is a common thought both in business and academia that the technology adoption process is a key component of success and allows firms to achieve and sustain competitive advantages. Therefore, this research attempts to reinforce the assessment of ICT impacts on healthcare, analyzing it from two different perspectives: 1) firm performance, which is measured as a combination of induced and intangible benefits beyond the traditional financial benefits; and 2) healthcare providers' acceptance and adoption of ICT tools. To assess the first perspective, a structural equation model was applied to a large database sample covering firms from 17 European countries. The results reinforce the importance of induced and structural benefits in firms' overall performance. The second perspective was analyzed only for the Portuguese healthcare providers sample. These results can be a starting point for rethinking the healthcare models emphasizing the perspectives of Healthy 2.0 and considering that patients' technological pattern evolution will lead to Healthy 3.0 in the short term. Nevertheless, some questions remain unanswered regarding the impacts of the ICT acceptance process on overall benefits; therefore, future research will focus on this domain.

ACS Style

Maria Teresa Tiago; Flávio Borges Tiago; Francisco Emanuel Batista Amaral; Sandra Silva; And Sandra Silva. Healthy 3.0. Advances in Healthcare Information Systems and Administration 2016, 287 -322.

AMA Style

Maria Teresa Tiago, Flávio Borges Tiago, Francisco Emanuel Batista Amaral, Sandra Silva, And Sandra Silva. Healthy 3.0. Advances in Healthcare Information Systems and Administration. 2016; ():287-322.

Chicago/Turabian Style

Maria Teresa Tiago; Flávio Borges Tiago; Francisco Emanuel Batista Amaral; Sandra Silva; And Sandra Silva. 2016. "Healthy 3.0." Advances in Healthcare Information Systems and Administration , no. : 287-322.

Journal article
Published: 22 December 2015 in Dos Algarves: A Multidisciplinary e-Journal
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ACS Style

Francisco Amaral; Teresa Tiago; Flávio Tiago; Androniki Kavoura. TripAdvisor Comments: What are they talking about? Dos Algarves: A Multidisciplinary e-Journal 2015, 26, 47 -67.

AMA Style

Francisco Amaral, Teresa Tiago, Flávio Tiago, Androniki Kavoura. TripAdvisor Comments: What are they talking about? Dos Algarves: A Multidisciplinary e-Journal. 2015; 26 (2):47-67.

Chicago/Turabian Style

Francisco Amaral; Teresa Tiago; Flávio Tiago; Androniki Kavoura. 2015. "TripAdvisor Comments: What are they talking about?" Dos Algarves: A Multidisciplinary e-Journal 26, no. 2: 47-67.

Journal article
Published: 01 February 2015 in Procedia - Social and Behavioral Sciences
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In the past decades, entrepreneurship has become one of the top concepts in the business field. Its relevance has increased since 2009 due to the global economic crisis. The literature associates entrepreneurship with the ability to innovate and create new products, services and projects, whether considering entrepreneurship as a new business initiative or as an innovation and marketing practice within organizations.Despite its relevance, there is no empirical evidence on the enabling factors of entrepreneurship and their contribution to the development of a marketing innovation centered culture. Our model therefore identifies these enabling factors. The data gathered covers four countries: names. I test the framework, keeping in mind each country has its own national education policies.The findings indicate that entrepreneurship education is common in three of the four countries and therefore is a main contributor to entrepreneurial intention. Moreover, there were no distinguishing in propensity regarding age and gender, but the combined country and education affects entrepreneurship propensity. Our analysis poses questions that will guide future paths of research

ACS Style

Teresa Tiago; Sandra Micaela Costa Dias Faria; João Pedro Almeida Couto; Flávio Borges Tiago. Fostering Innovation by Promoting Entrepreneurship: From Education to Intention. Procedia - Social and Behavioral Sciences 2015, 175, 154 -161.

AMA Style

Teresa Tiago, Sandra Micaela Costa Dias Faria, João Pedro Almeida Couto, Flávio Borges Tiago. Fostering Innovation by Promoting Entrepreneurship: From Education to Intention. Procedia - Social and Behavioral Sciences. 2015; 175 ():154-161.

Chicago/Turabian Style

Teresa Tiago; Sandra Micaela Costa Dias Faria; João Pedro Almeida Couto; Flávio Borges Tiago. 2015. "Fostering Innovation by Promoting Entrepreneurship: From Education to Intention." Procedia - Social and Behavioral Sciences 175, no. : 154-161.

Journal article
Published: 01 November 2014 in Business Horizons
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ACS Style

Maria Teresa Tiago; Jose Verissimo. Digital marketing and social media: Why bother? Business Horizons 2014, 57, 703 -708.

AMA Style

Maria Teresa Tiago, Jose Verissimo. Digital marketing and social media: Why bother? Business Horizons. 2014; 57 (6):703-708.

Chicago/Turabian Style

Maria Teresa Tiago; Jose Verissimo. 2014. "Digital marketing and social media: Why bother?" Business Horizons 57, no. 6: 703-708.

Journal article
Published: 01 August 2014 in Procedia - Social and Behavioral Sciences
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ACS Style

Teresa Tiago; Ana Azevedo; Flávio Borges Tiago; Maria Teresa Tiago. The Price Roller Coaster: Can Air Carriers Ride it? Procedia - Social and Behavioral Sciences 2014, 148, 186 -193.

AMA Style

Teresa Tiago, Ana Azevedo, Flávio Borges Tiago, Maria Teresa Tiago. The Price Roller Coaster: Can Air Carriers Ride it? Procedia - Social and Behavioral Sciences. 2014; 148 ():186-193.

Chicago/Turabian Style

Teresa Tiago; Ana Azevedo; Flávio Borges Tiago; Maria Teresa Tiago. 2014. "The Price Roller Coaster: Can Air Carriers Ride it?" Procedia - Social and Behavioral Sciences 148, no. : 186-193.